Company Update January 28, 2015 R IT HARDWARE & SOFTWARE Brian J. White, CFA 212-610-2416 briwhite@cantor.com Equity Research Isabel Zhu 212-294-8016 izhu@cantor.com Apple Inc. (AAPL-$109.14) Rating: BUY Target Price: $160.00 A Huge iPhone Quarter and It's Now Time to Focus on Apple Watch - Raising PT to $160 REV 2015E Prev 2016E Prev 2017E 1Q 74.6A 68.2E 80.4E 71.8E 85.4E 2Q 56.2E 53.7E 62.4E 55.5E 68.0E 3Q 49.7E 46.2E 56.9E 49.2E 61.0E 4Q 53.6E 49.1E 57.6E 51.8E 63.6E EPS 2015E Prev 2016E Prev 2017E 1Q 3.06A 2.61E 3.19E 2.78E 3.52E 2Q 2.13E 1.97E 2.42E 2.10E 2.73E 3Q 1.72E 1.56E 2.04E 1.72E 2.28E 4Q 1.75E 1.56E 1.95E 1.71E 2.25E FY REV Prev EPS Prev P/E 2015E 234.2E 217.2E 8.68E 7.72E 12.6x 2016E 257.3E 228.3E 9.62E 8.33E 11.3x Note:�Revenue�figures�are�in�billions. 2017E 278.0E — 10.80E — 10.1x Summary: Apple is off to a great start in 2015 with an exceptional December quarter driven by much stronger-than-expected iPhone shipments and healthy margin upside. In our view, Apple's strong results give credence to the notion that the company's decision to shift to larger-sized iPhones makes this iPhone cycle very different from those of the past. Up next is Apple Watch, and the company announced the new device will begin shipping during the month of April. Given this powerful iPhone cycle, a big 4G ramp in China and the upcoming launch of Apple Watch, we believe there is still plenty to look forward to at Apple during this transformational cycle. At the same time, we believe Apple's valuation has room to expand from depressed levels (i.e., 8.7x our CY:16 EPS estimate, ex-cash). We are boosting our EPS estimates for Apple and raising our 12-month price target to $160.00 (from $143.00). ■ ■ ■ ■ Apple Delivers a Truly Exceptional 1Q:FY15 Performance. Last night, Apple reported 1Q:FY15 sales of $74.6 billion that handily beat our recently increased revenue estimate of $68.2 billion and the Street estimate (FactSet Consensus was at $67.4 billion), while pro forma EPS of $3.06 (up 48% YoY) was much better than our $2.61 projection and the Street's $2.60 estimate. Apple delivered a 1Q:FY15 operating margin of 32.5% that was well above our 30.4% projection. iPhone Unit Sales Surge by 46% YoY in 1Q. Apple reported 1Q:FY15 iPhone unit sales of 74.5 million that handily beat our estimate of 67.0 million and was up by 46% YoY, while iPad units of 21.4 million were slightly above our 21 million projection and down by 18% YoY. Mac unit sales came in at 5.52 million units, slightly below our 5.74 million projection and up by 14% YoY. Apple grew total sales in Greater China by 157% QoQ and 70% YoY in 1Q:FY15, Boosting Our Estimates and Raising PT to $160. Apple expects 2Q:FY15 sales of $52-55 billion, while gross margin is expected at 38.5-39.5%. We are boosting our 2Q:FY15 revenue estimate to $56.2 billion from $53.7 billion (Consensus is at $53.6 billion), while increasing our EPS projection to $2.13 from $1.97 (Consensus is at $2.00). For FY:15, we are boosting our EPS projection to $8.68 from $7.72 to reflect the addition of Apple Watch and continued iPhone momentum, while increasing our FY:16 EPS projection to $9.62 from $8.33. Valuation: We are raising our 12-month price target to $160.00 from $143.00, which is based on 14x our CY:16 pro forma EPS estimate (adjusted for interest income/expense), plus Apple’s $24.07 net cash per share. Current Statistics Market Cap ($Mil) Shares Out (Mil): Dividend Payout: Dividend Yield: $651,795.0 5,972.100 1.88 1.72% The Disclosure Section may be found on pages 12 - 13. Debt-to-Capitalization Ratio: Net Cash per Share: Tangible Book Value Per Share: 22.80 $24.07 $19.44 January 28, 2015 Apple Delivers a Truly Exceptional Performance in 1Q:FY15 Last night, Apple reported 1Q:FY15 sales of $74.6 billion that handily beat our recently increased revenue estimate of $68.2 billion and the Street estimate (FactSet Consensus was at $67.4 billion), while pro forma EPS of $3.06 (up 48% YoY) was much better than our $2.61 projection and the Street's $2.60 estimate. This sales print represents a 77% QoQ increase and was well above the five-year average increase of 46% for the past December quarters and much better than the up 54% in 1Q:FY14. In fact, this was the strongest QoQ revenue growth that we have on record in our Apple model that dates back to early FY:98. Recall, Apple's original 1Q:FY15 outlook called for sales of $63.5-66.5 billion. Despite the beginning of foreign exchange headwinds that are expected to worsen in the coming quarters, Apple's performance in the margin department was much better than our estimates. For example, Apple delivered 1Q:FY15 gross margin of 39.9%, which was well above our 38.6% estimate and the company's outlook of 37.5-38.5%. Operating margin of 32.5% was much better than our 30.4% projection. As such, operating profit of $24.2 billion handily beat our estimate of $20.7 billion. A Truly Amazing iPhone Quarter for Apple The iPhone was the big driver of upside in 1Q:FY15 and driven by Apple's shift to a largersized iPhone with the iPhone 6/6 Plus that we believe will driven a stronger, more sustainable upgrade cycle for the company. Apple reported 1Q:FY15 iPhone unit sales of 74.5 million that handily beat our estimate of 67.0 million and up 46% YoY, while iPad units of 21.4 million were slightly above our 21 million projection and down 18% YoY. Mac unit sales came in at 5.52 million units, slightly below our 5.74 million projection and up 14% YoY. iPhones unit sales handily beat our estimate and the product category turned in 46% YoY unit growth and 58% revenue growth. During 1Q:FY15, iPhone unit sales were 74.5 million (up 90% QoQ) vs. our estimate of 67 million. The channel inventory for the iPhone decreased by 0.2 million units sequentially (vs. 1 million unit increase in 1Q:FY14) and below the company's adjusted target range of 5-7 weeks. iPhone