Lesson Plan 6
Lesson Topic:
Media Part 3:
Society
Subject:
Citizenship
Curriculum Area:
Media for good (promoting causes/campaigns)
Key Stage:
3
Keywords:
Media, society, cause, campaign, spokesperson, charity,
public face, advertising campaign
Key Concept(s):
The media’s influence on society
Resources:
Celebdaq – bbc.co.uk/celebdaq
Activity Duration:
30 minutes plus extension
3 of 3 lessons on media
Aim:
To understand the significance of media in society and how the media can promote causes and campaigns
Objectives/Lesson Outcomes:
- To gain an understanding of the way that the media can bring about change
Suggested
Timescale
Suggested Teaching Methods
Resources
5 mins
Using Celebdaq website find Bono’s profile. Complete worksheet on
Worksheet
Bono. How has Bono used his fame to bring about change in the world?
Discuss as whole group.
5 mins
Using the internet, research into one of the charities that Bono has
worked for and find out 3 facts about this charity
10 mins
Worksheet
Internet
In groups students research a celebrity from the previous week's
Dividend List who is the 'public face' of a campaign or organisation.
Find out what that person's role is (help raise funds, promote public
awareness). Has this person positively or negatively generated media
attention over the past year? Guidance: could look at Geri Haliwell,
Angelina Jolie, Bob Geldof,
5 mins
Review newspaper coverage of that celebrity and the celebrity's
campaign or organisation for a week. Do the articles always link the
celebrity to the campaign/organisation?
5 mins plenary
Discuss : Why do different organisations, charities and campaigns
Worksheet
receive different amounts of attention? Use your knowledge of media
bias from previous lessons.
E.g. – is it because of the celebrity fronting the charity?
Do some get more media coverage than others?
Do people care more about certain charities e.g. animals and children
Lesson 6: Media Part 3: Society
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Extension /
Homework
activity
Produce an advertising campaign for a charity of your choice with your
Work sheet
favourite celebrity as the public face of the charity. Make sure that you
include what the charity does and how the celebrity is helping the
charity.
Assessment
Formal assessment of worksheet answers.
Notes:
All timings are for guidance only. They can be extended or reduced according to the class’s needs.
Each area can also be taught in greater or less detail. Any suggested discussion work can also be done
as written work or small group discussions.
Lesson 6: Media Part 3: Society
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