P r i n t.
O n l i n e .
M O b i l e .
w w w. M e s s e n g e r n e w s . n e t
M edi a Pla n nin g g uide 2016
Cit y a nd r eta i l
t r a d ing zO n es/
f O rt d O d g e, iO wa
Advertise in
The Messenger and
The Extra and reach
10 COun ties in
nOrth Cen tral
iOwa
contact us
P ub l is h er
Larry Bushman
ed i tO r
Jane Curtis
Cir Cu l ati O n M a na g er
Grant Gibbons
O f f iCe M a na g er
Melissa Wendland
lbushman@messengernews.net
jcurtis@messengernews.net
ggibbons@messengernews.net
mwendland@messengernews.net
a d v e rt i s i n g d e Pa rt M e n t
a d v erti s in g d ir eCtO r
David Jakeman
djakeman@messengernews.net
r eta i l a d v ert is i n g Ma na g er
Cory Bargfrede
cbargfrede@messengernews.net
web Ma s ter
Regina Suhrbier
rsuhrbier@messengernews.net
a d v erti s in g CO nsu lta nt
Monica Klinkefus
a d v erti s in g CO nsu lta nt
Jody Kayser
jkayser@messengernews.net
a d v erti s in g CO nsu lta nt
Barb O’Brion
bobrion@messengernews.net
a d v erti s in g CO nsu lta nt
Steve Specht
sspecht@messengernews.net
re a l e s tat e / s P e Cial events
Leanne Darr
Pa g e 2
mklinkefus@messengernews.net
ldarr@messengernews.net
Medi a P lann ing gu ide 2016
our PubliCatiOns
• the Messenger
• the extra
• seleCt tv
• aCtive living
• real estate buyer’s guide
• fOrt dOdge business review
• fOrt dOdge tOday Magazine
• farM news
• farM news equiPMent guide
• twist & shOut
• the daily freeMan-JOurnal
• sunday value PaCk
Ja nu a ry
feb r ua ry
M arC h
aPril
a utO s POt l ig ht
P r O gr e ss
hOM e & gard en s hOw
visit Or’ s guide
• Bridal Guide
• Baby Register
• Professional Greetings
• Catholic Schools Week
• Progress - LifeStyles
• Progress - Region
• Progress - Business
• Progress - Education
• Progress - Ag
• Design An Ad
• Golf Savers Card
• Spring Parks/Rec. Guide
• Bracket Busters
• Golf Directory
• Destination Guide
• Senior Expo
• Racing Directory
M ay
June
July
au gu st
Meet t h e bu sin e sse s
h O M et O wn P ri d e
s tate s Of tbal l
f OOtbal l Pre vie w
• Transportation Week
• Bid & Buy Auction
• Graduation Salute
• Academic Excellence
• NW Travel Guide
• Students in the Arts
• Wedding Planner
• Webster County Fair
• City Golf Tournament
• School Calendar
• Web Sale
• College Football Contest
s eP t eM b e r
O CtO be r
n Ov eMber
deCe Mb e r
fal l h OM e
r ea de rs ’ C h Oi C e
w inte r s P Ort s Pre vie w
ye ar in re vie w
• Football Contest
• Ad-A-Note Sale
• Century Farms Families
• Fire Prevention
• Breast Cancer Awareness
• Bridal Show
• ROP Call in Sale
• All About Fort Dodge
• Thanksgiving Edition
• Black Friday Shop Local
• Serving Our Country
• Hunters’ Showcase
• Holiday Showcase
• Holiday Greetings
• Letter to Santa
• Resolutions
Pa ge 3
M e d i a P l a nning guide 2016
banner ad vertisi n g OPti Ons
banner ad r ates
tO P
r ig h t
l ef t
Cen ter
Leaderboard
Peel Down (per day)
Weather Sponsor
Half Banner
Rectangle
Skyscraper
Middle Banner
O P en
g O ld
12 mo. Commitment or
Purchase of 120,000 in a mo.
silv er
6 mo. Commitment or
Purchase of 60,000 in a mo.
b r O nze
3 mo. Commitment or
Purchase of 30,000 in a mo.
rOs
targeted
rOs
targeted
rOs
targeted
rOs
targeted
$16
$99
8
16
16
11
$20
12
20
20
15
$9
1
4
9
9
6
$13
8
13
13
10
$10
5
10
10
8
$14
9
14
14
12
$13
6
13
13
10
$17
10
17
17
14
ROS - Run of Site, your ad can appear on any page of messengernews.net at any time.