unit sales grew strongly in both developed and emerging markets. For example, iPhone unit sales in the U.S. rose by 44% YoY and grew by 97% in BRIC countries, while sales doubled YoY in China, as well as in Singapore and Brazil. With the introduction of iPhone 6 Plus, iPhone ASPs were $687, up $50 from a year ago. The sales cycle of iPad remained in negative territory during the December quarter as the tablet market has slowed down. However, Apple believes the market is far from saturated and still has a long life ahead of it. Moreover, we believe the partnership with IBM will open up new opportunities for the iPad in the enterprise market and ultimately we expect Apple to launch a larger-sized iPad (i.e., 12.9-inch iPad) that we have discussed as the "iPad Pro". Apple reported iPad units of 21.4 million (up 74% QoQ and down 18% YoY) and slightly above our 21 million projection. The channel inventory for the iPad increased by 1.1 million units QoQ, placing the company within its target range of 5-7 weeks on a look-forward basis. Importantly, iPad revenue fell by 22% YoY in 1Q:FY15 and thus the iPad sales cycle remained in negative territory and a deterioration from the down 14% in 4Q:FY14 but better than the low of down 27% in 3Q:FY13. Mac unit (desktop and portables) sales came in at 5.52 million units (flat QoQ and up 14% YoY) and were slightly below our 5.74 million projection. With the introduction of new iMac with Retina 5K display, Mac ASPs increased by $58 sequentially, while both desktop and notebook grew unit sales by double-digit percentage on a YoY basis. The company exited the quarter below the target range of 4-5 weeks of Mac channel inventory. Apple grew sales in Greater China (i.e., Mainland China, Taiwan, and Hong Kong) by 70% YoY in 1Q:FY15, largely driven by the new iPhones launch, in our view. iPhone unit sellthrough in Mainland China rose by 100% YoY in the December quarter, despite a later launch in October. With the early stage of 4G rollout and the launch with all three carriers for the first time, Apple believes the opportunities in China will be enormous and the company continues to invest in this market. For example, Apple currently has 17 retail store in Greater China with 2 January 28, 2015 two newly opened in January, and the company expects to bring the number of retail stores to 40 by mid-2016. In our view, the ramp of 4G networks in Mainland China with new pricing plans is driving a pause in 3G subscriber adds in recent months and this was again apparent in 3G subscriber numbers out of China in recent months. In total, 3G/4G subs in China grew by 45% YoY in 2015 to 604 million (out of 1.291 billion total mobile subscribers), and we expect a strong 4G subscriber ramp in 2015. We believe Apple has the potential to be one of the major beneficiaries in the smartphone world within China given its relatively new relationship with China Mobile and the recent launch of the iPhone 6/6 Plus. No carrier in the world compares to China Mobile's size, exiting December with 807 million wireless subscribers with 246 million 3G subs. 4G subs at China Mobile reached 90 million in December and were up from 71 million in November. During the month of December, China Mobile represented 62% of China's wireless subs and 56% of China's 3G/4G subs. Within the next five years, we believe 15-20% of the mobile subscribers in China could be candidates for a higher-end smartphone such as the iPhone, representing an opportunity for Apple that we estimate at approximately $123 billion to $164 billion. All Eyes Turn to Apple Watch Last night, Apple finally announced a more definitive date for the launch of Apple Watch with plans to begin shipping the new wearable gadget this April. The wearable technology buzz was in full force at International CES in early January and the smart watch has been chosen as the first mainstream product from this category; however, we were unimpressed with the innovations on display at the conference. During the wearable technology sessions that we attended at CES, smart watches were the clear wearable consumer electronic device of choice in 2015, with revenue expected to handily surpass fitness trackers and smart eyewear based on estimates from the CEA. Apple Watch was highlighted by CEA as expected to "carry" the smart watch category in 2015. Even in 2018, CEA expects the smart watch category to contribute 61% of the total U.S. wearable consumer electronics shipment revenue. We do not believe analyzing the legacy watch market provides much insight into the smart watch opportunity, because we view the smart watch as really just an extension of a consumer’s smartphone. As such, we believe the relationship between the tablet and smartphone could provide some clues into the smart watch relationship with the smartphone. For example, the attach rates of tablets to smartphones (i.e., number of tablets shipped per year divided by the number of smartphones) over the past four years have averaged approximately a high-teens percentage. Tablets started in the single-digit percentage range when the iPad was launched in 2010 and ramped higher over the next three years. If we assume just 40-50% of an 18% attach rate (i.e., a 7-9% attach rate) to kick in by 2017, we estimate the global smart watch industry could be shipping at 144 million units in 2017. If we assume an average selling price (ASP) of $250-300, this equates to $36-43 billion in global smart watch revenue for the industry in 2017. The ASP will depend on the mix of smart watches from the entry level to the luxury, highend models. We believe the smart watch industry is significant, and we believe Apple has an opportunity to be the leader in this new product category. Given the company had approximately 800 million iTunes accounts (most with credit cards) as of April 2014, we believe Apple has a large group of Apple enthusiasts