Comparison of two magazine advertisements
Magazine Advertisement 1
Target Audience
(Eg age, gender,
educational background,
socio economic status,
lifestyle, key interests,
political opinion,
employment status,
family. How often to they
read it? Why do they read
it? Do they thoroughly
read or skim? Do they
spend more time on
particular sections?
Purpose
(Is it a product or a
service? Is it a need or a
want? What is the
advertising message?
How does it specifically
target the target audience?
Why has it been put in
that particular magazine?)
Structural
Features
(Eg. page layout,
positioning of text and
images, size of
advertisement, position
within magazine, colour)
Magazine Advertisement 2
Linguistic Features
(Eg adjectives, puns,
quotes, rhetorical
language devices,
imagery, details included /
details omitted, ‘scientific
proof’, use of celebrities.)
Context
(Eg background
knowledge needed,
stereotypes played upon,
any biases / viewpoints
presented, previous
campaigns,
advertisements in other
forms running
simultaneously.)
Interrelationship
Between Author
and Audience
(Eg How have the
advertisers used
structural, linguistic, and
conventional features of
magazine advertisements
to their advantage? How
have they used those
features to appeal to
particular audiences?)