Sportbär
Trading & Merchandising GmbH
The Company
Schatzbogen 56
D-81829 München, Germany
Tel +49 / 89 / 37412032
Email info@sportbaertoys.com
Website www.sportbaertoys.com
Sportbaer ASIA
office in Bali / Indonesia
Purpose of the Company
Trade with any kind of toys, specially with Teddy bears and
distribution of products for sales promotion.
Commercial Register HRB 197567
VAT number: DE 258644702
CEO: V. Giuseppe Grasso
Content
1. Executive Summary
2. Activities
The Idea
Product Range
Customer Benefit
Corporate Social Responsability
3. Market Position & Competition
Customers Soccer
Customers Motor Sports
Customers yesterday & today
4. The Companies‘ History
1997 – 2004
2004 – today
5. Sportbär „at a glance“
6. The Business-Strategy
Success Factors
Targeted Markets
7. Marketing Activities
8. Opportunities & Risks
9. The Team
10. Strategic Partners &
Consultants
1. Executive Summary
Teddy Bears have a long tradition in being a
companion for the young and old. Still a symbol for
affection, fondness and sympathy. Today Teddy bears
dressed in branded cloths with their symbols of
success are finding more and more followers and
fans.
Besides Teddies for Christmas or the „LederhosenTeddy“ from the Oktoberfest specially Teddies from
the Motor Sports in their specific race suits as well as
Teddies in the typical outfit and color from the
favourite soccer club create the desire to own these
articles and take them home.
Sound and reliable quality, first class workmanship,
classical design and compliance to all necessary safety
requirements for cuddly soft toys justifies the price.
Being licensees of e.g. Ferrari and Juventus ensures
being close to the brand name and its degree of
popularity.
Production is carried out from different producers in
China. The main contractor is working for Warner
Bros. as well as for Carrefour or Disney. Individual and
short term sample production is possible.
Our products are sold via merchandise catalogs or
special placement in the toy stores. The Motor Sports
articles are sold e.g. during racing events and in
special TV shops upfront the race event. Soccer
articles are sold during soccer games or via Internet
merchandise-shops.
Our next acquisitions activities target automobile
manufacturers and sponsors in the automobile race
area as well as in the sports business like Red Bull in
Formula 1 or Nike in soccer.
The company has a booth every year on the worlds
leading fair for toys, the International Toy Fair in
Nuremberg.
2. Activities
Sportbär is specialist for merchandising
articles with worldwide leading brands.
1. In the licensing business as a licensee
2. As a producer, supplier, importer and for the
trade of promotional articles and accessories.
2. Activities
The Idea
Plush figures appareled with branded cloths
are used as a likeable role model for
products / brands / services.
2. Activities
Product Range
The product portfolio developed over the years and
now covers a broad range of merchandise and
promotion articles:
- Plush
Teddy bears, various stuffed animals, pillows, MP3 pillow, neck pillow, rattles,
backpacks, Size grids for children, slippers, feature plush toy
- Baby articles
Pacifiers, pacifier holders, bottles, flasks, children's plates, bibs, rompers,
towels, blankets
- Accessories & Others
Sports bottles, sweatbands, laptop bags, mouse pads, pencils, erasers,
stickers, magnets, pencil sharpener, light pens, pins, key chains, lanyards,
purses, umbrellas, rugs
- Apparel
2. Activities
Customer Benefit
Products from Sportbär Trading & Merchandising GmbH
serve as:
• Likeable addition to the original product
(e.g. during the handover of a new car)
• Emotional brand-loyalty-instrument
(especially for families, Women and kids)
• Create awareness and attractiveness for the original brand
• Maskot for fans:
- AC Milan “Milanello Devil”
- FC Juventus “ Juve Zebras” „Non c´é 2 senza 3“
- KTM “ Racebeast”
2. Activities
Corporate Social Responsability
Sportbär has an active CSR and is committed to help through
different organizations such as:
- SOS Kinderdorf
- Kindergarten
- Junior football clubs
3. Market Position & Competition
After intensive research still no significant competitor could
be located for the end-use in:
• Soccer (Europe‘s Top-Soccer-Clubs)
• Motor Sports (Formula 1 & Sports cars)
Sportbär Trading & Merchandise GmbH still owns – as licensee
and supplier – the position as market-leader and the USP, as
especially all Teddy Bears in racing suits are protected by
licensee agreements and intellectual property rights.
Strong position in company merchandising, with such
companies as Vodafone and Unicredit.
3. Market Position & Competition
Customers Soccer
3. Market Position & Competition
Customers Motor Sports
3. Market Position & Competition
Customers yesterday & today
4. The Companies‘ History - 1
1997
The company G. Wurm KG creates a Bavarian
bear for the Oktoberfest using own design.
1998
Set up of the Gummibär Toys Trading GmbH.
(GTT)
1999
Production of Bavarian bears for KarstadtHertie and other customers.
2000
With the Motor Sports bear GTT wins Porsche
as a new customer.
2001
As a result of GTT´s new product range, it
succeeds in gaining Michael Schumacher,
BMW, Luk and Siemens as new customers.
Opening negotiations take place with
Volkswagen, Ferrari, Aral, Shell, Coca Cola,
Munich Hofbräu, Infineon, Stuttgarter
Hofbräu and the Nuance group.
