School of
COURSE SYLLABUS
Please read this syllabus in its entirety. It is a part of the course content. Further, it is important that
you understand what is required in this course and the time frames for completing assignments and
activities.
SECTION 1: COURSE INFORMATION
Course Number & Name:
CRN:
Course Credit Hours:
Semester:
Department/Program:
Meeting Times/Location:
Format:
Instructor Name:
HFT 3757 – Principles of Event Management
81853
3
Fall 2014
School of Resort & Hospitality Management
Tuesdays, 11:00 - 1:45pm – Sugden 111, 114, 115
Lecture, Online
Kelly Werder, JD/MBA
Office Location:
Contact Information:
Office Hours:
Prerequisites:
Course Description:
Sugden Hall, Room 219
kwerder@fgcu.edu; but please send via Canvas Inbox if possible
Tuesday, 9:50-10:50 a.m. and 3-5 p.m.; Friday, noon to 2 p.m.
None
Overview of the event industry including conventions, expositions, and
major national and international events and their operational
requirements.
Required Text:
Professional Meeting Management – Comprehensive Strategies for
Meetings, Conventions and Events (5th Ed.) Published be PCMA
(Professional Convention Management Association)
Kelly Werder, JD/MBA
1
HFT3757 – Principles of Event Management
SECTION 2: MISSION, LEARNING OUTCOMES, & MEASUREMENTS
A. PROGRAM MISSION
“The mission of the Resort and Hospitality Management program is to provide students with core
competencies and experiential learning opportunities in preparation for successful management careers
and leadership roles in the resort and hospitality industry and to instill values of lifelong learning and
community service.”
B. PROGRAM LEARNING OUTCOMES (PLOs)
Upon successful completion of the program students will be able to:
Content/discipline knowledge and skills:
PLO1: Illustrate proficiencies and skills relevant to the operational areas of Resort and Hospitality
Management.
Communication Skills:
PLO2: Apply effective communication skills.
Critical Thinking Skills:
PLO3: Evaluate information and make decisions using critical thinking and problem solving skills.
PLO4: Apply ethical reasoning and professional judgment.
C. COURSE LEARNING OUTCOMES
At the completion of this course, students will have:
1.
2.
3.
4.
5.
6.
Utilized common special events terminology.
Described responsibilities of an event manager or planner.
Identified the 5 W’s (Who, What, Where, When, Why) of an event.
Developed goals and objectives for a special event.
Identified 3 local event suppliers/vendors, at least one caterer providing food and beverage.
Developed a timeline for event planning and a schedule of events.
Kelly Werder, JD/MBA
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HFT3757 – Principles of Event Management
D. MEASUREMENTS OF STUDENT LEARNING OUTCOMES
When assessing the learning outcomes below, if a student answers correctly 85 - 100 percent of
the questions used to assess their learning outcomes then the student EXCEED EXPECTATIONS.
With 70 – 84 percent score the students will MEET EXPECTATIONS. If the students obtain less
than 70 percent then their performance are BELOW EXPECTATIONS.
ALC/ILO/ PLO
Learning Objectives
Course Learning Outcomes
Content/Discipline
Knowledge & skills
1. Described responsibilities of an event
manager or planner.
2. Identified the 5 W’s (Who, What, Where,
When, Why) of an event.
Exam questions
Group Assignments
1. Utilized common special events terminology.
Group Assignments
1. Developed goals and objectives for a special
event.
2. Identified 3 local event suppliers/vendors, at
least one caterer providing food and
beverage.
3. Developed a timeline for event planning and
a schedule of events.
Exam questions
Group Assignments
ILO1 & 3, PLO1 & 3
Assessment Used To
Measure Outcomes
ILO1 & 3, PLO1 & 3
ILO1 & 3, PLO1 & 3
ILO1 & 3, PLO1 & 3
Communication
ILO2 & 3, PLO2
Critical/Analytical
Thinking
ILO1 & 3, PLO1 & 3
ALC – Academic Learning Compact (State of Florida requirements)
ILO – University Learning Outcomes
PLO – RHM Program Learning outcomes
Kelly Werder, JD/MBA
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HFT3757 – Principles of Event Management
SECTION 3: LEARNING OUTCOME EVALUATION METHODS AND GRADING POLICIES
A. Course Grading:
Possible Points
Assignments:
Event Production Assignment
20
Event Technology/Assoc/Cert Presentation
10
Tablescape Competition
10
Attendance
10
Examinations:
Exam 1
Exam 2
Final Examination
Total:
15
15
20
100
B. Grading Scale/Point System:
Final grades will be awarded for this course according to the following scale
(90%)
A
(80%)
B
(70%)
C
(60%)
D
(<60%)
F
SECTION 4: TEACHING METHODS, PHILOSOPHY, & MESSAGE TO STUDENTS
A. TEACHING METHODS
The instructor may incorporate the following methods while presenting this course: Lecture,
Discussion, PowerPoint Presentations, Student Presentations, In-Class Individual and Group
Exercises, Video Films and clips, Guest Speakers, Field Trips, Group Reports and Demonstrations.
