Budweiser
Team K.A.M.M
Brand: Budweiser
Team Leader:
Alessandra Coche
Members:
Krystal Pritchett
Michelle Bright
Matt Rumbley
ADV 3300 Media Planning
Spring, 2012
Advertising Media Plan Project
Ingredients
1. Executive Summary
2. Situational Analysis
3. SWOT analysis
4. Marketing objectives
5. Advertising Objective
6. Creative Strategy
7. Media Objectives
a. Target
b. Overall Media Budget
c. Target Coverage
d. Regionality
e. Seasonality
a. Media Mix
b. Scheduling
c. Reach, Frequency, Media Weight
a. Suggestions for Vehicle Selection
b. Media Flow Chart
8. Media Strategy
9. Implementation and Evaluation
10. References
11. Appendix
Executive Summary
Our campaign has plans to look over Budweiser’s past sales in the market.
Based on its past we have understood that sales have decreased, but with our
campaign we plan to increase Budweiser’s sales within 2012 year by 10 percent.
The first thing is revising how to effectively communicate to our consumer market
which will increase our sales by 10 percent. With our advertising objectives bringing back Budweiser’s strong appearance to our loyal customers while bringing in
new consumers. Our ads will exemplify Budweiser’s five ingredients which are
high grade, fresh and the great American lager has a perfect pour. After looking
at MRI data we realized Budweiser mostly targets middle aged and older males.
The target audiences are also more likely to be watching ESPN sports or reading
magazines such as Dirt Rider. Beer is associated with men and sports and males
have a higher chance of wanting to grab a nice cold, fresh Budweiser after watching or reading its ad due to the visual appeal.
Advertising does not come cheap so we have laid out a specific budget that
will assist the success of our campaign. For example television will have a higher
budget with $70 million, or 59 percent, specifically going towards channels like
CBS, ESPN as well online markets like Youtube and Hulu for viewers who watch
sports online.
We realize our campaign cannot always focus on sports so we will also run
advertisements that will engage all audience members with one of Budweiser’s
campaigns “The sure sign of a good time” which will send the message that Budweiser beer is good for all events, social or otherwise, for all to enjoy and to bring
everyone together.
Hopefully, with our new marketing strategy, budget, and target audiences
which target specific vehicles we can increase Budweiser’s sales as well as establishing loyal consumers while bringing in new ones.
Situational Analysis
Industry/Company Overview
Anheuser Busch InBev is currently the world’s largest brewing company; distributing more than 400 million hectoliters of beer annually and
dominate 90 percent of the American beer market along with SAB Miller and
Molson Coors. Although that seems like an abundance of beer, the company
has seen a decrease in popularity over the last few years for the flagship
brew, Budweiser. Aside from the decrease in interest for Budweiser and a minor recent financial crisis where InBev had to sell assets to pay a substantial
amount of debt, it is demonstrating traits for future solid income and growth
for next year. Even though the earnings per share decreased last year, Ebitda, the earnings before interest and taxes, rose 17 percent.
Current trends and developments are focusing on the international
market. “America’s largest brewer aggressively pursues China as the international beer market with the highest potential for future sales” (Workman,
Daniel). The company’s objective is to focus primarily on international sales to
globally expand its trade market. Some of the product line includes the following brews of beer: Budweiser, Bud Light, Michelob, Michelob Honey Lager,
Busch, Busch Ice and Bare Knuckle Stout. Those are only some of the nearly
200 beer brands. Is headlined beer however, Bud Light, is the world’s bestselling beer, accounting for 40 percent of the annual sales with 36.7 billion
in revenue. As for marketing in the United States, the company has unveiled
new products such as Bud Light Lime and Bud Select 55 in order to expand
the target audience and consumer base. It has also become the exclusive
beer sponsor for the National Football League, its main and most significant
target audience.
Situational Analysis
Product Review
Perfected in 1876 by Adolphus Busch, Budweiser has kept the perfection going for over 133 years. Budweiser has always strived to have the perfect combination of flavor and refreshment, to be an icon of great American
beer. It has always had a great image, grounded in tradition and integrity. Its
main weakness is the fact that consumers taste in beer has changed over
time. With Budweiser staying the same for over 133 years, it has to focus on a
fresh image. Budweiser may not have changed their recipe but their image has
changed a bit.