Targeted - Target your ad up to 5 different ways, by geography, time of day, day of week, page on the site and how frequently it is viewed per IP address.
Cost, unless noted are cost per thousand impressions. Ads can be: Standard GIF or JPG format, Animated or Static. Additional ad sizes and file type specifications available upon request.
hO M ePage
st Ory Page
leaderbOard
ad sPeCifi CatiO n s
l ea der b O a r d
lea der b O a r d 728x90 pz (30k, static, 45k animated)
skys Cr a Per 160x600 px (30k static, 45k animated)
r eCta ng le 300x250 px (30k static, 45k animated)
vid eO
b a nner 468x60 px (25k static, 40k animated)
r eCta ng le
h a lf b a nner 234x60 px (20k static, 25k animated)
s ky s Cr a P er
reCtangle
banner
h a l fb a nn er
weath er sP O nsO r 468x60 px (25k static, 40k animated)
The Messenger will do all online design
work for you at no extra charge!
O nl ine
b r a nd
b uil de r
halfbanner
a s k y O uR s a l eS r e P f O r O u r
M O s t u P - t O - d at e g O O g l e
b O t tO M lea d er b O a r d
a n a ly t i C s n u M b e r s f O r
mobile a d v e rt i s i n g OPtiOns
mobile app a d r ates
1 2 MO nt h O r 12 0 , 0 0 0 i MP r ess i O n
CO M MitM en t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 1 2
6 MO nth O r 60, 0 0 0 iM Pr es s i O n s
CO MM i tM en t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 13
3 MO nth O r 30, 0 0 0 iM Pr es s i O n
CO M MitM en t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1 4
O P en r ate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1 6
CP M
CP M
CP M
CP M
ta r g eting yO u r li nk
You can target your ad to either download your app or route to your
website. You can even set it to make a call to your business.
Pa g e 4
web and MObile
Our mobile apps on
iPhone and Android are
OPen t O every One
nOt ready tO COMMit tO a MOnthly Plan?
When you run a print ad you can run an
online banner ad 10,000 tiMes fOr $100.
Medi a P lann ing gu ide 2016
w e dO t h at !
• COMMeriCal
Printing
• n e w s Pa P e r s
• Magazines
• vendOr seCtiOns
• direCt Mail
• Online ads
• MObile ads
• brand building
• billbOards
• sOCial Media
ManageMent
• eMail Marketing
Pa ge 5
M edi a Plan n in g g ui de 2016
retail advertising rates
t he Me s se n ge r
local y ea r ly C O nt r a C t s
Dollar Volume Level
Per Column Inch Rate
$3,750
$5,625
$7,500
$10,000
$20,000
$30,000
$50,000
$70,000
non-profit
open rate
$27.00
$26.00
$25.00
$24.00
$23.00
$22.00
$21.00
$19.00
$19.50
$29.00
All advertising, except classified line ads, counts toward retirement of contract
requirements. In addition to the regular display advertising, this includes (but is not limited
to) color charges, advertising in The Extra and preprinted inserts.
di sCOunts
O n M u lt i P l e r u n d at e s , t h e f O l l O w i n g
di sCO u n t s wi l l P r eva i l :
50% O ff your first pick-up
75 % O ff each additional pick-up
(applies to ads 10 inches or larger)
Ads must repeat within 6 days. The first ad runs at rate card rate. No multiple run
discounts good in combination with another. Discounts good on all display and
classified display ads. Classified line ads excluded. Please no copy changes.
C O l uMn si z es
9 CO l uMn Cl as s i f i ed
Page 6
1”
Full Color
Full Color
70-129"
$140
$65
30-69"
$100
$55
10-29"
$60
$45
extended CO ve rage
(tM C PubliCat iOn)
The Messenger Extra is a
non-subscriber, full-size
newspaper delivered to over 15,000
homes within a core area of Fort Dodge to give you
nearly 100% unduplicated extended coverage.
Per inCh
Display Pick-Up Rate . . . . . . . . . . . . . . . . . . . . . $3.00
Extra Only Rate (Display/Classified) . . . . . . . . $14.70
P u bli s h es ev e ry
w ednes day a nd i s di s t r i b u t ed
tO 6 COunties
2”
1 Column display
1.583”
1 Column
Classified
1.022”
Inches
the Me sse n ge r e xtr a
POl itiCal, Per COntraCt, Cash in advanCe
6 C Ol u Mn d i s P l ay
color rate s
3”
2 Column display
3.266”
2 Column
Classified
2.144”
3 Column
Classified
3.266”
4”
5”
3 Column display
4.949”
4 Column
Classified
4.388”
4 Column
6.632
5 Column
Classified
5.510”
6
C
Medi a P lann ing gu ide 2016
classified adverti si ng rates
Our Midwest Regional
Classified Network saves
time and money. One ad
placement goes to
27 Pu b liC atiO ns i n
iOwa an d Mi nn esO ta.
