Haemonetics, THE Blood Management Company is a global leader engaged in the designed, manufacture and worldwide sales
and marketing of blood management solutions. Recognized as the innovator in blood technologies, our mission is to create
innovative products, design information technology platforms and to provide consulting services to advance safety, quality and
availability of the world’s blood supply.
For our Marketing Department based in Signy (Canton Vaud), we are currently looking for a
Manager, Regional Marketing
(ref: web: CH/MRM/MKTG/64)
The incumbent is responsible for all aspects of marketing for our software driven solutions portfolio. He/she will be a key driver
in bringing our blood management solutions software into value added customer offerings across the blood management value
chain. He/she creates and executes the marketing strategies and customer programs that differentiates our offering with the
aim to increase market penetration and profitability across the EMEA region. The successful candidate acquires deep market
and customer understanding to develop a solutions driven offer, positioning and growth program. He/she orchestrates new
software introductions to the market or existing offering into new markets and drives the development and implementation of the
assigned offering marketing plan.
Responsibilities
 Lead the development and execution of regional marketing
strategies and plan to achieve or exceed the business unit
goals for the software portfolio in line with global and
regional strategies.
 Define portfolio strategy and positioning within overall
market context.
 Drive growth, adoption and market share of the software
portfolio through marketing strategy definition and tactics
implementation, including commercialization of new offers.
 Develop the marketing plan for the target markets from
assessment of key trends, competitive activity to detailed
action plans.
 Develop deep understanding of the software solutions
market and competitive alternatives, understand clinical and
economic drivers and evidence, assess overall market
potential.
 Identify
customers’
unmet
needs
pertaining
to
commercialized offering based on customer practice,
competitive intelligence and analysis of market intelligence.
 Build awareness and customer retention plans.
 Develop competitive and evidence based selling initiatives
and tools.
 Participate in the budget development (AOP) process and
drive financial management of the marketing programs
including resource use and ROI. Prepare regular reports.
Education and Experience Requirements













Bachelor’s degree in Marketing/Business, or equivalent
education
5+ years of experience in marketing with international
healthcare industry required
Software / solution marketing and/or solution selling
experience required
Experience implementing revenue / pricing models for
software / solutions
and commercialization of new
software / solutions
Experience working in a complementary manner with
other product categories to determine and provide an
integrated customer offer.
Experience working with process related solutions and
stakeholders determining the acceptance and integration
of software solutions in a variety of medical customer
settings (national to local /hospital institutions)
Project/program management experience
Fluent English; French or/and Germany fluent, any
additional European language is an asset
Action oriented with the ability to drive for results
Ability to effectively influence and collaborate with multiple
stakeholders.
Excellent interpersonal and communication skills
Ability to develop strong relationships with customers, and
multi-functional partners.
Ability to travel internationally with sales and interact with
customers
If you feel as being the appropriate candidate for this exciting challenge Click here to send your CV and motivation letter or email us on
jobs.europe@haemonetics.com with the subject – web: CH/MRM/MKTG/64 and we will respond to you soon!
www.haemonetics.com