SCHOOL OF BUSINESS MANAGEMENT
Accountancy & Finance I Banking & Financial Services I Business Management I Food & Beverage Business I
Fund Management & Administration I Hospitality & Tourism Management I Marketing I Mass Media Management
Sport & Wellness Management
292
I
DIPLOMA IN ACCOUNTANCY & FINANCE
Students will acquire specialised knowledge in the essential
business functions of accounting, finance and taxation through
carefully selected modules to help them pursue the global
standards in accountancy and finance. The ICT applicationbased learning takes centre stage in our course design and
delivery. This will prepare our graduates for the challenges of the
working world and place them in good stead for flexible career
options and further educational advancement.
Students undergo the Teaching Enterprise Project (TEP) to
gain practical skills in various operational business processes,
to sharpen their communication and interpersonal skills, and
to learn about teamwork. Through group projects, they will
apply their technical knowledge towards defining, identifying,
interpreting, analysing and solving problems.
The TEP is complemented by a 10-week Industrial Placement
Programme where students are attached to public and private
sector organisations.
COURSE AIMS
This course aims to:
• provide students with a comprehensive broad-based
business education through carefully selected core business
modules, and an understanding of business process
development and operations;
• provide an adequate level of specialisation through the
phasing of technical modules in accountancy and finance
within the course;
• enable total student development through a value-added
education, training and other capabilities development
including developing an entrepreneurial mindset;
DIPLOMA IN ACCOUNTANCY & FINANCE
Accounting and Finance forms the crucial backbone of all
business organisations and is essential to the management of
any business. The Diploma in Accountancy & Finance, with its
dual emphasis on accounting and finance, offers a wider choice
of career and further studies opportunities for our graduates. As
Singapore aims to develop itself into a global accountancy hub,
there will always be a strong demand for accounting and finance
professionals.
• train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), industrial placement programmes and case studybased learning;
293
• enable students to develop essential life-long skills such as
creative and logical thinking, problem-solving and analytical
abilities, communication, interpersonal and IT skills; and
• developstudentswitharegionalandglobalmindsetwhocan
contribute productively in a borderless business world.
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
Duration: 3 academic years on a full-time basis.
BM0703 Business Software Applications
BMS101-141 General Studies Modules
CAREER PROSPECTS
Graduates from this course will find good career opportunities in
executive and middle management positions in the areas of financial
accounting, cost accounting, management accounting, financial
management, auditing, taxation and treasury within organisations in
the public and private sectors.
Graduates with good academic achievements may be accepted for
degree courses by local and overseas institutions of higher learning at
advanced entry levels. They can also expect partial exemptions from
the examinations of professional bodies including the Association of
Chartered Certified Accountants (ACCA), The Chartered Institute of
Management Accountants (CIMA), UK, and The Institute of Chartered
Accountants in England and Wales (ICAEW).
YEAR 2 – SEMESTERS 1 & 2
BM0052 Business Finance
BM0121 Cost Accounting
BM0125 Accounting Information System – Design & Control
BM0127 Business Accounting
BM0180 International Business
BM0240 International Finance & Treasury
BM0247 Fund Administration and Accounting
BM0258 Auditing
BM0263 Taxation
DIPLOMA IN ACCOUNTANCY & FINANCE
BM0264 Published Financial Statements & Consolidation
BM0742 Business Law
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
• EnglishLanguage(EL1)
Grade1–6
• Elementary/AdditionalMathematics Grade1–6
• Any3othersubjects,excludingCCA Grade1–6
Please refer to section on Entry Requirements for Diploma Courses
for more details.
YEAR 3 – SEMESTERS 1 & 2
BM0053 Capital Markets & Financial Instruments
BM0055 Human Resource Management & Practices
BM0084 Teaching Enterprise Project
BM0165 Industrial Placement Programme
BM0169 Customer Relationship Management
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
294
BMS201-251 General Studies Modules
BM0011 Statistical Theory for Business
BM0185 Entrepreneurship
BM0254 Company Law
BM0259 Management Accounting
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
DIPLOMA IN BANKING & FINANCIAL SERVICES
With a curriculum that emphasises relevance and currency, the
Diploma in Banking & Financial Services prepares graduates for the
challenges of the dynamic financial sector. Students will acquire
the fundamentals of banking, finance and insurance, as well as
exposure to the latest developments and knowledge in this sector.
With effect from Academic Year 2012, the Diploma in Banking
& Financial Services will offer a new Wealth Management
Specialisation with an industry-focused and practice-oriented
curriculum, preparing students to ride on Asia’s economic
growth in the private banking industry.
Students undergo the Teaching Enterprise Project (TEP) to
gain practical skills in various operational business processes,
to sharpen their communication and interpersonal skills, and
to learn about teamwork. Through group projects, they will
apply their technical knowledge towards defining, identifying,
interpreting, analysing and solving problems. The students'
learning experience is also enhanced by their easy access to
a wealth of ‘live’ financial information, such as Bloomberg and
Thomson Reuters, in the School’s specially-equipped Financial
Services Resource Centre.
The TEP is complemented by a 10-week Industrial Placement
Programme where students are attached to public and private
sector organisations.
DIPLOMA IN BANKING & FINANCIAL SERVICES
Singapore has established itself as a thriving financial centre of
international repute, serving not only the regional economies
but also international ones. As a well-established and diversified
international financial centre, Singapore attracts many financial
institutions through its pro-business environment, excellent
infrastructure and cost competitiveness. Strategically located in
a region of opportunities, Singapore is well-placed to serve the
fast-growing markets of the Asia-Pacific region. Against these
vibrant developments in the domestic and international financial
services landscape, the demand for well-trained multi-capable
financial services professionals will continue to grow.
295
COURSE AIMS
ENTRY REQUIREMENTS
This course aims to:
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
• provide students with a comprehensive broad-based business
education through carefully selected core business modules, and
an understanding of business process development and operations;
• provideanadequatelevelofspecialisationthroughtheselection
and phasing of technical modules in banking and financial
services within the course;
• enable total student development through a value-added
education, training and other capabilities development including
developing an entrepreneurial mindset;
• train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), industrial placement programmes and case study-based
learning;
• enable students to develop essential life-long skills such as
creative and logical thinking, problem-solving and analytical
abilities, communication, interpersonal and IT skills; and
• developstudentswitharegionalandglobalmindsetwhocan
contribute productively in a borderless business world.
DIPLOMA IN BANKING & FINANCIAL SERVICES
Duration: 3 academic years on a full-time basis.
• EnglishLanguage(EL1)
Grade1–6
• Elementary/AdditionalMathematics Grade1–6
• Any3othersubjects,excludingCCA Grade1–6
Please refer to section on Entry Requirements for Diploma Courses
for more details.
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
CAREER PROSPECTS
Graduates with the Diploma in Banking & Financial Services will find
good career opportunities in executive and middle management
positions in areas such as corporate, private and consumer
banking operations, credit analysis and administration, treasury and
investment, personal financial planning, life and general insurance
and insurance-associated services in local and international banks,
financial institutions, fund management companies as well as
insurance companies.
Graduates with good academic achievements may be accepted for
degree courses by local and overseas institutions of higher learning
at advanced entry levels.
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
BM0703 Business Software Applications
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
FOR BANKING & FINANCIAL SERVICES
BM0052 Business Finance
BM0053 Capital Markets & Financial Instruments
BM0075 Essentials of Financial & Management Accounting
BM0106 Essentials of Financial Services
BM0180 International Business
BM0225 General Insurance
BM0234 Investments
BM0240 International Finance & Treasury
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BM0245 Personal Financial Planning & Life Insurance
FOR WEALTH MANAGEMENT SPECIALISATION
BM0246 Consumer Banking
BM0055 Human Resource Management & Practices
BM0742 Business Law
BM0078 Marketing Management
BMS201-251 General Studies Modules
BM0084 Teaching Enterprise Project
FOR WEALTH MANAGEMENT SPECIALISATION
BM0052 Business Finance
BM0053 Capital Markets & Financial Instruments
BM0075 Essentials of Financial & Management Accounting
BM0106 Essentials of Financial Services
BM0180 International Business
BM0165 Industrial Placement Programme
BM0185 Entrepreneurship
BM0228 Investment Advisory
BM0229 Trusts, Tax & Estate Planning
BM0244 Credit Analysis & Administration
BMS301-310 General Studies Modules
BM0227 Client Relationship & Account Management
for Wealth Managers
BM0240 International Finance & Treasury
BM0242 Alternative Investments & Hedge Funds
BM0245 Personal Financial Planning & Life Insurance
BM0246 Consumer Banking
BM0742 Business Law
BMS201-251 General Studies Modules
DIPLOMA IN BANKING & FINANCIAL SERVICES
YEAR 3 – SEMESTERS 1 & 2
FOR BANKING & FINANCIAL SERVICES
BM0055 Human Resource Management & Practices
BM0078 Marketing Management
BM0084 Teaching Enterprise Project
BM0165 Industrial Placement Programme
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0244 Credit Analysis & Administration
BM0283 Personal Selling & Negotiation Skills
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
297
DIPLOMA IN BUSINESS MANAGEMENT
DIPLOMA IN BUSINESS MANAGEMENT
298
The competitive dynamics within the business landscape are
changing rapidly and this has created a new playing field in
Singapore and internationally. Over the next decade, the
economic landscape in the Middle East looks set to change
dramatically, while Asia will continue to surge, led by the
re-emergence of China and India and a revitalised ASEAN.
This has led to Singapore businesses being increasingly
involved in China, India, ASEAN and the Middle East.
As Singapore continues to gain prominence as an international
business centre well-placed to ride on this wave of economic
transformation, there will always be a demand for professionals
in the area of Business Management.
DUAL SPECIALISATION
Today, there is a huge demand in the industry for graduates
who have multi skills and who can handle diversified jobs. NYP's
Diploma in Business Management with Dual Specialisation
enhances your potential capabilities. You graduate from this
course with not one but two specialisations, and that gives you
an added advantage in the world of work.
You can pursue a Dual Specialisation in any 2 of the following 7
exciting specialisations:
• CustomerRelations&ServiceManagement(CRSM)
• HumanResourceManagement(HRM)
• RetailManagement(RM)
• SupplyChainManagement(SCM)
• EntrepreneurshipDevelopment(ED)
• EventManagement(EM)
• InternationalBusiness(IB)
NEW
NEW
NEW
Students from the Diploma in Business Management course
also undergo a Teaching Enterprise Project (TEP) attachment at
our campus business centres. The TEP provides students with
opportunities to integrate their classroom knowledge with handson learning in a real business environment. TEP is an innovative
pedagogy designed to enhance entrepreneurship development
of our students and allow them to work on industry projects.
The TEP is complemented by a 10-week Industrial Placement
Programme where students are attached to public and private
sector organisations.
COURSE AIMS
ENTRY REQUIREMENTS
This course aims to:
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
• provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development and
operations;
• provide an adequate level of specialisation through a careful
selection and phasing of technical modules within the option
and course;
• enable total student development through a value-added
education, training and other capabilities development including
developing an entrepreneurial mindset;
• train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), industrial placement programmes and case study-based
learning;
• EnglishLanguage(EL1) Grade1–6
• Elementary/AdditionalMathematics Grade1–6
• Any3othersubjects,excludingCCA Grade1–6
Please refer to section on Entry Requirements for Diploma Courses
for more details.
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
• enable students to develop essential life-long skills such as
creative and logical thinking, problem-solving and analytical
abilities, communication, interpersonal and IT skills; and
BM0003 Principles of Accounting
• developstudentswitharegionalandglobalmindsetwhocan
contribute productively in a borderless business world.
BM0011 Statistical Theory for Business
Duration: 3 academic years on a full-time basis.
BM0007 Microeconomics
BM0008 Macroeconomics
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
Graduates will find good career opportunities in executive and
middle management positions in areas such as human resource
management, retail business management, logistics and supply
chain management, customer and service management, event
management, entrepreneurship or international business.
BM0702 Internet & Web Technologies
The specialisations complement each other, allowing the graduates
to better perform at their work and also provide our graduates with
a lateral scope in their career development and further education.
YEAR 2 – SEMESTERS 1 & 2
Graduates with good academic achievements may be accepted for
degree courses by local and reputable overseas universities, some
with advanced standing of 1 to 1.5 years.
BM0703 Business Software Applications
BMS101-141 General Studies Modules
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0742 Business Law
BMS201-251 General Studies Modules
DIPLOMA IN BUSINESS MANAGEMENT
CAREER PROSPECTS
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
299
Choose 2 of 7 specialisations:
International Business (IB)
Customer Relations & Service Management (CRSM)
Core:
Core:
BM0078 Marketing Management
Specialised:
Specialised:
BM0456 Essentials of Customer Behaviour
BM0388 Global Marketing
BM0455 Service Management & Innovation
BM0472 International Trade Management
NEW
BM0284 Personal Selling & Negotiation
BM0471 Essentials of International Business
BM0453 Principles & Practices in CRM
Human Resource Management (HRM)
Core:
BM0078 Marketing Management
Specialised:
BM0431 Essentials of Human Resource
Management
BM0178 Elements & Practice of HRD
BM0179 Employee & Industrial Relations
Retail Management (RM)
Core:
BM0078 Marketing Management
Specialised:
BM0904 Essentials of Retail Operations &
Management
BM0901 Retail Store Design & Visual
Merchandising
BM0905 Buying & Luxury Retailing
YEAR 3 – SEMESTERS 1 & 2
BM0084 Teaching Enterprise Project
BM0165 Industrial Placement Programme
Choose 2 of 7 specialisations:
Customer Relations & Service Management (CRSM)
Core:
Specialised:
DIPLOMA IN BUSINESS MANAGEMENT
BM0078 Marketing Management
Specialised:
BM0830 Essentials of Supply Chain
Management
BM0804 Global SCM
BM0835 Managing Inventory in SCM
Entrepreneurship (ED)
Human Resource Management (HRM)
Core:
Specialised:
BM0169 Customer Relationship Management
BM0175 Compensation Management
BM0432 International HRM
Retail Management (RM)
Core:
Specialised:
BM0078 Human Resource Management
& Practices
BM0906 Retail Merchandising
BM0903 Mall Management & Marketing
NEW
Core:
BM0180 International Business
Specialised:
BM0186 Essentials of Entrepreneurship
BM0187 Strategic Enterprise Management
BM0188 Innovation & Concept Development
Event Management (EM)
Supply Chain Management (SCM)
Core:
BM0078 Human Resource Management
& Practices
Specialised:
BM0832 Purchasing Principles
& eProcurement
BM0837 International Freight Management
NEW
Core:
BM0180 International Business
Specialised:
BM0912 Essentials of Event Management
BM0913 Events Planning and Operations
BM0914 Exhibitions Management
300
BM0383 Contact Centre Management
BM0454 Service Operations & Quality
Management
Supply Chain Management (SCM)
Core:
BM0055 Human Resource Management
& Practices
Entrepreneurship (ED)
Core:
Specialised:
NEW
BM0284 Personal Selling & Negotiation
BM0389 New Venture Marketing
BM0189 Enterprise Business Development
Event Management (EM)
NEW
Core:
BM0185 Entrepreneurship
Specialised:
BM00915 Events Branding,
Marketing & Promotions
BM0916 Managing Mega Events & Roadshows
International Business (IB)
NEW
Core:
BM0185 Entrepreneurship
Specialised:
BM0481 International Finance
BM0473 International Business Strategy
DIPLOMA IN BUSINESS MANAGEMENT
301
DIPLOMA IN FOOD & BEVERAGE BUSINESS
DIPLOMA IN FOOD & BEVERAGE BUSINESS
Food & Beverage (F&B) is a growing business with more than
6,000 F&B establishments employing over 80,000 employees.
And the growth does not stop here, with the ramp up of the two
new integrated resorts in Singapore at Marina Bay and Sentosa
Island creating even more business opportunities.
COURSE AIMS
The new Diploma in Food & Beverage Business will prepare you
for the exciting job opportunities in this fast-paced industry. The
diploma covers a balance of both culinary knowledge and food
business management skills. You will be equipped with skills
in both business and F&B products that prepare you to be the
future leaders and entrepreneurs in the F&B sector.