to sell into. As such, we believe Apple has a big opportunity to lead this nascent market in 2015 and become Apple’s fastest selling new product category during the first year on the market, surpassing the iPad (i.e., 19.5 million in first year on the market). At the same time, we believe the gross margin profile for Apple Watch can be in a range of 50-55%, surpassing our iPhone gross margin estimates and well above the corporate average of 38.6% in FY:14. Supporting this view, one of the China-based OEMs highlighted a 60-65% gross margin objective during our meeting at International CES. 3 January 28, 2015 We have previously indicated that if we assumed the entry-level price of $349 for Apple Watch (this is the entry-level price and thus an ultra-conservative estimate) with a launch date in a window of this March or April and an 18-20% quarterly iPhone conversation rate (vs. well below the average of 45% for iPad to iPhone over the past four years), we estimate this would drive Apple Watch unit sales of approximately 38-43 million, revenue of $13.4-14.9 billion, and EPS of $0.68-0.76 during the first year on the market. Given that Apple has three collections of Apple Watch, we believe an average selling price of approximately $464 is more reasonable and still potentially conservative. After CES, we also highlighted the financial potential of Apple Watch in the first year using a $464 ASP assumption, which resulted in revenue of $17.9-19.9 billion during the first year on the market and EPS of $0.90-1.00. Today, we have added Apple Watch to our model; however, we have taken what we believe is very conservative stance given that the details around the global rollout schedule, the exact price points and the supply availability have not been disclosed by Apple. Our current model reflects Apple Watch units of 20.6 million in the first year on the market (the best selling new product in Apple's history based on this projection) and revenue of $9.6 billion. For FY:15, this equates to 6.8 million units, revenue of nearly $3.2 billion and an EPS contribution of approximately $0.18. For FY:16, we have modeled out 25.1 million units, revenue of $11.7 billion and an EPS contribution of approximately $0.67. Again, we believe our estimates are very conservative at approximately one-half what we believe Apple has the potential to sell in the first year. During Apple’s Special Event last September, we had opportunity to play with Apple Watch, and we found the experience much more compelling than any of the smart watches on display at International CES. Apple is differentiating itself versus its smart watch competitors by segmenting its portfolio with the Apple Watch Sport, Apple Watch, and Apple Watch Edition. As was readily apparent with the smart watches at International CES earlier this month, navigating a smart watch is not easy given the size constraints of a small screen. However, we believe Apple has found a solution with the Digital Crown that allows for improved precision when navigating, zooming, and scrolling around the device. No smart watches at recent CES offered anything similar to Apple’s Digital Crown, just as Apple was a pioneer in using the mouse to navigate the Mac, the Click Wheel to operate the iPod, and the Multi-Touch screen technology to move around the iPhone. Strong Operating Cash Flow of $34 Billion in 1Q:FY15 In the December quarter, Apple generated $33.7 billion in operating cash flow, and the company exited the quarter with $141.6 billion in net cash (or $24.07 per share). This includes $178 billion in cash and $36.4 billion in debt with a debt-to-capital ratio of 22.8%. Apple has used $103 billion of the $130 billion that is targeted to be returned by shareholders by the end of 2015. The average accounts receivable DSO ended 1Q:FY15 at 21 days and was down from 31 days in the September quarter, while accounts payable DSO decreased to 69 days from 89 days, and average days of inventory fell to 5 days from 7 days. Overall, the company's cash conversion cycle in 1Q:FY15 ended at negative 44 days compared to negative 52 days. Boosting Our Estimates and Raising PT to $160 Apple is off to a great start in 2015 with an exceptional December quarter driven by much stronger-than-expected iPhone shipments and healthy margin upside. In our view, Apple's strong results give credence to the notion that the company's decision to shift to larger-sized iPhones makes this iPhone cycle very different from those of the past. Up next is Apple Watch, and the company announced the new device will begin shipping during the month of April. Given this powerful iPhone cycle, a big 4G ramp in China and the upcoming launch of Apple Watch, we believe there is still plenty to look forward to at Apple during this transformational cycle. At the same time, we believe Apple's valuation has room to expand from depressed levels (i.e., 8.7x our CY:16 EPS estimate, ex-cash). We are boosting our EPS estimates for Apple and raising our 12-month price target to $160.00 (from $143.00). 4 January 28, 2015 Apple expects 2Q:FY15 sales of $52-55 billion, while gross margin is expected at 38.5-39.5%. We are boosting our 2Q:FY15 revenue estimate to $56.2 billion from $53.7 billion (Consensus is at $53.6 billion), while increasing our EPS projection to $2.13 from $1.97 (Consensus is at $2.00). For FY:15, we are boosting our EPS projection to $8.68 from $7.72 to reflect the addition of Apple Watch and continued iPhone momentum, while increasing our FY:16 EPS projection to $9.62 from $8.33. Valuation Our $160 price target is based on 14x our CY:16 pro forma EPS estimate (adjusted for interest income/expense), plus Apple’s net cash per share of $24.07. Despite Apple’s more attractive growth track record than the S&P 500 and our expectation of higher growth rates in the future, the multiple (prior to cash add back) that we have used for our valuation is below the S&P 500 P/E multiple; moreover, this multiple is also below the company’s historical P/E of 19x since 2007. Risks Risks to our price target for BUY-rated Apple include: (1) the health of the economy and consumer trends; (2) the ability to retain key Apple employees; (3) the ability to broaden the portfolio through a wider array of price points to expand consumer adoption; (4) the ability to successfully open up new market opportunities; (5) the ability to navigate litigation with competitors and potential anti-trust issues; (6) technology trends in the markets of personal computers, smartphones, tablets, and digital music; (7) competition and pricing pressure across key Apple product categories; and (8) potential disruption from component supply, labor issues, and channel inventory. 