Job Title:
Senior Head of Marketing & Communications
Reporting to:
Deputy Chief Executive & Communications Director
Contract:
6 months interim
Hours:
Full time
Salary:
£50,000 per annum
We are looking for an experienced and entrepreneurial senior marketing
manager passionate about helping take Media Trust to the next stage of its
impact and reach across the charity and media sectors.
Job description
You will inspire and lead our communications team, working across marketing, pr,
digital, broadcast TV and campaigns.
You will have a strong track record and experience in a senior marketing role and
proven experience in achieving business growth through strategic marketing. Your indepth understanding of the digital media, marketing and PR mix will be vital,
alongside a willingness to get involved in the ‘doing’, particularly in sorting out our
CRM!
Reporting to and working closely with our Deputy Chief Executive, you will be
responsible for managing B2B and B2C marketing and communications across the
Media Trust and Community Channel brands.
You will provide leadership across the organisation to raise the profile and visibility of
Media Trust and Community Channel and effectively target our services to the charity
sector, media industry and general public. The ideal candidate will enjoy working in
an entrepreneurial, creative and results-driven environment.
There is real potential for growth of this role with proven success and impact.
Key responsibilities
 Lead and deliver on the marketing, PR and digital media activity for Media
Trust and Community Channel
 Translate the marketing and communications strategy into an effective and
efficient tactical activity plan that sees results
 Support and enhance our Community Channel ‘Do Something Brilliant’
campaign
 Create and manage marketing partnerships with organisations from across
the media industry and voluntary sector
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Plan, manage and coordinate all marketing activities, including; production of
materials, DM, EDM, digital and social media marketing, promotional
partnerships and campaign management
Work closely with the fundraising team to engage and retain corporate,
charitable and individual donors and funders, including through a range of
fundraising events
Support the business development team to win and retain contracts and
membership contributions
Help secure sponsorship for areas such as our ‘Do Something Brilliant’
campaign and our bi-annual conferences
Lead and oversee customer journey and data management across the
organisation including our CRM system
Lead on market segmentation and segmented marketing plans for key
audiences
Where appropriate, lead and manage projects that relate to market research
and use audience insight to inform our marketing strategies and tactics
Lead the design, production and distribution of the Annual Review
Monitor and evaluate the impact of our communications activity across the
organisation
Acting as ‘brand gatekeeper’, ensuring an integrated brand strategy
Work with senior managers and HR to maximise effective internal
communications
Line manage a small team and work closely with related staff across the
organisation
Person specification
 Minimum of four years senior marketing experience
 Confident tactical and strategic decision maker with the ability to devise and
implement marketing and communications strategies
 Excellent communication skills, written and verbal, alongside attention to
detail, analysis and focus
 Proven experience of managing PR, digital and marketing functions
 Proven experience of successful implementation, delivery and management
of CRM systems
 Ability to understand, target and market to a range of audiences
 Exceptional digital media and online marketing experience
 Ability to work under pressure, manage multiple projects, think laterally and
meet deadlines
 Experience of establishing and managing strategic relationships/partnerships
between organisations and/or individuals
 Track record of supporting income generation, including sales and
sponsorship
 Budget management experience
 Experience of supporting national campaigns desirable
 Excellent organisational and coordination skills
 Experience of evaluating and monitoring marketing activity
 Initiative and confidence
 Good team player, ability to motivate and inspire others
 Good understanding of libel and copyright law
 A commitment to the aims and values of the Media Trust and the wider
voluntary and community sector, as well as to promoting diversity and
equality of opportunity across all your work
The above job description is a guide to the work you may be required to undertake
but does not form part of your contract of employment and may change from time to
time to reflect changing circumstances.
How to apply:
Please submit your CV and Supporting statement to: gareth.parsons@prospectus.co.uk
The Media Trust values diversity and is an equal opportunities employer
Registered Charity no. 1042733
CD/KL 16.4.14