THE HONG KONG INSTITUTE OF EDUCATION
Module Outline
Programme Title
: Master of Education
Module Title
: Fashion Trend and Culture Analysis
Department
: Department of Health and Physical Education
Credit Points
: 3
Contact Hours
: 39
Pre-requisite(s)
: NIL
[If applicable.]
Level
:
[If applicable. For example, for Discipline Studies under the BEd Core Curriculum, there are three levels of modules
to reflect the progression of study or the extent of in-depth knowledge.]
Synopsis: This module comprises an independent study with a focus on research of fashion
trend/culture through a socio-psychological perspective. Participants will examine fashion changes
in fashion culture/subculture, bringing together theories from historical, cultural, social and
psychological studies. Through substantial research and critical analysis, participants will develop a
range of generic capabilities which enables them to create new fashion styles that meet target
market’s current and future needs.
Objectives : To enable participants to
 investigate the dynamics of fashion trends;
 analyse changes in fashion culture/sub-culture critically from a social-psychological
perspective;
 express their individuality, aesthetic sense and creativity in culturally-derived fashion design;
and
 develop lifelong learning capabilities.
Content
1.
Investigation on the evolution of fashion trends:
 inter-relationship between fashion and influential factors other than fashion. For
example: art and architecture, science and technology, media, economy, politics, social
events, etc.
 historical fashion trend evolution- how they originate, how long they last and how they
fade
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2.
3.
a.




Critical analysis of changes in fashion culture:
cultural variations and ethnic differentiation
language, religion, customs, laws, tradition, material culture, cuisine
cultural behaviour – past to present
cultural features – the one-world culture, standardising the body, ethnic resurgence,
cultural pluralism, ethnocentrism and the culture of discontent
b. Critical analysis of changes in fashion sub-culture:
 origins and development
 fashion style
 historical, cultural and socio-psychological influences
 ideology and lifestyles
 controversy and criticism
Fashion design:
 inspiration from various sources for developing original fashion concepts and ideas
 conceptualization process to consolidate ideas into graphic form and illustrations
Assessment
A fashion project comprising of two components:
a.
A written paper investigating fashion culture/sub-culture from a socio-psychological 70%
perspective which constitutes substantial research and critical analysis of a selfderived topic (such as Cosplay, Cross-dressing women, Gen X, Hip-hop, Hippies,
Lolita, and Mods) ; and
b.
Creative application with inspiration gained from Part (a) to create a fashion 30%
collection of a new style (a graphical form of illustrations consolidating fashion ideas
with a storyboard) that will meet target market’s current and future needs.
Total: 100%
Required Text
Nil
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Recommended Reading
Brannon, E. L. (2000). Fashion forecasting: Research, analysis and presentation. New York
Fairchild Publication.
Bruzzi, S. (2000). Fashion cultures: Theories, explorations and analysis. New York: Routledge.
Crane, D. (2000). Fashion and its social agendas: Class gender and identity in clothing. Chicago:
University of Chicago Press.
Crapo, R.H. (2002). Cultural anthropology: Understanding ourselves and others. McGraw-Hill.
Entwistle, J. (2000). The fashioned body: Fashion, dress, and modern social theory. Cambridge:
Polity Press.
Evers, I. & Macias, P. (2007). Japanese schoolgirl inferno: Tokyo teen fashion subculture
handbook. Chronicle Books.
Gorman, P. (2006). The look: Adventures in rock and pop fashion. Adelita.
Kaiser, S. (1997). The social psychology of clothing: Symbolic appearances in context. New York:
Fairchild.
Lieberson, S. (2000). A matter of taste: How names, fashions, and culture change. Yale University
Press.
Malossi, G. (2000). Material man: Masculinity, sexuality, style. New York: H.N. Abrams.
McVeigh, B. (2000). Wearing ideology: The uniformity of self-presentation in Japan. Oxford, Berg.
Stoykov, L. (2006). Theoretical problems of fashion. Sofia: The National Academy Of Arts.
Related Websites

Anatomique. Online fashion magazine from Paris.

Boiler: contemporary aesthetics and cultural (r)evolutions.

Elle. Fashion magazine.

Fashion Live.

Fashion.Net. Commercial site with links to selected designers, runway shows, fashion
magazines, and feature articles.

Fashion News. Online fashion news magazine format.

Fashion Planet. Strong commercial site on fashion.

Fashion TV. Glossy fashion site.

FashionWebUK. Comprehensive, flashy site.

Harper's Bazaar.

Hint fashion magazine.

Papermag. Paper Magazine.

Sleazenation.

Style.Com. Comprehensive site pushing Conde Nast fashion publications.

http://www.bgfashion.net/news/fashion_and_subculture.php. Fashion.bg

http://en.wikipedia.org/wiki/List_of_subcultures. List of subculture fashion
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Related Journals
Cultural Studies
Cultural Anthropology
Social Text
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