Reach over 409,000
readers. Your ad will be
included on the internet. For
details and rates call our
classified department.
local classified d isP l ay r at e s
Includes The Messenger, The Extra,
The Daily Freeman-Journal & The Advertiser
nuMber Of d ays
1
2
3
Per inCh Per day
$43.80
$38.40
$36.60
local classified li n e r at e s
3 Day Minimum - Includes The Messenger, The Extra,
The Daily Freeman-Journal & The Advertiser
nuMber Of d ays
3
4
5
6
7
Per line Per day
$3.65
$3.20
$3.05
$2.90
$2.75
contract C la ssi fie d rat e s
12 M Onth COn tra Ct
tO tal i nChes
200
350
700
Per inCh
$19.00
$18.00
$17.50
fu ll COlOr
$100.00
$60.00
M i sCel lan e O u s
Happy Ads (Cash Only) Per Inch
+ Web Charge
Auction Rate (Per Inch, Includes the Extra)
Announcements (Local)
5 lines (Billed) up to 3 days
Each Additional line (Billed)
Garage Sales - Includes Map It!
1-5 days up to 10 lines
Each Additional line
6”
display
2”
6 Column
Classified
6.632”
7”
8”
5 Column display
8.315”
7 Column
Classified
7.754”
* Each Additional Word $5.75
employment a d s
Your ad will run in The Messenger, The Extra, and the
Webster City area will be reached by
The Daily Freeman-Journal and The Area Advertiser.
nuMber O f
COns eCutiv e days
Per li ne
b illed rate
3
4
5
6
One Week
$12.00
$3.00
$19.00
JO bs.M esse ng e r new s.n et powered by
$20.00
$4.00
online e M P l OyM e n t P r iC ing
$35.00
$2.50
9”
10”
6 Column display
10”
8 Column
Classified
8.876”
$245 for 10 days for the price of 7 days*
$75 per inch includes up to 3 days
Per li ne
$1.60
$1.50
$1.45
sPOt COlOr
$50.00
$30.00
$145 for 5 days for the price of 3 days*
MrCn uP tO 25 wOrds
Mrdn
classified C OlOr r ate s
i nC hes
51-+"
1-50"
MrCn uP tO 25 wOrds
9 Column
Classified
10”
$4.40
$3.90
$3.70
$3.55
$3.30
This employment solution provides an employer with the opportunity
to target potential employees and to be seen by job seekers searching
online at Jobs.MessengerNews.net
line ads
7 days . . . . . . . . . . . . . . . . . . . . . $60.00
14 days . . . . . . . . . . . . . . . . . . . . $90.00
30 days . . . . . . . . . . . . . . . . . . . $110.00
disPlay ads
7 days . . . . . . . . . . . . . . . . . . . . . $75.00
14 days . . . . . . . . . . . . . . . . . . . $130.00
30 days . . . . . . . . . . . . . . . . . . . $195.00
tOP JObs
. . . . . . . . . . . . . . . . . . . . . . . . . . $75.00
In combination with a print ad in The Messenger
Pa ge 7
M edi a Plan n in g g ui de 2016
mechanical requi reMents
A. Retail - Display column width 1.583 inches with 1/8 inch between columns.
B. Classified - Column width 1.022 inch with 1/8 inch between columns.
C. Printed area width -10 inches: Printed area depth - 21.25 inches
D. All advertising charged to the nearest half inch
E. Printed by offset process
F. Electronically sent ads excepted
G. PDF documents via internet - creative@messengernews.net
H. Applications: Quark Xpress, Adobe Acrobat, Photoshop, Multi-Ad Creator
space reservation
ClOsing tiMe s
special Pri nti ngs
The Messenger prints various sections for
advertisers, groups, and organizations.