“Budweiser’s success is rooted in aspects of the beer that will never
change – a crisp, refreshing taste, an unwavering commitment to quality and
the enormous pride we take in each batch,” said Rob McCarthy, vice president,
Budweiser. “Our refreshed packaging design gives Budweiser an updated
look, which dramatizes the iconic Budweiser bowtie and incorporates the brand
hallmarks that loyal Budweiser drinkers will recognize and appreciate.”
Situational Analysis
Competitive Review
The direct competition for Budweiser is Coors, Heineken, and Miller. Coors has surpassed Budweiser in ranking, coming in at number two, right after
Bud light. It is one of the biggest brands in the world today. Coors has become
more successful with their product range because of their expanded target
market. The company used their marketing initiatives to target women with their
low calorie beers and to dispel myths about the unhealthiness of beer. Coors
has also gone outside of traditional advertising and began using social media
as a way to target audience. It has been able to engage consumers as they innovate and upgrade their popular products. The company has created the “cold
activated” technology which tells beer drinkers when the beer is cold enough to
provide the most optimal taste.
Coors and Miller became a joint venture, which has helped both companies cut costs for marketing, and has increased the amount of marketing.
Coors’s simple marketing strategy claims it is a “cold refreshment.” Their marketing focuses on the simple values they promote. The Coors light slogan is
“Rocky Mountain Refreshment.” This brand has become favorable to consumers and it’s purity of ingredients is the main focus. It has increased advertising
spending to target their specific audience, especially during sporting events.
Their website promotes nature and the Rocky Mountains. It displays a
wood background and a Rocky Mountain symbol, stating “Grab a piece of the
legend.” Although Coors has been trying to target women, the website is geared
towards men. Their website is neither interactive nor informative.
Miller is also one of the largest brands today. With the combination of
strategic new acquisitions and the focus on having a balanced portfolio, Miller
can become more successful. Miller has put forth effort into being environmentally friendly.
Situational Analysis
Competitive Review cont.
It was the first brewer to begin recycling aluminum cans. Miller competes
heavily with Coors, which has a good light beer taste.
Coors also has strong marketing efforts as well as a strong international
presence. Some of their weaknesses include weak brand identity due to their
lack of advertising. Coors is not seen as high quality beer. It lacks a dark beer
line and their taste is known as inferior to Budweiser. There is a MillerCoors site
which includes all of their products; however the different miller products each
have their own website. Each product has their own site which makes it hard
for the audience to research. The MillerCoors site is not engaging and includes
minimal information.
Heineken is the third largest brand in the world today. It is the most important asset of the Heineken Company. It belongs to the top international beer
brand circles in the world. Heineken has a strong brand identity; however the
company has grown so large, there may be little room for it to further expand.
Their strategy is to have sustainable top-line growth and focus on the target
markets for them to succeed. The Heineken website is better than the other
competitors including having more information related to the beers as well as
being interactive and exciting.
Some of the indirect competition is Red Bull and liquor. Red bull has become a phenomenon with liquor. It can be added to almost any drink giving it
extra flavor. Red Bull has a strong brand identity and has the largest market
share for energy drinks.
Budweiser may have various strong competitors, but it also has competitive advantages such as being the largest brand name and having a stable
business. There are more emerging markets for them to gain. If Budweiser
wanted to merge with another brand this would give them higher success. By
butting costs and using the resources effectively, they can have better advertising and put more into marketing, leading them to have their brands all in the top
line-up.
Situational Analysis
Average Analyst Recommendation
for December 2011
From left to right: Anheuser-Busch
(BUD), Samual Adams, Coors
During the middle of last years
campaign, Budweiser was the
strongest buy compared to Coors
and Miller.
Average Analyst Recommendation
for December 2012
From left to right: Anheuser-Busch
(BUD), Samual Adams, Coors.
