2015

Baskin-Robbins is the world’s largest chain of ice cream shops and ranked one of
America’s Top 10 Global franchises*. With locations worldwide, we are sharing More Flavors. More Fun.® with happy guests around the globe.
We are looking to increase our domestic U.S. footprint with a strategic national expansion plan and we are looking for exceptional franchise candidates to help us expand!
If you meet our qualifications, have a passion for your local community, and, of course, love ice cream, it’s time to consider joining the
Baskin-Robbins family.
*Source: Entrepreneur Magazine

Proven brand with a legacy of success
Simplistic operations with convenient operating hours
95% brand awareness with a multi-million dollar national advertising program
Flexible real estate options
Unmatched product innovation and new product pipeline
World-class training and support

In 1945, two brothers-in-law, Burt Baskin and
Irv Robbins, came together to create an iconic
American ice cream brand. Over six decades later,
Baskin-Robbins has introduced more than 1,200 flavors that attract over 300 million guests a year.
As America’s favorite neighborhood ice cream shop, we strive to be the market leader in ice cream and frozen desserts. In addition to our creative cones, unique cakes, specialty desserts, frozen beverages, and take-home items, Baskin-Robbins is the only national ice cream brand to offer both soft serve and hard scoop ice cream. We also offer BRight Choices®, a line of better-for-you options including fat-free, dairy-free, no sugar added, and light ice creams.

Hot Markets
Include:
San Francisco, CA
Los Angeles, CA
Norfolk, VA
Atlanta, GA
We are seeking exceptional franchisees for new and existing markets!
With excellent franchisee relationships and an outstanding management team firmly established, Baskin-Robbins is well-positioned to provide new business growth opportunities to the right entrepreneur.
Louisville, KY
Many other markets also available.
Fill out an application for your area of interest at our website: www.baskinrobbinsfranchising.com

Powerful marketing strengthens great brands and
Baskin-Robbins is no exception. Our comprehensive suite of marketing vehicles is strategically built with strong appetite appeal with our core products so consumers can easily see what sets us apart from the rest!
Timely and Effective National TV Advertising
Appealing and Indulgent In-Shop Merchandisin g
Strong Local and National Public R
Integrated Online and Social M elations Support edia Techniques
Comprehensive local store marketing suppor t,
Baskin-Robbins Community Foundation

Baskin-Robbins franchisees benefit from award-winning training programs and comprehensive operating systems designed to help build business. Geared to simplify operations, Baskin-Robbins franchisee support team includes development and construction experts, operational support professionals, training managers and field marketing managers.

Baskin-Robbins offers flexible store designs to fit almost anywhere! Our franchisees serve up
More Flavors. More Fun.® to guests in a variety of places. Depending on the location, we can help you develop the right build-out for your site.
End-Cap/In-Line Floor Plan with 800 to
1,500 square feet and approximately
20 feet of frontage
RESIDENTIAL POPULATION:
Urban: Minimum 45,000 within
5-minute drive time
Suburban: Minimum 13,000 within 5-minute drive time
MEDIAN INCOME:
Urban: $50,000
Suburban: $55,000
RESIDENTIAL POPULATION:
Exterior visibility and outdoor patio seating
Close to shopping, schools, community centers, ball fields and parks

Gas & Convenience
Airports/Transport
Stadiums
Colleges/Universities
Malls/Food Courts
+
Imagine offering two great brands under one roof!
Ask your local Franchising Manager about opportunities in your market.

We’re looking for candidates with a dedication to operational excellence, a passion for the community and a love of ice cream.
IDEALLY, CANDIDATES SHOULD POSSESS:
An understanding of brand-building within the community and a drive for local store marketing
A demonstrated ability to build a high-performing team dedicated to operational excellence and guest satisfaction
The desire and financial resources to develop or purchase one or more locations
Financial Requirements for New Store Development:
• Verifiable liquid assets of $100,000
• Total net worth of $250,000
Financial Requirements for Buying an Existing Location:
• Minimum down payment of 10% of purchase price
• Verifiable liquid assets of 30% of total selling price plus costs for remodels due in the next 24 months

*
Initial Franchise Fee of $25,000
Initial investment ranges from $102,850 to $388,600
Advertising fee of 5%
Royalty fee of 5.9%
Development incentives are available for new franchisees including military veterans. Incentives include reduced royalty rates and adjustments to the Initial Franchise Fee.
*For details, visit www.BaskinRobbinsfranchising.com or refer to the Franchise Disclosure Document (FDD).

Named by Entrepreneur
Magazine
Consistently featured in
Franchise
“QSR 50”
QSR Magazine’s
FOR MORE INFORMATION AND TO COMPLETE THE FRANCHISE APPLICATION,
VISIT WWW.BASKINROBBINSFRANCHISING.COM