5% DAY APPLICATION
Phone: 919-828-5805 Fax: 919-828-5825
ABOUT OUR GIVING PROGRAM
Whole Foods Market’s Giving Program is dedicated to helping registered nonprofit organizations in our stores’ local
communities
that have limited budgets and big hearts. Our giving program supports organizations that address community issues, such
as: hunger relief, environmental concerns, organic and sustainable agriculture, animal welfare and health/social services.
Our focus is to support innovative groups that share in our Mission & Values, and strive to make the world a better place.
Our Core Values
include sustainability, community support, healthy eating education and a commitment to local growers.
Typically, The Whole Foods Market Giving Program seeks out organizations with small budgets, low overhead and direct
community impact. Not all requests can be honored, and those that are not submitted at least 90 days in advance, that are
incomplete or that are to benefit individuals or for profit organizations will not be considered.
The Whole Foods Market Giving Program does not provide monetary funding for politically affiliated groups.
ABOUT 5% DAY
Community 5% Days are held once per quarter in individual stores. Please note that each store has its own 5% Day
schedule and application timeline. On event day, selected organizations receive 5% of the store’s total net sales for that
day. The success of 5% Day depends largely on the participation and commitment of the designated non-profit
organization. Designated organizations sign a contract with Whole Foods Market committing to a significant level of
promotional support surrounding the 5% Day. 5% Day contracts base requirements often include promotion of 5% Day
through press releases, social media, website, ads in community papers, flyers, in-store bag stuffers, public service
announcements on local radio stations, and/or email communication with members and supporters. In addition, each
group will work with the store Marketing Team Leader to outline a fun and unique promotion agreement specific to the
nonprofit and its reach. Our stores also assist in promoting the event, but we have found the greatest success stories
revolve around the level of commitment shown by the organization the 5% Day is meant to benefit.
Organizations that are eligible for a 5% Day must meet our giving guidelines and be a registered 501 (c) 3 organization.
Organizations can only be selected to participate in 5% Day once every two years, and priority will be given to
applications that have not yet benefitted from 5% Day in our store. *Please note this INCLUDES participation in 5% Day
at other local Whole Foods Markets, disclosure of which is required on the application.
Organizations applications will be reviewed by WFM quarterly. Each quarter, 3-5 organizations will be added to our
Team Member vote ballot. Once voted on, the organization that receives the most Team Member votes will be the
beneficiary for the next 5% Day. The runner up will automatically go on the ballot again the following quarter. All other
organizations will be filed and reevaluated each quarter.
Whole Foods Market reserves the right to forego Team Member voting once per year, if store leadership decides to host
5% day in conjunction with multiple markets, for an organization with larger reach.
Applications may be prioritized based on proximity of the organization, or organizations reach, to the store receiving the
request. Stores reserve the right to defer application to another Whole Foods Market location if deemed appropriate.
To apply for a 5% Day, please complete the following application. (Incomplete applications will not be considered for a
donation)
Attach your organizations:
501(c)(3) form
Mission Statement
A description of organizations outreach, memberships, contributors and partners
List of current programs
Submission of a completed application is not an agreement to honor your request
If approved, you will be required to complete a 5% Day Contract, which details your promotional commitment to this
program.