During the middle of this years
campaign, Budweiser was the
strongest buy compared to Coors
and Miller.
https://www.kapitall.com/framework/#?tool=Comparator&params=AMBEV,BORN,BUD,CCU,FMX,H
OOK,SAM,TAP,VCO&options=B64ENCeyJjcml0ZXJpYSI6eyJ4IjpudWxsLCJ5IjoiYW5hbHlzdCJ9fQ
SWOT Analysis
Strengths
Anhauser-Busch InBev has more than 200 brands including flagship, core products, which include Budweiser, Stella Artois and Beck’s. The three flagship brands are
complemented by other multi-country brands like Leffe and Hoegaarden along with
other leading local brands such as Bud Light, Skol and Brahma to name a few. About
13 of the company’s brands have retail sales in excess of $1 billion. Budweiser is one
of the best-selling beers in the world whereas Stella Artois is well-known internationally and is distributed in nearly 80 countries. Beck’s is the number-one German brand in
the world, present in more than 100 countries worldwide (MarketWatch: Drinks, 2011).
AB InBev has spread its operations across six geographical zones: North America, Latin America North, Latin America South, Western Europe, Central and Eastern
Europe, and Asia Pacific. The company holds around 48.9 percent and 42.4 percent
market shares in the US and Canada, respectively. It is the leading player in Latin
America, where its top market share is in Paraguay and Uruguay with 97.5 percent.
The company also has substantial market shares in Europe with its top market share
in Montenegro with 91.8 percent. In the Asian
region, AB InBev holds its top market share
in South Korea with 41.5 percent. Overall, the
company is number one or two in 19 countries.
The company’s extensive operations and leading position in the top beer-consuming regions
like the US, Europe, and Latin America give it a
significant competitive edge. The leading position
not only enhances the sales volume but also the
sales value, boosting the financial strength of the
company (MarketWatch: Drinks, 2011).
SWOT Analysis
Strength Cont.
The company focuses extensively on cultivating its flagship brands besides
promoting its other brands with growth potential. AB InBev follows the “values-based
brands” approach, wherein unique value is developed for each brand relevant to its
target consumers. The company developed a social media site, ABExtras.com, in the
US to promote its brands during the Super Bowl. Beck’s has created the Gig Finder
app for iPhone and iPod Touch to connect with music enthusiasts. Bud Light Lime
utilized the YouTube platform to create a social buzz through the promotion of flash
mobs during its launch events. These were some of the instances were the company
employed innovative marketing strategies to promote its brands. Considering the
stringent government regulations for alcoholic beverages in several countries, the
company has effectively utilized these platforms to enhance its overall sales globally
(MarketWatch: Drinks, 2011).
Weaknesses
In the Fiscal Year of 2008 AB InBev suffered approximately $56,660 million in
debt. The company decided to restructure initiatives by selling its InBev USA supplementary to an affiliate of KPS Capital Partners in the Fiscal Year of 2009. Tsingtao
Brewery Group was sold to Asahi Breweries and Tennent’s Lager brand and associated trading assets were disposed to C&C Group. The four metal can lid manufacturing plants in US were sold to Ball Corporation, theme parks business to private equity
firm Blackstone Group, Central Europe, and the Balkan operations to CVC Capital
Partners. After removing these financial risks, AB InBev repaid around $37.6 billion of
its original acquisition facility of $54.8 billion. The company also decided to dispose
of assets to reduce its debt to $45,174 million in 2009, a decrease of 20.2% as compared to 2008. The continued streamlining of its operations would help the company
in further improving its liquidity position so as to ease the debt burden on the balance
sheet (MarketWatch: Drinks, 2011).
SWOT Analysis
Opportunities
AB InBev signed a contract with iTradeNetwork (ITN) in 2009. ITN is a leading
global provider of on-demand supply chain management and intelligence solutions
to the food and beverage industry. As per the agreement, AB InBev will receive ondemand procurement solutions from ITN for its UK retail customers. The alliance with
ITN provides a platform for AB InBev to offer a range of support services to provide a
full online transactional service to pubs, restaurants, hotels, and other leisure outlets
in the UK markets. The association with ITN would not only strengthen the company’s
online services but would also enhance its trading partner relationships, revenue
growth opportunities, and cost rationalization (MarketWatch: Drinks, 2011).
AB InBev is associated with the popular International Federation of Association
Football (FIFA) events. Budweiser became the official sponsor of the FIFA 2010 World
Cup and will become the official sponsor again in 2014. The company has further
leveraged this opportunity to promote its local leading brands by winning sponsorship rights in select markets with a strong football legacy. The association with the
FIFA World Cup has given the company exposure and recognition, as the events are
broadcast to millions of fans across the world. The company could leverage the popularity of football to promote its beer brands, enhancing its top-line growth opportunities
during the event as well as afterwards (MarketWatch: Drinks, 2011).