Closing Time at 4 p.m.
s ta n d a r d
bOOks
ta b l O i d
single sheet
n at i O na l an d retail di sPl ay
3 working days prior to insertion
C l a s s ifie d di sPl ay
3 working days prior to insertion
e x t r a d isPl ay
Thursday Noon before insertion date
a l l ava i l a b l e i n
full COlOr and
blaCk & white
i ns e rts
10 days prior to insertion date
Call for a competitive price quote.
ad-a-n O t es
P r OM i n e n t ly di sP l ay yO ur next ad
O n O u r f r O n t Pa g e
Full distribution required.
Excludes Saturday & Monday.
Page 8
58
$
Per thOusand
Includes color.
Medi a P lann ing gu ide 2016
preprinted tab insert rates
(per thousand)
the Messen ger & t he extra 1 0 , 0 0 0 C O P i e s Or O v e r
Tab
Pages
2
4
8
12
16
Open
25x
Contract
50x
Contract
$42.11
$45.44
$48.78
$53.22
$57.67
$37.67
$41.00
$44.33
$48.78
$53.22
$35.44
$38.77
$42.11
$46.56
$51.00
t he M esse n g er & t h e ex tr a 9 , 9 9 9 C O P i e s O r l e s s
Tab
Pages
2
4
8
12
16
Open
25x
Contract
50x
Contract
$47.67
$51.00
$54.33
$58.78
$63.22
$38.67
$42.00
$45.44
$49.78
$54.22
$36.44
$39.78
$43.11
$47.56
$52.00
For full size inserts double pages to get tabloid equivalent. Maximum size 10 1⁄2 inches by 11 inches. For 20 page tabs and more, add $2.00 per thousand for every 4 page increase.
Minimum charge $150.00 Prices on specialty products (including bags) starting at $75.00 per thousand.. Folding available for additional charge. All Sunday and Thanksgiving
Day inserts must be full distribution only, no zoning available. The Messenger does not accept Monday or Saturday inserts. If inserts are not
delivered directly to our print facility (located at 720 Second Street, Webster City, Iowa) there will be an additional delivery fee, minimum $25.00. Actual delivery fee depends on
location.
print-sert rates*
d e s i g n / l ay O u t • P r i n t i n g • i n s e r t i n g
let us design, Print,
P r int e d On bO t h s i de s
White 8 1/2"x11"
Cost Per Thousand
under
10,000
COPies
Over
10,000
CO Pi es
Over
20,0 00
COPies
4 Color 50# Newsprint
4 Color Gloss Stock
$83.76
$126.47
$72.48
$97.44
$67.92
$92.40
and insert your
8 1/2” x 11” flyer for your
next big event.
Standard Ink Colors: Black, Red, Blue & Green.
Deadline 10 days prior to distribution. Price includes design, layout, print and insertion of your flyer according to these rates. Call your Messenger account representative today for
details. *All prices subject to change depending on paper market.
Pa ge 9
M edi a Plan n in g g ui de 2016
brand builders P r O g r a M & CO n t ra C t
yO u r bra nd b ui l de r a d M ay in C lud e:
A Benefit Headline
Company Name/Logo
Slogan
One Graphic Element
Phone Number and Address
t he br an d bu i ld er P r O g r a M P r O vi des
• Valuable advertising that gives you the power to
truly dominate your market.
• Frequency and reach.
• 100% market coverage carrier, mail & demand.
• Visibility using the most recognized publications
in the market.
Valuable advertising that
gives you the P O w e r to truly
Add C Ol Or to your ad for $5 per ad*
in Clud e s a Brand Builder button on
www.messengernews.net for additional branding.
*When color is available
d O M i n at e y O u r M a r k e t.
Every week your ad will appear in The Messenger
Extra on Wednesday and The Messenger on the
day s Of yO u r ChO iCe.
6 MO nth s
12 M On th s
❑ $167.00 per week
❑ $131.00 per week
❑ $95.00 per week
❑ $145.00 per week
❑ $114.00 per week
❑ $82.00 per week
❑ $219.00 per week
❑ $179.00 per week
❑ $123.00 per week
❑ $190.00 per week
❑ $156.00 per week
❑ $106.00 per week
Choose from either a 2 col. x 2" or a 1 col. x 4" ad
7 ads in The Messenger and 1 in The Extra
5 ads in The Messenger and 1 in The Extra
3 ads in The Messenger and 1 in The Extra
Choose from either a 2 col. x 3" or a 1 col. x 6" ad
7 ads in The Messenger and 1 in The Extra
5 ads in The Messenger and 1 in The Extra
3 ads in The Messenger and 1 in The Extra
One year COntraCt allOws the abOve rates tO reMain fixed during the COntraCt PeriOd and are exeMPt frOM rate inCreases.
