Young Eun Huh
Department of Marketing
School of Business and Management
Hong Kong University of Science and Technology
Clear Water Bay, Kowloon, Hong Kong
Phone: (+852) 2358 7713
Email: younghuh@ust.hk
ACADEMIC POSITION
Assistant Professor of Marketing, July 2013 – present
Hong Kong University of Science and Technology, Hong Kong
EDUCATION
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University, 2013
M.S., Marketing, Carnegie Mellon University, 2009
M.B.A., Marketing, Seoul National University, 2006
B.B.A., Business Administration and B.A., French (Double Major), Korea University, 2003
RESEARCH INTERESTS
Consumer Judgment and Decision Making, Self-control, Motivation, Food Consumption
JOURNAL PUBLICATIONS
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization:
Consuming a Food Activates a Goal to Consume its Complements,” forthcoming at Journal of
Marketing Research.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less
Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category
Substitutes for Food,” forthcoming at Psychological Science.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed
Choices Become Choice Defaults,” Journal of Consumer Research, 41 (October), 746-60.
Morewedge, Carey K., Young Eun Huh, and Joachim Vosgerau (2010) “Thought for Food: Imagined
Consumption Reduces Actual Consumption,” Science, 303, 1530-1533.
Huh, Young Eun and Sang-Hoon Kim (2008), “Do Early Adopters Upgrade Early? Role of PostAdoption Behavior in the Purchase of Next-Generation Products,” Journal of Business Research,
61(1), 40-46.
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WORKING PAPERS
Vosgerau, Joachim, Irene Scopelliti, and Young Eun Huh, “Pleasure and Regret in Hedonic
Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control”
Oh, Grace Ga-Eun, Young Eun Huh, and Anirban Mukhopadhyay, “The Influence of Nutrition
Information on Sequential Consumption Decisions for Indulgent Food”
Vosgerau, Joachim, Young Eun Huh, and Carey K. Morewedge, “Motivation and Rate of Habituation:
Does Hunger Accelerate or Decelerate Habituation to Food?”
Oh, Grace Ga-Eun* and Young Eun Huh*, “Food Labeling Effect in Social Context”
RESEARCH IN PROGRESS
“Hedonic Adaptation to Events Before They are Experienced” (with Carey K. Morewedge and Evan
Halikias)
“Psychological Proximity and Impatience” (with Irene Scopelliti)
“Taste Perception and Creativity” (with Nara Yoon and Yoonah Hong)
“The Effects of Expectation on Self-Control” (with Grace Ga-Eun Oh and Anirban Mukhopadhyay)
“Being Envied and Self-Control” (with Grace Ga-Eun Oh)
REFERRED CONFERENCE PROCEEDINGS
Ga-Eun (Grace) Oh, Young Eun Huh, and Anirban Mukhopadhyay (2015),"The Influence of Nutrition
Information on Sequential Consumption Decisions For Indulgent Food", in Advances in
Consumer Research, Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN :
Association for Consumer Research.
Huh, Young Eun, Carey K. Morewedge, and Joachim Vosgerau (2013), "Within-Category Versus
Cross-Category Substitution in Food Consumption", in Advances in Consumer Research,
Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer
Research.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2011), “Complementary Food
Consumption with Imagined Consumption.” in Advances in Consumer Research, Volume 39 eds.
Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for
Consumer Research.
Huh, Young Eun, Carey K. Morewedge, Joachim Vosgerau (2010), "Thought for Food: Top-down
Processes Moderate Sensory-Specific Satiation,” in Advances in Consumer Research, Volume
38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association
for Consumer Research.
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Huh, Young Eun, Joachim Vosgerau, Carey K. Morewedge (2010), "Social Influence on Choice Under
Uncertainty,” in Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V.
Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.
CONFERENCE PRESENTATIONS (* PRESENTER)
Huh, Young Eun* (2015) “Within-Category versus Cross-Category Substitution in Food Consumption,”
Invited speaker at Research Colloquium on Creativity, Innovation, and Consumption, Yonsei
University, Seoul, Korea.
Oh, Grace Ga-Eun*, Young Eun Huh, and Anirban Mukhopadhyay (2015). “The Influence of Nutrition
Information on Sequential Consumption Decisions for Indulgent Food,” Association for
Consumer Research, New Orleans, LA.
Oh, Grace Ga-Eun*, Young Eun Huh, and Anirban Mukhopadhyay (2015). “The Influence of Nutrition
Information on Sequential Consumption Decisions for Indulgent Food,” Association for
Consumer Research Asia-Pacific, Hong Kong.
Oh, Grace Ga-Eun*, Young Eun Huh, and Anirban Mukhopadhyay (2014). “The Influence of BeliefConsistent Nutrition Information on Food Choice,” Association for Consumer Research (poster
session), Baltimore, MD.
Huh, Young Eun*, Carey K. Morewedge, and Joachim Vosgerau (2014), “Within-Category versus
Cross-Category Substitution in Food Consumption,” Society for Consumer Psychology
Conference, Miami, FL.
Huh, Young Eun*, Carey K. Morewedge, and Joachim Vosgerau (2013), “Within-Category versus
Cross-Category Substitution in Food Consumption,” Association for Consumer Research
Conference, Chicago, IL.