• provide students with essential business management
foundation knowledge such as Economics, Marketing,
Accounting, Financial Management, Communication,
Human Resource Management and Entrepreneurship;
You will enjoy the various styles of learning – apart from
classroom teaching, there will be kitchen lab sessions,
hands-on learning and an intensive work attachment programme.
This course aims to:
• provide students with a broad-based, comprehensive and
well-balanced programme, covering modules in business
management, food service management and culinary arts;
• providestudentswithanadequatelevelofkeyculinaryskills
required for F&B services, with modules such as Cookery &
Food Service, Baking & Pastry, Stock & Sauces Preparation,
and Beverage Preparation; and
• providestudentswithspecialisedknowledgeinfoodservice
management, such as Managing Customer Experience,
Purchasing and Food Logistics, Menu Planning and Cost
Control.
Duration: 3 academic years on a full-time basis.
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CAREER PROSPECTS
YEAR 2 – SEMESTERS 1 & 2
Graduates from this diploma can look forward to challenging
executive- or management-level careers in the food & beverage
industry, including restaurant management, airline and event
catering operations and management, hotel and club F&B
management.
BM3052 Business Finance
Graduates from this diploma who aspire to pursue an advanced
diploma or a degree and meet the entry requirements of universities
or institutions can progress into advanced diploma or bachelor
degree courses in areas such as business management, hospitality
management, culinary arts & food service management, food
marketing, food service entrepreneurship, F&B management, baking
and pastry arts, etc.
BM3284 Marketing Research
BM3201 Beverage Services
BM3203 Purchasing & Food Logistics
BM3205 Coffee, Tea & Non-alcoholic Beverages
BM3206 Foundations of Wine & Spirits
BM3431 Essentials of HRM
BM3924 Managing the Customer Experience
CL1830 Basic Baking & Pastry
CL2855 Product Design & Development (F&B)
CL2856 Asian Cuisine
CL2857 International Cuisine
ENTRY REQUIREMENTS
CL2858 Kitchen Operations
To be eligible for consideration, candidates must have obtained the
following minimum GCE ‘O’ Level examinations results:
CL2865 Essentials of Dining Room Services
• EnglishLanguage(EL1)
CL3821 Menu Planning & Cost Control
Grade1–6
CL3827 Sensory Evaluation
• Mathematics(Elementary/Additional)
Grade1–6
BMS201-251 General Studies Modules
• Anytwoothersubjects
Grade1–6
Choice of Prescribed Electives:
CL2862 Healthy Desserts and Bakery
CL2863 Bar Operations and Management
CL2864 Oenology & Brewing Arts
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM3031 Principles of Accounting
BM3032 Essentials of Marketing
BM3034 Statistics
BM3035 Economics
BM3037 Business Communication
BM3101 F&B Concepts & Setup
CL1813 Introduction to Nutrition Science
CL1827 Food & Culture
CL1828 Food Safety & Hygiene
CL1831 Basic Cookery & Foodservice
CL1832 Food Ingredients Applications
CL2859 Stock and Sauces Preparation
BMS101-141 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
Teaching Enterprise Project Covering:
BM3301 Advanced Dining Room Procedures
BM3302 F&B Business Management
BM3515 Entrepreneurship
BM3965 Industrial Attachment Programme
CL3845 Advanced Patisserie and Desserts
CL3846 Meat Cutting & Garde Manger
CL3847 Foodservice Preparation & Advanced Catering
DIPLOMA IN FOOD & BEVERAGE BUSINESS
Please refer to section on Entry Requirements for Diploma Courses
for more details.
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
303
DIPLOMA IN FUND MANAGEMENT & ADMINISTRATION
DIPLOMA IN FUND MANAGEMENT & ADMINISTRATION
304
NYP is the first and only tertiary institution in Singapore to
offer the Diploma in Fund Management & Administration. This
diploma prepares students to enter into an exciting and lucrative
career in the fund industry and will equip students with the latest
knowledge and skills to succeed in this sector, with a focus on
knowledge in all areas of fund and investment services that
cover the front, middle and back office operations. As Singapore
evolves into a global financial hub, talent and skills for investment
management, fund administration and securities operations are
consistently in great demand to meet the industry’s expansion.
The programme was developed in close collaboration with the
Monetary Authority of Singapore as well as international and
local banks.
Students will be trained in a practice-oriented environment
by undergoing the Teaching Enterprise Project (TEP) to gain
practical skills in various operational business processes,
which are relevant to the fund management and administration
industry. Through group projects, they will be exposed to the
technical application of their knowledge on fund management
products, such as equities, bonds or other investment products,
as well as other related areas in the financial services industry.
Students will also have easy access to ‘real-time’ information
relating to various financial markets, such as Bloomberg and
Thomson Reuters, in the School’s well-equipped Financial
Services Resource Centre.
The TEP is complemented by a 10-week Industrial Placement
Programme where students are attached to public and private
sector organisations.
COURSE AIMS
This course aims to:
• provide students with a comprehensive broad-based
business education through carefully selected core business
modules, and an understanding of business process
development and operations;
• provide an adequate level of specialisation through the
selection and phasing of technical modules in Fund
Management and Administration;
• enable total student development through a value-added
education, training and other capabilities development,
including developing an entrepreneurial mindset;
• train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project (TEP),
industrial placement programmes and case study-based learning;
• enable students to develop essential life-long skills such as
creative and logical thinking, problem-solving and analytical
abilities, communication, interpersonal and IT skills; and
• developstudentswitharegionalandglobalmindsetwhocan
contribute productively in a borderless business world.
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
Duration: 3 academic years on a full-time basis.
BM0703 Business Software Applications
BMS101-141 General Studies Modules
CAREER PROSPECTS
Graduates from the Diploma in Fund Management & Administration
course will find good career opportunities in executive and middle
management positions in areas such as fund and investment
services that cover the front, middle and back office operations.
Graduates can also look forward to promising career prospects
with international and local banks, global financial institutions and
fund houses, regional asset management firms, hedge funds, fund
administrators and custodian companies.
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0106 Essentials of Financial Services
BM0180 International Business
BM0234 Investments
BM0240 International Finance & Treasury
BM0242 Alternative Investments & Hedge Funds
BM0245 Personal Financial Planning & Life Insurance
BM0247 Fund Administration and Accounting
BM0742 Business Law
BMS201-251 General Studies Modules
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
YEAR 3 – SEMESTERS 1 & 2
• EnglishLanguage(EL1)
Grade1–6
BM0055 Human Resource Management & Practices
• Elementary/AdditionalMathematics Grade1–6
BM0078 Marketing Management
• Any3othersubjects,excludingCCA Grade1–6
BM0084 Teaching Enterprise Project
BM0165 Industrial Placement Programme
Please refer to the section on Entry Requirements for Diploma
Courses for more details.
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0248 Global Securities Operations
COURSE STRUCTURE
BM0249 Investment Analysis and Portfolio Management
BMS301-310 General Studies Modules
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
DIPLOMA IN FUND MANAGEMENT & ADMINISTRATION
Graduates with good academic achievements may be accepted for
degree courses by local and overseas institutions of higher learning
at advanced entry levels.
YEAR 2 – SEMESTERS 1 & 2
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
305
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
306
The hospitality and tourism industry is a key driver of Singapore’s
economy. With the launch of the integrated resorts, development
of new attractions, and stellar lineup of events throughout the year,
record numbers of visitor arrivals are expected for Singapore.
This gives rise to a vibrant tourism business environment offering
good job opportunities and excellent career prospects.
NYP’s Diploma in Hospitality & Tourism Management equips
students with the necessary knowledge and expertise to
enter and succeed in this dynamic sector; and it also moulds
individuals into knowledgeable, adaptable and resourceful
professionals. In addition to learning core business subjects
in the first year of study, students can choose to specialise in
Hotel Management, Resort Management or MICE (Meetings,
Incentives, Conventions & Exhibitions) Management from their
second year onwards, where subjects specific and unique to
these exciting industries are taught.
The Hotel Management specialisation covers subjects like
Rooms Division Management, Kitchen & Restaurant Operations,
Food & Beverage and Hotel Sales & Distribution Management,
while the Resort Management specialisation covers subjects like
Theme Park Operations, Managing Special Events & Festivals,
and Resort Development & Management. The new MICE
Management specialisation teaches students the full spectrum
of planning and managing all aspects of meetings, incentives,
conventions and exhibitions.
Besides lessons in the classroom, students will have opportunities
to go on site visits of outstanding, world-class hospitality and
tourism companies, travel overseas on immersion trips to major
gateway cities, participate in student exchange programmes at
universities around the world, and attend interesting seminars
and workshops. Students will also gain useful and practical
experience through internships of up to six months at leading
hospitality and tourism organisations in Singapore or overseas
in their final year of study.
COURSE AIMS
COURSE STRUCTURE
This course aims to:
• provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development and
operations;
• allowstudentstolearnsubjectsuniquetoHotel,ResortorMICE
Management, and thus specialise in these areas;
• train and develop students in relevant and realistic work
environments through an industrial attachment programme of
up to 6 months at hospitality and tourism-related companies,
locally and overseas;
• enable holistic student development through a value-added
curriculum with strong emphasis on cultivating effective
communication skills, a professional image for business, an
appreciation of leisure lifestyles, and an understanding of
managing cultural diversity among various stakeholder groups.
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0703 Business Software Applications
BM0970 Introduction to Hospitality & Tourism
BMS101-141 General Studies Modules
Duration: 3 academic years on a full-time basis.
YEAR 2 – SEMESTERS 1 & 2
CAREER PROSPECTS
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0180 International Business
BM0742 Business Law
BM0924 Managing the Customer Experience
• NanyangTechnologicalUniversity
BM0925 Destination & Attractions Management
• NationalUniversityofSingapore
BM0931 Marketing for Hospitality
• SingaporeManagementUniversity
BM0971 Introduction to Lodging
• UniversityofNevadaLasVegas
(offered by the Singapore Institute of Technology)
BM0980 Introduction to MICE
(Meetings, Incentives, Conventions & Exhibitions)
BMS201-251 General Studies Modules
ENTRY REQUIREMENTS
Resort Management Specialisation
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
BM0904 Essentials of Retail Operations and Management
• EnglishLanguage(EL1)
BM0937 Theme Park Operations
Grade1–6
• Elementary/AdditionalMathematics Grade1–6
Hotel Management Specialisation
• Any3othersubjects,excludingCCA Grade1–6
BM0950 Rooms Division Management
Please refer to the section on Entry Requirements for Diploma
Courses for more details.
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
Graduates from this course will find good career opportunities as
executives in hotels, integrated resorts, business events companies,
attractions and retail businesses. In addition, those with good
academic achievements may be accepted for degree courses with
advanced standing at local and overseas universities, including:
BM0952 Kitchen & Restaurant Operations
307
MICE Management Specialisation
BM0981 Managing Conferences
BM0982 Exhibitions Management
YEAR 3 – SEMESTERS 1 & 2
BM0185 Entrepreneurship
BM0926 Decision Sciences & Yield Management
BM0965 Industrial Placement Programme
BM0972 Managing a Diversified Workforce
BM0973 Business Continuity & Risk Management
BMS301-310 General Studies Modules
Resort Management Specialisation
BM0934 Resort Development & Management
BM0936 Managing Special Events & Festivals
Hotel Management Specialisation
BM0953 Food & Beverage Management
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
BM0954 Hotel Sales & Distribution Management
MICE Management Specialisation
BM0936 Managing Special Events & Festivals
BM0983 Managing Meetings & Incentives
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
308
DIPLOMA IN MARKETING
Students can choose from one of the following new
specialisations:
• Marketing Management (MM)
• Public Relations (PR)
Students specialising in Marketing Management will be developed
as Marketing experts and be trained in critical areas like Brand
Management, Advertising and Promotions which will allow them
to advance their interest in many fields of marketing which is in
constant demand in many industries.
Another unique aspect of our diploma lies in our Teaching
Enterprise Project (TEP) pedagogy. TEP develops practical and
lifelong skills in operational business processes through the
opportunity to work on “real-life” client projects. These client
projects and attachments at the various TEP stopovers, such as
the Marketing Services Centre, Event Management and other
client-based project centres, enable students to hone their
interpersonal skills and develop critical thinking and problemsolving abilities. These lifelong skills adeptly prepare our
students for the challenges of the dynamic marketing industry
and place them in good stead for future career and educational
advancement.
To further supplement their learning experiences, students also
go through an industrial placement programme which provides
them with valuable real-life exposure to the working world.
Overseas student exchange and industry placement programmes
are also available to enhance our students’ learning experience
and mobility for their future careers.
DIPLOMA IN MARKETING
The marketing function keeps an organisation in touch with the
needs of its customers with a view of guiding its entire strategy,
purpose and ultimately profitability. From understanding
consumer psychology to crafting corporate marketing strategies,
product and services design, building customer loyalty, branding,
advertising and promotions, sales and distribution, marketing is
seen as a dynamic and critical area of all businesses.
Students specialising in Public Relations will be developed as Public
Relations specialists trained in important areas such as Journalism,
Corporate Communications, and PR Campaign Planning, which will
allow them to embark on exciting careers in the field of PR.
309
COURSE AIMS
ENTRY REQUIREMENTS
This course aims to:
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
• provide students with a comprehensive broad-based business
education through carefully selected core business modules, and
an understanding of business process development and operations;
• provideadequatespecialisationthroughmodulessuchasBrand
Management, Corporate Communications, Integrated Marketing
Communications and PR Campaign Planning;
• enable holistic student development through a value-added
education, training and development, including developing an
entrepreneurial mindset, a passion to excel and leadership skills;
• train students in a practice-oriented learning environment
with our unique Teaching Enterprise Project (TEP), industrial
placement programmes and case study-based learning;
• enable students to develop essential life-long skills such as
creative thinking, problem-solving and analytical abilities,
communication, interpersonal and IT skills; and
• developstudentswitharegionalandglobalmindsetwhocan
contribute productively in a borderless business world.
Duration: 3 academic years on a full-time basis.
• EnglishLanguage(EL1)
Grade1–6
• Elementary/AdditionalMathematics Grade1–6
• Any3othersubjects,excludingCCA Grade1–6
Please refer to the section on Entry Requirements for Diploma
Courses for more details.
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
DIPLOMA IN MARKETING
CAREER PROSPECTS
310
As Marketing is a key discipline and “cornerstone” of all businesses in
every industry, our graduates, regardless of specialisations, will be in
high demand. They will be ready to respond to the constant requirement
for well-trained Marketing or PR specialists in executive and middle
management positions within challenging fields such as Branding,
Advertising, Event Management, Marketing Communications, Public
Relations, Marketing Research, Sales and Business Development.
Graduates can expect fulfilling careers, attractive packages and
exciting opportunities in a wide range of industries.
Graduates who intend to pursue further studies may also be
accepted for degree courses in any business discipline in reputable
local and overseas universities, some with advanced standing of 1 to
1.5 years. Higher education prospects for marketing graduates have
been good, with graduates being awarded prestigious scholarships
in leading local and overseas universities.
