*
*Source: Euromonitor International Limited; Sports Drinks,
Global Brand Name, Off-Trade Volume, % breakdown, 2010.
INTRODUCTION
BRAND HISTORY
• Sports Drink category created in 1965 by
scientists for Florida Gators football team.
• Gators’ were suffering in Florida’s hot and humid
conditions and needed more than water to
replenish body and receive energy.
OPTION 1
MERCHANDISE
PURCHASE 30 CASES & RECEIVE A FREE FRIDGE
TO USE
RECIEVE $200 WORTH OF GATORADE
MERCHANDISE UPFRONT
FOR EVERY $10 SPENT RECIEVE $1 GATORADE
MERCHANDISE CREDIT ON-GOING
POS TIER 1
• Scientists developed the first sports drink based
on water, carbohydrates and electrolytes.
PRODUCT
RRP
TPR%
LIST
PRICE
nis
PRICE
inc GST
MARKUP
GP
PROFIT
V 250ml
$3.00
10%
$1.72
$1.55
$1.78
68.4%
40.6%
$1.06
• ‘Gator-ade’ was tested on the players. Gators
started playing better in second half and became
known as the “second half team”. Went on to win
‘Orange Bowl’ in 1967. The legend was born!
V 350ml
$3.00
10%
$2.38
$2.14
$2.47
62.2%
38.3%
$1.33
V 500ml
$4.50
10%
$2.68
$2.41
$2.77
62.3%
38.4%
$1.50
Mizone 750ml
$3.50
20%
$2.19
$1.75
$2.01
74.1%
42.6%
$1.30
H2go 750ml
$2.50
30%
$1.85
$1.30
$1.49
67.6%
40.3%
$0.88
Gatorade 600ml
$3.00
20%
$2.14
$1.71
$1.96
52.7%
34.5%
$0.90
Gatorade 560g Powder
$15.99
20%
$10.93
$8.74
$10.05
59.1%
37.1%
5.16
Pepsi 355ml
$1.50
25%
$1.17
$0.88
$1.01
48.1%
32.5%
$0.42
Pepsi 440ml
$2.00
25%
$1.42
$1.06
$1.22
63.7%
38.9%
$0.68
Pepsi 600ml
$2.50
25%
$1.81
$1.36
$1.56
59.8%
37.4%
$0.81
SCIENTIFIC FORMULATION
GATORADE =
CARBOHYDRATES WATER
ELECTROLYTES
32oz Drink Bottle
$3.50
21oz Bike Bottle
$3.50
Standard Sport Towel
$6.50
Squeeze Bottle Carrier
(fits 6 x 32oz Bottles) $30.00
48 Qt Ice Chest
$135.00
Contour 10 Gallon Cooler $300.00
5 Gallon Cooler
$150.00
100 x 8oz Sampler Cups $10.00
FLAVOUR
BRAND BELIEF
WHY
HOW
WHAT
WE BELIEVE PERFORMANCE IS DRIVEN FROM
THE INSIDE OUT.
WE CREATE SOLUTIONS TO HELP ATHLETES PRIME,
PERFORM AND RECOVER THE BODY AND MIND.
WE DELIVER PRODUCTS AND SERVICES THAT
FUEL ATHLETIC PERFORMANCE
OPTION 2
PURCHASE 15 CASES & RECEIVE A FREE FRIDGE
TO USE
RECIEVE $100 WORTH OF GATORADE
MERCHANDISE UPFRONT
FOR EVERY $10 SPENT RECIEVE $1 GATORADE
MERCHANDISE CREDIT ON-GOING
POS TIER 2
PRODUCT
RRP
TPR%
LIST
PRICE
nis
PRICE
inc GST
MARKUP
GP
PROFIT
V 250ml
$3.00
7.5%
$1.72
$1.59
$1.83
63.9%
39.0%
$1.02
V 350ml
$3.00
7.5%
$2.38
$2.20
$2.53
57.8%
36.6%
$1.27
V 500ml
$4.50
7.5%
$2.68
$2.48
$2.85
57.9%
36.7%
$1.44
Mizone 750ml
$3.50
10%
$2.19
$1.97
$2.26
54.8%
35.4%
$1.08
H2go 750ml
$2.50
20%
$1.85
$1.48
$1.71
46.6%
31.8%
$0.69
Gatorade 600ml
$3.00
10%
$2.14
$1.92
$2.21
35.7%
26.3%
$0.69
Gatorade 560g Powder
$15.99
10%
$10.93
$9.83
$11.31
41.4%
29.3%
$4.07
Pepsi 355ml
$1.50
25%
$1.17
$0.88
$1.01
48.1%
32.5%
$0.42
Pepsi 440ml
$2.00
25%
$1.42
$1.06
$1.22
63.7%
38.9%
$0.68
Pepsi 600ml
$2.50
25%
$1.81
$1.36
$1.56
59.8%
37.4%
$0.81
Recycled Cap
$12.00
Shockwave Bag
$15.00