Facebook Advertising
Devin Engle
El Paso County 4-H Program Assistant
Facebook Advertising
Facebook Advertising
• Easy to set up
– Title (25 characters)
– Picture
– Text (135 charcters)
– Web Address
Facebook Advertising
• Targeted Marketing
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Location (within ___ miles of a certain city)
Age
Gender
Interests
Connections
Celebrating their birthday
Relationship status
Language
Education
Workplace
Facebook Advertising
Facebook Advertising
• Trackable
– Impressions (views)
– Clicks (sends user to your website)
Facebook Advertising
• Budget
– Set a daily budget
• Ours was $5.00
– Set a campaign budget
• Ours was $105.00
• Payment
– Credit Card
– PayPal
Facebook Advertising
• Cost Per Thousand Impressions
– Goal: Broad, brand name promotion
• Cost Per Click
– Goal: Make the “sale” from your site
• Must set a bid
– Easy! Just use what they suggest
– Often pay less than your bid
– Change your bid at any time
Facebook Advertising
• We feel our recruitment campaign was successful
– 134 clicks
– Cost Per Click: $0.78
– Cost Per Thousand Impressions: $0.25
• We plan to start another campaign soon for our
4-H Carnival
Facebook Advertising
• Please feel free to contact me:
– Devin Engle, El Paso County 4-H Program Assistant
– 719-520-7698
– DevinEngle@elpasoco.com
• Also be sure to visit
http://www.facebook.com/advertising/ for
how-to information, best practices, and to set
up your own advertisement!