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
BM0703 Business Software Applications
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
YEAR 3 – SEMESTERS 1 & 2
Marketing Management Specialisation
Marketing Management Specialisation
BM0075 Essentials of Financial & Management Accounting
BM0055 Human Resource Management & Practices
BM0078 Marketing Management
BM0084 Teaching Enterprise Project
BM0180 International Business
BM0140 Consumer Behaviour
BM0208 Essentials of Retail Operations & Management
BM0165 Industrial Placement Programme
BM0280 Integrated Marketing Communications
BM0169 Customer Relationship Management
BM0285 Brand Management
BM0185 Entrepreneurship
BM0386 Services Marketing Management
BM0283 Personal Selling & Negotiation Skills
BM0387 New Media Marketing
BM0284 Marketing Research
BM0623 Public Relations & Communications Management
BMS301-310 General Studies Modules
BM0388 Global Marketing
BM0742 Business Law
Public Relations Specialisation
BM9865 National Education
BM0055 Human Resource Management & Practices
BMS201-251 General Studies Modules
BM0084 Teaching Enterprise Project
Public Relations Specialisation
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
BM0180 International Business
BM0280 Integrated Marketing Communications
BM0283 Personal Selling & Negotiation Skills
BM0285 Brand Management
BM0165 Industrial Placement Programme
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0394 PR Campaign Planning
BM0395 Crisis Management
BM0396 Ethics in Advertising & PR
BMS301-310 General Studies Modules
DIPLOMA IN MARKETING
BM0387 New Media Marketing
BM0391 Corporate Communications
BM0392 Market Research for Public Relations
BM0393 Press Release & Copy Writing
BM0742 Business Law
BM9865 National Education
BMS201-251 General Studies Modules
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
311
DIPLOMA IN MASS MEDIA MANAGEMENT
DIPLOMA IN MASS MEDIA MANAGEMENT
312
Singapore’s media industry is making good progress in the
global arena and the Media Development Authority (MDA) is
committed to build on this momentum to grow the industry
further. Singapore is poised to become the regional media
hub for Asian content to be showcased to international media
players, and for non-Asian content to be distributed to a growing
Asian market. There will be an increase in demand for creative
professionals with business acumen and a good understanding
of the local and global media industry.
21 weeks of internship as part of the school’s Industrial Placement
Programme (IPP), where students are attached to leading media
organisations in Singapore and overseas to gain work experience.
To meet the industry’s demand for media professionals with strong
business skills, the School of Business Management developed
the Diploma in Mass Media Management in collaboration with
MDA and leading industry practitioners.
• provide students with creative media production and
management skills in the areas of TV, print and online
media, from conceptualisation to post-production;
The diploma’s unique curriculum will equip graduates with a
combination of communication, production and management
skills. Complementing two years of academic modules is the
Teaching Enterprise Project (TEP), a 21-week hands-on training
programme that exposes students to TV, print and online projects,
programming and management of an on-campus TV channel and
industry-driven projects. Capping the graduates’ training will be
COURSE AIMS
This course aims to:
• providestudentswithabroad-basededucationinthemass
media with a strong business perspective;
• equip students with the knowledge to start, develop and
manage media businesses;
• enablestudentstomanagemediaprojects,supervisedby
lecturers with extensive industry experience, during the
21-week TEP programme;
• provide students with the experience in managing NYPTV,
an on-campus TV channel – from programme acquisition
and scheduling, developing and executing promotion
campaigns to managing TV airtime; and
• immerse students in 21 weeks of IPP with leading media
companies to give them working experience in the industry.
BM0662 Digital Film & Video Production
BM0663 Writing for the Mass Media
BM0665 Software Applications for Mass Media
Duration: 3 academic years on a full-time basis.
BM0669 Presenting for TV & Radio
BMS101-141 General Studies Modules
CAREER PROSPECTS
Graduates from this diploma can look forward to challenging
executive or junior management-level careers in the media
industry, including advertising, broadcasting (TV and radio), print &
publishing, online media and public relations.
YEAR 2 – SEMESTERS 1 & 2
Graduates with good academic achievements will be accepted
for degree courses with advance standing by local and reputable
overseas universities in the United Kingdom, Australia and the USA.
BM0623 Public Relations & Communications Management
BM0280 Integrated Marketing Communications
BM0606 Media Market Research
BM0625 Multi-Camera Production
BM0642 Broadcast Media Management & Programming
BM0643 Media Production Management
ENTRY REQUIREMENTS
Applicants for this diploma must have obtained the following
minimum GCE ‘O’ Level results:
• EnglishLanguage(EL1)
BM0185 Entrepreneurship
Grade1–6
• Elementary/AdditionalMathematics Grade1–6
• Any3othersubjects,excludingCCA Grade1–6
BM0664 Advanced Video Production & Editing
BM0667 New Media & Multi-Platform Production
BM0668 Media Psychology
BM0742 Business Law
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
BM0690 Teaching Enterprise Project (21 weeks)
COURSE STRUCTURE
BM0691 Industrial Placement Programme (21 weeks)
YEAR 1 – SEMESTERS 1 & 2
BMS301-310 General Studies Modules
BM0600 Media Marketing Management
BM0603 Journalistic Writing
BM0604 People & Supervisory Management
BM0605 Media Financial Management
BM0608 Business Presentation Skills
BM0620 Introduction to Media Industry & Management
BM0621 Creativity & Thinking Skills
BM0641 Media Buying & Sales Negotiations
DIPLOMA IN MASS MEDIA MANAGEMENT
Please refer to the section on Entry Requirements for Diploma
Courses for more details.
BM0645 Print Media Management
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
313
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
314
The world of sport is riding the wave of an upward momentum.
The Singapore Government has already recognised the full
potential and economic significance of sport. Together with
sports participation and sports excellence, the sports industry
is one of three critical pillars for the development of sports in
Singapore. Recognising the growth potential in the sports
industry, Singapore has much to offer for sports companies
and organisations looking for a suitable location to grow their
commercial activities in the region. With the completion of the
new Sports Hub in Kallang scheduled for year 2014, Singapore
is well-positioned to be the focal point for development of the
sports industry in the region. The ground breaking developments
in the past years and other similarly promising prospects,
including the planned Sports Hub, Formula One and the push
to develop sports culture & sports tourism, will drive Singapore
sport into new realms over the next 10 to 15 years.
The Diploma in Sport & Wellness Management was designed
specifically to reflect the increasing requirements for a greater
business and professional orientation in the sport, wellness and
the leisure industry. If you aspire to be actively engaged in the
business of sports, promoting healthy lifestyles, managing athletes
or organising corporate wellness programmes, this course will
endow you with the capabilities to succeed in this global industry.
Sport and wellness issues have become an integral part of
the lifestyle choices of many Singaporeans and with more
sporting action, the role the sport manager plays has become
more significant and notable. In this respect, today’s sport
administrators and executives will need to be individuals with
competent knowledge in business management and specialised
abilities in sport-related disciplines to succeed in this industry.
This course ensures that essential knowledge and skills are
built up progressively through the three years of the course.
Students gain practical hands-on learning and exposure to
various management and operational business aspects of the
sport and wellness industries within a controlled environment.
Through group work, projects and execution of real-life events,
students are given the opportunity to apply their technical
knowledge while developing capabilities in sport management.
This includes an attachment to the BodyWatch Sport & Wellness
Centre, and out-of-curriculum interaction with sport event
organisers and management companies. Your learning journey
includes a 10-week Industrial Placement Programme attachment
to a company for real industrial training that will equip you with
the capabilities to succeed in this global industry.
COURSE AIMS
This course aims to:
• providestudentswithagoodbroad-basedbusinesseducation
through carefully selected core business modules, and an
understanding of business process development and operations;
• provide an adequate level of specialisation through a careful
selection and phasing of technical modules within the course;
• enable total student development through value-added
education, training and other capabilities development,
including developing an entrepreneurial mindset;
• train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project (TEP),
industrial placement programmes and case study-based learning;
• develop essential life-long skills such as thinking, problemsolving and analytical abilities, with a strong emphasis on
communication, interpersonal and IT skills; and
Graduates may enjoy advanced standing at reputable overseas
universities such as Loughborough University, Hampton University,
University of Stirling, University of Western Australia, University of
Queensland and University of South Australia, as well as for businessrelated management courses in the local universities.
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the following
minimum GCE ‘O’ Level results:
• EnglishLanguage(EL1)
Grade1–6
• Elementary/AdditionalMathematics Grade1–6
• Any3othersubjects,excludingCCA Grade1–6
Please refer to section on Entry Requirements for Diploma Courses
for more details.
• prepare students with a regional and global mindset who can
contribute productively in a competitive, borderless business world.
COURSE STRUCTURE
Duration: 3 academic years on a full-time basis.
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
There are many benefits in working in sports management jobs. For
example, the opportunity to work with people who share a common
bond for the love of sport provides an enjoyable work setting. The
ability to “work and play” while on the job is another attractive option.
BM0008 Macroeconomics
Graduates will find rewarding career prospects in the sport, wellness
and leisure industry within the private, public and non-profit sectors.
Jobs in sports marketing and promotions, sport development, high
participation or high performance management, and development
in corporate health and wellness promotion are becoming
increasingly available. Further employment opportunities exist in
event management, community relations and the fitness sectors.
Still other career options exist in sport retail, golf & country club
management, sport facility management, and leisure administration.
BM0019 Principles of Marketing
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0022 Effective Writing Skills
BM0341 Sport & Exercise Science
BM0342 Practical Sport & Games Experience
BM0701 Effective Oral Communication
BMS101-141 General Studies Modules
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
CAREER PROSPECTS
315
YEAR 2 – SEMESTERS 1 & 2
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
BM0180 International Business
BM0343 Sport Psychology & Motivation
BM0346 Leisure & Lifestyle Management
BM0353 Workplace Health Promotion Management
BM0357 Health & Wellness Management
BM0358 Personal Trainer & Fitness Leadership
BM0366 Sport Administration
BM0742 Business Law
BM0743 Info-Communication Technology Applications
for Sport & Wellness
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
BM0055 Human Resource Management & Practices
BM0084 Teaching Enterprise Project
BM0165 Industrial Placement Programme
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
BM0169 Customer Relationship Management
BM0185Entrepreneurship
BM0344 International Sport & Olympic Studies
BM0345 Sport & Recreation Facility Management
BM0354 Theory & Principles of Coaching
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies module
credits during the 3-year course.
316
MODULE SYNOPSES
BM0002 I Accounting for Assets
[60 hours]
BM0012 I Statistical Methods for Business
[60 hours]
This module provides students with an understanding of the
accounting concepts and principles in treating the main assets
commonly presented in the statement of financial position such as
cash, inventories, receivables and fixed assets.
This module aims to develop students’ ability to perform statistical
estimation and to conduct statistical tests. It also aims to provide
students with an understanding of continuous probability distribution.
Topics cover the use of a statistical software package.
BM0003 I Principles of Accounting
BM0016 I Principles of Management
[60 hours]
This module provides students with an understanding of basic
concepts and principles of accounting to enable them to record
business transactions and to prepare financial statements of a sole
proprietor. Learning is enhanced through a web-centric IT based
environment where students are shown the use of a computerised
accounting system or software.
BM0007 I Microeconomics
[60 hours]
BM0008 I Macroeconomics
[60 hours]
This module provides students with a fundamental understanding
of the economic environment and teaches them to analyse
and evaluate current economic issues and policies with special
reference to Singapore. Topics taught include the theory of national
income, monetary and fiscal policies, inflation, international trade
and finance.
BM0011 I Statistical Theory for Business
[60 hours]
This module provides students with a basic understanding of
statistical concepts that are useful and relevant for business
applications and decision making. Topics include: descriptive
statistics, probability, discrete probability distributions, regression
and correlation, time series analysis and index numbers.
This module introduces the essential theories of both management
and organisational behaviour and its applications at the workplace.
Topics include the managerial functions of planning, organising,
co-ordinating, directing, influencing and controlling as well as
an introduction to organisation dynamics such as personality,
attitudes and perceptions, learning and motivation, team building
and leadership.
BM0019 I Principles of Marketing
[45 hours]
This module provides students with an understanding of the
fundamental principles and concepts of marketing. Topics include
marketing philosophies, differences between consumer and
business markets, marketing mix strategies, basic market research
skills for analysing market opportunities and the concept of marketing
through electronic media.
BM0022 I Effective Writing Skills
[60 hours]
This module aims to equip students with the necessary effective
writing skills and provide them the foundation for better writing
capacity in English. Students are taught the appropriate use of the
English Language, with emphasis on grammar, syntax and structure.
The module also provides students with the skills necessary to
carry out written communications in business such as letter and
memorandum writing, proposals and report writing.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module provides students with a fundamental understanding
of microeconomics principles and concepts. Students are taught
to analyse and apply these concepts for business decision-making.
Topics include resource allocation, theory of supply and demand,
theory of the firm and production, and market structures.
[45 hours]
317
BM0052 I Business Finance
[45 hours]
This module provides students with an understanding of fundamental
business finance concepts and principles with an emphasis on assets
management, financial planning and capital budgeting decisions.
Students are expected to make extensive use of the spreadsheet
software and online data retrieval systems to support the business
finance function. Topics include business financial planning and
analysis, working capital management, equity and debt financing,
and capital budgeting decisions.
BM0053 I Capital Markets and Financial Instruments [45 hours]
This module provides students with an understanding of capital
markets and its behaviour. It covers the various financial instruments
available and used in financing business with emphasis on long term
financing equity and debt instruments. Students are taught to apply
financial theory, principles and concepts to financing decisions in
the business environment. Topics include bond, share valuation,
cost and capital and capital structure.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0055 I Human Resource Management
and Practices
318
[45 hours]
This module introduces human resource as a dynamic function
within an organisation. It covers various aspects of HR practices such
as recruitment, selection, orientation, human resource planning,
performance appraisal, compensation and benefits, human resource
development, employee relations and trends in HRM.
BM0084 I Teaching Enterprise Project
This module aims to develop and create value for students through
an application and hands-on learning approach in real business
environments. Students are attached to business units specially
set up to provide practice-based training in project work under the
supervision of lecturers. Through the one-semester attachment,
students learn various business models and processes and
experience the application of business concepts and knowledge
to actual business operations and projects. Examples of training
stopovers are retail outlets, call centre, e-learning development and
marketing research units, etc. At these training stopovers, students
also cultivate positive mindset and important life-long skills, such as
work attitude, team work, interpersonal and communication skills,
creativity, resourcefulness and problem solving skills.
BM0106 I Essentials of Financial Services
[45 hours]
This module provides students with an understanding of the financial
statements of companies. It also provides them with a basic
working knowledge of cost accounting principles and management
accounting techniques used in providing information for managerial
decision-making.
BM0078 I Marketing Management
[45 hours]
This module examines the application aspects of marketing in a
product and service environment, including the basic 4 Ps as well as
the 7 Ps for service marketing. Students would gain an understanding
of the role of strategic marketing in the marketing management
context and acquire a detailed understanding in managing the
marketing functions in a highly competitive environment.
[45 hours]
This module provides students with an overview of the role of
Singapore as an international financial centre and roles of various
financial institutions and stakeholders in the banking and financial
services industry. It also provides an understanding of the various
participants in the currency, securities, derivatives and insurance
markets. Students will learn about the various government agencies
such as Monetary Authority of Singapore (MAS), Central Provident
Fund (CPF) and their roles. This module is delivered with a strong
web-centric approach with deployment of e-cases for learning and to
introduce students to on-line financial services information.
BM0121 I Cost Accounting
BM0075 I Essentials of Financial and
Management Accounting
[560 hours]
[45 hours]
This module aims to provide students with an understanding of
the activities in a manufacturing or service/project management
environment and the procedures to measure and control key cost
elements. It covers costing practices in topics which include basic
cost concepts and systems; accounting for materials; labour and
factory overheads; job order costing; process costing, variable and
absorption costing and standard costing.
BM0125 I Accounting Information System - Design
and Control
[45 hours]
This module provides students with a broad overview and
understanding of the concepts and application of accounting
information systems. Topics include the basic concepts of systems,
information and the components of information systems such
as inputs, outputs, processing procedures and internal controls.
Concepts are reinforced through practical training in setting up,
operating and maintaining a computerised accounting system.
BM0127 I Business Accounting
[45 hours]
This module aims to equip students with the knowledge of the
characteristics of the corporate form of business organisations and
to prepare its financial statements (including cash flow statement) for
internal management. Students will also gain the ability to analyse
and interpret these financial statements. The module provides an
understanding of accounting transactions made in foreign currencies
and the translation of financial statements denominated in foreign
currency. Students will also gain a working knowledge of the Goods
and Services Tax to ensure compliance with the relevant legislation
and to compute GST liability.
