Ethos, Pathos, Logos Name_______________________________ Period:______________________ Ethos: The appeal to ___________________________. Explain what it means in your words: Draw a picture of what ETHOS may look like. Example: Pathos: The appeal to ___________________________. Explain what it means in your words: Draw a picture of what PATHOS may look like. Example: Logos: The appeal to __________________________. Explain what it means in your words: Example: Draw a picture of what LOGOS may look like. Name:___________________________________ Period: _______________________ PART 1 ETHOS: Analyze the following list of famous figures. Rate them from 1 to 10 (10 being the most credible) based on their credibility. Remember to weigh honesty, wisdom, and credibility equally. Just because someone is intelligent or rich may not make him/her an honest, trustworthy person. After each ranking, briefly describe the level of credibility and honesty the person portrays. If you don’t know who someone is, look him/her up on the internet. Rate (1-10) Person Aristotle Dalai Lama Martin Luther King Jr. Arnold Schwarzenegger Bill Clinton Bill Gates Oprah Winfrey David Letterman Judge Judy Justin Bieber Peyton Manning George Washington Kim Kardashian President Barack Obama Brad Pitt Reason for the Ranking Name:_________________________________________ Period: __________________________________ PART 2 PATHOS: Find a print advertisement (newspaper or magazine), a television commercial and one other type of advertisement (radio, internet, billboard). Describe the advertisement and what it is selling. Explain what emotion it uses. Explain why the advertisement may work on some people. Types of emotions used in a pathos argument: * fear * anger/outrage * ambition * lust * joy/exuberance * loneliness * humor * sadness * boredom * Patriotism/nationalism * greed * happiness Description and the product/service Advertisement Emotions Who is the ad trying to sell to? Why used will the ad work on those people? Name: _____________________________________ Period: ________________________ PART 3 - LOGOS: Pick three of the issues listed below. Fill out the chart for those four issues. You may NOT use Wikipedia. Animal Rights Women’s Rights College Graduation rates Social Networking Gun Control Global Warming Internet Privacy Cell phones and Driving Same Sex Marriage Medical Marijuana Celebrities v. Paparazzi Cure for Cancer Issue (pick four of the ones listed above) Reliable/ Credible Website about the issue A statistic or data or a fact you found How would it the possibly affect people? What might they do or feel when they read it? EXAMPLE: Recycling Earth911.com Only one percent of the population in Tanzania currently uses the Internet. WCE’s involvement with the country is an effort to bolster the quality of education. This shipment will connect 14 schools, orphanages and youth centers with Internet access. People will realize that recycling computers will not only help the environment, but will also help people in other countries. We see old computers and think that they are junk, but in Tananiza those computers are great. It makes a person want to donate computers and not throw them away.