Ethos, Pathos, Logos
Name_______________________________
Period:______________________
Ethos:
The appeal to ___________________________.
Explain what it means in your words:
Draw a picture of what ETHOS may look
like.
Example:
Pathos:
The appeal to ___________________________.
Explain what it means in your words:
Draw a picture of what PATHOS may look
like.
Example:
Logos:
The appeal to __________________________.
Explain what it means in your words:
Example:
Draw a picture of what LOGOS may look like.
Name:___________________________________
Period: _______________________
PART 1 ETHOS: Analyze the following list of famous figures. Rate them from 1 to 10 (10 being the most credible) based on
their credibility. Remember to weigh honesty, wisdom, and credibility equally. Just because someone is intelligent or rich may
not make him/her an honest, trustworthy person. After each ranking, briefly describe the level of credibility and honesty the
person portrays. If you don’t know who someone is, look him/her up on the internet.
Rate (1-10)
Person
Aristotle
Dalai Lama
Martin Luther
King Jr.
Arnold
Schwarzenegger
Bill Clinton
Bill Gates
Oprah Winfrey
David
Letterman
Judge Judy
Justin Bieber
Peyton
Manning
George
Washington
Kim Kardashian
President
Barack Obama
Brad Pitt
Reason for the Ranking
Name:_________________________________________
Period: __________________________________
PART 2 PATHOS: Find a print advertisement (newspaper or magazine), a television commercial and one
other type of advertisement (radio, internet, billboard). Describe the advertisement and what it is selling.
Explain what emotion it uses. Explain why the advertisement may work on some people.
Types of emotions used in a pathos argument:
* fear
* anger/outrage
* ambition
* lust
* joy/exuberance
* loneliness
* humor
* sadness
* boredom
* Patriotism/nationalism
* greed
* happiness
Description and the product/service
Advertisement
Emotions Who is the ad trying to sell to? Why
used
will the ad work on those people?
Name: _____________________________________
Period: ________________________
PART 3 - LOGOS: Pick three of the issues listed below. Fill out the chart for those four
issues. You may NOT use Wikipedia.
Animal Rights
Women’s Rights
College Graduation rates
Social Networking
Gun Control
Global Warming
Internet Privacy
Cell phones and Driving
Same Sex Marriage
Medical Marijuana
Celebrities v. Paparazzi
Cure for Cancer
Issue (pick
four of the
ones listed
above)
Reliable/
Credible
Website about
the issue
A statistic or data or a fact
you found
How would it the possibly
affect people? What might
they do or feel when they
read it?
EXAMPLE:
Recycling
Earth911.com
Only one percent of the
population in Tanzania
currently uses the Internet.
WCE’s involvement with the
country is an effort to bolster
the quality of education. This
shipment will connect 14
schools, orphanages and youth
centers with Internet access.
People will realize that recycling
computers will not only help the
environment, but will also help
people in other countries. We see
old computers and think that they
are junk, but in Tananiza those
computers are great. It makes a
person want to donate computers
and not throw them away.