BM0140 I Consumer Behaviour
[45 hours]
This module provides students with an overall understanding of the
role and importance of Customer Relationship Management in the
new knowledge-based economy. It introduces knowledge, skills and
practices needed to enhance Customer Relationship Management
as a key business strategy for organisations.
BM0175 I Compensation Management
[45 hours]
This module focuses on compensation and benefits plans and
their administration in organisations. Topics include merit pay
plans, flexible wage systems, salary survey, salary structure and
design, salary administration, flexible benefits system and trends in
compensation and benefits in Singapore and regionally.
BM0178 I Elements and Practice of
Human Resource Development
[45 hours]
This module provides students with the knowledge and skills
to administer a training function. Topics include training needs
analysis, training programmes evaluation, instructional psychology,
training methodologies, curriculum planning and design, and total
training plan.
[45 hours]
[10 weeks]
The programme involves a 10-week attachment to a business, public
or governmental organisation locally or overseas. The attachment
provides students with real-life working experiences and to develop in
them the right work attitude, a practice-oriented or hands-on mindset
and ability to work with people in an organisation. The performance
of students at this attachment programme is evaluated and graded.
Participating organisations are expected to provide a fairly detailed
trainingprogramme,whichmayincludeprojectassignmentsand/or
rotational on the job training.
BM0179 I Employee and Industrial Relations
[45 hours]
This module provides students with practical knowledge of
managing employee and industrial relations. It provides them with
an understanding and applications of labour statutory requirements
and code of practices such as Employment Act, Work Injury
Compensation Act, Retirement Age Act, etc. Students will learn about
the framework of labour and management relations in Singapore. It
also covers emerging issues and challenges in industrial relations.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module provides students with an understanding of the role and
applications of consumer behaviour in the market place. It covers
fundamental concepts of how consumers make decisions in an ever
changing and dynamic environment. The module explores both the
external and internal influences and explains how these influences
shape consumer behaviour. Topics covered include cultural values,
group dynamics, perception and motivation including the influence
of branding in the consumer decision process.
BM0165 I Industrial Placement Programme
BM0169 I Customer Relationship Management
319
BM0180 I International Business
[45 hours]
This module provides students with a good understanding of the
dynamic global business environment, major trade and investment
trends and the firm’s perspectives and management’s decision
making approach to doing international business. It centres on
providing students with the means to answer the fundamental
questions of any firm seeking to venture into overseas markets;
‘Why Venture Abroad?’, ‘Where to venture to?’, ‘Which industry/
sector to venture into?’ and ‘How to enter the overseas market(s)?’.
In essence, students will acquire a good level of appreciation of both
the macro and micro aspects of International Business ranging from
the analysis of the country environment (political, economic, sociocultural and technological) to micro level in terms of industry analysis,
timing of entry and mode of entry. Current and real-life issues and
examples are discussed to enhance students’ learning process.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0185 I Entrepreneurship
320
[45 hours]
This module aims to inculcate an entrepreneurial spirit and mindset
among students, and to provide a platform for them to develop
and exercise their innovation and creativity in a practice-based
environment. Through this entrepreneurship studies, students will
learn to identify, assess and develop new or improve on existing
business ideas; and to plan, implement and manage these business
ventures and enterprises effectively and profitably. At the end of
the module, students will be able to develop a total business plan
encompassing feasibility studies, environmental research and
analysis, as well as marketing, operations and financial strategies.
Students will also experience and understand the challenges and
recovery issues faced by a typical entrepreneur through research,
case studies and sharing sessions.
BM0186 I Essentials of Entrepreneurship
[45 hours]
Introduction to the concept of entrepreneurship and the
characteristics of SMEs. Students discover the spirit of enterprise
embodied by local and overseas entrepreneurs through the use of
case studies. Students will also learn the business strategies used
by small enterprises to create a unique and sustainable competitive
advantage in today’s dynamic business environment.
BM0187 I Strategic Enterprise Management
[45 hours]
Aims to help students understand the strategic enterprise
management aspects of new ventures and business development
of entrepreneurial ideas. Key Strategic Management include topics
such as entrepreneurial leadership, new start-up design, opportunity
analysis, risk management, entrepreneurial decision making and
innovative problem solving. Students will apply their strategic
enterprise management knowledge to evaluate the entrepreneurial
environment through a risk evaluation matrix, develop innovative
strategies and make key business decisions.
BM0188 I Innovation & Concept Development
[45hours]
As innovation continues to be at the forefront of competitive firms and
economies, this module teaches students to develop, launch and
manage new products and intellectual property. The module guides
students along the various stages of transforming an idea or concept
into an innovation, invention, or a business proposition. Topics include
concept and user acceptance testing, market feasibility, product
design and development and intellectual property issues.
BM0189 I Enterprise Business Development
[45hours]
Students will work in teams, to apply their entrepreneurial skills and
business knowledge to develop and launch their own enterprises.
Students will brainstorm for business ideas and use their creativity
and problem solving skills to formulate a total business plan for their
respective businesses. Students will also get the opportunity to work
with business mentors, who will act as facilitators and experts during
the course of the module.
BM0225 I General Insurance
[45 hours]
This module provides students with an understanding of the scope of
cover afforded by the main classes of property and liability insurance.
Examines policy wordings, clauses, warranties and endorsements
used in the major types of policy, including fire, theft, business
interruption, fidelity guarantee and credit, public liability, products,
employers’ liability, workmen’s compensation, professional
indemnity, directors’ and officers’ liability. Rating methods, survey
techniques and claims procedures are also included.
BM0227 I Client Relationship & Account
Management for Wealth Managers
[45 hours]
This module provides students with an understanding of client
relationship and account management skills required of a
relationship manager in a financial institution. Topics covered in
this module, such as Impression Management & Etiquette, Selling &
Negotiation, Networking Skills and skills to become a Trusted Advisor,
are designed to promote business development with potential clients
and maintain trusting relationships with existing clients.
BM0228 I Investment Advisory
[45 hours]
This module provides students with an understanding of the
client advisory process, including the ethics, concepts of wealth
management and private banking business as well as specialist
knowledge in portfolio construction and management. Students will
also be able to keep abreast with the latest developments in the
wealth management industry.
BM0229 I Trusts, Tax and Estate Planning
[45 hours]
This module provides students with working knowledge of trusts
and how to use trusts to manage cross-border planning. Students
will also learn about tax concepts and planning, as well as estate
planning structures and strategies in fulfilling the succession
planning requirements of wealth management clients.
[45 hours]
This module focuses on the basic principles of investment, investment
instruments, and the fundamental and technical approaches to
security analysis. Topics include risk and return, stock and bond
valuation, unit trusts, futures, options and efficient market hypothesis.
BM0240 I International Finance and Treasury
[45 hours]
This module provides an overview of international financial markets
with focus on international financial methods, investments and risk
management tools. Topics include trade financing methods, money
market instruments, financing arrangements in the international
capital markets, swaps, futures and foreign exchange. This module
is delivered with a strong web-centric approach with students
searching and accessing information from various real time or
delayed financial information retrieval systems.
This module provides students with an overview of investments
and financial products beyond the traditional space and an
understanding of derivatives, commodities and managed futures,
private equity, real estate and hedge funds. The various types of
hedge funds, common strategies adopted and current market trends
will be covered.
BM0244 I Credit Analysis and Administration
[45 hours]
This module provides an overview of credit process of a bank and
introduces the range of credit facilities available to individuals and
companies. Also examines the credit administration and credit
control functions of a bank, and the loan documentation process.
Students will learn to apply financial analysis skills in evaluating
credit cases and prepare credit propositions.
BM0245 I Personal Financial Planning and
Life Insurance
[45 hours]
This module provides an understanding of the process of financial
planning and the needs analysis which aims to assist an individual
in attaining financial and lifestyle goals through the proper
management of financial resources. It also covers life assurance
with focus on the various types of life insurance products including
investment-linked products (ILP) and health insurance as well as
concepts in life assurance underwriting and policy administration.
Students are taught application of knowledge and skills learned in
life insurance planning, retirement planning, investment planning
and estate planning to construct a comprehensive financial plan.
Students will learn to appreciate the regulatory environment
governing the financial planning industry including the legal
principles of insurance, disclosure requirements, professionalism,
ethics and the managing of agents.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0234 I Investments
BM0242 I Alternative Investments and Hedge Funds [45 hours]
321
BM0246 I Consumer Banking
[45 hours]
This module provides students with an understanding of the
basics of consumer banking industry, its role and importance as
a component in the business portfolio of the financial services
industry. Students will acquire knowledge of the various types of
consumer loans, products and services such as housing loans,
credit cards, automobile loans and certain fee-based products and
will learn about the distribution channels used for such products.
The module also covers the principles of consumer banking strategy
and identifies the successful marketing strategies used in various
consumer products as well as provides an understanding of the
development of priority banking. Students will also learn about the
regulatory issues and be familiar with the Code of Consumer Banking
Practice and its impact on the marketing and selling of consumer
banking products and services.
BM0254 I Company Law
This module provides students with a basic understanding of the
Singapore company law. Topics include corporate formation,
corporate financing, company administration and management,
company directors and their rights, duties and liabilities, meeting
requirements and corporate insolvency.
BM0258 I Auditing
[45 hours]
Fund management topics covered are fund structures, international
jurisdictions and offshore funds, regulatory requirements and
compliance, and operational risk. Students will also learn the
fundamentals of investment accounting and net asset value.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0248 I Global Securities Operations
322
[45 hours]
This module will enable the student to understand the main players
in the funds and securities industry, their operational roles and the
processes involved in securities transactions. Students will learn
about various financial instruments, corporate actions, settlements,
custody and client servicing. Value added services such as cash
management and securities lending will be covered so that students
understand the entire value chain of funds and securities operations.
BM0249 I Investment Analysis and
Portfolio Management
[45 hours]
This module covers the fundamentals of investments with topics like
modern portfolio theory, capital asset pricing model, valuation and
risk diversification. The students will get an insight into how fund
managers set investment objectives and policy, investment industry
practices and regulations, industry benchmarks, performance
measurement and attribution.
[45 hours]
This module provides an understanding of the basic concepts and
principles of auditing and the techniques used to carry out an audit.
Students will be taught to perform and document basic audit procedures.
It also includes a review of the Singapore Standards on Auditing.
BM0259 I Management Accounting
BM0247 I Fund Administration and Accounting
[45 hours]
[45 hours]
This module focuses on the use of management accounting
techniques to help management in their decision-making, planning
and control. Topics include preparation of master budget, flexible
budgeting, activity-based costing, variance analysis, cost-volume
profit analysis, relevant costing and divisional performance evaluation.
BM0263 I Taxation
[45 hours]
This module covers the key principles and concepts of the Singapore
taxation system. The topics on personal tax and corporate tax
covered include the tax treatment of various sources of income and
reliefs for individuals as well as the tax treatment of receipts and
expenses for companies. The students are taught the preparation of
tax computations for individuals, partnerships as well as companies
including computation of capital allowances and treatment of
business losses. Tax treatment of foreign sourced income and
withholding taxes are also covered.
BM0264 I Published Financial Statements
and Consolidation
[45 hours]
This module provides an understanding of the legal and professional
disclosure requirements relating to the preparation of financial
statements (including consolidated group financial statements) for
external users. It also covers the practical application of the financial
reporting standards in Singapore.
BM0280 I Integrated Marketing Communications
[45 hours]
This module provides an understanding of the role of advertising,
sales promotion, direct marketing and public relations in marketing
communications. The module teaches the planning, execution and
evaluation of successful marketing communications within the
context of promotional mix management. Students would explore
the issues surrounding the traditional forms of advertising as well
as the new forms involving electronic media and marketing on the
Internet. The module is delivered with a strong web-centric approach
with students searching for information and accessing information
from the Internet.
BM0283 I Personal Selling and Negotiation Skills
[45 hours]
A key focus of the module would be on the fundamentals of personal
selling. It aims to develop students’ ability to accurately identify the
customer’s needs and deliver the appropriate solution. In addition,
key account management and negotiation skills are an integral part
of the delivery of this module. Students will learn in a hands-on
approach environment with an opportunity to integrate practice with
theory and concepts taught through role-plays and case scenarios.
The concept of negotiation and its relevance and application in
personal selling will also be covered.
BM0284 I Marketing Research
[45 hours]
BM0285 I Brand Management
[45 hours]
The module aims to provide students with an understanding of
how to manage brands in an ever changing, highly competitive
globalised economy. The module also provides students with an
overview of branding strategy, its opportunities and appropriate ways
to build brand value and how to devise brand hierarchies and brand
portfolios with practice oriented principles as the main focus. Topics
covered include basic concepts of brands and brand management,
management of a portfolio of brands, brand building and brand
maintenance, brand extension, brand strategies and brand research.
[45 hours]
Students will be introduced to the basic principles of human anatomy
and physiology and understand the various body systems and their
significance to sport & exercise performance. This module will also
arm students with basic skills and knowledge to supervise exercise
programmes, familiarise them with an understanding of the different
standards and mechanics behind the design of exercise programmes
as well as demonstrate proper exercise and stretching techniques.
Various forms of aerobic exercise and weight management science
will also be covered in this module.
BM0342 I Practical Sport & Games Experience
[45 hours]
This module provides students with an overview of the history of
sport and the values of fair play and sportsmanship. Students
will also be introduced to the development and evolution of rules
and codes of sport and games as well as the rules & procedures,
penalties, scoring systems in league and tournament organisation,
and planning and scheduling of competitions. The module will
also provide students with an understanding of the various fitness
assessment and exercise programmes and their relation to sport
performances and training.
BM0343 I Sport Psychology & Motivation
[45 hours]
This module develops an understanding of key psychological theories
that underpin performance as well as focusing on key practical skills
relevant to the sports and wellness environment. Students will be
introduced to skills such as visualisation, goal setting, positive self-talk,
mental skills training and performance profiling. This module prepares
students to apply effective psychological and motivational skills
training in designated sport and wellness environments. A workshopstyle approach will be used adjunct to lectures to encourage students
to analyse, evaluate and actively engage in the learning process.
BM0344 I International Sport & Olympic Studies
[45 hours]
This module will introduce students to elite sport policy development
(vis-a-vis Singapore’s sport policy development) and the role of
the delivery agents such as the National Sports Associations and
International Sport Federations. Students will learn the impact
of globalisation and commercialisation on countries bidding to
host international sport events as well as examine the history
and development of the Olympic Games as a world-wide sporting
spectacle. Other topics include sport governance, the Olympic
Movement and its values, and the issue of doping in sport.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
The module provides students with an understanding of market
research techniques, use of research data and information in
business or marketing decision-making. Topics include research
design, data collection and analysis, as well as marketing information
systems. The emphasis is to develop students’ ability to interpret
and analyse marketing research data collected and information to
achieve competitive advantage over their competitors. The module
also provides opportunities for students to work on real client-based
business projects.
BM0341 I Sport & Exercise Science
323
BM0345 I Sport & Recreation Facility Management [45 hours]
BM0357 I Health & Wellness Management
This module introduces students to the planning and administration
of facilities for sport and recreation purposes. Topics include
the importance of facility maintenance, out-sourcing contracts,
risk management and safety considerations. Students will also
be familiarised with the role & responsibilities of staff, the daily
operations of facility management such as booking, rentals, and
closures of facilities as well as the marketing & promotion aspects to
maximise facility utilisation.
This module aims to provide students with an overview of the
concepts of healthy lifestyle & wellness management in the everchanging work, home and leisure environments. Students will learn
to develop and deliver intervention programmes and activities to
tackle lifestyle-related illnesses for a wide range of consumers. The
holistic concept of wellness in the social, physical, occupational and
environmental dimensions is also investigated in relation to quality
of life. The module prepares students to conduct basic counseling
in nutrition, stress management and substance abuse through the
use of behaviour modification tools, motivational techniques and
effective communication.
