GATORADE
Corporate Overview
• How Gatorade came about:
– A University of Florida
assistant coach wondered
why his athletes where not
performing at their best and
asked researchers to figure
out why.
– Researchers found that the
players were losing
electrolytes and fluids
through sweat.
• The researchers then
came up with a
beverage that helped
to replenish the lost
electrolytes and this
product was named
Gatorade.
Company
• Gatorade is also a
product of Pepsi's and
is its 4th largest brand
as of 2009.
• In 1983 Gatorade was
deemed the official
sports drink of the NFL
(A title it still holds
today)
• Target market
– Mainly athletes
– Aged 18 – 25
– Sports like: Soccer, basketball, baseball, track &
field, football, tennis, etc.
– Income does not matter.
• Other
– Kids, teenagers, adults
– Anyone that wants to be adequately hydrated
– Gatorade helps putting back electrolytes and
fluids fast
Competitors
Collaborators
• Retail & Grocery Stores:
Collaborators
• Convenience Stores:
Collaborators
• Official Sport Drink of:
SWOT
Strengths
Weaknesses
• Strong Market share
• official energy drink for the NFL
• Good reputation
and pricing
•1
•2
•3
SWOT
Opportunities
• Expanding into the African market
• Creating a new product line
• Adding an MMA athlete as a
sponsored athlete
Threats
• Possible new Taxes
• Energy Drink growth in popularity
Questions
&
Answers
Gatorade
Company history
How Gatorade came about:
A University of Florida assistant
coach wondered why his athletes
where not performing at their
best and asked researchers to
figure out why.
Researchers found that the players
were losing electrolytes and fluids
through sweat.
History continued
• The researchers then
came up with a
beverage that helped to
replenish the lost
electrolytes and this
product was named
Gatorade.
 Adding an athlete from Mixed Martial Arts (MMA)
as a sponsored athlete
 Becoming the official sports drink of the NHL, MMA,
and the PGA Tour (Golf).
 Creating a new product line, aside from their drinks,
for athlete’s to get the most out of their bodies
 Expanding into the African market and making more
of their products available to the citizens of Africa
(currently only have lemon lime and orange offered)
Apple SWOT Analysis
Strengths
Weaknesses
• Strong Liquidity
• Expanding Operating Margin &
Return on Equity
• Strong Revenue
• Limited iPhone/Mobile Variants
• Unsolved Issues regarding Legal
Proceedings
• Dependence on Network Providers
SWOT
Opportunities
Threats
• Emerging Markets Providing Ladder
for Growth
• Scope in Retail Segment
• Innovative Products & Designs
• Theft of Digital Content
• Absence of multiple Distribution
network
• Intense Competition
Apple SWOT Analysis
Strengths
Weaknesses
• Strong Liquidity
• Expanding Operating Margin &
Return on Equity
• Strong Revenue
• Limited iPhone/Mobile Variants
• Unsolved Issues regarding Legal
Proceedings
• Dependence on Network Providers
SWOT
Opportunities
Threats
• Emerging Markets Providing Ladder
for Growth
• Scope in Retail Segment
• Innovative Products & Designs
• Theft of Digital Content
• Absence of multiple Distribution
network
• Intense Competition
Threats
• Possible new Taxes
• Energy Drink growth in popularity
• Marketing keeping the Interest of targeted
customers