B. TEACHING PHILOSOPHY
The best learning experience is an interactive one. This class will offer ample opportunity for
student participation and to apply learning principles to realistic case studies and situations.
Kelly Werder, JD/MBA
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HFT3757 – Principles of Event Management
SECTION 5: TENTATIVE CLASS SCHEDULE OUTLINED FOR FALL 2014
WEEK
Date
8/19
Chapters, Topics, Assignments, & Deadlines
Introduction to course
Introduction to projects (Classes meet together in ballroom after break)
8/26
Creativity – It’s Possible! (Classes meet together in ballroom)
Event Project teams meet and report status on event projects
(Classes meet together in ballroom)
Event Budgets
Standard Event Forms – BEO’s & Timelines
Event Project teams meet and report status on event projects
Career Fair – Mandatory!!!
Class meets on Monday 9/8, Noon to 3 p.m., Cohen Center
(Event 1 – Career Fair event management – team will meet earlier TBD)
NO CLASS on Tuesday, 9/9
1
2
9/2
3
4
9/9
9/16
5
Event 2 - Ice Bucket Challenge
9/23
6
Exam 1 – IN CLASS
Event Suppliers, DMO’s (Classes meet together in ballroom)
Tablescape Training presentation
9/30
7
Event Project teams meet and report status on event projects
Event 3 – Creative Food Presentation (ballroom)
10/7
8
Negotiation strategies (Classes meet together in ballroom)
Event Project teams meet and report status on event projects
10/14
Selling the Room – Site Selection Role Play (Classes meet together in ballroom)
Exam 2 – IN CLASS
10/21
Event Project teams meet and report status on event projects
9
10
Event 4 – Mock Wedding
10/28
Event Project teams meet and report status on event projects
Event 5 – Alumni Event
11/4
Event Project teams meet and report status on event projects
Event 6 – Ice Scuplting
11
12
11/11
13
VETERANS’ DAY – NO CLASS
11/18
14
Presentations: Event Technology, Industry Associations OR Certifications
11/25
15
12/2
16
Kelly Werder, JD/MBA
PANEL DISCUSSION – Event Professionals share their experience (ballroom)
Putting it all together – Planning and managing a successful career as an event manager
Tablescape Groups – final prep
Tablescape competition
Event 7 – Tablescape competition event management
FINAL EXAM – available on Canvas, due by 12/11
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HFT3757 – Principles of Event Management
“The instructor reserves the right to amend the tentative schedule as deemed necessary.”
SECTION 6: CLASSROOM FORMAT, POLICIES, and MANAGEMENT STATEMENT
A. CLASS ROOM FORMAT
a. This course will require students to be actively engaged in class meetings, activities, and
assignments in the classroom, and online.
B. COURSE POLICIES
a. On-time attendance is important for this class. Please allow yourself enough time to
arrive on campus, park your car, and be seated in the classroom prior to when class
starts.
SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES
Academic Behavior Standards and Academic Dishonesty - All students are expected to demonstrate
honesty in their academic pursuits. The university policies regarding issues of honesty can be found in
the FGCU Student Guidebook under the “Student Code of Conduct” on page 11, and “Policies and
Procedures” sections on pages 18 - 24. All students are expected to study this document, which outlines
their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is
available online at http://studentservices.fgcu.edu/judicialaffairs/new.html
Copyright – The university requires all members of the university community to familiarize
themselves and to follow copyright and fair use requirements. You are individually and solely
responsible for violations of copyright and fair use laws. The university will neither protect nor
defend you nor assume any responsibility for employee or student violations of fair use laws.
Violations of copyright laws could subject you to federal and state civil penalties and criminal
liability, as well as disciplinary action under university policies.
Disability Accommodations Services - Florida Gulf Coast University, in accordance with the Americans
with Disabilities Act and the university’s guiding principles, will provide classroom and academic
accommodations to students with documented disabilities. If you need to request an accommodation in
this class due to a disability, or you suspect that your academic performance is affected by a disability,
please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall
137. The phone number is 239‐590‐7956 or TTY 239‐590‐7930
University Policy about Student Observance of Religious Holidays - All students at Florida Gulf Coast
University have a right to expect that the University will reasonably accommodate their religious
observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be
excused from class or other scheduled academic activity to observe a religious holy day of their faith.
Students shall be permitted a reasonable amount of time to make up the material or activities covered
in their absence. Students shall not be penalized due to absence from class or other scheduled academic
activity because of religious observances. Where practicable, major examinations, major assignments,
and University ceremonies will not be scheduled on a major religious holy day. A student who is to be
excused from class for a religious observance is not required to provide a second party certification of
the reason for the absence.
Kelly Werder, JD/MBA
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HFT3757 – Principles of Event Management
http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religiou
s%20Holidays.pdf
Grading Policies and Grading Systems - The grading system at FGCU is described in the FGCU Catalog
and is overseen by the Office of Planning and Institutional Performance.
