PRESS RELEASE
DATE:
07/07/2014
TITLE:
MATRIX FITNESS ANNOUNCES STRATEGIC APPOINTMENTS AS PART OF GROWTH
PLANS
CONTENT:
Fitness equipment supplier, Matrix Fitness, is strengthening its sales force through the appointment of new
strategic and regional-focused personnel to support its rapid expansion in the UK.
Alan Ellis joins the Key Accounts Team as Strategic Account Manager, responsible for developing new business
channels. With over 15 years’ experience within the health and fitness industry, Alan previously spent eight years with
Cybex International, most recently in the role of National Key Accounts Manager, and has also held the post of
Managing Director of Sports-Art Fitness UK.
Commenting on his appointment, Alan said:
“Matrix has an exceptionally talented team in the UK and I’m delighted to be joining the company during a period of
sustained growth. The products that Matrix is launching in 2014 and beyond will lead the market through innovation
and service support.”
The regional sales team is boosted with the arrival of Adie Meyer and Chris Maule, as Head of Sales – North,
and Head of Sales – Scotland and Ireland respectively. The experienced duo will be focused on building and
maintaining regional relationships, and developing new opportunities.
With a background spanning 17 years in the fitness industry, Adie has experience at management,
operational and sales levels with leading fitness brands including Bannatyne’s, JJB Sports (now DW Fitness),
Marriott Hotels, and Dragons Health Clubs (now LA Fitness). Prior to accepting his role at Matrix, Adie held a
dual role at Precor, incorporating Sales Specialist for Preva Networked Fitness for the UK, and managing key
accounts.
Looking forward to his new challenge, Adie said:
"Matrix offers a fantastic opportunity to become part of a rapidly growing business, with a diverse equipment
portfolio and innovative partnership opportunities for our customers. With equipment excellence and
customer care high on the agenda, I feel that the company objectives and vision match what I strongly believe
in.”
After working in the industry for nearly 20 years, gaining valuable experience in both an operational and sales capacity,
th
ChrisMaule joins the team on 9 July, bringing with him knowledge and expertise amassed during his time managing
Bannatyne clubs and driving sales for brands including Power Plate, Inspirit, and most recently, Precor, where he
worked as Scottish Account Manager.
Speaking about his newly created post, Chris said:
“It’s a busy and exciting time for Matrix Fitness as the company goes from strength to strength. I’m excited to be part of
their investment in future growth, and am looking forward to working with the team to further cement the company’s
premium brand status in the UK and Ireland.”
Jon Johnston, Managing Director at Matrix Fitness, commented: “All three individuals have demonstrated expertise in
their previous roles, and bring valuable experience and knowledge to our wider team; reinforcing our operational
excellence and supporting the continued growth of the Matrix Fitness brand.”
-ENDSPress enquiries:
Johnson House
Bellringer Road
Trentham Lakes South
Stoke-On-Trent
Staffordshire ST4 8GZ
Registered in England No. 6452654 VAT Registration Number GB. 928 0610 33
PRESS RELEASE
Matrix Marketing Department
Phone: 01782 654497
Email: marketing@johnsonfitness.co.uk
Web: www.matrixfitness.co.uk
Social Media:
About Matrix Fitness
Matrix Fitness – www.matrixfitness.co.uk – is the commercial division of Johnson
Health Tech UK Ltd, suppliers of a complete range of premium commercial grade
cardiovascular and strength-training equipment for health clubs and other fitness
facilities.
Johnson House
Bellringer Road
Trentham Lakes South
Stoke-On-Trent
Staffordshire ST4 8GZ
Registered in England No. 6452654 VAT Registration Number GB. 928 0610 33