BUS305
Entrepreneurship/Small Business Management
Instructors: Tamiko Cuellar and Kelvin Shema (primary), Andrew Sears (secondary)
Email: tcuellar@cityvision.edu and kshema@cityvision.edu
Phone:
Course Description
Degree Program Outcomes
At the conclusion of this degree program, the student will able to:
1. Demonstrate the ability to understand and apply traditional theories and concepts of business
management and the ability to do this an in depth in one area of specialty: nonprofit management,
accounting, technology or general management.
2. Understand their vocation in business and their unique identity and role within their field in a way that
maximizes their calling and enables 24/7 Christian ministry.
3. To be able to develop and grow businesses and nonprofit organizations in a way that is socially responsible
and that reflects God’s love and purposes for the world.
4. Communicate effectively and professionally in business situations through physical or virtual presence,
writing, speaking, listening, and electronic media.
5. Interpret and analyze accounting information for internal control, planning, performance evaluation, and
coordination to continuously improve business processes.
6. Integrate and apply Biblical, ethical, legal, economic and business principles into effective managerial
decision-making.
7. Demonstrate the ability to understand and apply traditional theories and concepts of a Christian liberal
arts education, equipping students with the knowledge and skills to facilitate intellectual, spiritual, and
personal growth, pursue their advanced studies, and improve the world in which they live.
BUS305 helps students learn the entrepreneurship and small business management in order to meet program
outcome 1, 4, and 5 above.
Course Objectives
After completing this course, students will be able to:
1. Develop and explain advanced entrepreneurial strategies.
2. Prepare a business plan.
3. Explain and apply the product development process in a small business contexts.
4. Explain the current and apply strategies for small business finance.
5. Explain current issues relating to entrepreneurial management skills.
6. Explain current issues relating to entrepreneurial marketing.
Required Texts and Online Resources



Media, T. S. of E. (2015). Start Your Own Business, Sixth Edition: The Only Startup Book You’ll Ever
Need (Sixth Edition). Irvine, California: Entrepreneur Press. 766 pages. ISBN: 978-1-59918-556-9.
HP Life: https://e-learning.life-global.org/
Select Portions of Free Online Texts
o Principles of Management. Saylor Academy. 2013
o Organizational Behavior. Saylor Academy. 2013
o Principles of Marketing. Saylor Academy. 2013
o Boundless Books: Marketing, Business, Accounting, and Management
Other Recommended Texts




Zimmerer, Thomas W. and Scarborough, Norman M. Essentials of Entrepreneurship and Small
Business Management. Prentice Hall
Entrepreneurship: Starting and Operating a Small Business ; Mariotti/ Glackin, 3rd Edition;
Prentice Hall
Barringer, Bruce R.. Oklahoma State University: Pearson, Preparing Effective Business Plans An
Entrepreneurial Approach, Second Edition 2015.
Gerard Tellis J.. Unrelenting Innovation: how to create a Culture for Market Dominance. (2013)
Course Outline
Week
Assessments
1
Introduction to Entrepreneurship
10
--
Forum Assignment: Introduction and Reflection on
Entrepreneurship
2
3%
Business Plan Overview and Introduction
10
-
Business Plan Assignment
5
4%
Marketing Plan Part 1: Research, Products and
Customers
8
--
HP Life Assignments. Unique value proposition. Your
target audience.
2
4%
Business Plan Assignment Week 3
5
4%
Marketing Plan Part 2: Competition, Strategy and Pricing
8
--
HP Life Assignments. Strategic Planning. Setting Prices.
2
3%
Business Plan Assignment Week 4
5
4%
Marketing Plan Part 3. Marketing Strategy and Sales
Forecast
8
--
Business Plan Assignment Week 5
5
4%
HP Life Course: Managing contact information, Customer
relationship management
2
3%
Week 6 Operations, Staffing and Management
8
--
Business Plan Assignment Week 6
5
4%
HP Life Assignments. Maximizing Capacity. Managing
Contact Information, Customer Relationship
Management. Hiring Staff. Inventory Management. IT for
Business Success.
5
6%
Week 7. Financial, Executive Summary, First Complete
Draft & Peer Review
8
--
2
3
4
5
6
7
Due
Date
Est hrs
Total
Grade %
Objective #’s
8
HP Life Course: Basics of Finance. Profit and Loss.
Finding Funding. Cash Flow.