(http://www.fgcu.edu/catalog/)
In accordance with FERPA (Family Educational Rights and Privacy Act, 1974), grades may not be
announced in class or displayed in any public view by use of the Student ID number (or social security
number) in a paper or electronic format. Electronic display format includes email or a web-based
environment such as Angel.
SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES CONT.
Retention of Papers, Tests, Student and Class Records - University policy dictates that any materials,
hardcopy or electronic, that contribute to the determination of a course grade be maintained by
individual faculty for one full academic year after the end of the semester. In addition,
departments/programs must maintain all records pertinent to grades for any faculty no longer with the
university.
Eagle Mail - is Florida Gulf Coast University’s student e-mail system. Your FGCU Eagle Mail account
MUST be activated. If you are a first time student, you will need your PIN and Student ID, both of which
are assigned at registration.
- If you don’t know your PIN, you will need to go to the Registrar's office to retrieve it.
- To activate your account, visit http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp.
- The ANGEL (at http://elearning.fgcu.edu) will be used as the primary application for learning and
communication. Additional course information may be distributed via Eagle Mail, so make sure you
know how to retrieve your Eagle mails, and check it very frequently (at least once a day).
- Log in to ANGEL at http://elearning.fgcu.edu. You need to use FGCU Eagle Mail account and password
to log in.
- Assignments, instructions, and other course information on ANGEL are integral components of the
course material and are hereby incorporated as part of this syllabus.
The FGCU Writing Center - assists student writers through free, accessible, learning-based writing
consultations. Our primary goals are to help students improve their abilities to think independently, to
write critically, and to learn and implement strategies that will assist them in producing effective writing
assignments. Consultants help writers with brainstorming, formulating a clear thesis, developing their
ideas, and revising. Writing Center sessions are designed to assist writers in improving their ability to
revise independently. Writing Consultants also help writers identify issues of style and mechanics;
however, they do not edit or proofread. The Writing Center is located in Library West, 202C. Library
West is not accessible from the main Library building (Library East). Phone: 239/590-7141
SECTION 8: ASSIGNMENTS
In addition to online and in class activities and assignments, there are three main assignments for this
course:
Event Production Assignment
20
Event Technology Presentation
10
Kelly Werder, JD/MBA
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HFT3757 – Principles of Event Management
Tablescape Competition
10
Event Production Assignment
This assignment requires you to select an event that may be produced in our class and then to plan and
produce the event.
Planning should consider and incorporate:
– Themeing
– Budgeting
– Operational Forms
– F&B
– Advertising/Marketing
– Logistics
– Room Layout/Traffic Flow
– Program/Speakers/Entertainment
– Kiss Goodnight
Production should incorporate your plans for:
– Themeing
– Budgeting
– F&B
– Advertising/Marketing
– Logistics
– Room Layout/Traffic Flow
– Program/Speakers/Entertainment
– Kiss Goodnight
Some events will have a budget to work with!
– Approval must be obtained from the professor prior to making any purchases
– Receipts are required for reimbursement
– Sales tax will never be reimbursed. All purchases must be tax-exempt.
Your team must have a leader
Each person on your team must make significant contributions to earn a grade!
Event Production Group Projects (The Events):
1.
2.
3.
4.
5.
6.
7.
Career Fair Support – NOTE: Event is MONDAY, September 8, Noon to 3 p.m. in Cohen Center
Ice Bucket Challenge
Creative Food Presentation
Mock Wedding
Alumni Event
Ice Carving for Event Managers
Tablescape Competition Logistics/Production
Kelly Werder, JD/MBA
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HFT3757 – Principles of Event Management
Event Production Rubric: 20 points possible
Event
Clear objectives were developed in writing
to guide the event production
Event worked well logistically in regards to
traffic flow, ingress/egress
Event Elements (F&B, themeing,
entertainment, education, etc.)
accomplished the event objectives
An appropriate budget was developed,
turned in, and proper budget procedures
were followed
Team work – everyone worked well
together as a team.
Inadequate
Effective
Highly Effective
0
3
5
0
3
5
0
3
5
0
1
3
0
1
2
Event Technology, Association or Certification Presentation
This assignment requires you to select a technological development that you believe impacts the event
industry, an Event Association or Certification to research. You will have 10 minutes to present the
following to the class:
– What is it?
– Costs/Benefits of the technology, Association, or Certification.
– How does it improve a meeting or an event, or how may it help your career aspirations?
Event Technology Rubric: 10 points possible
Presentation
Inadequate
Covers all required elements: What is
it?, Costs/benefits, How does it
0
improve meetings or help careers
Presentation is educational
0
Presentation is convincing that the
tech is helpful or will help career
0
aspirations
Kelly Werder, JD/MBA
9
Effective
Highly Effective
3
4
2
3
2
3
HFT3757 – Principles of Event Management