Threats
The company suffered financial of nearly $45,174 as of 2009 resulting in a debt
to equity ratio of 1.55. Fiscal deficit crisis in the European economies could also pose
a threat to the AB InBev’s financial issues. Unfavorable interest rate condition would
increase interest costs beyond what is currently anticipated by the company. These
extra costs could have a material adverse impact on AB InBev’s cash flows and results of operations, putting it at a disadvantage against less leveraged competitors
like Carlsberg (MarketWatch: Drinks, 2011).
Marketing Objectives
Anheuser-Busch generated
gross sales of $19 billion and produced over 125 million barrels of
beer in 2007, ranking it as the largest alcohol brewer in the United
States and third largest worldwide,
behind Belgium-based INBev NV,
and U.K. based SABMiller. Unfortunately Budweiser sales have decreased 30% from 2005 to 2010.
Our campaign intends to increase
Budweiser’s sales 10% within
a year. Times are changing fast
and if Budweiser does the same,
following our media plan the projected increase in Budweiser’s US
market share is around 3%.
Advertising Objectives
In order to achieve the overall advertising objectives for Budweiser, the
company needs to communicate to the consumer market. Even though Budweiser sales have declined, Bud Light is still number one in the beer charts.
This decline is due to the many import, low-calorie, and craft beers that currently exist. Although the main focus is to increase sales, we also want to
bring back Budweiser’s strong appearance in the market. Our objective is to
establish top of mind awareness with 70% of the audience by the end of the
fiscal year. They need to remind the consumer base and past consumer base
of Budweiser’s great assets and why it is the beer they should be drinking. For
example, some of Budweiser’s great features are that their five ingredients are
high grade, it’s fresh, it’s the great american lager, and has the perfect pour.
Budweiser ought to create a new image not only for their existing consumer
base, but their new targets. Remind old consumers as well as new consumers
that Budweiser is known as “the king of beers.” However, they also need to incorporate the new and upcoming values of current society and this new emerging generation.
Creative Strategy
Examples of Prior Creative Strategy
Creative Strategy
Current Creative Strategy
http://www.youtube.com/watch?v=y0qZYqdsYAg
Creative Strategy
Budweiser’s original creative strategy, which also happened to be “the first
brewer to use a multiyear, single-themed, coordinated advertising campaign
when introducing the Budweiser Girl wall hangings,” according to AnhueserBucsh.com. After World War II, Anheuser-Busch began its target audience in relation
to the sports field by marketing America’s national pastime: baseball. Some campaigns that have followed this are in the 70s, “This Bud’s for You” and the 80s,
“Head for the Mountains” and “Bring out your Best” with the Clydesdales.
However, today Budweiser targets the football audience. “In 2008, Anheuser-Busch celebrated its 10th consecutive USA TODAY “Ad Meter” victory. The
USA TODAY “Ad Meter” is a real-time consumer poll that ranks Super Bowl ads
throughout the game” (Anhueser-Busch Companies).
Therefore the first creative strategy focuses the advertising theme on
sports, mainly football. There is the print advertisement with the football anchors
being Budweiser bottles, the beer being poured into the glass from the football
stands and etc. Budweiser is known for their television advertisements they use
in the Super Bowl commercials. They target all types of fans; those who are tailgating, the ones at home in their living room, and the ones at BBQs. The creative
strategy is well rounded enough to target all types of sports fans. In a more broad
perspective they also focus on men in general with “the king of beers” and the
women they place in the labels of the advertisements. This attracts all types of
men because men are more likely to drink beer. As for the other reached audience, Budweiser can’t always focus on football fans because it’s seasonal so they focus on those that want to just enjoy a
good time. For example: “The sure sign of a good time” and “Good times, they’re
out there.” It’s a way of not focusing on a gender stereotype but anyone in general who wants to have a good time, which ultimately is everyone. Media Ojectives
Target Selection
The Budweiser brand would like to target middle aged to older males as well
as those who appeal to the characteristics of Budweiser. According to MRI data, men
ages 18-54 have a well above average index for consumption of Budweiser in the last
six months.