5 January 28, 2015 APPLE, INC. ($ millions) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD QUARTERLY INCOME STATEMENT (SEPT) FY2015E FY2016E FY2017E 1QFY15A 74,599.0 29.5% 77.1% 44,858.0 60.1% 29,741.0 39.9% 1,895.0 2.5% 3,600.0 4.8% 24,246.0 32.5% 170.0 24,416.0 32.7% 6,392.0 26.2% 18,024.0 24.2% 2QFY15E 56,208.5 23.1% -24.7% 34,220.7 60.9% 21,987.8 39.1% 1,911.1 3.4% 3,541.1 6.3% 16,535.6 29.4% 350.0 16,885.6 30.0% 4,440.9 26.3% 12,444.7 22.1% 3QFY15E 49,743.7 32.9% -11.5% 30,900.6 62.1% 18,843.1 37.9% 1,890.3 3.8% 3,631.3 7.3% 13,321.6 26.8% 250.0 13,571.6 27.3% 3,569.3 26.3% 10,002.2 20.1% 4QFY15E 53,625.1 27.3% 7.8% 33,897.5 63.2% 19,727.6 36.8% 2,091.4 3.9% 4,182.8 7.8% 13,453.5 25.1% 250.0 13,703.5 25.6% 3,604.0 26.3% 10,099.4 18.8% 1QFY16E 80,407.1 7.8% 49.9% 48,565.9 60.4% 31,841.2 39.6% 2,573.0 3.2% 4,744.0 5.9% 24,524.2 30.5% 250.0 24,774.2 30.8% 6,515.6 26.3% 18,258.6 22.7% 2QFY16E 62,360.8 10.9% -22.4% 37,915.4 60.8% 24,445.4 39.2% 2,182.6 3.5% 3,866.4 6.2% 18,396.4 29.5% 250.0 18,646.4 29.9% 4,904.0 26.3% 13,742.4 22.0% 3QFY16E 56,928.3 14.4% -8.7% 35,295.5 62.0% 21,632.7 38.0% 2,106.3 3.7% 4,098.8 7.2% 15,427.6 27.1% 250.0 15,677.6 27.5% 4,123.2 26.3% 11,554.4 20.3% 4QFY16E 57,579.9 7.4% 1.1% 36,332.9 63.1% 21,247.0 36.9% 2,188.0 3.8% 4,433.7 7.7% 14,625.3 25.4% 250.0 14,875.3 25.8% 3,912.2 26.3% 10,963.1 19.0% 1QFY17E 85,406.6 6.2% 48.3% 51,329.4 60.1% 34,077.2 39.9% 2,647.6 3.1% 5,039.0 5.9% 26,390.6 30.9% 250.0 26,640.6 31.2% 7,006.5 26.3% 19,634.2 23.0% 2QFY17E 67,956.4 9.0% -20.4% 41,113.6 60.5% 26,842.8 39.5% 2,378.5 3.5% 4,213.3 6.2% 20,251.0 29.8% 250.0 20,501.0 30.2% 5,391.8 26.3% 15,109.2 22.2% 3QFY17E 60,992.8 7.1% -10.2% 37,632.6 61.7% 23,360.2 38.3% 2,195.7 3.6% 4,391.5 7.2% 16,773.0 27.5% 250.0 17,023.0 27.9% 4,477.1 26.3% 12,546.0 20.6% 4QFY17E 63,617.1 10.5% 4.3% 39,951.5 62.8% 23,665.5 37.2% 2,353.8 3.7% 4,898.5 7.7% 16,413.2 25.8% 250.0 16,663.2 26.2% 4,382.4 26.3% 12,280.8 19.3% Pro-Forma EPS Y/Y % Change in Pro-Forma EPS $3.06 47.9% $2.13 28.3% $1.72 34.6% $1.75 23.5% $3.19 4.0% $2.42 13.4% $2.04 18.7% $1.95 11.5% $3.52 10.5% $2.73 13.0% $2.28 11.6% $2.25 15.2% EPS (ex-Stock-Based Compensation Expense) Y/Y % Change in EPS (ex-Stock-Based Comp.) $3.18 47.6% $2.24 28.6% $1.84 34.2% $1.87 23.5% $3.30 4.1% $2.53 13.0% $2.16 17.8% $2.07 11.1% $3.65 10.3% $2.85 12.6% $2.41 11.3% $2.38 14.6% GAAP EPS Shares Outstanding - Diluted Source: Cantor Fitzgerald estimates, Company data $3.06 5,881.8 $2.13 5,843.3 $1.72 5,804.8 $1.75 5,766.3 $3.19 5,727.8 $2.42 5,689.3 $2.04 5,650.8 $1.95 5,612.3 $3.52 5,573.8 $2.73 5,535.3 $2.28 5,496.8 $2.25 5,458.3 Revenue Y/Y Growth % Q/Q Growth % Cost of Sales % of Revenue Gross Profit Gross Margin % Research & Development Expenses % of Revenue Selling, General & Administrative Expenses % of Revenue Operating Income Operating Margin % Other Income Earnings Before Income Taxes % of Revenue Income Tax Expense Income Tax Rate Net Income Net Margin % 6 January 28, 2015 APPLE, INC. ($ millions) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD QUARTERLY INCOME STATEMENT (SEPT) Revenue Y/Y Growth % FY2013 FY2014 FY2015E FY2016E FY2017E CY2013 CY2014 CY2015E CY2016E 170,910.0 182,795.0 234,176.3 257,276.1 277,972.9 173,992.0 199,800.0 239,984.4 262,275.6 9.2% 7.0% 28.1% 9.9% 8.0% 5.7% 14.8% 20.1% 9.3% Cost of Sales % of Revenue Gross Profit Gross Margin % Research & Development Expenses % of Revenue Selling, General & Administrative Expenses % of Revenue Operating Income Operating Margin % Other Income & Expense Income Before Provision for Income Taxes % of revenue Income Tax Expense Income Tax Rate Net Income Net Margin % 106,606.0 62% 64,304.0 37.6% 4,475.0 2.6% 10,830.0 6.3% 48,999.0 28.7% 1,156.0 50,155.0 29.3% 13,118.0 26.2% 37,037.0 21.7% 112,258.0 61% 70,537.0 38.6% 6,041.0 3.3% 11,993.0 6.6% 52,503.0 28.7% 980.0 53,483.0 29.3% 13,973.0 26.1% 39,510.0 21.6% 143,876.8 61% 90,299.5 38.6% 7,787.7 3.3% 14,955.2 6.4% 67,556.6 28.8% 1,020.0 68,576.6 29.3% 18,006.2 26.3% 50,570.3 21.6% 158,109.7 61% 99,166.4 38.5% 9,050.0 3.5% 17,142.9 6.7% 72,973.5 28.4% 1,000.0 73,973.5 28.8% 19,455.0 26.3% 54,518.4 21.2% 170,027.1 61% 107,945.8 38.8% 9,575.7 3.4% 18,542.3 6.7% 79,827.9 28.7% 1,000.0 80,827.9 29.1% 21,257.7 26.3% 59,570.1 21.4% 108,902.0 62.6% 65,090.0 37.4% 4,795.0 2.8% 11,043.0 6.3% 49,252.0 28.3% 940.0 50,192.0 28.8% 13,161.0 26.2% 37,031.0 21.3% 121,368.0 60.7% 78,432.0 39.3% 6,606.0 3.3% 12,540.0 6.3% 59,286.0 29.7% 904.0 60,190.0 30.1% 15,728.0 26.1% 44,462.0 22.3% 147,584.7 61.5% 92,399.7 38.5% 8,465.8 3.5% 16,099.2 6.7% 67,834.7 28.3% 1,100.0 68,934.7 28.7% 18,129.8 26.3% 50,804.9 21.2% 160,873.2 61.3% 101,402.4 38.7% 9,124.6 3.5% 17,437.9 6.6% 74,839.9 28.5% 1,000.0 75,839.9 28.9% 19,945.9 26.3% 55,894.0 21.3% Pro-Forma EPS Y/Y % Change in Pro-Forma EPS $5.68 -9.9% $6.45 13.6% $8.68 34.6% $9.62 10.7% $10.80 12.3% $5.75 -8.7% $7.39 28.6% $8.78 18.8% $9.93 13.0% EPS (ex-Stock-Based Compensation Expense) Y/Y % Change in EPS (ex-Stock-Based Comp.) $5.93 -8.7% $6.80 14.6% $9.14 34.4% $10.09 10.4% $11.30 12.0% $6.02 -7.5% $7.77 29.0% $9.24 18.9% $10.41 12.6% $5.68 6,521.6 FY2013 30.6% 19.3% 28.0% 123,549 207,000 140,509 16,960.0 0.0 16,960.0 140,509 12.1% 13.7% 8,165 4.8% 6,757 2.6% 6,757 53,666 $8.23 45,501 $6.98 80,300 2.128 $6.45 6,122.7 FY2014 33.6% 18.0% 27.0% 111,547 231,839 146,842 28,987.0 6,308.0 35,295.0 146,842 24.0% 31.6% 9,571 5.2% 7,946 3.3% 7,946 59,713 $9.75 50,142 $8.19 88,330 2.069 $8.68 5,824.1 FY2015E 39.9% 20.6% 30.6% 141,863 259,436 178,266 32,504.0 3,899.0 36,403.0 178,266 20.4% 25.7% 12,217 5.2% 10,375 3.3% 10,375 73,280 $12.58 61,063 $10.48 97,163 2.410 $9.62 5,670.1 FY2016E 34.6% 19.6% 27.7% 173,640 297,152 210,043 32,504.0 3,899.0 36,403.0 210,043 17.3% 21.0% 12,000 4.7% 10,400 3.5% 10,400 71,421 $12.60 59,421 $10.48 106,879 2.407 $10.80 5,516.1 FY2017E 31.1% 18.6% 25.8% 209,955 342,428 246,358 32,504.0 3,899.0 36,403.0 246,358 14.8% 17.3% 12,000 4.3% 10,400 3.4% 10,400 78,027 $14.15 66,027 $11.97 117,567 2.364 $5.75 6,441.5 CY2013 28.8% 17.6% 26.5% 129,684 225,184 146,645 16,961 0 16,961 146,645 11.6% 13.1% 7,833 4.5% 7,313 2.8% 7,313 NA NA NA NA NA NA $7.39 6,015.6 CY2014 35.1% 18.3% 28.6% 123,328 261,894 159,731 32,504 3,899 36,403 159,731 22.8% 29.5% 10,803 5.4% 8,377 3.3% 8,377 NA NA NA NA NA NA $8.78 5,785.6 CY2015E 36.6% 18.1% 28.5% 154,512 299,093 190,915 32,504 3,899 36,403 190,915 19.1% 23.6% 12,000 5.0% 10,400 3.5% 10,400 NA NA NA NA NA NA $9.93 5,631.6 CY2016E 32.7% 17.5% 26.6% 187,519 338,791 223,922 32,504 3,899 36,403 223,922 16.3% 19.4% 12,000 4.6% 10,400 0.0% 10,400 NA NA NA NA NA NA Tangible Book-Value Per Share Book-Value Per Share Cash Per Share Net Cash Per Share $18.51 $19.41 $23.06 $20.40 $17.21 $18.68 $25.99 $20.08 $23.04 $24.60 $32.79 $26.48 $29.34 $30.94 $39.61 $33.12 $36.82 $38.47 $47.91 $41.24 $19.58 $20.55 $25.17 $22.48 $19.44 $20.97 $30.26 $24.07 $25.40 $26.98 $37.38 $31.03 $32.03 $33.64 $44.65 $38.12 Gross Margin % Operating Margin % Net Margin % EBITDA Margin % 37.6% 28.7% 21.7% 32.6% 38.6% 28.7% 21.6% 33.1% 38.6% 28.8% 21.6% 33.3% 38.5% 28.4% 21.2% 32.4% 38.8% 28.7% 21.4% 32.5% 37.4% 28.3% 21.3% 32.5% 39.3% 29.7% 22.3% 33.9% 38.5% 28.3% 21.2% 32.6% 38.7% 28.5% 21.3% 32.5% 1,764 13,102 22,367 25.7 4.4 74.5 -44.5 83.4 0.9 55,756.0 36,183.4 2,111 17,460 30,196 30.5 6.3 85.5 -48.6 57.9 0.8 60,449.0 38,786.0 1,641 12,547 30,534 23.4 4.8 77.0 -48.9 76.7 1.0 77,931.6 49,818.2 1,762 13,473 32,786 18.5 3.9 73.1 -50.7 92.9 0.9 83,373.5 53,781.4 2,283 16,709 38,001 28.2 6.6 101.6 -66.8 55.1 0.8 67,663.0 43,794.2 1,657 13,990 37,743 23.3 4.9 93.7 -65.4 74.9 0.9 78,234.7 49,994.2 1,760 14,859 40,090 20.1 3.9 88.3 -64.3 94.2 0.8 85,239.9 55,157.0 GAAP EPS Shares Outstanding - Diluted Annual (FY) Key Ratios Return-on-Equity Return-on-Assets Return-on-Invested Capital Total Equity ($ millions) Total Assets ($ millions) Total Invested Capital ($ millions) Long-Term Debt ($ millions) Short-Term Debt ($ millions) Total Debt ($ millions) Total Capital ($ millions) Debt-to-Capital Ratio Debt-to-Equity Ratio Capital Expenditures ($ millions) % of Revenue Depreciation ($ millions) % of Revenue D & A ($ millions) Operating Cash Flow ($ millions) Operating Cash Flow per share Free Cash Flow ($ millions) Free Cash Flow per share Number of Apple Employees Sales-Per-Employee Ratio Inventory ($ millions) Accounts Receivable ($ millions) Accounts Payable ($ millions) Accounts Receivable DSO Days in Inventory Accounts Payable DO Cash Cycle Days Inventory Turns Ratio Asset Turnover Ratio EBITDA ($ millions) NOPAT ($ millions) Source: Cantor Fitzgerald estimates, Company Data 1,947 2,122 14,885 14,200 36,224 29,588 18.6 27.1 4.0 6.0 74.1 93.8 -51.5 -60.8 91.7 60.9 0.9 0.8 90,227.9 56,565.0 58,833.1 36,337.5 7 January 28, 2015 APPLE, INC. ($ millions) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD BALANCE SHEET (SEPT) FY2014 FY2015E FY2016E FY2017E Assets: Current Assets: Cash & Cash Equivalents Short-term Marketable Securities Accounts Receivable Inventories Deferred Tax Assets Other Current Assets Total Current Assets 1QFY14 2QFY14 3QFY14 4QFY14 14,077 26,634 14,200 2,122 3,742 19,572 80,347 18,949 22,401 9,700 1,829 4,014 13,648 70,541 12,977 24,828 10,788 1,594 3,884 13,878 67,949 13,844 11,233 17,460 2,111 4,318 19,565 68,531 19,478 12,985 16,709 2,283 5,046 26,902 83,403 21,695 12,985 9,779 1,720 3,802 20,270 70,252 23,289 12,985 10,147 2,020 3,365 17,939 69,744 30,620 12,985 12,547 1,641 3,627 19,338 80,759 55,654 12,985 13,990 1,657 5,439 28,997 118,721 53,971 12,985 10,850 1,908 4,218 22,489 106,421 57,964 12,985 11,612 2,311 3,851 20,530 109,254 63,805 12,985 13,473 1,762 3,895 20,765 116,684 90,396 12,985 14,859 1,760 5,777 30,799 156,577 90,497 12,985 11,823 2,080 4,597 24,507 146,488 94,520 12,985 12,442 2,477 4,126 21,995 148,544 103,006 12,985 14,885 1,947 4,303 22,942 160,068 Long-term Marketable Securities Property, Plant & Equipment Goodwill Acquired Intangible Assets, Net Other Assets Total Assets 118,131 15,488 2,022 4,105 5,091 225,184 109,239 15,120 2,055 3,928 5,106 205,989 126,685 17,585 2,374 3,767 4,160 222,520 130,162 20,624 4,616 4,142 3,764 231,839 145,492 20,392 4,629 4,370 3,608 261,894 145,492 20,792 4,629 4,370 2,719 248,253 145,492 21,192 4,629 4,370 2,406 247,833 145,492 21,592 4,629 4,370 2,594 259,436 145,492 21,992 4,629 4,370 3,889 299,093 145,492 22,392 4,629 4,370 3,016 286,320 145,492 22,792 4,629 4,370 2,753 289,290 145,492 23,192 4,629 4,370 2,785 297,152 145,492 23,592 4,629 4,370 4,131 338,791 145,492 23,992 4,629 4,370 3,287 328,258 145,492 24,392 4,629 4,370 2,950 330,377 145,492 24,792 4,629 4,370 3,077 342,428 Liabilities & Shareholders' Equity: Current Liabilities: Short-term Debt Accounts Payable Accrued Expenses Dividend Payable Deferred Revenue Total Current Liabilities 1QFY14 2QFY14 3QFY14 4QFY14 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E 0 29,588 15,824 0 8,357 53,769 0 18,914 15,984 0 8,310 43,208 2,010 20,535 