Gatorade
Gatorade
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Obey your thirst; Is it in you; Rehydrate replenish refuel
USP
1/5
Gatorade
World’s No.1 Sports Drink
STP
Segment
Sportsmen/Youngsters preferring flavored sports drink
Target Group
Young sportsperson
Positioning
Replenishes energy of a sportsman/athlete/young men and women
SWOT Analysis
Strengths
2/5
Gatorade
1.Good product quality
2.Strong brand name
3.It has science to back up their product and is proven to excel and maintain physical performance durin
Weaknesses
1.Low advertising and visibility
2.People unaware about product benefits
3.High price
4.Many varieties tend to confuse the customers.
Opportunities
1.Leverage successful brand Pepsi
2.Advertise more
3/5
Gatorade
3.Celebrity endorsements
4.Tap into new performance products ex Protein etc.
5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some
Threats
1.Threat from other drinks competitors
2.Threat from substitutes like fruit juices
Competition
Competitors
1. Lucozade
2. Vitamin water
3. Powerade
4/5
Gatorade
4. Glucon-D
5. Dabur Glucose D
5/5