4
4%
Business Plan Assignment: Completed Rough Draft and
Self-Scoring
13
17%
Week 8. Business Plan
20
40%
Overall
Grading Summary
 HP Life Assignments
 Weekly Business Plan Assignments & Forums
 Rough Draft Business Plan
 Final Draft Business Plan
135
100%
20% of total grade
27% of total grade
17% of total grade
40% of total grade
Forum Expectations
We expect that students will spend an estimated one-two hours to post one initial message, one hour to read posts
from 5+ students (presumes that a student doesn't read every post), and an estimated 1 hour to post two reply
messages. Forum grading will be based on the following items:
 Forum posts should be 200-400 words although these are not strict limits.
 Students must demonstrate comprehension of the material and achievement of the related learning
objectives related to that forum. Be sure to read the learning objectives.
 Students should demonstrate critical thinking and use outside material researched beyond the assigned
readings.
 The goal of course forums is to have scholarly dialog among peers combining both the strengths of inperson class discussion and providing concise, professional quality writing (similar to a well thought-out
academic or scholarly blog) and responding in a way that adds value to others writings
 Students are not required to use APA format for references in forum posts, but instead students are
encouraged to hyperlink relevant information when possible.
 Grading rubric: forums use the same high level grading rubric as for the final project including
o Content Knowledge (25%)
o Critical Thinking (25%). Note that critical thinking is very different from criticism.
o Communication (25%)
o Application (25%)
Written Work
Writing should be for a business audience. Use the Business Plan Template for formatting. Please correct spelling
and grammatical errors before submitting all assignments. Spelling, grammar, and writing style will be taken into
consideration in evaluating written work. Assignments should be submitted to the Course Dropbox within Moodle.
Every assignment should carry a filename that MUST include your name (Student Name) and the assignment
number, e.g. Jan_Smith_Minor1.doc
Written work must be reflective, balanced, scholarly analysis and be well-supported by references. Deep familiarity
with the biblical text will be appreciated as will the ability to showcase extensive theological reading and reflection
and to critically examine an issue from many points of view.
Very informal or highly opinionated writing styles will be severely penalized. Do not preach.
Late Policy
Coursework is scheduled over a seven-day week to provide structure for students residing on six continents. The
weekly schedule begins on Monday at 12:01AM US ET (USA Eastern Time), and ends on Sunday at 11:59PM US ET.
●
Assignments submitted more than 1 week late (after the following Sunday) will lose 1 letter grade (i.e. "A"
becomes a "B")
●
●
●
●
Assignments submitted more than 2 weeks late will lose 2 letter grades (i.e. "A" becomes a "C")
All assignments and quizzes must be submitted by the week after the term ends or they will receive a
failing grade
Extensions: professors may grant an extension if the student has a prolonged sickness or major family
crisis. The length of the extension is up to the professor’s discretion.
Applications for an extension should be sent to the professor at least 2 or more days before the due actual
date. Extensions must be after a course ends submitted via the online extension request form. If an
extension is granted, no other courses may be taken until that course is completed.
Week Eight is the last class session with assignments posted. All course work must be completed by the student
and submitted to the instructor by Friday of the tenth week of the course. No credit will be given for work
submitted after this date.
This syllabus is subject to change without notice up until the first day of the semester. For more academic policies,
please visit: http://www.cityvision.edu/cms/cv/academic-policies
Course Materials
Week 1 Entrepreneurs recognize opportunity and the business plan
HP Life Course: Unique value proposition
Week 2 Creating business from opportunity, Exploring your market
HP Life Course: Strategic planning
HP Life Course: Your target audience
Week 3 Developing the right marketing mix and plan, Smart selling and effective customer service
HP Life Course: Benefits vs. features, Social media marketing
HP Life Course: Selling online, Setting prices
Week 4 Understanding and managing start-up, fixed and variable costs. Using financial statements to
guide a business. Cash flow and taxes.
HP Life Course: Basics of finance
HP Life Course: Profit and loss
HP Life Course: Cash flow, Sales forecasting
Week 5 Financing strategy. Addressing legal issues and managing risk. Operating for success
HP Life Course: Finding funding
HP Life Course: Maximizing capacity
HP Life Course: Managing contact information, Customer relationship management
Week 6 Management, leadership and ethical practices,
HP Life Course: Hiring staff, Inventory management
Week 7. Communication is critical, Franchising, licensing and harvesting: cashing in your brand
HP Life Course: Business email, Presenting data, Effective business websites
Week 8. Business Plan
Possible
Forms of Business Ownership and How to start them