15,264 0 8,396 46,205 6,308 30,196 18,453 0 8,491 63,448 3,899 38,001 22,724 0 8,987 73,611 3,899 25,260 17,122 2,944 7,896 57,121 3,899 25,837 15,153 2,924 7,485 55,298 3,899 30,534 16,335 2,905 6,997 60,670 3,899 37,743 24,493 2,885 8,079 77,099 3,899 28,025 18,996 3,092 8,760 62,772 3,899 29,569 17,341 3,071 8,566 62,446 3,899 32,786 17,540 3,071 7,512 64,808 3,899 40,090 26,016 3,029 8,581 81,615 3,899 30,540 20,701 3,227 9,546 67,913 3,899 31,680 18,579 3,220 9,178 66,556 3,899 36,224 19,379 3,220 8,300 71,022 Deferred Revenue - Non-current Long-term Debt Other Non-current Liabilities Total Liabilities 3,071 16,961 21,699 95,500 3,164 16,962 22,476 85,810 3,058 29,030 23,287 101,580 3,031 28,987 24,826 120,292 3,480 32,504 28,971 138,566 3,746 32,504 21,829 115,200 3,315 32,504 19,318 110,436 3,574 32,504 20,826 117,573 3,751 32,504 31,227 144,581 4,156 32,504 24,218 123,650 3,794 32,504 22,108 120,852 3,838 32,504 22,362 123,511 3,984 32,504 33,168 151,271 4,529 32,504 26,391 131,337 4,065 32,504 23,687 126,812 4,240 32,504 24,706 132,472 Shareholders' Equity: Common Stock Deferred Stock Compensation Retained Earnings Accumulated Other Comprehensive Income Total Shareholders' Equity 20,559 0 109,431 (306) 129,684 21,496 0 98,934 (251) 120,179 22,139 0 98,715 86 120,940 23,313 0 87,152 1,082 111,547 24,187 0 97,178 1,963 123,328 25,080 0 106,010 1,963 133,053 25,978 0 109,456 1,963 137,397 26,881 0 113,019 1,963 141,863 27,789 0 124,760 1,963 154,512 28,702 0 132,004 1,963 162,669 29,620 0 136,855 1,963 168,438 30,543 0 141,134 1,963 173,640 31,471 0 154,085 1,963 187,519 32,404 0 162,553 1,963 196,920 33,342 0 168,260 1,963 203,565 34,285 0 173,707 1,963 209,955 225,184 205,989 222,520 231,839 261,894 248,253 247,833 259,436 299,093 286,320 289,290 297,152 338,791 328,258 330,377 342,428 Liabilities & Shareholders' Equity Source: Cantor Fitzgerald estimates, Company 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E 8 January 28, 2015 APPLE, INC. ($ millions) APPLE, INC. ($ millions) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD PRODUCT SEGMENTS (SEPT) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD PRODUCT SEGMENTS (SEPT) Revenue by Product ($ millions): Mac Services (iTunes/Software/Services/Apple Pay) iPhone iPad Other Products Total Revenue Percentage of Revenue by Product: Mac Services (iTunes/Software/Services/Apple Pay) iPhone iPad Other Products Total Revenue Q/Q % Change in Revenue by Product: Mac Services (iTunes/Software/Services/Apple Pay) iPhone iPad Other Products Total Revenue Y/Y % Change in Revenue by Product: Mac Services (iTunes/Software/Services/Apple Pay) iPhone iPad Other Products Total Revenue Source: Cantor Fitzgerald estimates, Company data 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E Revenue by Product ($ millions): 6,944 5,989 6,289 6,602 7,004 5,892 6,187 6,863 7,280 6,125 6,431 7,134 Mac 4,799 5,041 5,142 5,245 5,454 5,727 5,956 6,195 6,442 6,765 7,035 7,317 Services (iTunes/Software/Services/Apple Pay) 51,182 36,790 29,788 32,740 51,421 38,125 33,605 33,444 53,151 40,590 34,655 36,203 iPhone 8,985 6,406 5,578 4,993 9,690 7,303 6,268 5,790 10,210 7,815 6,798 6,338 iPad 2,689 1,982 2,947 4,045 6,838 5,313 4,913 5,288 8,323 6,662 6,074 6,627 Other Products 74,599 56,208.5 49,743.7 53,625.1 80,407.1 62,360.8 56,928.3 57,579.9 85,407 67,956 60,993 63,617 Total Revenue 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E Percentage of Revenue by Product: 9.3% 10.7% 12.6% 12.3% 8.7% 9.4% 10.9% 11.9% 8.5% 9.0% 10.5% 11.2% Mac 6.4% 9.0% 10.3% 9.8% 6.8% 9.2% 10.5% 10.8% 7.5% 10.0% 11.5% 11.5% Services (iTunes/Software/Services/Apple Pay) 68.6% 65.5% 59.9% 61.1% 64.0% 61.1% 59.0% 58.1% 62.2% 59.7% 56.8% 56.9% iPhone 12.0% 11.4% 11.2% 9.3% 12.1% 11.7% 11.0% 10.1% 12.0% 11.5% 11.1% 10.0% iPad 3.6% 3.5% 5.9% 7.5% 8.5% 8.5% 8.6% 9.2% 9.7% 9.8% 10.0% 10.4% Other Products 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Revenue 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E Y/Y % Change in Revenue by Product: 4.8% -13.7% 5.0% 5.0% 6.1% -15.9% 5.0% 10.9% 6.1% -15.9% 5.0% 10.9% Mac 4.1% 5.0% 2.0% 2.0% 4.0% 5.0% 4.0% 4.0% 4.0% 5.0% 4.0% 4.0% Services (iTunes/Software/Services/Apple Pay) 116.2% -28.1% -19.0% 9.9% 57.1% -25.9% -11.9% -0.5% 58.9% -23.6% -14.6% 4.5% iPhone 69.0% -28.7% -12.9% -10.5% 94.1% -24.6% -14.2% -7.6% 76.3% -23.5% -13.0% -6.8% iPad 41.8% -26.3% 48.7% 37.2% 69.1% -22.3% -7.5% 7.6% 57.4% -20.0% -8.8% 9.1% Other Products 77.1% -24.7% -11.5% 7.8% 49.9% -22.4% -8.7% 1.1% 48.3% -20.4% -10.2% 4.3% Total Revenue FY2014 24,079 18,063 101,991 30,283 8,379 FY2015E FY2016E FY2017E 25,824 25,946 26,970 20,227 23,333 27,559 150,500 156,596 164,599 25,962 29,050 31,160 11,663 22,352 27,686 182,795 234,176 FY2014 13.2% 9.9% 55.8% 16.6% 4.6% FY2015E FY2016E FY2017E 11.0% 10.1% 9.7% 8.6% 9.1% 9.9% 64.3% 60.9% 59.2% 11.1% 11.3% 11.2% 5.0% 8.7% 10.0% 100.0% FY2014 12.1% 12.5% 11.7% -5.3% -17.2% 7.0% 100.0% 257,276 100.0% 277,973 100.0% FY2015E FY2016E FY2017E 7.2% 0.5% 3.9% 12.0% 15.4% 18.1% 47.6% 4.1% 5.1% -14.3% 11.9% 7.3% 39.2% 91.6% 23.9% 28.1% 9.9% 8.0% 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E 8.6% 8.5% 13.5% -0.3% 0.9% -1.6% -1.6% 3.9% 3.9% 3.9% 3.9% 3.9% 9.1% 10.2% 14.6% 13.8% 13.7% 13.6% 15.8% 18.1% 18.1% 18.1% 18.1% 18.1% 57.5% 41.2% 50.8% 38.3% 0.5% 3.6% 12.8% 2.2% 3.4% 6.5% 3.1% 8.2% -21.7% -15.8% -5.3% -6.1% 7.8% 14.0% 12.4% 16.0% 5.4% 7.0% 8.5% 9.5% -5.2% 5.4% 66.8% 113.3% 154.3% 168.0% 66.7% 30.7% 21.7% 25.4% 23.6% 25.3% 29.5% 23.1% 32.9% 27.3% 7.8% 10.9% 14.4% 7.4% 6.2% 9.0% 7.1% 10.5% Source: Cantor Fitzgerald estimates, Company data 9 January 28, 2015 APPLE, INC. ($ millions) APPLE, INC. ($ millions) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD PRODUCT SEGMENTS (SEPT) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD PRODUCT SEGMENTS (SEPT) Units Sales by Product (thousands): Total Mac iPhone