Business Name: _____________________________________________
Advertiser Sign: ____________________________________________
Account Rep: _______________________________________________
Date to begin: ____________________Date to end: _______________
12 Months OR 6 Months
Advertising Director Sign: ____________________________________Date: ____________________________
Page 10
Medi a P lann ing gu ide 2016
advertising agreement f Or 2 0 1 6
a CCOunt in fO rMatiO n:
Advertiser Name
Phone
Mailing Address
Email
City, State, Zip
Acct. No.
Proof/Tearsheet Email
Contact
__________________________ ("Advertiser”) hereby agrees to purchase and ____________________________ (The Messenger) agrees to publish advertising or insert preprints in accordance with the terms and conditions hereinafter set forth in this agreement and in the current rate card
(or rate card supplements). The term of this agreement shall begin on _________________ and end on __________________. This agreement
will not automatically renew.
Inch/Volume/Preprint Quantity during term of Agreement ________________________
Rate per Column Inch/Cost per Thousand _______________________
ter Ms and COndi tiOn s
An up-to-date credit application must be approved and on file before credit can be extended.
Advertiser agrees to pay all outstanding balances by the due date shown on the invoice/statement. Any disputed rates or quantities must be brought to The Messenger’s attention within 60 days of receipt of the invoice/statement.
Contracts are not valid until signed by the Advertising Manager, Publisher or General Manager.
This agreement cannot be invalidated by wrong insertions or omissions on the part of The Messenger. The Messenger shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Messenger’s liability for other errors is strictly limited to publication of the advertisement
in any subsequent issue or the refund of any monies paid for the advertisement. In case there is an error in a published price, the advertising department will furnish a letter to Advertiser stating the correct price but will assume no liability if goods are sold at an incorrect price. Claims for errors in advertisements will be allowed for the first insertion only. Advertisers agree to bear the responsibility to promptly check the first published advertisement and notify The Messenger of any
inaccuracies or other problems within published materials.
The Messenger reserves the right to reject or cancel any advertisement at any time.
Advertiser agrees to furnish advertising copy by established deadlines.
Advertiser and/or advertising agency agrees to defend and indemnify The Messenger against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting
from the publication of the advertisement.
The Messenger does not accept brokered advertising.
The Messenger will not extend credit for advertising orders or space reservations that claim sequential liability.
All advertising credit balances must be taken in-kind (i.e. through additional advertising) and must be taken within one year.
Any disputes, other than non-payment of amounts due for advertising, will be resolved by binding arbitration in accordance with the Commercial Arbitration
Rules of the American Arbitration Association.
Preprint advertisers agree to provide for insertion sufficient preprints for full run distribution for Sunday products and other days throughout the year when zoning
of preprints is not offered. The Messenger will require sufficient preprints for total paid circulation, sufficient preprints for single copy sales and for industry acceptable percentages of returned single copy papers for both dealers and vending machines. Advertiser will also be asked to provide a 2% overage for damage that
can occur during the mechanical insertion process. The requested number of preprints will be determined by using current average distribution numbers adjusted
seasonally. New requested distribution numbers will be provided quarterly in writing to the agency or Advertiser. In no case will The Messenger be responsible
for overages provided by the agency or Advertiser. The Messenger has the right to refuse preprints that cannot be efficiently mechanically inserted. If The Messenger fails to insert a preprint on the correct day, it will insert the preprint in the next available publication.
The Messenger shall not be liable for failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by The Messenger is
contained if the failure is due to acts of God or government, strikes, accidents, lack of newsprint, mechanical failure or other circumstances beyond the control of
The Messenger.
In the event that any federal, state or local taxes are imposed on the printing of advertising materials, insertion of preprints or on the sale of advertising space,
such taxes shall be assumed and paid for by the Advertiser.
Political advertising must designate the name of the person paying for the ad. In case of a committee or group, its name and the name of at lease one officer must
appear. Cash with copy.
The Publisher reserves the right to designate as “Paid Advertisement” any advertising which should be so designated.
____________________________________________________ ________________
Authorized Representative of Advertiser (print name)
Date
______________________________
Account Executive/The Messenger
__________
Date
____________________________________________________ ________________
Authorized Representative of Advertiser (signature)
Date
________________ Title__________
__________
Date
The Messenger
Pa ge 11
M edi a Plan n in g g ui de 2016
www.messengernews.net
713 Central avenue
fOrt dOdge, iOwa 50501
Page 12