BM0346 I Leisure & Lifestyle Management
[45 hours]
This module will examine the world and dimensions of leisure,
recreation and play and their relationship throughout the stages of
the human development life cycle. Students will also understand
the demand & provision of leisure and recreation as well as explore
leisure lifestyle preferences such as those offered in golf & country
clubs, fitness & wellness centers and sport tourism activities. Other
topics will explore the growth of mass leisure, the economic and
political significance of leisure and future trends and issues affecting
the industry.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0353 I Workplace Health Promotion Management [45 hours]
324
This module will cover core workplace health promotion processes
such as planning, development, selecting strategies, marketing,
implementation and evaluation of programmes as well as learn
contemporary skills in partnership alliances, use of settings and
dissemination. Key tenets of this module include techniques to reduce
corporate health care costs, create a wellness culture in the workplace,
plan needs-based health promotion activities and track employee health
data. Case studies and exercise will allow for practical applications of
the concepts and frameworks covered in the module.
BM0354 I Theory & Principles of Coaching
[45 hours]
This module introduces students to the concepts and complexity of
coaching sports and specifically the knowledge base that underpins
good coaching. Topics include planning the sessions, energy
demands of different sports, basic biological systems, nutrition,
role of the coach, and selected aspects of sport safety and basic
sport psychology. Students who pass the module will be eligible
for the National Coaching Accreditation Programme (NCAP) Theory
Certification without having to go through the entire NCAP course.
BM0358 I Personal Trainer & Fitness Leadership
[45 hours]
[45 hours]
This module provides students with the necessary knowledge and
skills in conducting personal training and fitness in an exercise
setting. Topics include an understanding of the business of personal
training, preparing and designing personalised fitness programmes
and activities and dealing with clients who have medical problems or
sports injuries. Students will also be taught the scientific foundations
of fitness activities and learn how to teach and conduct a variety of
fitness activities and designing safe and effective fitness programmes,
including evaluating client’s physical and psychological fitness, and
determining of dietary goals and weight control.
BM0366 I Sport Administration
[45 hours]
This module will cover the principles and practices of administration
and management functions in sport and recreation. Students will
be introduced to the structure and operations of National Sport
Associations (NSAs) and the role they play as sport delivery agents in
Singapore’s sport community. Students will also learn administrative
processes and its relationship to other organisational components
such as planning, communication, decision making, leadership,
governance and volunteer management pertaining to sport.
BM0383 I Contact Centre Management
[45 hours]
This module introduces the roles and concepts of Contact Centre and
Contact Centre Management in the business environment. It provides
students with the knowledge and skills on the essential aspects of
managing contact centres. Topics covered include the basic elements
of a contact centre, info-telecommunication technology deployed
in a contact centre, customer service and customer relationship
management using contact centre technology, operational aspects
of contact centre, such as performance measurement in a contact
centre, forecasting and scheduling, staff recruitment and training,
service level management etc.
BM0386 I Services Marketing Management
[45 hours]
This module focuses on problems and strategies specific to marketing
of services. Problems commonly encountered in marketing services
- such as difficulty in controlling quality, managing service failure
and recovery situations will be addressed. Case studies and practical
examples used by successful services marketers to overcome these
difficulties will be discussed extensively in this module. In addition,
the delivery is driven primarily through role plays, discussions on
best practices to ensure currency and relevance for the students.
BM0387 I New Media Marketing
[45 hours]
[45 hours]
This module provides students with an awareness of markets for goods
and services in the international arena and how to manage brand in
this ever changing, highly competitive global economy. Topics to be
covered include: an overview of key differences in marketing within
these markets and an international perspective to the marketing mix
elements and its applications; international market entry modes
and market development strategies, basic concept of brands and
brand management, brand building, maintenance and extension
and branding strategies and research, etc. Students would gain an
understanding of the current issues and challenges in international
marketing and selling. Students will be encouraged to search and
access for market information and data from the internet.
BM0389 I New Venture Marketing
[45 hours]
Students will learn innovative methods of marketing from a new
venture perspective. The aim of this module is to adapt traditional
marketing mix elements and tools to suit an SME environment. New
forms of marketing like New Media Marketing and Social Marketing
will also be explored. Major topics include marketing audit and
competencies, marketing management decision making, the
entrepreneurial marketing plan and budgeting.
BM0391 I Corporate Communications
[45 hours]
The module will focus on the fundamentals of corporate
communications. Students will learn how to manage and
communicate the corporate brand value to their organisation’s
target audience. The module also equips students with skills in
employee communications, investor relations, and corporate social
responsibility.
BM0392 I Market Research for PR
[45 hours]
The module provides students with an understanding of market
research techniques, and the use of research data in public relations
decision-making. Topics include research design, data collection
and analysis, and marketing information systems. The emphasis
is to develop students’ ability to interpret and analyse marketing
research data and use it strategically in the implementation of public
relations strategies and campaigns.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
The module provides an overview of the key concepts of New
Media Marketing and how this dominant trend can be deployed in
a total marketing communications plan. The module will provide an
understanding of the psychology of users on new media platforms,
the impact of user generated content, critical success factors in the
deployment of new media, the integration of new media into an
organisation’s total communications plan as well as an analysis into
the future of this industry. Students will also learn the application
of key new media tools such as Facebook, YouTube, Twitter, Blogs
and Wiki through practical and application-based teaching methods.
BM0388 I Global Marketing
325
BM0393 I Press Release & Copy Writing
[45 hours]
This module will focus on the fundamental techniques of writing
press releases, with the aim of getting positive publicity in the
media. Students will also be taught how to write advertisement copy
for print, radio, television, as well as the electronic media. Through
case studies, students will be given an opportunity to write copy for
real-life products.
BM0394 I PR Campaign Planning
[45 hours]
Students will learn about the components of a PR campaign –
including research, budgeting, manpower allocation, implementation
and post-campaign evaluation. The module will be delivered using
real-life case studies. Students will also work on a series of public
relations campaigns.
BM0395 I Crisis Management
[45 hours]
Crisis Management is a critical skill for public relations practitioners.
Students will understand how an issue evolves into a crisis and learn
about the entire crisis management process – from the formulation
and implementation of the crisis management plan to the restoration
of the organisation’s reputation after the crisis.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0396 I Ethics in Advertising & PR
326
[45 hours]
This module looks at the conceptual framework governing
advertising and public relations. Students will also learn intellectual
property rights as well as professional conduct and practice. Ethical
approaches in public relations and advertising are examined using
case studies.
BM0431 I Essentials of Human
Resource Management
BM0432 I International Human
Resource Management
[45 hours]
This module aims to provide students with a comparative
understanding of the framework of domestic and international human
resource management. It also provides the practical knowledge
to handle complexities involved in managing international human
resource issues and the ability to handle the challenges facing human
resource professionals operating in an international environment.
BM0453 I Principles & Practices in CRM
[45 hours]
This module reinforces the concepts and theories of CRM as a key
strategic process for organisations. It provides the students with the
knowledge, skills and CRM-based strategies needed to enhance and
manage customer relationships. Through case studies and scenariobased learning, students will be taught to understand and apply the
basic CRM analytical techniques and tools, CRM technology, and
integrated CRM solutions. It also introduces the use of CRM systems
to enhance the effectiveness of CRM implementation.
BM0454 I Service Operations &
Quality Management
[45 hours]
This module provides an understanding of the management of
service industries and how to turn business policy and objectives
into reality. Core topics include the operational issues of a service
industry, including, demand and forecasting, capacity and facility
management and scheduling of activities. This module will
also provide students with the understanding of service quality
management such as the measurement of service quality and the
cost of quality. The module will discuss the various approaches to
quality including ISO 9000 and total quality management approach.
Specific techniques and initiatives such as Kaizen, quality circles,
Ishikawa and Six Sigma are also introduced.
[45 hours]
This module introduces students to the fundamentals of human
resource management and its contributions to organisations. The
module aims to provide students with an understanding of all
the well-established human resource practices such as human
resource planning, recruitment & selection, training & development,
performance management and pay & benefits administration. The
impact of technology on human resource management will also
be covered. An appreciation of emerging trends in human resource
management and practices in Singapore and globally, and the
changing role of a human resource professional will also be included.
BM0455 I Services Management & Innovation
[45 hours]
The module introduces students to the nature and characteristics
that distinguish services from goods. It examines the definition of the
service concept and the idea of service classifications. Students will
also understand the dimensions and routes for service innovation.
Areas such as customer satisfaction, complaint management and
service guarantees will be covered. It will examine how companies
that focus on service management and innovation have used these
as differentiators in the face of competition.
BM0456 I Essentials of Customer Behaviour
[45 hours]
This is an introductory module designed to provide students with an
understanding and knowledge essential to understanding customer
behaviour. It examines the cognitive process and behaviour
involved when people purchase and use products and services. An
understanding of the customer in terms of their needs, motivation,
personality, self concept and perception will be covered. It provides
an understanding of the important aspects of consumer decision
making and the need for organisations to understand customers’
behaviour and emergence of the new customers.
BM0459 I Customer Psychology and Behaviour
[45 hours]
The module focuses on the aspects of customer psychology that
are essential to understanding customer behaviour. It examines the
cognitive process and behaviour involved when people purchase
and use products and services. An understanding of the customer
in terms of their needs, motivation, personality, self concept and
perception will be covered. It provides an understanding of the
important aspects of consumer decision making and the need for
organisations to understand customers’ behaviour and emergence
of the new customers.
BM0471 I Essentials of International Business
[45 hours]
[45 hours]
Covers the functions and use of trade documents, trade terms, the
various methods of payments in trade, the risks faced by traders
in international trade and the different types of counter trade. In
addition, students are taught the basics of trade, practical aspects of
importing and exporting goods, and the various shipping documents
commonly encountered in shipping goods internationally by both
sea and freight. Students will also be exposed to INCO terms,
shipping procedures and shipping terminologies, the International
Chamber of Commerce (ICC) Uniform Rules for Collection and
Uniform Customs and Practice for Documentary Credits.
BM0473 I International Business Strategy
[45 hours]
This course aims to provide an appreciation of the fundamentals
of strategic management from the perspective of both large and
small organizations operating internationally. It thus builds directly
on prior studies of the module ‘Understanding the Global Business
Environment’ and focuses on corporate and business level strategies
in effectively dealing with external environment challenges (e.g.
arising out of corruption) and opportunities that were discussed
in the ‘Understanding the Global Business Environment’ module.
Major topics include: understanding the intricacies of the interaction
between the firm's internal (corporate mission, objectives, culture,
etc) and external environments (PESTE and competition in the
industry); case- studies of the realities challenges and failures faced
by companies which have ventured into foreign markets using major
entry strategies such as FDI, Joint Venture, and Franchising, etc;
global operations particularly in emerging markets and the role of
government in international strategy. Students will attend a series
of seminars and workshops conducted by industry practitioners and
conduct country research to gain an in-depth understanding of the
emerging markets.
BM0481 I International Finance
[45 hours]
Provides an overview of international financial markets and monetary
system with focus on international financial methods, capital raising
methods, investments and risk management tools. Topics include
money market instruments, financing arrangements in international
capital markets, swaps, futures and foreign exchange.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module provides students with a good understanding of the
dynamic global business environment, major trade and investment
trends and the firm’s perspectives and management’s decision
making approach to doing international business. It centres on
providing students with the means to answer the fundamental
questions of any firm seeking to venture into overseas markets; ‘Why
VentureAbroad?’.‘WheretoVentureto?’,‘Whichindustry/sectorto
venture into?’ and ‘How to enter the overseas market(s)?’. In essence,
students will acquire a good level of appreciation of both the macroenvironmental aspects of International Business ranging from the
analysis of the country environment (Political, Economic, Sociocultural, Technological and Environmental) to industry level analysis,
timing of entry and mode of entry. Current and real-life issues and
examples are discussed to enhance students’ learning process.
BM0472 I International Trade Management
327
BM0600 I Media Marketing Management
[60 hours]
This module provides students with an understanding of the
core concepts of marketing and other marketing management
philosophies in the media industry. It examines the marketing mix
(product, price, place and promotions) and discusses how these
can be integrated to produce an effective media marketing plan.
Students will be taught the basics of consumer behaviour and
how to capitalise on media consumption habits to maximise the
effectiveness of their marketing plan.
BM0603 I Journalistic Writing
[60 hours]
This module is an introduction to news writing and reporting for the
broadcast and print media. It focuses on interviewing and storytelling
techniques, the creative writing process, self-editing and publication.
Students will learn the different writing techniques needed for writing
news stories, personality profiles, features, reviews, editorials and
scripts for newscasts. The module will also touch on the ethics of
accurate and fair reporting.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0604 I People & Supervisory Management
328
[60 hours]
This module provides students with an understanding of media
organisations, the functions of a supervisor and the challenges
facing supervisors. Students will learn about work ethics within
media organisations and how supervisors should manage unethical
employees. Through practical case studies and illustrations, the
module enables students to apply supervisory skills in the planning,
organising and execution processes in a media production.
BM0605 I Media Financial Management
[60 hours]
This module provides students with fundamental concepts and
principles of finance and management accounting applied in the
media industry. Students will be equipped with a basic understanding
of the financial statements such as the profit and loss statement,
balance sheet and cash flow statement, with emphasis on budget
preparation and management. Interpretation of financial statements
and reports of media businesses through the use of relevant financial
analysis tools and techniques will also be covered.
BM0606 I Media Market Research
[45 hours]
The module provides students with an understanding of the
fundamental elements of research as it applies to the media industry.
This includes the basics of inferential and descriptive statistics in
communications research. The emphasis is to develop students’
ability in the collection of primary and secondary data, as well as
interpreting and analysing media research findings with a view to
gain competitive advantage across the entire spectrum of media
businesses. Industry case studies will form the basis of learning, with
examples from the print, broadcast and online media.
BM0608 I Business Presentation Skills
[60 hours]
In this module, students will learn about the visual, vocal, and verbal
elements of a business presentation. They will be taught how to
develop and deliver informative and persuasive speeches - from
the development of ideas, structuring of content, and use of multimedia applications to the appropriate business language to use.
The course will help build confidence in students by providing them
ample opportunities to deliver presentations in class.
BM0620 I Introduction to Media Industry
& Management
[45 hours]
This module provides students with an introduction and overview
of the media industry, the key players within the industry, and a
comprehensive perspective of the entire spectrum of activities within
the media business. The students will understand the landscape
surrounding the media industry, its development, the institutional
arrangements and related media management principles.
BM0621 I Creativity & Thinking Skills
[60 hours]
This module provides students with the knowledge, tools and
experience to confront problems and situations that are too
ambiguous or complex to be addressed using logical strategies.
It seeks to increase students’ understanding of creativity, improve
their creative problem-solving skills and enhance their ability to
utilise these skills in a variety of situations. Students will participate
in activities in and out of the classroom to help them understand
their own thinking patterns, develop their creativity, and discuss the
creative process from various theoretical perspectives.
BM0623 I Public Relations &
Communications Management
[45 hours]
BM0643 I Media Production Management
[45 hours]
Students will learn the many facets of Public Relations (PR) in this
module – the principles behind the practice of PR, the role of PR
practitioners, and the external and internal ‘publics’ that they are in
contact with. The module will also focus on critical skills that every
PR practitioner needs to know, such as planning a PR campaign,
cultivating relationships with the media and crisis management.
The media production process is a series of inter-related activities that
sees a production from start to finish. Production Executives need to
effectively manage the operations involved to ensure the success of
a production. This module equips students with the skills needed to
manage the operational aspects of a production, such as logistics,
budgeting, floor management, building a team, managing service
providers, sponsors, artistes and members of the production team.
BM0625 I Multi-Camera Production
BM0645 I Print Media Management
[45 hours]
[45 hours]
This module gives students an overview of the principles and concepts
of multi-camera studio production. Students will be trained in the
use of various technologies and equipment. They will also be taught
the processes necessary for various stages of studio production.
Through practical sessions, students will become familiar with the
various roles in a multi-camera studio production. Students will
have an opportunity to direct different programme genres, including
news, magazine and music programs, and talk shows.
This module provides students with a basic understanding of the
different types of print media, namely newspapers, magazines and
books. Students will learn about the unique characteristics of these
media, their production processes, the trends as well as the impact of
technology on these industries. The module will also look at the role
ofadvertisementsinnewspapersandmagazines,andthebusiness/
revenue models of newspapers, magazines and book publishing.