iPad 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E Units Sales by Product (thousands): 5,519 4,691 4,973 5,271 5,482 4,660 4,939 5,532 5,753 4,890 5,184 5,806 Total Mac 74,468 53,750 43,750 49,250 74,250 55,750 49,250 50,750 76,750 59,250 50,750 54,750 iPhone 21,419 15,500 13,250 11,750 20,500 17,000 14,500 13,500 22,000 18,000 15,500 14,500 iPad FY2014 18,906 169,219 67,977 FY2015E FY2016E FY2017E 20,454 20,612 21,632 221,218 230,000 241,500 61,919 65,500 70,000 Q/Q Unit Sales Growth: Total Mac iPhone iPad 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E Y/Y Unit Sales Growth: 0.0% -15.0% 6.0% 6.0% 4.0% -15.0% 6.0% 12.0% 4.0% -15.0% 6.0% 12.0% Total Mac 89.6% -27.8% -18.6% 12.6% 50.8% -24.9% -11.7% 3.0% 51.2% -22.8% -14.3% 7.9% iPhone 73.9% -27.6% -14.5% -11.3% 74.5% -17.1% -14.7% -6.9% 63.0% -18.2% -13.9% -6.5% iPad FY2014 15.7% 12.6% -4.3% FY2015E FY2016E FY2017E 8.2% 0.8% 4.9% 30.7% 4.0% 5.0% -8.9% 5.8% 6.9% Y/Y Unit Sales Growth: Total Mac iPhone iPad 1QFY15A 2QFY15E 3QFY15E 4QFY15E 1QFY16E 2QFY16E 3QFY16E 4QFY16E 1QFY17E 2QFY17E 3QFY17E 4QFY17E 14.1% 13.4% 12.7% -4.5% -0.7% -0.7% -0.7% 4.9% 4.9% 4.9% 4.9% 4.9% 45.9% 22.9% 24.3% 25.4% -0.3% 3.7% 12.6% 3.0% 3.4% 6.3% 3.0% 7.9% -17.7% -5.2% -0.2% -4.6% -4.3% 9.7% 9.4% 14.9% 7.3% 5.9% 6.9% 7.4% Source: Cantor Fitzgerald estimates, Company data Source: Cantor Fitzgerald estimates, Company data 10 January 28, 2015 APPLE, INC. ($ millions) BRIAN J. WHITE, CFA 212-610-2416 CANTOR FITZGERALD CASH FLOW STATEMENT Cash Flow from Operating Activities: Net Income (Net Loss) Cumulative Effects of Accounting Changes, Net of Taxes Adjustments to Reconcile Net Income to Cash Generated by Operating Activities FY2012 FY2013 FY2014 FY2015E FY2016E FY2017E 41,733.0 0.0 37,037.0 0.0 39,510.0 0.0 50,570.3 0.0 54,518.4 0.0 59,570.1 0.0 Depreciation, Amortization & Accretion Stock-based Compensation Expense Non-cash Restructuring Deferred Income Taxes Expense/(Benefit) Tax Benefits from Stock Options Loss on Disposition of Property, Plant & Equipment Gains on Sales of Investments, Net In-process Research & Development Changes in operating assets and liabilities: Accounts Receivable Inventories Other Current Assets Other Assets Accounts Payable Deferred Revenue Other Liabilities 3,277.0 1,740.0 0.0 4,405.0 0.0 0.0 0.0 0.0 6,757.0 2,253.0 0.0 1,141.0 0.0 0.0 0.0 0.0 7,946.0 2,863.0 0.0 2,347.0 0.0 0.0 0.0 0.0 10,375.0 3,582.0 0.0 3,615.7 0.0 0.0 0.0 0.0 10,400.0 3,662.0 0.0 -267.5 0.0 0.0 0.0 0.0 10,400.0 3,742.0 0.0 -408.4 0.0 0.0 0.0 0.0 -5,551.0 -15.0 -1,414.0 -3,162.0 4,467.0 2,824.0 2,552.0 -2,172.0 -973.0 223.0 1,080.0 2,340.0 1,459.0 4,521.0 -4,232.0 -76.0 -2,220.0 167.0 5,938.0 1,460.0 6,010.0 4,912.6 469.9 2,407.7 1,014.4 1,536.3 -951.4 -4,252.7 -925.4 -121.0 -1,426.2 -191.3 2,251.9 779.6 2,740.6 -1,412.6 -184.8 -2,177.1 -292.0 3,437.6 1,190.0 4,162.5 NET CASH GENERATED BY OPERATING ACTIVITIES: 50,856.0 53,666.0 59,713.0 73,279.7 71,421.1 78,027.4 Cash Flow from Investing Activities: Purchases of Marketable Securities Proceeds from Maturities of Marketable Securities Procceeds from Sales of Marketable Securities Purchases of Other Long-term Investments Payment Made in Connection with Business Acquisitions, Net of Cash Acquired Payment for Acquistion of Properaty, Plant & Equipment Payment for Acquistion of Intangible Assets Other -151,232.0 13,035.0 99,770.0 0.0 -350.0 -8,295.0 -1,107.0 -48.0 -148,489.0 20,317.0 104,130.0 0.0 -496.0 -8,165.0 -911.0 -160.0 NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES -48,227.0 -33,774.0 -22,579.0 -30,165.0 -12,000.0 -12,000.0 Cash Flow from Financing Activities: Decrease in Notes Payable to Banks Payment of Long-term Debt Cash Dividends Paid Proceeds from Issuance of Common Stock/Stock Repurchase Excess Tax Benefits from Stock-based Compenstation Cash Used to Net Share Settle Equity Awards/Stock Repurchase/Other 0.0 0.0 -2,488.0 665.0 1,351.0 -1,226.0 0.0 6,306.0 0.0 0.0 0.0 0.0 0.0 1,076.0 0.0 0.0 -10,564.0 -11,126.0 -11,379.0 -11,952.6 -12,526.1 530.0 730.0 -15,787.5 -14,284.1 -14,300.3 701.0 739.0 264.0 0.0 0.0 -7,046.0 -34,198.0 -512.0 0.0 0.0 NET CASH GENERATED BY (USED IN) FINANCING ACTIVITIES: -1,698.0 -16,379.0 -37,549.0 -26,338.5 -26,236.7 -26,826.4 Net Increase (Decrease) in Cash & Cash Equivalents Cash & Cash Equivalents, Beginning of Year Cash & Cash Equivalents, End of Fiscal Year Source: Cantor Fitzgerald estimates, Company data -217,128.0 -44,915.0 0.0 0.0 18,810.0 2,807.0 0.0 0.0 189,301.0 24,166.0 0.0 0.0 0.0 0.0 0.0 0.0 -3,765.0 -23.0 0.0 0.0 -9,571.0 -12,217.0 -12,000.0 -12,000.0 -242.0 -48.0 0.0 0.0 16.0 65.0 0.0 0.0 931.0 3,513.0 -415.0 16,776.2 33,184.4 39,201.0 9,815.0 10,746.0 14,259.0 13,844.0 30,620.2 63,804.6 10,746.0 14,259.0 13,844.0 30,620.2 63,804.6 103,005.6 11 January 28, 2015 Company Description Headquartered in Cupertino, Apple was established in 1976 (incorporated in 1977) as a personal computer company by Steve Jobs and Steve Wozniak. Apple’s first product, the Apple I, was launched in April 1976. Today, Apple is a leading player across the mobile device market with products such as the iPhone, iPad, iPod and Mac portfolio, combined with a digital ecosystem that includes iTunes, the App Store, iCloud and iBooks. Companies Mentioned: Apple Inc. (AAPL - NASDAQ): BUY China Mobile ADS (CHL - NYSE): NC International Business Machines Corporation (IBM - NYSE): BUY Disclosures Appendix Analyst Certification The analyst primarily responsible for this research report, and whose name appears on the front cover, certifies that: (i) all of the views expressed in this research report accurately reflects his or her personal views about any and all of the subject securities or issuers featured in this report; and (ii) no part of any of the research analyst’s compensation was, is, or will be, directly or indirectly related to the specific recommendations or views expressed by the