CONSUMER INFORMATION SOLUTIONS
TotalSource XL
How do you keep your new prospect pipeline full?
When you develop your target list for your next marketing campaign, you need TotalSource XLTM, the largest compiled consumer database on the
market. From purchase history to demographics and lifestyles, this truly comprehensive list offers more than 150 different segment groups on over
106.5 million U.S. households. Developed from 31 different data sources and offered in conjunction with an impressive array of analytical services,
TotalSource XL will pinpoint your prospects and deliver them to you in a timely, effective and cost-saving manner.
Quality matters
In a 2008 study conducted by CAC Group comparing the TotalSource XL file to two competitive national providers of multi-sourced compiled data,
TotalSource XL proved out Equifax's long-standing commitment to data quality. The data audit found that TotalSource XL:
• Was the cleanest and had the highest level of accuracy
• Contained the fewest duplicate addresses
• Had the highest deliverability
• Tied for the best address coverage
Source
More than 31 different public and private data sources are used to compile the TotalSource XL file.
Quick Reference
Available Selections (Please inquire for specifications)
MIN Number:
Marital Status
Married
Single
24141
Telephone Number
$10.00/M
Mail Responder
Single Mail Responder
Multiple Mail Responder
$10.00/M
SRDS Number:
Mail Response Buyer
Single Mail Buyer
Multiple Mail Buyer
$10.00/M
Mail Response Donor
Single Mail Donor
Multiple Mail Donor
$10.00/M
670654
NXM Number:
186098
Total File:
$3.00/M
106.5+ Million
Updates:
Every six weeks
Call for current counts.
Online Ordering Available
Adult Age (By Range)
Age 18-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
Age 65-74
Age 75+
Inquire for counts by specific ages
$5.00/M
$15.00/M
Children’s Age (By Range)
Age 0-2
Age 3-5
Age 6-10
Age 11-15
Age 16-17
Inquire for counts by specific ages
$7.00/M
$15.00/M
Number of Children in Household
One
Two
Three
Four or More
$5.00/M
Number of Adults in Household
One
Two
Three
Four or More
$2.50/M
Gender
Male
Female
$2.50/M
TotalSource XL Plus™
$15.00/M
Description: Address-only names for mailers who
require additional records in desired geographical areas
Lifestyle Interests (Inquire for counts and pricing)
Inquire as to how you can combine segments from The Lifestyle Selector® with
TotalSource XL selects appearing on this datacard.
Household Income Identifier
Under $20,000
$20,000 - $29,999
$30,000 - $39,999
$40,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $124,999
$125,000 - $149,999
$150,000 - $174,999
$175,000 - $199,999
$200,000 - $249,999
$250,000 or More
$5.00/M
Income Producing AssetsTM
Assets of $0 - $24,999
Assets of $25,000 - $49,999
Assets of $50,000 - $74,999
Assets of $75,000 - $99,999
Assets of $100,000 - $249,999
Assets of $250,000 - $499,999
Assets of $500,000 - $749,999
Assets of $750,000 - $999,999
Assets of $1,000,000 - $1,999,999
Assets of $2,000,000 or More
$15.00/M
Net WorthTM
Under $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 - $499,999
$500,000 - $749,999
$750,000 - $999,999
$1,000,000 or More
$15.00/M
Current Home Market Value
Under $50,000
$50,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $599,999
$600,000 - $699,999
$700,000 - $999,999
$1,000,000 or More
$15.00/M
Bankruptcy Data
Chapter 07
Chapter 11
Chapter 12
Chapter 13
$80.00/M
Length of Residence
0 - 6 months
7 - 12 months
1 - 1.5 years
1.6 - 2 years
3 - 5 years
6 - 10 years
11 - 15 years
16 years or more
$2.50/M
Dwelling Type (SFDU/MFDU)
Single Family Dwelling Unit
Multi-Family Dwelling Unit
$2.50/M
Owner/Renter
Definite Owner
Definite Renter
Probable Owner
Probable Renter
$7.50/M
Household Composition
Married With Children
Married Without Children
Two People With Children
Two People Without Children
Male and Second Adult With Children
Male and Second Adult Without Children
Female and Second Adult With Children
Female and Second Adult Without Children
Two Unmarried Adults With Children
Two Unmarried Adults Without Children
One Male With Children
One Male Without Children
One Female With Children
One Female Without Children
$3.00/M
Occupation (Within Household)
Administrative/Managerial
Clerical/White-Collar
Craftsman/Blue-Collar
Doctors
Farm
Foreman
Homemaker
Lawyers/Judges
Management
Military
Operatives
Professional/Technical
Proprietors
Retired
Sales/Service
$3.50/M
Occupation (Within Household) Cont.