Budweiser is known to be a classier beer compared to its other brand Bud
Light. Since Budweiser supposedly represents history, American values, older generations, and patriotism, it is no wonder Budweiser chose to target the middle to older
male audience. As someone examines a Budweiser ad or bottle, they will notice several components. The colors red, white, and blue are prominently displayed on everything relating to Budweiser, and the brand slogan is “The Great American Lager”
(Gervais, Evan M., 2011). This gives audience members an emotional appeal, pathos,
to the product. Indirectly Budweiser states if someone is a true patriotic American then
they will chose Budweiser. Aside from the older male audience, Budweiser targets
the younger generation. Budweiser has a high index of 144 for males in the age range
of 18-34, which is slightly higher to males 25-54 years old with an index of 129. Our
data supports that Budweiser still appeals to its loyal, older consumers as well as the
young to middle aged consumers.
Media Ojectives
Overall Media Budget
Based on the previous budget of $475 million in 2011 for Anheuser
Busch, the budget for Budweiser’s fiscal year 2013 will be 25% of last years,
giving us $118 million. The 25 percent of last years budget accounts for Budweiser being one of the main frontier brands for the Anheuser Busch Company.
The budget allocation goes as follows:
Target Audience Coverage
Based on the Ostrow Model we want to
increase brand awareness and sales by 10
percent. By increasing our reach by 60 percent and having a average frequency of 2.1,
we hope to keep our loyal customers. Our
campaign will obtain more weight throughout
the months of September to February.
Media Ojectives
Regionality
Full calorie and premium lagers such as Budweiser are steadily declining
along with various other beers in the same market. Budweiser is on the front
end of this shrinking market. Despite Budweiser’s decline, InBev will continue
to support the iconic brand with a large marketing effort. Meaning we are targeting all regions with heavy marketing and advertising rebranding the classic
Budweiser along with Bud Light. The more weight in all of the regions the faster we can slowdown Budweiser’s decline along with supporting Bud Light and
strengthening brand loyalty.
Seasonality
The Budweiser media campaign will
take place during football season because our
main target audience is the average middle
aged man who watches sports and wants to
relax. This means the campaign will take place
between September and February. Since both
NFL and college football start the first and second week of September, a majority of the weight
of the campaign will be in September to kick
off the season. This will create habits for the
dedicated football fan to continue to drink Bud products through the season. During the months of October, November, and December the least
amount of weight will be distributed because it’s in the middle of the season.
However, come February the most weight will be distributed for playoff games
and championship celebrations, or losses.
Media Strategy
Media Mix
Target audience’s use of media class
According to MRI data, total TV and magazines would be the best vehicles to target
our audience. The quintile I index for total television is 111 and the quintile I index for magazines is 112. These were the highest most likely because the viewers connect better visually
to beer and are reminded of the taste. It would be best to show our commercials on ESPN
Classic because more males watch sports and consume beer. The index for ESPN Classic,
one of the largest active audiences in the world, has a high index of 167. For Magazines our
best option would be to place Budweiser ads in Dirt Rider. The magazine index is extremely
high with 216. This would give us plenty of opportunity to reach our target audience.
Advertising Objective
Since the decline in Budweiser sales is due to specialty craft beers and low-calorie
options, our main objective is to create and increase brand awareness among our target
audience. The obvious goal behind this is to increase sales and market share. However,
retaining our loyal customer base and attaining new ones will only be successful through
brand awareness. Based on this objective, we have decided to use a diverse media mix that
includes network television, magazines, internet, radio, outdoor, and apps.
Most of the budget will be allocated to television because visual appeals will remind
consumers of tasting a cold Budweiser beer, or new consumers may want to try it after
seeing the ad. Television is a great vehicle for visual and audio reinforcement and has a
large coverage area, especially during football season. TV ads will be on network television
with a heavier emphasis in the North East and South regions, where indexes for Budweiser
consumption is higher than average. Magazine subjects that men are appealed too and
that men often read are the same subjects and topics that they look for on the Internet. Using these two vehicles will help with repetition, contributing to increased brand awareness.
These vehicles are also geared towards a target audience and cost effective.
Radio ads are a great way to create more brand awareness due to the sound effects
and multiple exposures. Outdoor ads will be used because of high exposure, continuous
exposure and low cost. Lastly, with our ever-changing technology, smartphones are used
frequently by various people. Mobile apps are cost efficient and will be used because of their
interactivity and high engagement.