2001
V. Giuseppe Grasso joins GTT
2002
V. Giuseppe Grasso is appointed to Managing
Director of the company in March. In October
GTT is licensee of Ferrari S.p.A.
2003
In February GTT is licensee of Toyota.
V. Giuseppe Grasso is appointed to Managing
Director in May. GTT is licensee of Volkswagen
in June. In Autumn campaigns follow with the
Ferrari sponsors Vodafone (Germany) and
Balducci (Italy). Licensee negotiations with
Maserati and enquiries from Mitsubishi
Europe.
2004-2005
GTT becomes supplier for Ferrari with Teddy
bears and baby articles. Toyota Formula 1 and
BMW Williams are new license-customers
4. The Companies‘ History - 2
2007
In 2007 with Inter Mailand successful first
step into the soccer business
2008
V.Giuseppe Grasso sets up the Sportbär
Trading & Merchandising GmbH (STT)
2009
Further Italian soccer clubs with a global
awareness join the license portfolio. Juventus
Turin, AC Milan, SS Lazio, AS Roma. Special:
The Italian Soccer Association FIGC with the
Italian national team.
2010
On 27 September 2010 in Abu Dhabi the
Ferrari World opens its doors. Sportbär
exclusively created a special toy: The Camel.
Additionally in 2010: The Ferrari City
Collection and a new customer in the Motor
Sports area: KTM, Austria.
2011
New licenses in soccer: Atalanta Bergamo.
Furthermore the first customer from outside
the Motor Sports and Soccer: The „Umbria
Equitazione“ with the „Snooky“ Collection.
2012
The customer portfolio in the Motor Sports
segment grows with Lotus Cars.
2013-2015
The company has insured their position as a
merchandising supplier. We have as well
improved our certification and have
standarized our processes in search of
synergies and efficiency.
5. Sportbär „at a glance“
SPORTBÄR
Activity-focus
Merchandise-licensee
Supplier / Production
Trade / Import
Product-focus
Target groups-focus
Plush (Teddy bear)
Motor Sports
Baby articles
Soccer
Accessories / Promotionothers
articles / Apparel
Special Know-How and Experiences
Merchandising specialist
Licensing specialist
Idea / Product Development / Production
Import / Logistics / Trade
Targeted Markets EU / USA / UEA / Asia
Safety: CE-Certificate (EN71 / EN 71-2 Flammability), ASTM, CPSIA: Phthalates &
Section 103, RAECH-Tests and Chemical-Tests, EU-Compliance, independent tests /
Public Liability Insurance
Quality and certification approved by TÜV
6. The Business-Strategy
1. Licensing Business covering
- Product Development, Production, Import & Logistics
2. Supplier for merchandise article covering
- Idea, Development, Production & Import
3. Strategic Partnerships
- e.g for Import & Trade of Promotion articles
6. The Business-Strategy
Success Factors
• Personal contacts to the top-players and
decision makers
• Well accepted brand and special know-how
• Existing partnerships with production facilities
• Know-how in production & distribution
• Product safety know-how
(CE-Certificate, Tests approved by TÜV Rheinland)
• Lean structures
• Product-elasticity
6. The Business-Strategy
Target Markets
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European Union
UK
North-America
UAE
Asia
Australia
7. Marketing Activities
• Booth presence every year on the worlds largest
toy fair „International Toy Fair“, Nuremberg
• Booth presence at Techno Classica Essen
• Buyer representation at Canton Fair
• Permanent contact with existing top-players
• Establish new contacts in existing areas (Motor
Sports & Soccer) with targeted key-players like
Bugatti S.A. Volkswagen Group, etc.
• Reasonable enlargement of the existing product
range
• Acquisition of new target groups outside of the
existing Portfolio
8. Opportunities & Risks
• Growth through acquisition in the licensee area
(Nike, Red Bull, etc.)
• Growth by widening the supplier area (from a
licensee to a supplier)
• Danger of product copies and fakes
9. The Team
V. Giuseppe Grasso (ITA), CEO
Alessandro Moscatelli (ITA), Head Of Product
Laura Sommavilla (GER/ITA), Product Manager
Gonzalo Flethes (ESP), Junior Account Manager
Doris Müller (GER), Team Assistant
Susan Paradiso (GB), Sales Manager
Hans Köppl (GER), Graphics & Photography
Josa Wei (CHI), Agent China
10. Strategic Partners & Consultants
SDV Geis GmbH, München, Germany
Import / Export
M2 Logistik GmbH, Markt-Schwaben, Germany
Partner for Logistics
Wedlich.Servicegruppe, Bayreuth, Germany
Partner for Logistics
MSAM GmbH, Media Service Atelier Munich GmbH, Munich, Germany
Support in Layout, Graphics, Photography, etc.
roeckl_communication, Munich, Germany
Support in Strategic Marketing & Communications
Shiftzero, Bari, Italy
Support in Internet Marketing
TÜV Rheinland, Italy, China, Turkey
Quality inspection and test certification
Legal Lines
Produced under license of
Ferrari Spa. FERRARI, the
PRANCING HORSE device,
all associated logos and
distinctive designs are
trademarks of Ferrari Spa.
V. Giuseppe Grasso
www.sportbaertoys.com
info@sportbaertoys.com
Handelsregister HRB 197567
USt. ID. Nummer: DE 258644702
Geschäftsführer: V. Giuseppe Grasso
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