10th March 2015
FOR IMMEDIATE RELEASE
CANNES, FRANCE
Istanbul Chamber of Commerce presents Istanbul to the world at MIPIM
For the first time the Istanbul Chamber of Commerce (ICOC) participated in the world's
largest real estate fair MIPIM in Cannes, France and proudly introduced the city to
visitors and investors from all over the world in a bid to highlight the Istanbul's financial
potential and investment opportunities in the real estate sector.
To make sure that ICOC's presence was noticed amongst the 2500 regular exhibitors,
which included cities such as Paris, Berlin, London and Moscow, ICOC unveiled a
spectacular 96sqm model of the city of Istanbul which was showcased in a 300 sqm
pavilion.
Created especially for the exhibition the 1/1000 scale "Istanbul model" was designed to
showcase some of the city's monumental construction projects which are currently
underway. These projects which have a total investment value of 30 billion dollars
include Kanal Istanbul, Istanbul's Third Airport, The Third Bridge joining Asia and
Europe, the Marmaray undersea rail tunnel, the Eurasia Tunnel and the Istanbul
International Finance Centre. Places of historical and cultural interest were also featured
in the reconstruction to represent Istanbul's 8500 year old heritage and further
emphasise Istanbul's reputation as a crossroad of cultures.
In keeping with the exhibition's 'Digital Revolution' theme, the Istanbul model, which
was a huge talking point for investors, was technologically advanced and enriched with
sound, motion and visual effects to demonstrate what 24 hours is like in the city.
Augmented Reality and video mapping technology was also utilised to digitally bring
Istanbul to life and give visitors the opportunity to experience the sights and sounds of
Istanbul for themselves. ICOC also presented an hourly 3D show which let potential
global investors view Istanbul's new and future construction projects in an innovative
and cutting edge way.
With over 40 large construction projects currently underway in Istanbul, which have a
cumulative total investment of over 30 billion dollars, it was vital that ICOC
demonstrated the thriving nature of the real estate sector to both domestic and foreign
funders to encourage future collaborations. ICOC firmly believe that their participation in
the MIPIM exhibition was instrumental in doing this and that the revolutionary model
was a creative and innovative way to present the city in a modern manner whilst also
advertising the huge investment potential in Istanbul, which is the 16th largest economy
in the world.
In a speech presented by Mr Ibrahim Caglar, President of the Istanbul Chamber of
Commerce, which currently has over 375,000 members, 60,000 of them being real
Tel: 00 90 (212) 455 61 20
e-mail: dogan.erdogan@ito.org.tr
estate and construction companies, Istanbul's robust economic growth was celebrated.
It was stated that the city has already seen it's GDP rise by 5.1% in the last decade and
so ensure this trend continues the chamber's future initiatives include continuing to
promote Istanbul as a lucrative emerging economy whilst encouraging further foreign
direct investment and therefore improving monetary flow through the city.
He also praised ICOC's new mission to firmly establish Istanbul on a global platform as a
capital of Finance, Potential, Technology and Culture.
For further information regarding ICOC, Istanbul or the MIPIM exhibition please visit
www.istanbulatmipim.com
END OF RELEASE
For media or PR enquiries please contact dogan.erdogan@ito.org.tr
* Notes To Editors
- The MIPIM show takes place March 10-13th in Cannes, France.
- The MIPIM show is now in it's 26th year and is the most recognised real estate show
in the world.
- The MIPIM has over 2300 exhibitors.
- There are currently over 40 large construction projects underway in Istanbul have a
total investment of 30 billion. They include:
* North Marmara Highway and 3rd Bridge on Bosphorus due to be completed October
2015
* A 3rd airport which will be the largest in the world due to be completed October 2017
* Eurasia Tunnel- Will connect Istanbul to Goztepe. Due to be completed 2016
* Marmaray- Deepest sub sea tunnel in the world. Completed 2014
* Channel Istanbul- A second channel which will connect Black Sea and Marmara Sea.
* Istanbul Finance Centre- Set to be one of the 10 largest finance centres in the world.
Tel: 00 90 (212) 455 61 20
e-mail: dogan.erdogan@ito.org.tr