DEPARTMENT OF FOREIGN AFFAIRS
DEPARTMENT
OF FOREIGN
AND
INTERNATIONAL
TRADE AFFAIRS
CANADA
AND INTERNATIONAL TRADE CANADA
AAHandbook
Handbookfor
for
Leverage
Leverageand
andNetwork
NetworkStrategy
Strategy
for
forInternational
InternationalConferences
Conferences
Capsule
The Illuminate Consulting Group
The Illuminate Consulting Group
December 2010
December 2010
DFAIT – A Leverage and Network Strategy Handbook for International Conferences
RELEASE NOTE
The report is available to Canadian entities through the Department of Foreign Affairs
and Trade Canada.
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DFAIT – A Leverage and Network Strategy Handbook for International Conferences
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ICG Contact Information
The Illuminate Consulting Group, LLC
Post Office Box 262
San Carlos, CA 94070
USA
Phone
Fax
+1 (619) 295 9600
+1 (650) 620 0080
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Web
info@illuminategroup.com
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ICG Team
ICG Team: Dr. Daniel J. Guhr (author), Abigail Kimbell (researcher), Simon
Lange (researcher), and Grace Gair (editor).
Close of research: October 2010. Release date: December 2010.
Legal Disclaimer
The views expressed in this handbook are those of the authors alone. They do
not necessarily reflect the views of the Department of Foreign Affairs and Trade
Canada. While ICG endeavours to provide reliable analysis and believes the
information presented is accurate, ICG is not liable for errors and omissions, and
will not be liable for any party acting on such information.
Release Note
Department of Foreign Affairs and Trade Canada
125 Sussex Drive
Ottawa, Ontario K1A 0G2
Canada
www.international.gc.ca
Copyright © Government of Canada 2010
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DFAIT – A Leverage and Network Strategy Handbook for International Conferences
TABLE OF CONTENTS
Acknowledgements
Table of Contents
Abbreviations and Notes
Executive Summary
3
4
5
6
1.
1.1
1.2
1.3
Introduction
Background
Methodology
Limitations
9
9
14
15
2.
Conferences: Changing Parameters, Strategy, and Results
16
3.
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.9.1
3.9.2
3.9.3
3.9.4
Conferences
AIEA
AIEC
APAIE
CONAHEC
EAIE
Going Global
NAFSA
QS APPLE
Other Conferences
CAIE
ENZ
IEHE
QS MAPLE
19
19
25
30
36
41
48
53
61
66
66
68
70
72
4.
4.1
4.2
4.3
4.4
Toolkit
Decision-Making Matrix
Conference Planners
Recommended Actions and Approaches at a Conference
Conference Attendance on a Budget
74
74
78
83
89
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DFAIT – A Leverage and Network Strategy Handbook for International Conferences
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