This document has been compiled by 4A’s Research Services.
Memorable slogans that have become part of the English vernacular
(in alphabetical order)
 A diamond is forever. (DeBeers)
 Have it your way. (Burger King)
 A little dab'll do ya. (Brylcreem)
 He likes it! Hey Mikey! (Life cereal)
 A mind is a terrible thing to waste. (United Negro
College Fund)
 How about a nice Hawaiian Punch? (Proctor &
Gamble)
 And I helped. (Shake & Bake)
 I can't believe I ate the whole thing. (Alka Seltzer)
 Be all you can be. (U.S. Army)
 I love New York.
 Been there, done that. (Mountain Dew)
 I love you, man. (Bud Light)
 Because so much is riding on your tires. (Michelin)
 I want my MTV.
 Bet you can't eat just one. (Frito-Lay)
 If you don't look good, we don't look good. (Vidal
Sassoon)
 Breakfast of champions. (Wheaties)
 If you've got it, flaunt it. (Braniff Airlines)
 Can you hear me now? Good. (Verizon)
 I'm going to Disneyland!
 Cuckoo for Cocoa Puffs.
 I’m lovin’ it. (McDonald’s)
 Does she or doesn't she? (Clairol)
 I'm worth it. (L'Oreal)
 Don't hate me because I'm beautiful (Proctor &
Gamble)
 Is it live, or is it Memorex? (Memtek Products)
 Don't leave home without it. (American Express)
 Is it soup yet? (Campbell’s Soup)
 Don't squeeze the Charmin. (Proctor & Gamble)
 Is it true…blondes have more fun? (Clairol)
 Drivers wanted. (Volkswagen)
 It takes a lickin', but keeps on tickin'. (Timex)
 Excedrin headache #__.
 It's Miller Time.
 Fahrvergnugen. (Volkswagen)
 It's not how long you make it, it's how you make it
long. (Winston)
 Finger lickin good. (KFC)
 Flick my Bic!
 It's not nice to fool Mother Nature. (Chiffon
Margarine)
 Fly me. (National Airlines)
 It’s not TV, it’s HBO. (HBO)
 Fly the friendly skies. (United Airlines)
 It's the quicker picker upper. (Bounty)
 For all you do, this Bud's for you.
 It's the real thing. (Coca-Cola)
 Friends don't let friends drive drunk. (U.S. Dept. of
Transportation)
 I've fallen and I can't get up. (Lifecall)
 Just do it. (Nike)
 Gee, your hair smells terrific. (Jergens)
 Just say no. (Just Say No Foundation)
 Gentlemen prefer Hanes.
 Kodak moment.
 Go Greyhound and leave the driving to us.
 Leggo my Eggo. (Kellogg)
 Good to the last drop. (Maxwell House)
 Let your fingers do the walking. (Yellow Pages)
 Got milk? (California Milk Processor Board)
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 Like a good neighbor, State Farm is there.
 This is your brain on drugs (fried egg commercial).
(Partnership for a Drug-Free America)
 Look ma, no cavities. (Crest)
 Time to make the donuts. (Dunkin' Donuts)
 Looking for a few good men. (US Marines)
 Mama Mia! That's a spicy meatball. (Alka-Seltzer)
 Today the pits, tomorrow the wrinkles. (Sunsweet
Growers)
 Master the possibilities. (MasterCard)
 Us Tareyton smokers would rather fight than switch.
 Melts in your mouth, not in your hands. (M&M's)
 Visa. It's everywhere you want to be.
 Milk: it does a body good. (Dairy Management
Inc.)
 We answer to a higher authority. (Hebrew National)
 We bring good things to life. (General Electric)
 M'm! M'm! Good! (Campbell's Soup)
 We make it simple. (Moore Paints)
 No more tears. (Johnson's Baby Shampoo)
 Nobody doesn't like Sara Lee.
 We make money the old-fashioned way. We earn it.
(Smith Barney)
 Nothing outlasts the Energizer.
 We try harder. (Avis)
 Pardon me, but would you have any Grey Poupon?
 We will sell no wine before its time. (Canandaigua
Wine Company)
 Perception/Reality (Rolling Stone)
 Pork: the other white meat. (National Pork
Producers Council)
 Weebles wobble but they won't fall down. (Hasbro)
 Priceless. (MasterCard)
 Prince Spaghetti day.
 What happens here, stays here. (Las Vegas
Convention and Visitors Authority)
 Promise her anything -- but give her Arpege.
 What the big boys eat! (Wheaties)
 Put a tiger in your tank. (Esso)
 When it absolutely, positively has to be there
overnight. (Federal Express)
 Whassup?! True. (Budweiser)
 Quality is job one. (Ford)
 When it rains it pours. (Morton)
 Reach out and touch someone. (AT&T)
 Ring-around-the-collar. (Wisk)
 When you care enough to send the very best.
(Hallmark Cards)
 Roaches check in, but they don't check out. (Roach
Motel)
 Where's the beef? (Wendy's)
 Who's that behind the Foster Grants?
 Silly rabbit, Trix are for kids!
 Winston tastes good like a cigarette should.
 Snap, crackle, pop. (Rice Krispies)
 Wouldn't you like to be a Pepper, too? (Dr. Pepper)
 Sometimes you feel like a nut, sometimes you don't.
(Almond Joy/Mounds)
 You can take Salem out of the country, but you can't
take the country out of Salem.
 Soup is good food. (Campbell Soup Company)
 You deserve a break today! (McDonald's)
 Strike me lucky. (Lucky Strike)
 You're in good hands with Allstate.
 Stronger than dirt. (Ajax)
 You're soaking in it. (Palmolive)
 Tastes great, less filling. (Miller)
 You've come a long way baby. (Virginia Slims)
 The closer he gets…the better you look! (Clairol)
 You’ve got mail. (AOL)
 The gift that keeps on giving. (Victrola Talking
Machine)
 You’ve got the right one, baby. (Pepsi)
 The king of beers. (Budweiser)
 The Original Party Animal (Spuds MacKenzie).
Anheuser-Busch.
 Think different. (Apple)
Mis/mis research/slogans and icons/slogans in vernacular
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