Denis Melnik
R: http://re.vu/denismelnik  T:@denismelnik  P: 647-858-2309  E:denis.melnik1989@gmail.com
Summary of Qualifications
 Successfully coordinated and executed Canada-wide internal launch for the Kinect for Xbox 360 leading
to over 1,500 game trials across Canada; served as the brand ambassador at Tech Conferences
 Managed over $1.3million in quarterly Facebook and Twitter advertising for agency, mobile, and
direct response clients
 Used data analytics to market Find’Em Tracking loss prevention device to consumers in the Middle East
(achieved $10K sales in first month)
 Provided creative briefs for sports nutrition, mobile gaming and large agency brand clients
 Collaborated with agency account leads on the development and execution of campaigns for Walmart
Canada, 2K Sports, Molson Canadian, theScore mobile app
Education
University of Toronto Scarborough (UTSC)
September 2007 to August 2011
 Bachelor of Business Administration, Co-op Management (graduated with Distinctions)
Work Experience
Independent Social Media Consultant to SMB clients
March 2014 to Present
 Established online presence of a famous Mediterranean restaurant MeVaMe on FB/ Twitter/ Instagram
 Handled all creative aspects of the campaign including copy, photo shoots and visual design
 Reached over 500,000 unique users in the GTA area promoting new MeVaMe Kitchen Express location
grand opening/ special offers/ lunch and dinner items
 Provided website optimization for Findemtracking.com and suggested effective changes leading to
immediate increase in online orders (doubled conversion rate within 3 days)
 Framed and managed Facebook advertising campaigns optimizing towards “checkouts”, achieved total
revenue in excess of $10K within first month at positive ROI
 Provided an in-depth “staging environment” analysis for the online print services company and presented
recommendations to group of owners
AdParlor Media Inc.
October 2011 to May 2014
Ad Operations Specialist, Performance Facebook Advertising
 Delivered daily ad optimization for large Canadian advertisers including Walmart Canada, Sobeys, Joe
Fresh, PlayStation, Subway Canada, theScore app, Molson Canadian
 Managed over $1.3million in quarterly spend for brand, gaming and direct response clients
 Educated prospective and existing clients on most effective ways to reach their target audience on
Facebook while firing from all cylinders (Website Custom and Lookalike audiences, CRM lists,
Unpublished Posts, Offers)
 Delivered over 25% ROI for eCommerce clients in retail (Joe Fresh) and sports nutrition (Quest Protein)
 Wrote a blog detailing the effectiveness of Website Custom Audiences (http://bit.ly/PcT6Gb) and two
“know-how” Case Studies
Microsoft Canada
May 2010 to December 2010
Xbox Marketing Assistant, Kinect Internal Lead
 Served as the internal Kinect lead and brought to life company-wide experiential campaign for the Kinect
for Xbox 360 accessory driving over 1,500 game trials across Canadian offices
 Acted as an intermediary between external agencies and Xbox retail managers overseeing the design
and delivery of promotional items for some of the biggest game and console launches of the year
 Initiated and executed an engaging Kinect campus event at the University of Toronto Scarborough
delivering over 300 trials that generated a lot of community ‘buzz’ on Facebook
General Motors Canada Ltd.
September 2008- May 2009
Marketing Assistant, Ontario Zone
 Created monthly marketing newsletters, direct mail pieces, and presentations for the Advertising
Marketing Board meetings with key dealers
 Re-designed, maintained, and distributed “buildsheets” used to set competitive advertising price points
 Prepared and analyzed sales trends, inventory and market share reports using Polk database
 Worked closely with advertising agency Account Executives and GM Dealers on the implementation of the
competitive grid charts and other online and in-store initiatives
Volunteer Work
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Designed the set-up of the stage for Athletes Awards Ceremony at Columbia International College
Participated in house renovation activities in impoverished neighborhoods of Eastern Texas as a member
of Future Leaders Exchange program
As a Microsoft employee took part in building activities part of Habitat for Humanity volunteer program
Serve as a mentor and Co-op Management program alumni panel member at the UTSC
Interests
 Learned to appreciate the variety of flavors, points of view, and cultures travelling the world (13 countries
down, many more to go)
 Developed well-rounded athletic abilities playing 7 different sports regularly
 Dedicated to launching “Inspired by Travel” refreshment drink made of herbs and all-natural ingredients