Media Strategy
Creative Constraints
Media Mix
The creative constraints that come with Budweiser’s campaign during
football season are more effective when using the visual medium such as commercial advertisements. The sensory images are used to create a desirable
effect on the viewer. For example if a television ad had someone pouring an
ice-cold beer with the carbonation flowing up the glass, creating a puffy white
foam to the rim of the glass, the viewer will be more likely to want to go buy
beer. Compared to print ads, the person is reminded of drinking Budweiser. If a
new consumer is watching the visual appeals may have them craving the taste
and will want to buy Budweiser. Also, a main recognizable tactic is the slogan, “The Sure Sign of a Good
Time.” It is easier and more successful to show people having a good time by
their actions. Being at a party or tailgating for a game inserts the receiver into
the scenario and creates the desire to be apart of it.
Budget Constraints
Since Budweiser has a large budget with InBev’s continued support we
are able to expand and market in any way we want. It is imperative we choose
to spend our budget wisely. We truly believe the right marketing program will
revamp the market, just as it did with Budweiser’s 1977, ‘For all you do, this
Bud’s for you’ campaign. Along with relentless advertising using all media vehicles, we still don’t know what beer tastes may be 10 years from now. Young
beer drinkers may start moving back to traditional beers. All we can do is use
the healthy budget InBev is giving us and start a huge marketing effort to bring
back Budweiser’s crown, as king of the beers.
Media Strategy
Scheduling
Based on the seasonality of the campaign being held during sports seasons, mainly football, Budweiser should use the pulsing campaign method
which states: “a comparatively low level of media activity is maintained over
long period of time, with periodic increases in the expenditure patterns” (Strategic Management). Seasonal pulse is the most effective type of method. This will
work efficiently with the football season because “ads are scheduled to meet
seasonal peaks by appearing in concentrated doses ahead of buying season”
(Strategic Management).
Using this scheduling
method will maximize the
brand awareness for the duration of the campaign. Although
advertising will be year round,
the largest target audience is
centered on sports so a seasonal pulse schedule will be
more proficient.
Media Strategy
Reach
Frequency
Media Weight
The media plan for Budweiser will heavily market its product primarily using
media vehicles such as television and magazines. The weight of the plan will take
place between September and February. Since both NFL and college football start
the first and second week of September. With heavy weight to kick off the season
with little weight during October, November, and December because its mid season.
TV ads will be on network television with a heavier emphasis in the north East and
South regions, where indexes for Budweiser consumption is higher than average.
February will have the heaviest weight, focusing all of our marketing on the Super
Bowl primarily using television as our vehicle.
Implementation and
Evaluation
Suggestions for Vehicle Selection
for each selected medium
TV: $70 million (59%)
Alternative Media: $1 million (1%)
Selections:
Fuse, FX, CBS, ESPN, G4, Hulu, Youtube
Selection: Mobile Apps
Rationale: Television commercials will be placed
during prime time spots on these networks heavily
viewed by our target market for entertainment,
sports and technology based on the MRI data for
Budweiser consumption in the last six months.
Internet: $7 million (6%)
Rationale: Smart phones are the preferred way of
communication currently and mobile apps will allow
us to actively engage and connect with them.
Radio: $5 million (4%)
Selections: Top 40, Pandora, Weekend Radio, Weekday Radio
Selections: Facebook, Twitter, IMBD.com, ESPN.com, Rationale: The selected stations and mobile/internet
NFL.com, Nextag.com, Fanhouse.com
radio channels are popular among our target market
and are easily customizable to their music preferRationale: The target market spends a lot of their time ences. To ensure high frequency and reach, spots on
online and frequently visits the above websites for
Internet and mobile radio channels will run twice
sports information, movies, and technology updates
every hour.
based on the MRI data for Budweiser consumption in
the last six months. Social media will be highly effec- Outdoor: $4 million (4%)
tive for building customer engagement, allowing
Budweiser to connect personally with customers.
Selections: Billboards near major cities in the northeast and south, placements throughout cities.
Magazine: $13 million (11%)
Selections:ESPN, Men’s Fitness, Automobile Magazine, Cycling, Game Informer
Rationale: Full-page color ads will be placed in these
popular magazines. Selections were based
on the MRI data for Budweiser consumption in the
last six months.
Rationale: Outdoor advertising allows for creative
and traditional ad placement that will be seen on a
daily basis by our target market.
Media Flowchart
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