Learning Experience 1.9
MONSTERS, INC.
“We scare, because we care”
The Product of Monsters INC.
What are the consumers’ needs
that Monsters INC provides
service for? Who is the target
market?
What is the demand for the
Monsters INC. product/service?
What is the status of supply for
the Monsters INC.
product/service?
What is the economic problem experienced by Monsters INC.?
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Monsters INC. Marketing
(Whilst watching Monsters INC. identify the different methods of marketing used
to promote the Monsters INC. Company).
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Monsters INC. Resources
(Whilst watching Monsters INC. identify in the tables different examples of Land,
Labour, Capital and Enterprise resources).
Land
Labour
Capital
Enterprise
Monsters INC. Employment Structure
(Whilst watching Monsters INC. identify the listed characters roles and
responsibilities working for Monsters INC.).
Character
Occupation
Responsibilities
Employer
Incentives
Contribution to
Monsters INC.
Mike Wazowski
James P Sullivan
Randall Boggs
H J Waternoose
Celia Mae
Roz
Smitty
Needleman
C.D.A.
A Review of Monsters INC.
Strengths
e.g. Positive marketing “we scare because we
care”.
Weaknesses
e.g. Energy crisis, scream shortage, rolling
blackouts, can’t meet demand.
Opportunities
e.g. Planning for the future … “working towards a
better tomorrow, today”.
Threats
e.g. Scream shortage … “kids these days, they
just don’t get scared like they used to”.
Product Development – Future Directions
(Consider both forms of energy supply: scream and laugher. PMI both as
products for Monsters INC.)
Scream Energy “We scare because we care”
Pluses
(+)
Minuses
(-)
Interesting
(?)
Minuses
(-)
Interesting
(?)
Laughter Energy “Think Funny”
Pluses
(+)
Follow-up activities
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4.
Represent Monster INC. as an example of the circular flow of
income model in practice. Following the paragraph framework,
explain your model.
Explain how both Scream Energy and Laughter Energy affect
market demand and supply. What are the advantages and
disadvantages of both to Monsters INC?
Design a new advertisement for the new Monsters INC product
‘Laugher Energy’.
Use the paragraph framework to present a paragraph on the
following statement:
“The film Monster’s INC presents in animated form a story about
energy that is currently being played out in real life”.