research analyst in this report. Legal Disclosures Investment banking (next 3 months): Cantor Fitzgerald and/or its affiliates, expect to receive, or intend to seek, compensation for investment banking services within the next three months from all of the companies referenced within this report. Lead or Co-manager: Cantor Fitzgerald and/or its affiliates, has not acted as lead or co-manager in a public offering of equity and/or debt securities for Apple Inc. within the last 12 months Cantor Fitzgerald and/or its affiliates has not received compensation for investment banking services in the last 12 months from Apple Inc.. Cantor Fitzgerald and/or its affiliates is a market maker in Apple Inc.. Lead or Co-manager: Cantor Fitzgerald and/or its affiliates, has not acted as lead or co-manager in a public offering of equity and/or debt securities for International Business Machines Corporation within the last 12 months Cantor Fitzgerald and/or its affiliates has not received compensation for investment banking services in the last 12 months from International Business Machines Corporation. Cantor Fitzgerald and/or its affiliates is a market maker in International Business Machines Corporation. Cantor Fitzgerald's rating system BUY: We have a positive outlook on the stock based on our expected 12 month return relative to its risk. The expected return is based on our view of the company and industry fundamentals, catalysts, and valuation. We recommend investors add to their position. HOLD: We have a neutral outlook on the stock based on our expected 12 month return relative to its risk. The expected return is based on our view of the company and industry fundamentals, catalysts, and valuation. SELL: We have a negative outlook on the stock based on our expected 12 month return relative to its risk. The expected return is based on our view of the company and industry fundamentals, catalysts, and valuation. We recommend investors reduce their position. NC: Not Covered. Cantor Fitzgerald does not provide an investment opinion or does not provide research coverage on this stock. Prior to September 12, 2006, Cantor Fitzgerald had the below ratings: BUY - denotes stocks that we expect will provide a total return (price appreciation plus yield) of 15% or more over a 12-month period. a BUY rated stock is expected to outperform the total average return of analyst's industry coverage universe on a risk adjusted basis. HOLD - denotes stocks that we suggest will provide a total return or total negative return of up to 15% over 12-month period. A HOLD rated stock is expected to perform in-line with the total average return of the analyst's industry coverage universe on a risk adjusted basis. SELL - denotes stocks that we expect to provide a total negative return of more than 15% over a 12 month period. A SELL rated stock is expected to underperform the total average return of the analyst's industry coverage universe on a risk adjusted basis. NC - Not Covered. Cantor Fitzgerald does not provide research coverage on this company. Other Disclosures This report is for informational purposes only and is based on publicly available data believed to be reliable, but no representation is made that such data are accurate or complete. Opinions and projections contained herein reflect our opinion as of the date of this report and are subject to change. Pursuant to Cantor Fitzgerald's policy, the author of this report does not own shares in any company he/she covers. Disclosures for UK investors This material is approved for distribution in the United Kingdom by Cantor Fitzgerald Europe (“CFE”). CFE is authorised and regulated by the Financial Conduct Authority (“FCA”). While we believe this information and the materials upon which this information was based is accurate, except for any obligations under the rules of the FCA, we do not guarantee its accuracy. This material is only intended for use by eligible counterparties or professional clients who fall within articles 19 or 49 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 and not the general investing public. None of the investments or investment services mentioned or described herein are available to other persons in the U.K and in particular are not available to "retail clients” as defined by the rules of the FCA. Disclosure for Canadian Institutional Investors This research report was prepared by analysts of Cantor Fitzgerald & Co. and not by Cantor Fitzgerald Canada Corporation. As a result, this report has not been prepared subject to Canadian Disclosure requirements. Cantor Fitzgerald Canada may distribute research reports prepared by its affiliates. Risks 12 January 28, 2015 The financial instruments discussed in this report may not be suitable for all investors and investors must make their own investment decisions based on their specific investment objectives. Past performance should not be taken as an indication or guarantee of future performance. The price, value of and income from, any of the financial instruments featured in this report can rise as well as fall and be affected by changes in economic, financial and political factors. If a financial instrument is denominated in a currency other than the investor's currency, a change in exchange rates may adversely affect the price or value of, or income derived from, the financial instrument, and such investors effectively assume currency risk. In addition, investors in securities such as ADRs, whose value is affected by the currency of the home market of the underlying security, effectively assume currency risk. Distribution of Ratings/Investment Banking Services (IB) as of 01/28/15 Cantor IB Serv./Past 12 Mos. Rating BUY [B] HOLD [H] SELL [S] Count Percent Count Percent 92 48 9 61.74 32.21 6.04 23 10 1 25.00 20.83 11.11 (1) Additional information available on request. Copyright (C) Cantor Fitzgerald 2015 13