Audience Analysis Worksheet

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Academic Success Centre
Room 10-2584
250-960-6367
www.unbc.ca/asc
Audience Analysis Worksheet
As best you can, supply the following information to understand the audience for whom
you are writing.
Age, sex, education level, class or annual income of primary audience:
________________________________________________________________________
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General beliefs:
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Prior knowledge about your topic:
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Attitude toward your topic:
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Questions about your topic:
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Misconceptions about your topic:
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Objections:
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Agreements:
________________________________________________________________________
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Attitude toward you, the writer:
________________________________________________________________________
________________________________________________________________________
Situation in which audience will probably read the text:
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Reaction(s) to the text:
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Your relationship to the reader(s):
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Acceptable length of document:
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Expected or useful organization of document:
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Expected or useful tone:
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Other potential readers:
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ASC 2012
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