Case Study:
Countrywide Outbound Logistics
Automation (COLA)
About the Client
About us
JKT is a global IT services and software
solutions company; providing world class
solutions to SMEs, start up dot coms as
well as some of the world’s largest
organisations. At JKT we are driven by a
simple yet powerful tenet of providing
“Total Customer Satisfaction”.
Founded in 1993, JKT has operations
throughout the UK, Europe, USA and
Asia including three advanced software
development centres. JKT is a part of
the 100 year old JK Organisation,
a $4billion group and one of India’s
largest conglomerates.
Employing over 1000 top class technical
specialists, we deliver high quality
software services utilising industry best
practices and proven methodologies.
We combine our tightly integrated global
delivery model and technical expertise to
deliver solutions to our client’s complex
business challenges.
We are honest, open and will always
tell it like it is.
JKT is an ISO 9001, ISO 27001, CMMi, ITSMF,
SAP AMS certified company with patents registered
for IT service processes and solutions.
The client is producer of the most popular and
highest-selling soft drink in history, as well as the
best known product in the world. The client has a
truly remarkable heritage. From a humble
beginning in 1886, it is now the flagship brand of
the largest manufacturer, marketer and distributor
of non-alcoholic beverages in the world. The
client operates in India through its wholly owned
subsidiary which is divided into 3 business
regions and 26 Profit Centres. Their business
model includes manufacturing the beverage,
distribution and sales, trade marketing and
market execution.
The Situation
When Coca-Cola returned to India, it quickly
acquired more than 25 bottling plants all over the
country and invested close to $ 1 Billion US,
between 1993 and 2003 (Source: a report by the
Tuck School of Business, Dartmouth). This frantic
pace of growth led to creation of a huge
distribution system with massive gaps in the MIS
reporting at the corporate level. Each plant had
its own system of accounting, monitoring and
inventory and lack of integration between the
plant systems compounded the overall collection
of data in real time. Due to the company’s bottle
refilling, they are distinctly different from other
FMCG operations.
Hence project COLA (Countrywide Outbound
Logistics Automation) was conceptualised with a
goal to integrate all functions including
manufacturing, sales, distribution, finance and
logistics and streamline the flow of data from the
corporate MIS.
The Challenge
Coca-Cola wanted to strengthen their enormous
distribution system through integration across all
Profit centers, Manufacturing/Bottling Plants and
Sale Depots (Direct & indirect sales) with a single
application. Coca-Cola were looking for an IT
Services partner who could undertake this huge
task of integrating various internal functions around
their core MFG/PRO ERP and roll out the new COLA
solution to approximately 80 locations. In particular,
Coca-Cola wanted a partner who could demonstrate:
» Domain expertise in Food & Beverages sector
»Credible technology and functional skills in
MFG/PRO ERP
»Custom applications development, integration
and Rollout capabilities
» Localization knowledge
»Experience in best practices for ERP
implementation, rollout and governance
JKT’s Credentials
JKT, with more than two decades of experience
in IT services and consulting, has a proven track
providing custom solutions and ERP services across
industry sectors in Microsoft, SAP, Oracle, QAD &
Progress. JKT’s Enterprise Solutions practice has
undertaken many turnkey ERP implementations,
migrations, roll-out and consulting assignments
for many leading names in the F&B sector. JKT
has developed many bolt-on solutions for the
F&B industry including Excise systems, Inventory
modules, POS systems, Executive Dashboards,
Mobile approvals systems. Further JKT’s QAD
practice is one of the leading providers of MFG/
PRO based services to the industry for over 15
years and boasts of retaining several well known
customers in the MFG/PRO space.
What our clients say:
“ We have been very impressed with JKT’s ability to provide the support to the
Flakt Woods Group for our sites that run the QAD ERP system. Over the past
three years, JKT have consistently demonstrated a sound understanding of QAD
and Progress technology and delivered a great service. We have significantly
benefitted from JKT’s offshore delivery capability.”
Rolf Beggerow, Global Applications Manager, Flakt Woods Group UK
www.jktech.com
JK Technosoft Ltd, Corp. Head Office, F-2 & F-3
Sector-3, Noida - 201301, India
Tel: +91 120 4606200 | Fax: +91 120 4606
Benefits
»Real time availability of all
management information
»Improved Sales Forecasting due to
seamless integration of various systems
»Allowed online updates of the Sales
and Stock Information across all
locations
The Solution
The overall JKT-COLA program involved:
»Functional and Technical consultancy on
MFG/PRO
»Customisation of Financials, Logistics/Shipping,
manufacturing modules
»Solution for Handheld Terminals using RFID to
capture Direct sales on various routes
»Reduction in settlement time due to
extensive usage of RFID based
Handheld Terminals
» Implementation of Sales Forecasting system
»Enabled monitoring of sales and
tracking the performance of every unit
in real time
»Developing Interface with MIS applications for
reporting, margin/profitability analysis etc
»Roll-out across 80 locations including Profit centres,
Manufacturing/Bottling Plants and Sale Depots
Due to the complexity of the project, JKT
implemented a joint project governance plan and
put in to practice with 3 tiers; Account level, Project
level and Team level. Monthly statistics were created
to analyse and quantify the efficiency of the team.
Coding and reviewing best practices were created
and enforced in order to achieve consistent quality
and productivity.
The COLA Software was initially implemented at few
Pilot sites to identify gaps against business
requirements, improve performance and freeze the
template for implementation/ rollout at other
locations. JKT rolled out the final software using
‘Wave Rollout’ methodology which prioritises the
locations in a sequence based on business
priorities, logistics considerations and infrastructure
readiness.
What this achieved
The new COLA solution enabled uniform transaction
processing and real time MIS availability across all
Profit Centers, manufacturing and bottling plants
and distribution channels. Coca-Cola was able to
track the movement of products and the overall
service status through a single application.
Situation prior to JKT
Engaged JKT to identify gaps
and transform the situation
Other Clients Include:
»Unilever Ltd.
»Tyco Electronics Ltd.
»Holiday Hotels
»Specsavers
»Acer
»Indiabulls Ltd.
Situation following
JKT’s involvement
• Lack of integration
between the various
plant systems situated
in varied locations
• Unavailability of real
time manufacturing,
sales, distribution,
finance and logistics
data
• Major gaps in the
MIS reporting
Roll-out across 80
locations
• JKT implemented “Wave
roll-out” methodology
• Deployed on few pilot
sites to identify gaps
against requirements,
improve performance and
freeze the template for
implementation
» Fourth Hospitality
Highlights of JKT’s transformation
• Functional and Technical consultancy on MFG/PRO
• Customization of Financials, Logistics/Shipping,
manufacturing modules
• Solution for Handheld Terminals using RFID to capture
Direct sales on various routes
• Implementation of Sales Forecasting system
Our partners include:
JK Technosoft Ltd, Corp. Head Office, F-2 & F-3
Sector-3, Noida - 201301, India
Tel: +91 120 4606200 | Fax: +91 120 4606
• Seamless integration
and satisfied client
Uniform transaction processing and real
time MIS availability across all Profit
Centers, manufacturing and bottling
plants and distribution channels