Huh, Young Eun*, Carey K. Morewedge, and Joachim Vosgerau (2012), “Cross-category Substitute in
Food Consumption,” The Interdisciplinary Science of Consumption Conference, University of
Michigan, Ann Arbor, MI.
Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2012), “Specificity in Sensitization:
Complements in Food Consumption,” Society for Consumer Psychology Conference, Las Vegas,
NV.
Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2012), “Specificity in Sensitization:
Complements in Food Consumption,” Society for Personality and Social Psychology Conference,
San Diego, CA.
Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2012). “Specificity in Sensitization,”
Marketing Academic Research Colloquium (poster session), Pittsburgh, PA.
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Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2011), “Specificity in Sensitization:
Complements in Food Consumption,” Conference of the Society for Judgment and Decision
Making, Seattle, WA.
Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2011), “Complementary Food
Consumption with Imagined Consumption,” Association for Consumer Research Conference, St.
Louis, MO.
Huh, Young Eun, Joachim Vosgerau*, and Carey K. Morewedge (2011). “Social Influence on Choice
under Uncertainty,” Society for Consumer Psychology Conference, Atlanta, GA.
Huh, Young Eun, Joachim Vosgerau*, and Carey K. Morewedge (2011). “Social Influence on Choice
under Uncertainty,” European Marketing Academy Conference, Ljubljana, Slovenia.
Huh, Young Eun, Joachim Vosgerau*, and Carey K. Morewedge (2010). “Social Influence on Choice
under Uncertainty,” Association for Consumer Research Conference, Jacksonville, FL
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Symposium “Beyond Informational and Normative Influence: Conformity in Consumer
Decision Making” co-chaired by Joachim Vosgerau and Young Eun Huh
Huh, Young Eun, Carey Morewedge, and Joachim Vosgerau*, (2010). “Thought for Food: Top-Down
Processes Moderate Sensory-Specific Satiation,” Association for Consumer Research
Conference, Jacksonville, FL
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Symposium “Adaptation Can Enhance Consumption Experiences” co-chaired by Joachim
Vosgerau and Young Eun Huh
Huh, Young Eun*, Carey Morewedge, and Joachim Vosgerau (2010). “Thought for Food: Top-Down
Processes Moderate Sensory-Specific Satiation,” Behavioral Decision Research in Management
Conference, Pittsburgh, PA.
Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2010). “When I’ll have What She’s
Having: Social Influence on Choice under Uncertainty,” Behavioral Decision Research in
Management Conference (poster session), Pittsburgh, PA.
Morewedge, Carey. K., Young Eun Huh*, and Joachim Vosgerau (2009). “Thought for Food: TopDown Processes Moderate Sensory-Specific Satiation,” Conference of the Society for Judgment
and Decision Making, Boston, MA.
Morewedge, Carey. K., Young Eun Huh, and Joachim Vosgerau* (2009). “Thought for Food: TopDown Processes Moderate Sensory-Specific Satiation,” Society for Consumer Psychology
Conference, San Diego, CA.
Morewedge, Carey. K.*, Young Eun Huh, and Joachim Vosgerau (2009). “Thought for Food: TopDown Processes Moderate Sensory-Specific Satiation,” Society for Personality and Social
Psychology Conference, Tampa, FL.
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Huh, Young Eun*, Joachim Vosgerau, and Carey K. Morewedge (2008). “When I’ll have What She’s
Having: Social Influence on Choice under Uncertainty,” Conference of the Society for Judgment
and Decision Making (poster session), Chicago, IL.
SELECTED MEDIA COVERAGE
New York Times, NPR, ABC news, BBC, Wall Street Journal, Time, Los Angeles Times, Globe and Star,
Voice of America, Toronto Star, Discovery Magazines, Discovery News, and etc.
TEACHING EXPERIENCE
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Finalist for the Franklin Prize for Teaching Excellence, HKUST, 2014, 2015
Dean’s list for Excellence in Teaching, HKUST, 2014, 2015
Promotion and Advertising Management (UG), HKUST
Fall 2015: Three sections, mean evaluation 92.9/100 (department average = 76.5)
Fall 2014: Three sections, mean evaluation 91.3/100 (department average = 85.6)
Fall 2013: Two sections, mean evaluation 90.3/100 (department average = 77.3)
Introduction to Marketing (UG), Carnegie Mellon University
Summer 2011: One section, overall course evaluation 4.67/5 (college average = 4.0)
PROFESSIONAL SERVICE
Ad Hoc Reviewing:
Journal of Consumer Research
Journal of Marketing Research
Journal of Consumer Psychology
Journal of Experimental Psychology: General
Marketing Department, HKUST:
UG committee, 2015 - present
Department Liaison Person, 2014-2015
Library Coordinator, 2013 - 2015
Interviewer at the annual American Marketing Association conference (for junior faculty
recruitment), 2014
School of Business Management, HKUST:
Independent study advisor, 2015
Advisor to pre-major students, 2013-15
University, HKUST:
Co-advisor for Undergraduate Research Opportunity Program (UROP) project, 2016
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STUDENT ADVISING
Grace Ga-eun Oh, HKUST, Department of Marketing, PhD student, Second year paper co-advisor, 2014
Hyun Sang An, Rutgers Business School, Department of Marketing, PhD Dissertation committee, 2016