BM0641 I Media Buying & Sales Negotiation
This module provides students with an overview of the processes
involved in film and video production. They will be taught basic TV
production grammar and be required to apply them in film and video
projects. It also teaches hands-on skills like video and audio editing
to prepare them for the broadcast industry. Students are expected
to conceptualise, research, script, edit and package their own news
and feature stories. Students also have to take charge of a narrative
dramatic production for one of the assessments.
[60 hours]
BM0642 I Broadcast Media Management
& Programming
[45 hours]
This module provides an understanding of the principles and practices
used in TV, radio, cable systems and new media programming and
management. It gives students an overview of the key job functions
in the programming, promotions and airtime departments of media
organisations. It also introduces students to key job processes in media
companies and explains business models that ensure the survival of
media organisations. Students will also learn scheduling strategies
applied in broadcast TV, cable systems, radio and new media, with
the aim of maximising viewership, listenership and airtime revenue.
BM0663 I Writing for the Mass Media
[60 hours]
[60 hours]
This module aims to provide students with a fundamental
understanding of scriptwriting for both print and broadcast media. It
equips students with the necessary skills for writing feature stories,
magazine programmes for TV, and copywriting for advertisements.
Students will experience the collaborative production process,
including conceptualising, researching, scripting, sequencing and
visualizing. Students will be taught the characteristics of feature
writing, techniques of getting facts and feelings from interviews,
ethical issues in journalism, and creative writing for advertisement
headlines and body copy.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module introduces students to the buying process with specific
emphasis placed on the role of the salesperson and the buyer of
media-related products. This module will also cover negotiation
strategies and techniques. The how-to’s of negotiation and methods
used by professional buyers and sellers will be examined. Students
will also learn the importance of communication - a key factor to
successful buying, selling and negotiation; how to qualify and
quantify value; creativity in buying and closing deals; when to
negotiate and why; and ethics in negotiation.
BM0662 I Digital Film & Video Production
329
BM0664 I Advanced Video Production & Editing
[45 hours]
This module explores advanced practical, conceptual and aesthetic
aspects of video editing and post production in a non-linear
environment. Students will learn to edit different genres through
editing assignments and gain further hands-on training on the Final
Cut Pro digital editing system. The module will also teach students
advanced post-production techniques which are commonly used by
the media industry.
BM0665 I Software Applications for Mass Media
[45 hours]
This module introduces students to the latest technological
developments in media. Industry-standard software applications in
the areas of Desktop Publishing (Adobe InDesign), Photo Editing
(Adobe Photoshop) and Website Design (Dreamweaver) will also
be taught in a laboratory environment. Emphasis will be given
to providing students with hands-on experience to make them
competent in the use of these software.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0667 I New Media & Multi-Platform Production [45 hours]
330
This module is designed to introduce students to the theoretical and
practical issues in new media and multi-platform production. Students
will produce projects for distribution via multiple media platforms by
incorporating visual, sound and interactivity to their content, thereby
gaining an overview of the different practices and developments, along
with an understanding of the fundamental structures and aesthetic
principles, of new media and multi-platform production.
BM0668 I Media Psychology
[45 hours]
This module explores the impact of media and emerging media
technologies on the consumer across various mass media platforms.
Fundamental psychological principles will be applied to increase the
students’ understanding of how media communications affect the
way the user perceives, interprets and responds to the confluence
of media in our society. This module also examines the traditional
topics of media psychology (e.g. sex, violence, advertising), specific
media genres (e.g. news, sports, reality) and the increasing influence
of new media on the consumer. Students will be able to apply their
learning across various fields such as media consulting, advertising
and media research.
BM0669 I Presenting for TV & Radio
[60 hours]
This module equips students with the presentation techniques
required to be a broadcaster for both radio and TV. Students will learn
to prepare an emcee script based on the proceedings of an event as
well as emcee the event. Students will also learn how to present the
news and deliver a ‘live’ report at the scene where the news is taking
place. Finally, the module will also teach students how to prepare for
and conduct a face-to-face interview with a studio guest. Students will
also learn to write the scripts required for such presentations.
BM0690 I Teaching Enterprise Project
[840 hours]
This module aims to develop and create value for students through an
application and hands-on training programme that exposes students
to TV and Print production projects, programming and management of
a campus TV network and industry-driven projects. Students undertake
practical project work under the supervision of lecturers and learn
to apply the various concepts and knowledge acquired during their
academic training in the first 2 years. During the 21-week training,
students are expected to conceptualise, develop and pitch ideas to
lecturers before producing their assigned projects.
BM0691 I Industrial Placement Programme
[840 hours]
The programme involves a 21-week attachment to leading media
organisations both locally and overseas, with the aim to provide
students with real-life working experience and to develop in them
the right work attitude, a practice-oriented mindset and ability
to work with people in an organisation. The performance of
students in this attachment programme is evaluated and graded.
Participating organisations are expected to provide a detailed
trainingprogramme,whichmayincludeprojectassignmentsand/
or rotational on-the-job training.
BM0701 I Effective Oral Communication
[60 hours]
This module introduces the visual, vocal and verbal elements of
oral communication. Special attention is given to oral presentation
skills in which students are taught how to deliver a speech to an
audience. Students will be taught on how to make presentations of
a descriptive, narrative, informative and persuasive nature based on
scenarios set in a business context.
BM0702 I Internet and Web Technologies
[45 hours]
BM0830 I Essentials of Supply Chain Management [45 hours]
This module provides students a strong web-centric mindset. It
will provide students with a good understanding of the digital
business environment. Students will gain a good exposure to
the understanding of the Internet, the World Wide Web and the
technologies that act as enablers. This will provide students with
capabilities for effective deployment of Internet for research and
learning. In addition, practical and hands-on skills on website design
and web development would be taught, to equip students with the
necessary tools for life-long learning.
This is an introductory module designed to provide students with an
understanding and knowledge of the latest practices in business
logistics from a supply chain perspective. The module also looks into the
physical, information, financial and documents flows of a supply chain
from the point of supply to the point of consumption. This module will
provide students with a basic foundation of supply chain management
that includes inventory, warehouse and transport management.
BM0832 I Purchasing Principles & eProcurement
[45 hours]
This module provides students with the ability to utilise software
tools for business, developing students with advanced spreadsheet
application capabilities and effective use of database management
application tool. Students will have a better understanding and
hands-on practice of integrating these tools in deploying meaningful
business scenarios through projects and cases.
This module covers the primary concepts and skills needed to
perform various purchasing and buying responsibilities from an
organisation and supply chain management perspective. It focuses
on the managerial, administrative, strategic and tactical aspects
of purchasing functions, including an overview of the principles
and practices of quality assurance, quantity determination, price
and cost analysis, legal issues, supplier relations, distribution and
inventory management systems.
BM0742 I Business Law
BM0835 I Managing Inventory in SCM
BM0703 I Business Software Applications
[45 hours]
[45 hours]
BM0804 I Global SCM
[45 hours]
With the recent emergence of China and India as the world’s
factories and suppliers, global supply chain management has
become increasingly important to organisations. This module aims
to provide a more in-depth study on how organisations operate
and survive in a globalised economy using global supply chain
management techniques, The students will learn the different types
of global supply chain drivers and models to achieve supply chain
peak performance through the use of inventory, transportation,
information technology and facility. The module will also evaluate
the impact of e-commerce on supply chain management, especially
in terms of cost, efficiency and fulfilment.
[45 hours]
This module provides students with principles and practices of
activities associated with managing inventory in a supply chain. It
covers key materials management functions with an aim to optimise
profits in inventory administration costs. Topics include inventory in
theeconomy/firm,rationaleforinventory,inventorycosts,classifying
inventory, inventory visibility and fundamental approaches to manage
inventory. The module also examines managing inventory in cold
chain environment, and it includes topics such as pharmaceutical
& life sciences cold chain, perishables cold chain and agri-products
and food cold chain.
BM0837 I International Freight Management
[45 hours]
This module provides students with a basic understanding of freight
management processes. Students will learn the characteristics of
different modes of transportation, freight processes, trends as well as
documentations. The module will also look at the role of international
business law in the borderless world, focusing on import and export
procedures. Students will be introduced to the concept of terms of
trade (incoterms), including implications and real-life applications.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
The module examines key areas relating to business law in
Singapore. The module begins with an introduction to the Singapore
legal system, its court structure and the various sources of law.
Subsequently, students will learn about the law of contract, agency
and sale of goods. Students will also be provided an introduction to
the law relating to intellectual property in Singapore.
331
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0901 I Retail Store Design and
Visual Merchandising
332
[45 hours]
BM0904 I Essentials of Retail Operations
& Management
[45 hours]
This module provides students with a good understanding of
the elements of retail store design and atmospherics for better
presentation of retailing. It helps to raise the students’ awareness of
the importance of store image, store design and visual merchandising.
As an added advantage for career advancement in retail profession,
students will gain specialised and technical knowledge facilitating
effective retail stores’ operations and buying, including space
management concepts, methods and skills required for floor layout
design, merchandise display and planogram planning. The module
will introduce useful IT application tools and knowledge for effective
store and merchandise presentation in retailing. Case studies of
international and local retail concepts will also be explored to
cultivate students with the basic and fundamental concepts for retail
store design and visual merchandising.
This module provides students with an introduction and overview of
the retail industry and its management in Singapore, regionally and
globally. It aims to introduce students to retailing and provides an
understanding of the types of businesses, strategies, formats, retail
trends and competitive environment in which retailing is carried
out. This module also introduces the principles and fundamentals
of retail store operations and management, including not just small
and large departmental stores, but also supermarket/hypermarket
and chain store operations. Students would gain an understanding of
the various store management functions including store operations
management, organisation, administration, human resource and
store security, as well as the impact of costs and competition. The
module will be delivered with hands-on applications using case
scenarios, e-learning, projects and field visits.
BM0902 I Buying and Merchandise Management
BM0905 I Buying & Luxury Retailing
[45 hours]
This module provides an understanding of the concepts,
terminologies and techniques essential for successful buying and
merchandising for major retail sectors. Referencing to accomplished
retail establishments, students learn to organise, plan and control
seasonal purchases, determine pricing mechanisms and assess
markups, calculate and analyse sell-through ratios, turnover and
open-to-buy. The syllabus will also familiarise students with the
process of negotiation, smart decision making and competitive
positioning in today’s complex global marketplace.
BM0903 I Mall Management & Marketing
[45 hours]
This module provides an understanding of the concepts,
terminologies, tools and skills essential for managing and marketing
a mall. Focus will be on the leasing and marketing aspects of
mall management and marketing. Students will learn tenant mix,
mall positioning, tenant relationship, leasing language, marketing
strategies, budgeting and general view of mall operations. Learning
will also include understanding mall management and marketing
from both mall executives’ and retailers’ perspectives.
[45 hours]
This module provides an understanding of a buyer’s roles and
identifies the qualities and qualifications needed for a career in
buying. It introduces the concepts, terminologies and techniques
essential for successful buying for major retail sectors. Students
will gain an understanding on the concept of sourcing and identify
sources of supply such as international trade fairs and wholesale
centres. The importance of retailing brands with specific reference
to lifestyle and luxury retailing will be studied and students will
examine the motivations and critical dimensions of luxury goods
management. Other strategic issues such as ethical buying, private
labels, retail logistics will be related to this module.
BM0906 I Retail Merchandising
[45 hours]
This module provides students with a good understanding of the skills
and techniques involved in retail merchandising. Critical knowledge
that will be covered include sales forecasting, budgeting, pricing
strategies, shipping terminologies, open-to-buy, inventory turnover,
gross margin, cost of goods sold, markups, markdowns and retail
shrinkage. Students will also learn to apply these techniques using
POS data to analyse merchandise performance and project sales
and inventory allocation to different stores. In addition, this module
will cover negotiation and supplier management, establishing
strategic relationships and collaborations with suppliers in today’s
complex global marketplace
BM0912 I Essentials of Event Management
[45 hours]
BM0915 I Events Branding, Marketing & Promotions [45 hours]
This module aims to develop students’ ability in conceptualizing and
presenting an effective presentation to successfully close events
deals. Students will learn event concept development and strategy;
they will evaluate and conceptualize the needs, characteristics
and decision processes of corporate clients. This module will also
provide an understanding of the dynamic nature of the corporate
marketing environment and the similarities and differences between
consumer and corporate marketing. It also covers effective approach
to client relationship management to maintain long term working
relationship and repeat businesses.
This module provides students the understanding of branding an
event, manage sponsorship and working with the stakeholders.
Students will also learn about integrated marketing communications
on event advertising, event presentation, media relations and
publicity and electronic event marketing strategies.
BM0913 I Events Planning & Operations
[45 hours]
This module covers the full spectrum of event management from
conceptualization of the event programme to project management and
after event services. Topics include detailed planning on product and
service development, supply chain management, location management
and risk management. Students will also learn implementation and
delivery of event which covers manpower management, forecasting and
capacity management, scheduling and time management and project
management plan. Events financial management, budgeting an event,
controlling expenditure, management of cash flow and breakeven will
also be taught as budget planning is an essential part of knowing if the
event is making or breaking.
[45 hours]
The key aspects of both exhibitions project management and
operations will be covered in this module. Students will learn the
reasons why companies exhibit, and how exhibitions management
companies operate. At the exhibitions project management level, the
topics covered include planning, market research, feasibility studies for
recurrent shows and the development of new ones, deriving timelines
and budgets. In addition, the development of suitable programmes
to complement the shows, executing promotional strategies and
the conduct of post exhibition evaluation will be discussed. At the
implementation stage, the module covers general onsite operations.
This includes liaison with exhibitors, and the appointment and
subsequent management of service providers like exhibition venues,
stand builders, freight forwarders, security and cleaning services.
The content of this module is designed to groom and cultivate the
professional exhibitions organizer (PEO) of tomorrow.
[45 hours]
BM0924 I Managing the Customer Experience
[45 hours]
This module enables students to know and understand what
comprises a “service”, as well as the key differences between goods
and services. They will learn the consumer decision making process,
the factors that influence the process, and also the concept of
‘service blueprinting’ as it relates to the design of customer service
delivery systems. This module will also provide students with an
understanding of how to manage service employees to achieve
organisation goals of service excellence. Students will also learn the
special role of the service consumer, and how the consumer can
be effectively managed during service encounters. Customer service
techniques and strategies to build loyalty, improve service quality
and service recovery will be covered.
BM0925 I Destination and Attractions Management [45 hours]
This module provides students with a basic understanding of
destination and attractions management issues and practises. The
positive and negative effects of tourism activities in destinations, and
the effects of attractions development on host communities will be
showcased. Students will also gain insights into how destinations
and attractions are developed and operated. Areas like the design,
marketing, funding and operations management of attractions will be
highlighted. In addition, current trends impacting the development
and operations of destinations and attractions will be discussed.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0914 I Exhibitions Management
BM0916 I Managing Mega Events & Roadshows
The module provides students the understanding of different scale of
international and local events; International Event like Expo 2010 and
Formula 1 Grand Prix to local mega events such as Great Singapore
Sale, Singapore Fashion Festival and Christmas Light Up. Students
will also learn the different types and managing of road shows. This
module aims to develop students’ ability to apply the knowledge of
topics learnt such as event creation, design, planning management,
budgeting, marketing and operations to different scale of events.
333
BM0926 I Decision Sciences and Yield Management [45 hours]
BM0937 I Theme Park Operations
This module covers the different quantitative analysis aspects of
hospitality businesses. Students will be equipped with some of
the more commonly used decision science tools so as to optimise
service operation decisions. This module also helps students to learn
how to effectively apply the principles of yield management. Topics
include yield management techniques, forecasting, overbooking,
group decisions, and management and marketing issues. Students
will be equipped with the skills and understanding necessary for
making revenue management decisions using quantitative data.
