One price for everything!
Welcome!
We are retailer for the whole family with a
wide range of products for home! And everything for one low price – 37 rubles!
Kitchen
Tableware
Toys
Games
Activities
School
Office Supplies
Cleaning
Storage
Hardware
Party Supplies
Health
Personal Care
Closing
Tools
Seasonal
Decoration
One Price Shop
About us
!
UNIQUE FORMAT FOR
RUSSIAN MARKET!
One Price Shop
Stores “Fix Price” is completely new and unique format for Russian retail market, although this format is very popular for a long time in the whole world.
MAIN IDEA:
Store with a wide range of household items for the whole family
With one low price – 37 rubles
All stores are located in convenient places, with a maximum
traffic ability
Leading Operators:
DOLLAR TREE (USA)
99 CENT ONLY (USA)
Dollarama (Canada)
Dollar It (Canada)
DAISO (Japan)
Poundland (UK)
EUROSHOP (Germany)
One price for everything!
One price for everything!
One Price Shop
history
!
High rates of
development
The first store
In December, 2007 the first shop of the home-base retail net Fix Price was opened
Growth dynamics:
As of today there are more than 490 sores in 16 regions of the Russian Federation
(Vladimir, Voronezh, Ivanovo, Kaluga, Kostroma, Krasnodar, Lipetsk, Moscow, the Moscow region, the Nizhny Novgorod region, Nizhny Novgorod, Omsk, Orel, Ryazan, St. Petersburg, Tula, Cheboksary, Yaroslavl, Tambov, Samara, Ufa, Rostov na Donu, Stavropol).
1300
900
shops (qt.)
500
300
200
126
75
4
Year
One Price Shop
GEOGRAPHY
!
Неограниченные
географические границы
Territory of Development
We consider franchising as one of the important components of a regional development
our Fix Price stores.
In July 2010 was launched project started selling regional franchise across Russia (except
Moscow and area in a radius of 600 km, Kazan and territory within 400 km of it, Yekaterinburg and territory within 400 km of it, as well as St. Petersburg and the region, on that
territory Best Price Ltd will develop by itself own stores.
Franchise
All territory of the Russian Federation, except
territories of development of own retail chain.
- Coverage territory 2011
- The opening plan 2012
- Development of franchise
One price for everything!
One price for everything!
About shoPs
One Price Shop
!
MODERN DESIGN
CONVENIENT LOCATION
Shops’ characteristics:
Total area
250-350 sq. m.
Sales area
200-300 sq.m.
Cash registers
2-3 pcs
SKU
2000 pcs
Staff
4-5 people/shift
Stores’ location
•
•
•
Shopping centers
Shopping passages of cities and towns
Street retail
Atmosphere in stores
FIX PRICE-great unforgettable shopping experience for all family members, which is achieved by
means of:
• Comfortable lighting and moderate temperature
• Modern shopping equipment
• Easy to choose goods
• Convenient navigation
• Friendly staff
• Salesroom aromatization
• Sound effecting
One Price Shop
Assortment
!
The unique goods
Structure of assortment
There is the food and Non-food assortment in stores.
FOOD 20%
400 SKU
Domestic suppliers 30%
600 SKU
Seasonable and Promo
assortment 500 SKU
NON-FOOD 80%
1600 SKU
Import 70%
1400 SKU
Base assortiment
1500 SKU
Main groups:
•
•
•
•
•
Household
Cosmetics and perfumery
Fashion, health and beauty
Food &Tableware
Clothing
Price policy
!
All at one price
All goods are on sale at one price - 37 ruble.
Pricing strategy
“The leader in the market” among the similar goods of competitors.
One price for everything!
Competitive
advantage!
One price for everything!
consumer audience
One Price Shop
!
FAMILY
GOODS
Portrait of our customer
ТOur research shows that the typical “Fix Price” customers purchase 3 times per week,
purposefully in shops close to their house. Everything they need for every day, every
holiday, and every occasion they can buy in our shops. But most popular assortments is
Kitchen & Tableware, Health & Personal Care, Cleaning and Storage
Characteristics
Sex: female 70%, male 30%
Age: from 25 till 50 years
Occupation: persons of working specialties,
housewives, pensioners
Marital status: married, 1-2 children in a
family
Income level: 10 – 20 thousand roubles
Average purchase: 3-10 pcs goods
One Price Shop
Promotion
!
ACTIVE ADVERTISING
SUPPORT
Advertising activity
Unceasing support of the programs:
Monthly «WOW» sales program
«Seasonal» sales program
New shop opening program
Ensuring of consumers’ attitude and perception to the commodity as «High quality
goods at low price»
Raising of consumers’ awareness of the shop as «Big variety of consumer goods at low
acceptable price. New products – every week»
Impressive graphic face and interior decoration of the shop.
Communication channels:
•
•
•
•
•
Rotation of commercial broadcast on main TV channels in Moscow and regions
Making and distribution of printed advertising materials: new products information
leaflets, seasonal products catalogues
Shops address registration with help of scale navigation
Sale promotions: «2 products for the price of one»
Support and development of web-site: www.fix-price.ru
One price for everything!
One price for everything!
One Price Shop
LOGISTICS
!
EFFECTIVE
MANAGMENT
Operating business structure
Successful management of goods flow, information flow, financial flow and service flow
with optimal cost of all resources.
Factories and
distributors (China)
Main office
in Moscow
United distribution
center (DC) Moscow
and Kazan
Corporate information system (SAP/R3)
Manufacturers and
suppliers (Russian
Federation)
Own stores (retail)
Franchised stores
(retail)
Branch offices
in St.Petersburg
in Nizhniy Novgorod
United distribution center
100% of range goods are distributed via own united distribution center of A class, with
modern equipment. Total acres 40 000 square meters.
Information system
United information system SAP/R3 allows to optimize and implement the work of all
divisions of the company increasing efficiency of key processes.
One Price Shop
FOR SUPPLIERS
!
BENEFICIAL
COOPERATION
Principle of cooperation
The main principle of “FIX PRICE” work is trust partnership relations with suppliers,
based on honesty and transparency of commercial cooperation.
How to become a supplier
We will consider offers from suppliers of the products demanded by customers, which
have leading position in sales in their product category.
Общие условия:
• Purchasing price should be in accordance with the price policy of our company «Everything for 36 RUB»
• Quality of the offered products should be in compliance with requirements of current legislation of Russian Federation
• Delivery of the goods should be accompanied with duly executed documents
• Packing of the goods should ensure safety of the goods during transportation
The priority of our company is direct cooperation with manufactures of the goods.
Advantages of cooperation
Suppler increases the volumes of production, sales of the products and final profit, expands its presence in regional market together with the growth of company «FIX PRICE»
and raise brand awareness, taking part in extensive advertising campaign.
One price for everything!
One price for everything!
One Price Shop
Contacts
Best Price LLC
Petrovsko-Razumovskiy pr., 28,
127287, Moscow, Russia
phone: +7 495 640 39 15
www.fix-price.ru