Contact:
Pat Miller
312.222.0303
116 W. Illinois St.
Chicago, IL 60654
Suite #2W
For Immediate Release
Amid Financial Turmoil, Growing Ad Agency Offers Financial Companies
Hope
[Chicago] A bright counterpoint to the relentlessly negative financial
news of the past several months, Plan B, a growing Chicago-based ad
agency, is bringing an upside to financial services companies by
helping them capitalize on the opportunities presented by their
competitors’ marketing silence.
An affordable alternative to major agencies offering cutting-edge
strategy and creative that balances traditional advertising with
innovative technology, Plan B recently launched a new marketing
campaign geared toward the financial services industry, starting with
highly targeted sponsorships of the “Marketplace” program on Chicago’s
public radio station, WBEZ.
“When everyone else is cutting back, that’s the time to take the lead,”
says Pat Miller, Director of Business Development. “The banks and
brokerages that invest in smart, effective marketing now will emerge
ahead of the pack tomorrow.”
“Thanks to that leverage, there’s no need to spend a ton of money to
get your message out and generate real results. That’s how Plan B can
really help—by sending the right message through the right channel to
help attract customers, whether it’s direct mail, online, or
traditional advertising.”
To drive that point home, Plan B selected a narrowly focused medium for
their campaign — announcer-read spots during a financial news show on
local public radio — that offered maximum exposure to the target
audience at low cost. They then supported their radio exposure with a
postcard mailing and print ads in financial publications, affordably
enhancing the campaign’s effectiveness.
So why would an ad agency take the risk of seeking financial services
clients in today’s uncertain economic environment?
“Because we believe in the power of marketing — especially when it’s
done intelligently and efficiently,” says Plan B partner Ric VanSickle,
“And we wanted to lead by example. So it seemed natural for us to reach
out to an industry facing huge challenges, and offer our expertise to
help these businesses grow.”
“We think there are opportunities out there — not just for us, but for
smart companies who recognize the value of marketing,” VanSickle says,
“Those are the clients we want to work with, because they’re the ones
who will come out of tough times with a real advantage.”