This module provides students an overview on the management
and operation of Theme Parks. Students will be introduced to the
business of theme parks highlighting the significant investment
and revenue implications and the operating systems and processes
unique to the Theme Park Industry. The social and economic
impacts that theme parks have on the host communities will
also be discussed. Students will develop an understanding of the
design rationale of theme park layouts and essential operational
departments like attractions, entry operations, park services,
wardrobe operations, communications, as well as supporting
services like technical and maintenance operations.
BM0931 I Marketing for Hospitality
[45 hours]
This module provides students with knowledge and skills in applying
key marketing management theories and concepts in a hospitality
and resort environment. It introduces students to planning processes,
analysis and review of marketing environments, competitive and
growth strategies, and the fundamentals of branding. In addition,
students will also learn how to come up with the appropriate
marketing mixes for different hospitality products through product
design and management, pricing considerations and approaches,
distribution, and integrated marketing communication strategies.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0934 I Resort Development and Management
334
[45 hours]
Students will learn about the various types of resorts, and learn
the differences of each in this module. An appreciation of master
planning, resort concept and development, feasibility studies, as
well as an understanding of the businesses within a resort will be
covered. The module also differentiates the resort guest from a hotel
guest, and students learn how a resort may provide a seamless guest
experience. The management of critical resources for running a
resort operation in an effective and efficient manner is also covered.
BM0936 I Managing Special Events and Festivals
[45 hours]
This module provides students with an understanding of the various
types of special events and festivals that can inject vibrancy to a
destination and generate widespread media publicity. Students will
be introduced to key event planning and management techniques
using a case-study approach. Students will learn to develop and
submit bids for a special event in Singapore, covering the entire
value chain from event creation, design, planning, management,
budgeting, marketing and operations. Students will also be given
hands-on experience in an actual Special Event to illustrate the
concepts learned during the course.
[45 hours]
Issues specific to the operations of the various departments such
as the regular upgrading of attractions and contingency planning
for attractions operations will also be discussed. Skills and service
paradigms that are essential for a world-class theme park will also be
imparted to students. These include a safety first mindset, exemplary
customer service, customer empathy and problem solving skills.
BM0950 I Rooms Division Mangement
[45 hours]
This module allows the student to study the hotel’s rooms division
in-depth. The primary focus is the operations of the front office,
reservations, concierge and housekeeping departments. In addition,
students will learn the various applications of the Hotel Property
Management System (HPMS), and practise this intensively through
simulations of front office and housekeeping activities. Students will
be provided an understanding of how other hotel departments relate
to the rooms division and how they operate in tandem to enhance
the overall guest experience.
BM0952 I Kitchen & Restaurant Operations
[45 hours]
This module is designed to provide students with an overview of
basic food ingredients, history and types of cuisines, commodities,
and terminology used in food preparation and service, including
history, appropriate uses, quality standards, and storage. Students
will also be introduced to the various alcoholic and non-alcoholic
beverages including an overview on the production, history, brand
names, and trends of these beverages. The module also introduces
students to the day-to-day operational concerns in running a food
service business including various service styles, table settings,
hygiene and sanitation. In addition, students will be equipped with
basic dining room service skills through practical sessions.
BM0953 I Food & Beverage Management
[45 hours]
This module provides students with a broad understanding of F&B
management in a hotel environment, including cost management,
purchasing, and inventory control. Students will learn the importance
of using purchasing criteria in the purchasing of food, beverages,
operating supplies, services, and equipment for use in hotel F&B
operations that maximises efficiency. They will also be introduced
to F&B cost control, including concepts behind food costing, food
yield computations for purchasing, scaling of recipes, calculation
of profit and loss statements, and profitability percentages. Other
F&B management issues including marketing, staff scheduling,
motivation and management, customer service issues will also be
discussed. The module will also cover the use of technology in F&B
as well as the set up of a restaurant.
BM0954 I Hotel Sales & Distribution Management [45 hours]
BM0965 I Industrial Placement Programme
[up to 6 months]
This is a compulsory, industrial attachment of up to 6 months (either
locally or overseas) that aims to develop in students a practiceoriented and hands-on mindset through actual exposure to the
working environment in a hospitality or tourism business related
organization. In addition, by applying what they have learnt at the
workplace, their learning process will be enhanced. The industrial
placement program is a graded module.
[45 hours]
The module introduces students to the various components
and nature of the leisure and tourism industry in Singapore and
overseas. The module highlights the nature and functions of key
travel products within the tourism ecosystem like tourism promoters,
travel agents, tourism accommodation providers, F&B businesses,
retailers, destinations, attractions and theme parks, as well as
ancillary services. The interrelationships between these businesses,
and the resultant value chains, will be showcased.
BM0971 I Introduction to Lodging
[45 hours]
This module covers the different types of tourist lodging modes, and
provides an understanding of the different forms of organisation,
management and ownership of accommodation properties.
Students will learn about the various departments within various
types of tourist accommodations like hotels, serviced apartments
and hostels., These include the front office, finance, human
resource, housekeeping, security, loss prevention, engineering,
food & beverage and marketing. An introduction to the Property
Management Software (PMS) will also be covered in the module.
BM0972 I Managing a Diversified Workforce
[45 hours]
In the tourism and hospitality industry, cultural diversity is more
often the norm rather than the exception. As such, this module aims
to prepare students to enter an increasingly diversified workforce,
and to familiarise them with key human resource management
issues relevant to the industry. In addition, this module aims to
prepare students to face, react, and manage cross cultural issues.
Students will learn different world views, and develop the ability to
understand and value diversity in the workplace. Students will have
an awareness of the similarities, and differences between cultures,
as well as recognise the major sources of conflict among cultures.
BM0973 I Business Continuity & Risk Management [45 hours]
This module underscores the importance of putting in place business
continuity and risk management plans for hotels. It describes
emergency situations like disease outbreak, acts of terrorism, fire,
occurrence of natural disasters etc, and outlines the broad strategies
and steps necessary for incident prevention and loss mitigation.
The module also covers the organisational setup of the business
continuity and risk management teams in a hotel, and the scope of
duty for each of the key personnel.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
In this module, students will learn techniques and tools used in selling
the Hotel product efficiently and effectively. The module will cover
the concept of the sales triangle (room sales, catering sales and
outlet/ancillarysales),andprovidestudentswithanunderstanding
of sales techniques adopted by hotel professionals that range from
prospecting to negotiations through closing the deal. Key account
management, and business development will also be covered.
In addition, students will learn of the various types of distribution
channels employed by hotels, understand their different structures
and business models, review the benefits and shortcomings, as well
as explore the development of new channels that benefit hotel sales.
BM0970 I Introduction to Hospitality & Tourism
335
BM0980 I Introduction to MICE (Meetings,
Incentives, Conventions and Exhibitions) [45 hours]
The growing meetings, incentives, conventions and exhibitions
business (MICE) is an integral component of the tourism industry.
This module introduces students to the various types of business
events that comprise the MICE industry, the various terms and
references used, as well as the roles played by professional meeting
planners and exhibition organisers. Students will have an overview of
the entire value chain for MICE, ranging from concept development,
budget components, MICE business partners contract details, to
operational and managerial requirements for staging events, as well
as trends and challenges faced by the industry.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
BM0981 I Managing Conferences
336
[45 hours]
Students will learn the roles and responsibilities of a Professional
Conference Organizer (PCO) in this module. They will be exposed
to detailed conference planning and organizing from a project
manager’s perspective, as well as the staging and implementation
from an operations’ perspective. At the planning and organizing stage,
these involve establishing the various objectives for commercial and
association conferences, needs analysis, site selection, handling
requests for proposals, establishing and managing budgets, call for
papers, sourcing for sponsorship, understanding legal issues with
regards to conferences, and program development. At the staging
and implementation stage, students will learn procedures for the
staging of conferences. These include registration procedures, the
facilitation of catering requirements with F&B service providers,
setup arrangements at various venues like hotels and convention
centres, and the conduct of post-conference evaluation.
BM0982 I Exhibitions Management
[45 hours]
The key aspects of both exhibitions project management and
operations will be covered in this module. Students will learn the
reasons why companies exhibit, and how exhibitions management
companies operate. At the exhibitions project management level, the
topics covered include planning, market research, feasibility studies for
recurrent shows and the development of new ones, deriving timelines
and budgets. In addition, the development of suitable programmes
to complement the shows, executing promotional strategies and
the conduct of post exhibition evaluation will be discussed. At the
implementation stage, the module covers general onsite operations.
This includes liaison with exhibitors, and the appointment and
subsequent management of service providers like exhibition venues,
stand builders, freight forwarders, security and cleaning services.
The content of this module is designed to groom and cultivate the
Professional Exhibitions Organiser (PEO) of tomorrow.
BM0983 I Managing Meetings & Incentives
[45 hours]
Topics in relation to the planning, organizing and staging of tourism
related business events such as corporate meetings, government/
NGO led forums, incentive trips and company functions are covered
in this module. At the planning stage, concept development,
budgeting, sourcing, negotiation and appointment of relevant service
providers will be highlighted. These include event venue operators,
accommodation and transport providers, F&B and entertainment
companies. At the implementation stage, various operational
procedures like service provider liaison, obtaining clearances from
relevant authorities, event control and contingency measures will
be covered. Students will learn the roles and responsibilities of
destination management companies (DMC) and corporate meeting
planners in this module, as well as have the opportunity to apply
innovation and creativity in the organisation and staging of corporate
events and incentive trips.
BM3031 I Principles of Accounting
[60 hours]
This module provides an understanding of the basic concepts
and principles of accounting, covering service and merchandising
enterprises in the forms of sole proprietorships and companies.
Topics covered include fundamental accounting principles,
accounting for asset and liabilities, and measurement of profits.
Students will also learn to interpret financial statements through the
use of financial ratios.
BM3032 I Essentials of Marketing
[60 hours]
This module provides an overview of the fundamentals of marketing
and marketing mix. It includes marketing management concepts
and differences between consumer and business markets, and the
integration of product, price, place and promotion in producing an
effective marketing plan.
BM3034 I Statistics
[60 hours]
This module provides students with a basic understanding of statistical
concepts that are useful and relevant for business applications and
decision making. Topics include: descriptive statistics, probability,
discrete probability distributions, regression and correlation, time
series analysis and index numbers.
BM3035 I Economics
[60 hours]
This module aims to provide students with an understanding of
the basic principles of economics and the framework of economic
reasoning as applied in business. Topics include the principles
of demand and supply, theory of the firm, production costs, profit
maximisation, market structures, inflation and unemployment,
monetary and fiscal policies and foreign exchange.
BM3037 I Business Communication
[60 hours]
BM3052 I Business Finance
[45 hours]
This module provides students with an understanding of fundamental
business finance concepts and principles with an emphasis on
assets management, financial planning and capital budgeting
decisions. Topics include business financial planning and analysis,
working capital management, equity and debt financing.
[60 hours]
This module will introduce to students the various F&B concepts,
formats, and set ups. Students will discuss the F&B trends both in
Singapore, and on the international scene. Students will also learn
fundamental knowledge in optimum space planning, and design of
an efficient workflow system. The legal and regulatory requirements
in the setup of an F&B business will also be covered.
BM3201 I Beverage Services
[45 hours]
This module combines introduction and application of beverage,
bartending and service. Students will be introduced to the
identification, production, and service of non-alcoholic beverages,
beer, wine, spirits, cordials, cocktails, mixed drinks and coffee, and
sensory evaluation of beverages.
BM3203 I Purchasing & Food Logistics
[45 hours]
In this module, students learn the importance of establishing
purchasing procedures, and standards to achieve optimum impact.
They will learn about the various sources of food ingredients and
products, and how to scour the world for innovative food sources.
This module will also cover the food logistics supply chain, so that
students will understand the impact of shipping, and storage on
food ingredients.
BM3205 I Coffee, Tea & Non-alcoholic Beverages
[30 hours]
This module covers the role of non-alcoholic beverages in a
profitable beverages business. It combines the advanced knowledge
and application of coffee, tea, water, ready-to-drink and other nonalcoholic beverages with structured systematic tastings, analysis,
production and services.
BM3206 I Foundations of Wine & Spirits
[30 hours]
This module introduces students to a systematic sensory approach
to wine and spirits and develops the student’s ability to describe
them in a marketable way. The elective teaches the fundamental
understanding of the relationship between ingredients, processing
method and final products.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module equips students with the necessary writing skills by
learning the correct use of standard English grammar and words,
effective sentence construction, paragraphing and paragraph
development, organising of logical argument or expression of views,
principles and techniques of concise writing, etc. Taught through
small group tutorial sessions, the focus will be on addressing
common errors, correcting ineffective writing styles, and enhancing
the English Language proficiency through writing practices and use
of workbooks.
BM3101 I F&B Concepts & Setup
337
BM3284 I Marketing Research
[45 hours]
This module provides students with an understanding of market
research techniques, use of research data and information in
business or marketing decision making. Topics include research
design, data collection and analysis, as well as marketing
information systems. The emphasis is to develop students’ ability
to interpret and analyse information and marketing research data
collected to achieve competitive advantage over their competitors.
This module also provides opportunities for students to work on real
client-based business projects.
BM3301 I Advanced Dining Room Procedures
[120 hours]
This module introduces students to advanced table service
techniques, tableside preparation, and the importance of team
service and guest satisfaction. Students will also learn the methods
of merchandising food and beverage.
BM3302 I F&B Business Management
[120 hours]
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
In this module, students will integrate their knowledge in prior
modules such as purchasing, menu planning, manpower
management into the actual running of the food outlet. As business
managers, it is critical that students are able to run the food outlet
profitably, and this module puts their training to the test.
338
BM3431 I Essentials of Human Resource
Management
[45 hours]
This module introduces students to the fundamentals of human
resource management and its contributions to organisations. The
module aims to provide students with an understanding of wellestablished human resource practices such as human resource
planning, recruitment and selection, training and development,
performance management, and pay and benefits administration.
The impact of technology on human resource management will also
be covered. An appreciation of emerging trends in human resource
management and practices in Singapore and globally, and the
changing role of human resource professionals will also be included.
BM3515 I Entrepreneurship
[45 hours]
This module aims to inculcate an entrepreneurial spirit and mindset
among students, and to provide a platform for them to develop
and exercise their innovation and creativity in a practice-based
environment. Through entrepreneurship studies, students will learn
to identify, assess and develop new or improve on existing business
ideas; and to plan, implement and manage these business ventures
and enterprises effectively and profitably. At the end of the module,
students will be able to develop a total business plan encompassing
feasibility studies, environmental research and analysis, as well as
marketing, operations and financial strategies. Students will also
experience and understand the challenges and recovery issues
faced by a typical entrepreneur through research, case studies and
sharing sessions.
BM3924 I Managing the Customer Experience
[45 hours]
This module enables students to know and understand what
comprises a “service”, as well as the key differences between goods
and services. They will learn the consumer decision making process,
the factors that influence the process, and also the concept of
‘service blueprinting’ as it relates to the design of customer service
delivery systems.
This module will also provide students with an understanding of
how to manage service employees to achieve organisational goals
of service excellence. Students will also learn the special role of
the service consumer, and how the consumer can be effectively
managed during service encounters. Customer service techniques
and strategies to build loyalty, improve service quality and service
recovery will be covered.
BM3965 I Industrial Attachment Programme
[960 hours]
This module will enable students to experience the actual working
environment and to provide in-depth experience in food and
beverage operations. Rotational assignments incorporate both frontand back-of-the-house operations.
CL1813 I Introduction to Nutrition Science
[30 hours]
This module describes the various nutrients, namely, carbohydrates,
proteins, fats, vitamins, minerals, and other food components such
as water, fibres, and phytochemicals, their roles in health and
nutritional well-being and the molecular basis for their functions
in the human body. Also studied is caloric calculation of foods,
standards for caloric and nutritional intake, nutrition for different
age groups, diseases associated with nutritional deficiencies, eating
disorders and their associated nutritional ailments and treatments,
interaction of nutrients, the study of special diets and supplements.
CL1827 I Food & Culture
[45 hours]
This module will explore sensory, emotional, cultural and geopolitical aspects of food and food culture. The student will be
expected to demonstrate an understanding of evolutionary &
historical perspectives of the human diet, food and culture as well as
current world trends that affect human food consumption.