Service Workers
Student
Supervisors
Teachers/Librarian
Unskilled
$3.50/M
ACE* (Aggregated Consumer Economics)
(Inquire for a full list of data elements, counts and pricing)
Number of Accounts
Credit Limit
Number of Bankcard Revolving Accounts
Balance for Bankcard Revolving Accounts
Limit for Bankcard Revolving Accounts
Number of Mortgage Accounts
Account Balance on Mortgages
Original Mortgage Amount
Time Since Last Activity
Time Since Last Activity on Bankcard Revolving Accounts
Number of Accounts with at Least 50% of Limit Used
Number of Accounts with at Least 75% of Limit Used
Number of Department Store Accounts
Balance for Department Store Accounts
Limit for Department Store Accounts
Number of Sales Financing Accounts
Balance for Sales Financing Accounts
Religion
Buddhist
Catholic
Eastern Orthodox
Greek Orthodox
Hindu
Islamic
Jewish
Protestant
Shinto
Sikh
Ethnic Composition
Ethnic Group
Credit Cards
Bank
Finance
Oil/Gas
$15.00/M
Credit Cards Cont.
Retail/Specialty
Travel & Entertainment
Miscellaneous Credit Cards
Any Credit Cards
$10.00/M
Household Purchase Medium
Mail Order
Internet
$20.00/M
Household Purchase Method
Credit Card Purchase
Cash, Check or Money Order
$15.00/M
Cluster Systems
PRIZM NE Z4®
Less than 15,000 Names
15,000 - 24,999 Names
25,000 - 49,999 Names
50,000 - 99,999 Names
100,000 - 249,999 Names
250,000 - 499,999 Names
PRIZM NE HH®
Less than 15,000 Names
15,000 - 24,999 Names
25,000 - 49,999 Names
50,000 - 99,999 Names
100,000 - 249,999 Names
250,000 - 499,999 Names
NICHES™2.0/SuperNiches™ Clusters
P$YCLE NE Clusters®
Less than 15,000 Names
15,000 - 24,999 Names
25,000 - 49,999 Names
50,000 - 99,999 Names
100,000 - 249,999 Names
250,000 - 499,999 Names
TeleClusters™
Inquire for detailed information on cluster system groupings
and counts.
$8.00/M
$7.20/M
$6.80/M
$6.40/M
$6.00/M
$5.60/M
$20.00/M
$18.00/M
$17.00/M
$16.00/M
$15.00/M
$14.00/M
$20.00/M
$25.00/M
$22.50/M
$21.25/M
$20.00/M
$18.75/M
$17.50/M
$10.00/M
$15.00/M
$10.00/M
Analytics and Modeling
Equifax’s Analytic Consultants are highly trained professionals committed to
unleashing the full power of TotalSource XL on your behalf. Their mission is to
mine data and build customer relationships by providing profiling and analytic
modeling services that maximize marketing results from this database.
Sample mail piece/telemarketing script and mail/call date required.
Prices subject to change.
Base Price & Rental Rates
Cancellation Policy
Base Price
$25.00/M
Payment Required For Orders Cancelled Prior To Shipping:
State/SCF/ZIP
County, Nielsen County Size
Carrier Route, Census Tract, Census Tract Block Group
Geography - Rooftop Radius Selection, Latitude/Longitude, ZIP, ZIP+4,
Carrier Route
Scoring Surcharge
Cancellation Charge (see policy to left)
Minimum Order*
Net Name (minimum 50,000)
+$3.50/M
+$3.50/M
+$5.00/M
Cancellation charges include: $75.00 flat processing
cancellation charge, $8.00/M run charge for records
processed, and all customer formatting and data processing
changes, if applicable.
Payment Required For Orders Cancelled After Shipping But
Prior To Mail Date:
Cancellation charges include: $75.00 flat processing
cancellation charge, $8.00/M run charge for records
supplied, all selection charges, output medium (i.e., tapes,
diskettes) and shipping costs, and custom formatting costs,
and data processing charges, if applicable.
+$10.00/Site
+$8.00/M
+$8.00/M
$300.00
85% +$8.00/M
Output Mediums**
Email
FTP
$20.00 each
$30.00 each
Commissions
Commissions are paid to recognized list brokers and advertising agencies at standard
industry rates. Commissions are paid only on the base price and do not include individual
selects, output or special processing.
Payment Required For Orders Cancelled On Or After Mail Date:
All previously agreed upon charges will apply, including, but
not limited to: base charge, selection charge(s), custom
formatting and data processing charges if applicable, output
medium (i.e., tapes, diskettes) and shipping costs.
All pricing is subject to change. *The minimum order dollar amount is net to Equifax and does
not include output or special processing. **Inquire if other mediums are needed.
Contact us today to discuss how our target market intelligence
can help satisfy your needs.
1.800.466.5897
MarketingServices@Equifax.com
www.equifax.com/consumer/marketing
Equifax and The Lifestyle Selector are registered trademarks of Equifax Inc. TotalSource XL, TotalSource XL Plus, NICHES 2.0,
SuperNiches, and TeleClusters are trademarks of Equifax Inc. Copyright © 2008, Equifax Inc., Atlanta, Georgia. All rights reserved.
Printed in the U.S.A.
1
PRIZM NE Z4, PRIZM NE HH and P$YCLE NE are registered trademarks of Claritas Inc. Net Worth and Income Producing Assets are
trademarks of Claritas Inc. ACE (Aggregated Consumer Economics) elements provided by Claritas Inc.
EFS-808-ADV—8/08