Publications for Olaf Werder
Publications for Olaf Werder
2014
Werder, O. (2014). Germany's Advertising
Education. In Jef I. Richards, Billy I. Ross
(Eds.), Advertising Education around the world,
(pp. 210-215). Michigan: American Academy of
Advertising.
2013
Sussman, A., Montoya, C., Werder, O., Davis,
S., Wallerstein, N., Kong, A. (2013). An
adaptive CBPR approach to create weight
management materials for a school-based health
center intervention. Journal of Obesity, 2013
(May), 1-9. <a
href="http://dx.doi.org/10.1155/2013/978482">[
More Information]</a>
2011
Werder, O. (2011). Selling "the beautiful game":
Cultural influences on soccer apparel advertising.
Australian and New Zealand Communications
Association Conference ANZCA 2011, Hamilton,
New Zealand: Australian and New Zealand
Communication Association.
Werder, O. (2011). Understanding Responses to
Social Issues Communication: A values-centered
approach to attitudinal model explanations of
individual behavior. Saarbrucken, Germany:
LAP - LAMBERT Academic Publishing.
2009
Werder, O. (2009). Advertising Theories. In
Stephen W. Littlejohn, Karen A. Foss (Eds.),
Encyclopedia of Communication Theory. (pp.
18-22). United States: Sage Publications.
Werder, O. (2009). Attitude Theory. In Stephen
W. Littlejohn, Karen A. Foss (Eds.),
Encyclopedia of Communication Theory. (pp.
55-60). United States: Sage Publications.
Werder, O. (2009). Media Effects Theories. In
Stephen W. Littlejohn, Karen A. Foss (Eds.),
Encyclopedia of Communication Theory. (pp.
632-635). United States: Sage Publications.
Werder, O. (2009). The Influence of Family,
Peer and Media Communication on the Prosocial
Behavior of Young Adults in Two Cultures. In
Yorgo Pasadeos (Eds.), Variety in Mass
Communication Research, (pp. 273-284).
Athens, Greece: Athens Institute for Education
and Research (ATINER).
2008
Werder, O. (2008). 'Niche' and New Planning
Approaches. In Marian Azzaro (Eds.), Strategic
Media Decisions: 2nd Edition, (pp. 219-254).
United States: The Copy Workshop.
Oetzel, J., McDermott, V., Werder, O., Zheng,
A., Adelsheim, S., Altschul, D., Salvador, M.
(2008). <i>Report on Attitudes Toward
Behavioral Health:
Development of a Baseline Survey</i>, October
23, (pp. 1 - 71). Albuquereque, United States of
America: New Mexico Behavioral Health
Collaborative.
Werder, O. (2008). Standardization vs.
differentiation: Cultural influences on
English-language and Spanish-language TV
advertising in the US. In Pedro Rodrigues,
Peter Neijens (Eds.), New Trends in Advertising
Research, (pp. 223-231). Portugal: Silabo
Publishing.
2007
Werder, O. (2007). A value-centered approach to
social communication campaigns: Improving the
interpretive ability of attitudinal models.
Association for Education in Journalism and
Mass Communication Convention AEJMC 2007,
United States: Association for Education in
Journalism and Mass Communication.
Clark, A., Werder, O. (2007). Analyzing
International Radio Stations: A Systems
Approach. The International Communication
Gazette, 69(6), 525-537. <a
href="http://dx.doi.org/10.1177/1748048507082
840">[More Information]</a>
Werder, O. (2007). Battle of the bulge: an
analysis of the obesity prevention campaigns in
the United States and Germany. Obesity Reviews,
8(5), 451-457. <a
href="http://dx.doi.org/10.1111/j.1467-789X.200
7.00368.x">[More Information]</a>
Werder, O., Cotter, C., Chadwick, C. (2007). The
Relative Influence of Fear Appeals on Consumer
Responses in Commercial Product Campaigns.
American Academy of Advertising Annual
Conference 2007, United States: American
Academy of Advertising.
2006
Werder, O. (2006). Battle of the bulge: A
comparative review of obesity prevention
approaches in the U.S. and Germany. CDC
Diabetes and Obesity Conference 2006, United
States: California Department of Public Health.
Werder, O. (2006). Brewing Romance: The
Romantic Fantasy Theme of the Taster's Choice
"Couple" Advertising Campaign. In Mary-Lou
Galician, Debra L. Merskin (Eds.), Critical
Thinking About Sex, Love, and Romance in the
Mass Media: Media Literacy Applications, (pp.
39-53). United States: Lawrence Erlbaum
Associates, Publishers.
Werder, O. (2006). Influences on the Recycling
Publications for Olaf Werder
Behavior of Young Adults: Avenues for Social
Marketing Campaigns. In Stephen P. Depoe
(Eds.), The Environmental Communication
Yearbook Volume 3, (pp. 77-96). United States:
Routledge imprint of Taylor & Francis.
Werder, O. (2006). The Global Fight Against
Obesity: A Comparative Analysis of
Media-Related Causes and Prevention Efforts.
In Yorgo Passadeos, Dimitra Dimitrakopoulou
(Eds.), Mass Media Research: International
Approaches, (pp. 111-122). Greece: Athens
Institute for Education and Research (ATINER).
2005
Werder, O. (2005). Culture and Corporate
Communication: The Influence of Values on
Media Perceptions and Reporting Styles of
Coca-Cola's Reaction to the 1999 Poison Crisis
in Europa. In Michael B. Hinner (Eds.),
Introduction to Business Communication: A
Forum for General and Intercultural Business
Communication Volume 1, (pp. 323-337).
Germany: Peter Lang Publishing.
Werder, O., Roberts, M. (2005). Generation Y's
Consumer Ethnocentrism: Implications for
Advertisers in a Post September 11th World.
American Academy of Advertising Annual
Conference 2005, United States: American
Academy of Advertising.
Werder, O., Perez, F. (2005). The Hispanic
consumer market: A consumer behavior model
approach. IMC Review: Journal of Integrated
Marketing Communications, 4(1), 20-26.
2004
Werder, O. (2004). 'Truth' and consequences: A
review of three successful state tobacco control
programs. In C. Gardner, J. Biberman, A.
Alkhafaji (Eds.), Business Research Yearbook:
Global Business Perspectives Volume XI - 2004,
(pp. 459-463). United States: International
Academy of Business Disciplines.
Werder, O. (2004). Economic Growth and
Valuation of the Environment: A Debate. Edited
by Ekko C. van lerland, Jan van der Straaten &
Herman Vollebergh.
Northampton, MA & Cheltenham, UK: Edward
Elgar Publishing, 2001. The Natural Resources
Journal, 44(1), 332-335.
Werder, O. (2004). The Choice Modelling
Approach to Environmental Valuation. Edited by
Jeff Bennett & Russell Blarney. Northampton,
MA & Cheltenham, UK: Edward Elgar
Publishing, 2001. The Natural Resources
Journal, 44(3), 921-924.