Psychology Maslow Project
30 point Assessment
Your assignment is to analyze advertisements according to Maslow’s
Hierarchy of Needs. You will create:
A Pyramid which shows Maslow’s Hierarchy: correctly
labeled, in the correct order (as seen on pg. 331)
You will then look through various advertisements and pick out
examples that promise to fill each of Maslow’s 5 Needs
(example: an ad for food satisfies the physiological). You
should have at least 2 examples for each level.
These ads should be glued on to your pyramid in the
appropriate section. You do not need to glue on the entire ad,
you can simply use pictures, slogans, etc.
Next you will pick out one ad and write a short 2-3 paragraph essay in which
you answer the following questions:
Which need or needs is your advertisement attempting to satisfy
and why?
How persuasive is your advertisement?
How successful do you think your product is in satisfying the
need or needs?
Be sure to include a copy of the ad you are analyzing along
with the paper.
This project will be worth 30 Assessment points. The grade will be based
50% on the quality of the pyramid and 50% on the quality of the paper.