CL1828 I Food Safety & Hygiene
[30 hours]
This module will provide students with an overview of food safety,
regulatory requirement and hygiene. It will introduce to students
the food hazards, food-borne illnesses, issues in food safety,
HACCP, hygiene, GMP, Quality Management System, legislative and
regulatory requirements.
[60 hours]
This module provides students with fundamental cooking and baking
techniques, proper handling of baker’s scale, liquid measurement,
knife skills, piping skills and mixing methods. Students will also
learn fundamental skills of producing cakes, butter creams, icings,
cookies, pie, puff pastry, laminated dough, bread and rolls.
CL1831 I Basic Cookery & Food Service
[60 hours]
This module will introduce students to cooking techniques of
simmering, boiling, baking, sautéing, shallow frying, preparation
of stocks, sauces, soups and related ingredients. The proper use of
knives, tools, small wares and equipment will also be emphasised in
the module content.
[60 hours]
This module examines the characteristics, functions, and effects of
various food ingredients/additives, commonly found in processed
foods, such as acidulants, antioxidants, bulking agents, colourings,
chelating agents, flavourings, emulsifiers, herbs, leavening agents,
stabilisers, spices and sweeteners. Hypersensitivity of food,
regulation, safety and consumer appeal will also be studied.
CL2855 I Product Design & Development
[45 hours]
This module provides an overview of the various concepts that play
a role throughout the food product development process. Topics
covered include product & concept testing, as well as end process
of product development.
CL2856 I Asian Cuisine
[45 hours]
This module provides students with a solid understanding of Asian
food culture, cooking techniques, ingredients and dining styles.
Emphasis is on the cuisines of China, Taiwan, Japan, Korea,
Indonesia, Philippines, Malaysia, Singapore, Thailand, Vietnam,
Cambodia, Laos, India, Pakistan, and Sri Lanka. Emphasis will be
placed on the use of indigenous ingredients and cooking techniques,
and the fusion of Asian cuisine into modern international cookery.
CL2857 I International Cuisine
[45 hours]
This module reinforces the techniques of grilling, deep-frying/
shallow-frying,stir-frying,simmering,braising/stewingandsteaming
through the menu production of foods from around the world.
The cuisines of Asia, the Middle East, Northern Africa, Greece, the
Caribbean, Central America and South America will be explored.
CL2858 I Kitchen Operations
[30 hours]
This module provides students with general principles of food
service operations with emphasis on kitchen operations. Students
will be taught operational procedures, logistics planning and overall
resource management of a kitchen.
CL2859 I Stock and Sauces Preparation
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
CL1830 I Basic Baking & Pastry
CL1832 I Food Ingredients Applications
[45 hours]
This module will cover the cooking techniques of simmering and
boiling for the production of stocks, sauces, soups and related
ingredients. The proper use of knives, tools, small wares and
equipment for stock and sauces will also be emphasised.
339
CL2862 I Healthy Desserts and Bakery
[30 hours]
This module will provide students with an overview of sensory
evaluation. It will introduce to students the sensory perception
and sensory evaluation, and provide the skills to develop the tools
necessary for execution of sensory evaluation panels to answer
specific questions.
CL2863 I Bar Operation and Management
CL3845 I Advanced Patisserie & Desserts
CL2864 I Oenology & Brewing Arts
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
[30 hours]
This prescribed elective provides students with a working knowledge
of ingredient substitutions for current nutritional needs. Students will
learn how to balance formulas using alternative ingredients such as
fat, dairy, wheat and sugar replacements currently used in baked
goods and desserts preparation.
[30 hours]
This prescribed elective will cover the creation and management of a
beverage operation. Planning topics include concept, identification
of target market and creating a bar business. Management topics
include bar layout and operations, trend identification and product
selection, basic production methods, costing and pricing, inventory
methods and human resources management. The creation of wine
lists, beer lists and cocktail menus will also be discussed.
340
CL3827 I Sensory Evaluation
[30 hours]
This prescribed elective provides comprehensive study of wines and
brewing. Emphasis is placed on ability of students in carrying out
taste analysis of wines to identify regional and varietal organoleptic
differences in wines and the ability in carrying out pairing of wines
with food. This elective will also provide students with advanced
understanding of traditional and modern styles of beer and brewed
beverages by examining production methods, ingredients and
detailed sensory analysis.
CL2865 I Essentials of Dining Room Services
[45 hours]
This module will introduce student to the front-of-the-house (FOH)
operations and professional dining service techniques. Etiquette,
quality service, positive guest relations, effective communication
skills and guest check handling are emphasised. Students actively
perform hot and cold food and beverage service using various
service techniques.
CL3821 I Menu Planning & Cost Control
[45 hours]
This module aims to provide students with the knowledge and skills
necessary for professional menu development in a commercial food
service setting. It also emphasises the importance and the use of
proper documentation needed to control productions and operation
procedures. Methods of simple costing will be taught as a basis
leading to pricing.
[60 hours]
This module focuses on advanced patisserie and desserts production,
technique, and finishing skills. Emphasis is on developing flavors,
textures and decorative components used in the creation of
patisserie. Instruction is given on the use of cakes as individual
offerings, as well as plated dessert presentations.
CL3846 I Meat Cutting & Garde Manger
[60 hours]
This module will cover purchasing, receiving, evaluating and proper
storage procedures of meat. Emphasis is placed on primal and subprimal cuts, federal inspections, grading, yields, and the classification
of meats, poultry and game. Laboratory activities include hands-on
fabrication of pork, beef, poultry and lamb. Students will also be
introduced to modern and traditional techniques in the preparation of
cold entrées, pâtés, terrines, galantines, chaud-froid and ice carving.
CL3847 I Food Service Preparation
& Advanced Catering
[120 hours]
This module concentrates on integrating critical competencies of
food service preparation in a small food service setting. Emphasis
is placed on menu development, marketing, staff scheduling,
production planning and implementation, service and fiscal
accountability. Students will also learn concepts and applications of
food catering services.
General Studies Modules
General Studies are all-rounder modules that provide students with
skills for life and cover other interest areas of students giving them
a holistic education beyond the core programme. These modules
cover several broad areas like culture, relationships, sports and
other interests.
BMS101 I Professional Image for Business
[15 hours]
This module provides students with a practical approach on how to
be successful in their professional and personal image. It enables
students to develop their true potential and move forward with your
professional goals. Students will learn the art of personal grooming,
business manners and social graces to prepare them for the
business world.
BMS102 I International Cross Cultural Management [15 hours]
This module aims to provide students with an awareness of similarities
and differences between regional and global cultures, as well as
to recognise the major sources of intra- and inter-cultural conflict
among cultures. It also aims to provide students with an awareness
and understanding of the techniques in managing people of diverse
cultures with cultural sensitivity in the business environment.
BMS103 I Effective Communications for
Better Relationships
[15 hours]
BMS104 I Singapore & The World in Perspective
[15 hours]
This module provides students current knowledge and update on
local and world affairs for them to gain a deeper understanding of
national and international issues. Students will be better informed
and articulate on what is going on in the world.
[15 hours]
In recent times, the media has reported on young people who
violate the law. Tragically, such actions sometimes stem from a lack
of awareness of the law and the implications of breaking the law.
In addition, as Singapore becomes more affluent and the spending
power of young people increases, there is a need for students to
better appreciate their legal rights as consumers. This module
introduces students to the concept of law and how it impacts their
lives. The module will focus on laws which are of particular concern
to young people. These include laws relating to employment,
consumer rights, the use of the internet, boy-girl relationships, family
violence and crime. It is hoped that through this module, students
will better appreciate their rights and be equipped to manage their
affairs more prudently.
BMS121 I People Skills
[15 hours]
The objective of this module is to develop students’ soft skills, in
order to complement the technical skills they acquire through formal
education. Communications form an integral part of how we deal
with others. Whether it is building new ones or maintaining existing
ones, relationship mastery is vital. Different people like to be treated
or spoken to differently. Students will learn how to assess a person
and how to influence people using basic rapport-building techniques
and simple negotiation strategies.
BMS122 I Appreciating Leisure Lifestyles
[15 hours]
This module provides students with an understanding and
appreciation of the different leisure pursuits such as golf, theatre,
or fine dining. Apart from providing an appreciation, students will
develop more confidence when they become conversant in such
topics with people around them.
BMS123 I Cyber Awareness
[15 hours]
This module familiarises students with the threats posed by cyber
technologies and how they can avoid being the victim of a cyber
frauds, cyber predators and cyber bullying. Students will learn the
responsibilities for the use of cyber technologies and the ethical
considerations, as well as how to keep their computer safe and
secure and protect their personal information.
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module aims to generate greater awareness about the
importance of relationships in life and imparts practical
understanding and skills to achieve mental, emotional and social
wellness through relational engagement and communications. This
module provides students with an understanding of the fundamentals
of human relations, the building blocks of relationships and how the
quality of our relations impact daily living. It addresses the issues on
nature of relationships, work-life concerns and family life as well as
demonstrates how effective communications forms the foundations
of strong relationships.
BMS105 I Legal Issues Affecting Young People
341
BMS124 I Personal Financial Literacy
[15 hours]
This module aims to equip students with basic knowledge on
investments and personal financial planning. Students will learn
about basic financial instruments such as shares, bonds, unit
trusts and insurance products. Other topics covered include asset
allocation, risk and return, time value of money, consumer credit
and personal financial statements.
BMS125 I Appreciating Local Theatre & Music
[15 hours]
This module aims to help students build an understanding and
cultivate an appreciation for local theatre and music. Students will
first be provided with an overview of theatre theory as well as the
history and past productions by local theatre companies such as
TheatreWorks, The Singapore Repertory Theatre and Wild Rice. They
will also get to sample memorable local musicals such as Beauty
World, Fried Rice Paradise and Forbidden City as well as Broadway
hit musicals like The Phantom of the Opera and Les Miserables in
order to enable the students to compare them with local productions.
As for the music aspect, students will be exposed to an important
movement in Singapore’s Mandarin music scene, XinYao (新谣),
which means Singapore songs as well as some local acts in the past
such as: The Quests, Naomi & The Boys, Sakura and Rita Chao, Anita
Sarawak and Tracy Huang.
BMS201 I National Education (Compulsory)
This module aims to develop national cohesion, the instinct for
survival and confidence in the future through a series of six key
messages on Singapore’s recent history as well as the present. It
addresses issues on Singapore’s identity, uniqueness, constraints,
successes and challenges. The curriculum uses both in-class and
outside-class activities to inculcate desirable individual and social
values, and attitudes of good citizenship.
BMS211 I French Language
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
342
[15 hours]
It is the one thing that the greatest rulers, the finest leaders and
the brightest scholars struggle with: Making their character count.
Whether we define Success in terms of power, wealth, spirituality,
popularity or some amalgamation of such, most people would
agree that true success must come with the measure of a person's
character. It's that confusing "C" word that the Academia, Religion,
Philosophy, and yes, even lay people like your parents and
yourself, have been attempting to define and develop to no concise
agreement. Abraham Lincoln once said, “Reputation is the shadow.
Character is the tree.” Our character is not just what we try to display
for others to see, it is who we are even when no one is watching. This
module challenges the conventional ways of character building; like
the sit down faux discussions we were made to have through moral
education, character journals that we so often fake at the last minute
and the many good character Aesop's Fable-ish stories we read with
that mild tinge of disbelief. This module instead, creates a dynamic
environment filled with new media experiences, live game play and
takes a fully practical, activity based approach in the exploration and
developing of Character Traits that form the pillars of our lives: at
home, at school, at play and everywhere else in between.
[30 hours]
This module aims to give students an understanding of basic French
language to expand their appreciation of a new foreign language,
culture and people. Through this module, students will acquire basic
communication skills that they can apply to everyday situations.
BMS212 I German Language
[30 hours]
This module aims to give students an understanding of basic German
language to expand their appreciation of a new foreign language,
culture and people. Through this module, students will acquire basic
communication skills that they can apply to everyday situations.
BMS213 I Japanese Language
BMS141 I Pillars of Life
[15 hours]
[30 hours]
This module aims to give students an understanding of basic Japanese
language to expand their appreciation of a new foreign language,
culture and people. Through this module, students will acquire basic
communication skills that they can apply to everyday situations.
BMS214 I Business Mandarin
[30 hours]
This module aims to give students an understanding of working
with people and doing business using the Chinese language. It
expands their understanding not only on the Chinese language
but also appreciating the Chinese culture. Through this module,
student will practise business Mandarin that they can apply in their
future workplace.
BMS231 I International Film Appreciation & Critique [15 hours]
This module offers students an opportunity to develop a basic
appreciation and understanding of the aesthetics and language
of films. This module is based on an active learning model that
comprises interactive sessions and feedback providing triggers
and guidelines that will enable students to better understand and
appreciate films.
BMS232 I Understanding Corporate Social
Responsibility & the Community
[15 hours]
This module introduces Corporate Social Responsibility (CSR) to
students and how it may have an impact on them at work. CSR is
essentially about doing good and doing well. It generally refers to
the process of integrating social values and mission within business
decision making, to achieve positive and sustainable outcomes toward
business, environment and the community at large. Students will learn
the CSR movement in Singapore and its roles and contributions.
BMS233 I Understanding China’s Business & Culture [15 hours]
This module aims to introduce China recent political, economic
and social environment to students so as to provide them with an
awareness of general business climate in China today. Students
will learn about the economic development of some key cities
such as Beijing, Shanghai, Guangzhou, Suzhou, and some key
Singapore/ChinacollaborationprojectsinChina.Studentswillalso
be introduced the general Chinese mindset and business culture,
which include basic business etiquette and protocol.
BMS251 I Resume Writing
& Interview Skills (Compulsory)
[15 hours]
This module provides students with basic knowledge and tools
to sharpen their analytical and creative thinking skills. It seeks to
increase students’ understanding of creativity and improve their
problem-solving skills to find solutions to business-related and
other real-world problems. Students are encouraged to engage in
activities that will enable them to access and develop their own
creative thinking skills.
BMS303 I Emotional Intelligence & Leadership
[15 hours]
This module aims to equip students with skills of creating and using
new media as a business tool. The module covers an overview of
new media trends and tools, and provides hands-on opportunities in
working on new media platforms. The students will explore key issues
related to using new media in communications and marketing. They
will also learn how to run an advertising and promotion campaign
using new media tools.
[15 hours]
This module provides students with important interpersonal techniques
that will enhance their effectiveness in their future workplace. It
focuses on topics such as the importance of Emotional Intelligence,
why Emotional Intelligence is needed in leadership, the new demands
managers have to meet and how to use Emotional Intelligence in
developing leadership in the competitive work environment.
BMS304 I Achieving Success in Work & Life
[15 hours]
This module aims to instill within youths positive values and skills
to navigate work-life challenges, and enjoy a successful career and
personal life. Through interesting activities, dialogues and case
studies, the module will guide students to identify their values and
beliefs, and ascertain their life directions. Students will learn to
achieve their career and personals goals, through identifying their
strengths and passions. They will learn practical tools for managing
short-term priorities and long-term goals.
BMS310 I Fitness & Wellness
BMS301 I Communication & New Media
[15 hours]
[30 hours]
The module formalises a fitness and wellness component for our
graduating students, preparing them for the National Physical
Fitness Award test and National Service. Harnessing high-agility and
endurance-based sports techniques, students will be engaged in
30-hours of Cardio Endurance and Strength Training exercises as
well as a battery of NAPFA-test components and mass workouts.
In addition to improving their physical conditioning, the proposed
syllabus also includes three opportunities for students to attain a
pass grade for their NAPFA test. This is a 30-hour module which
earns participants 2 module credits. (Compulsory – NS eligible only)
SCHOOL OF BUSINESS MANAGEMENT MODULE SYNOPSES
This module highlights on the importance of professional resume
and interview skills to get students that job. It offers students
practical approach on how to write an effective and impressive
resume. It also introduces techniques and skills to prepare students
for job interviews.
BMS302 I Creative Thinking
343