Name:_____________________Class Period:______________ Date:__________
Grade:___________
I.
You will be given two advertisements (promoting similar things). Analyze the advertisements for similarities/differences and method of persuasion used. (25 points)
Type out a comparison between the two types of advertisements, in MLA format, answering the following questions…
1.
What are the differences between the two advertisements? What similarities do they hold?
2.
What appeals do the advertisements aim for? How do they each achieve this appeal? What affect does it have on the advertisement as a whole?
II.
Upon reading Martin Luther King Jr.’s
Letter from Birmingham Jail students will compare the letter with one of the following passages from Steve Harmon’s journal – pages 89, 115, 127, and 137 of
Steve Harmon’s journal entries.
(50 points)
Answer the following the questions when comparing the two texts…
1.
How is the overall tone of Steve Harmon’s journal entry different from the tone of Martin Luther
King Jr.’s letter?
2.
How does the tone the writer uses affect your impression of the speakers?
3.
How does the author effectively convey this tone? What words help create this tone?
4.
What types of persuasion (Ethos, Logos, Pathos) do each of the authors use? How does each author use these types of persuasion effectively? How do they use the types of persuasion differently?
Be sure to turn paper over for part III of assignment.

Name:_____________________Class Period:______________ Date:__________ Grade:___________
III.
Creating an advertisement…(100 points)

You will create an original advertisement for a product that already exists or one that is of your own invention.

You must use some form of technology/media to create and present your advertisement.

You will then write a paper (in MLA format) to then explain your product, advertising strategy, and use of appeal.

Your paper should be at least 250 words.
1.
________Advertisement was created and presented in a professional manner using an appropriate form of media (i.e. Powerpoint, Video, etc.) (30 points)
2.
________Advertisement was clear, concise, and appealed to the audience using a form of persuasion (20 points)
3.
________Student explained what type of persuasion/appeal the advertisement achieves (Pathos,
Logos, Ethos) (15 points)
4.
________Student explained how their selected form of appeal affected the tone of their advertisement.
(15 points)
5.
________Paper was typed in MLA format (10 points)
6.
________Grammar, punctuation, spelling errors (10 points)