Completed applications can be returned to:
Whole Foods Market, Raleigh
3540 Wade Avenue
Raleigh, NC 27607
919-828-5805 FAX: 919-828-5825
RAL.Donations@wholefoods.com
Attach your organizations:
501(c)(3) form
Mission Statement
A description of organizations outreach, memberships, contributors and partners
List of current programs
5% DAY APPLICATION
TODAY’S
DATE:_____________________________________________________________________________________________
SECTION 1: ABOUT YOUR ORGANIZATION
ORGANIZATION
NAME:_____________________________________________________________________________________
CHARITABLE NON-PROFIT 501(C)(3) CERTIFICATE # (ATTACH COPY OF
CERTIFICATE):____________________________________
STREET
ADDRESS:__________________________________________________________________________________________
CITY STATE
ZIP:____________________________________________________________________________________________
CONTACT NAME:_______________________________________
TITLE:_______________________________________
PHONE NUMBER:__________________________________ FAX
NUMBER:___________________________________________
EMAIL:_______________________________________________________________________________________________
WEBSITE:_____________________________________________________________________________________________
FACEBOOK/TWITTER/SOCIAL
MEDIA:__________________________________________________________________________
DATE ORGANIZATION WAS
ESTABLISHED:______________________________________________________________________
PLEASE CHECK ONE CATEGORY THAT BEST DESCRIBES THE PRIMARY SERVICE YOUR ORGANIZATION PROVIDES:
❏ENVIRONMENTAL ❏SOCIAL SERVICES ❏HEALTH & WELLNESS ❏HUNGER ❏ANIMAL WELFARE
❏ORGANIC/SUSTAINABLE AGRICULTURE ❏OTHER (SPECIFY)____________________________________________________
WHAT LOCAL AREAS DO YOU WORK
IN:_________________________________________________________________________
WHERE IS YOUR SUPPORT BASE
LOCATED:______________________________________________________________________
HOW MANY MEMBERS/SUPPORTERS DO YOU CURRENTLY
HAVE:___________________________________________________
WHAT METHODS DO YOU USE TO REACH/COMMUNICATE WITH YOUR
SUPPORTERS:___________________________________
_____________________________________________________________________________________________________
___
SECTION 2: ABOUT YOUR BUDGET
WHERE DOES YOUR GROUP GET FUNDING?
____________________________________________________________________
ARE YOU PART OF A LARGER ORGANIZATION OR DOES YOUR GROUP RECEIVE FUNDS FROM LARGE CORPORATION?
❏YES ❏NO IF YES, WHO?________________________________________________________________________________
WHAT IS THE OVERALL ANNUAL BUDGET FOR YOUR ORGANIZATION?
_______________________________________________
WHAT PERCENTAGE OF YOUR GROUP’S BUDGET WENT TO OVERHEAD IN THE LAST FISCAL
YEAR?_________________________
WHAT PERCENTAGE OF YOUR GROUP’S BUDGET WILL GO TO OVERHEAD IN THE CURRENT FISCAL
YEAR?___________________
SECTION 3: ABOUT YOUR REQUEST
IS THERE AN EVENT OR PROGRAM THAT 5% DAY WILL DIRECTLY
SUPPORT?____________________________________________
_____________________________________________________________________________________________________
____
HAVE YOU SUBMITTED THIS REQUEST TO ANY OTHER WHOLE FOODS MARKET STORE? ❏YES ❏NO
IF YES, WHICH
STORE(S)?____________________________________________________________________________________
HAS YOUR GROUP EVER RECEIVED SUPPORT OR FUNDS FROM ANY WHOLE FOODS MARKET STORE? ❏YES ❏NO
IF YES, WHEN? __________________________________________________AMOUNT?
_________________________________
FROM WHICH STORE(S)?
____________________________________________________________________________________
WHY DO YOU WANT TO PARTNER WITH WHOLE FOODS MARKET FOR THIS
EVENT?______________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
IS THERE A SPECIFIC MONTH OF THE YEAR IN WHICH 5% DAY WOULD WORK BEST FOR
YOU?______________________________
ARE THERE ANY MONTHS IN WHICH YOU CANNOT SUPPORT A 5%
DAY?_______________________________________________
TELL US HOW YOU WOULD PROMOTE 5% DAY TO THE COMMUNITY AND YOUR SUPPORTERS:
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
______________________________________________________
LIST SOME POTENTIAL CROSS-PROMOTIONAL IDEAS THAT INVOLVE YOUR ORGANIZATION AND WHOLE FOODS MARKET:
THESE CAN BE IDEAS SUCH AS: * ACTIVITIES FOR TEAM MEMBERS * CUSTOMER INVOLVEMENT/CLASSES
* EDUCATION IN OUR STORE * PRE-PROMOTIONAL EVENTS OR TIE IN * GIVEAWAYS
* BLOG/WEB/MEDIA *COMMUNITY OUTREACH ETC.
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