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Chad W. Allison
251 Newport Drive, Cambridge, Ontario, N3H 5T2
(P) 226-218-2801
chadwallison@gmail.com
Professional Profile:
Professional Director / Team Leader: Responsible for directing vastly different human resources both
domestically and abroad. Had direct reports such as engineers, industrial designers, sales and marketing
co-coordinators, technical product specialists, sales individuals, and customer service representatives
Innovative and Creative: Through proper market gap identification developed innovative and creative
products that generated incremental sales revenue for companies.
Product Management: Managed multiple product lines through Product Life Cycle techniques; resulting
in successful year over year portfolio growth for major consumer packaged goods vendors.
Product Development: Worked closely with customers such as Canadian Tire, Menard’s, Home Depot,
Wal-Mart, and other various National and Regional retailers to develop specific products to suit their
needs and their markets. Conducted extensive and various forms of market research to identify and
develop products that successfully filled available market gaps.
Selected Career Highlights:
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Through in-depth product analysis, managing of manufacturing processes, training and educating
manufacturers, reduced product testing failures to allow for quicker to market activities.
Trained and managed a team of 20 project engineers in Asia; to ensure proper North American
product safety, manufacturing, and protocols were followed to allow for maximum product quality.
Developed a completely new concept of wet tile saw for Canadian Tire and exceeded launch
forecast quantity by 5000 pieces in its opening week launch.
Successfully amalgamated two different cheque processing machines into one unified machine to
prolong the product life cycle, and generate new marketable features in order to stimulate sales
revenue.
Successfully developed and launched a new category of Mitre and Table Saw Stands to
Canadian Tire Corporation. This generated an additional uplift of $700K in retail sales
Developed and implemented a new internal corrective action procedure. Presented the new
procedure to Canadian Tire who adopted and rolled it out the specific category vendor base.
Managed and successfully launched a completely new hardware brand within Menard’s.
Consisted of over 15 new power tools, and 50 new power tool accessories.
Professional Experience:
Infusion Brands Int’l, Clearwater, Florida (Work from Home Office)
Nov 2012 - Present
Director Product Groups
(Responsible for all product management, product development, and Asian factory relationships as it
pertains to the creation, development, and launch of DualTools, Small Appliances, and Cleaning)
 Responsible for working in collaboration on the development of the marketing and brand strategy
for the launch of DualTools.
 Lead individuals on the proper product planning and product development activities for all new
DualTools, Small Kitchen Appliances and Cleaning Products. This included but was not limited to;
Asian factory relationship development, engineering solution implementation, design, and
execution of manufacturability of all DualTool product.
 Provided direction to N.A. team, and Asian team on industry, product, and manufacturing.
 Reported to C-levels of the organization on product costing, budgets, cost reduction initiatives,
and market intelligence.
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Professional Experience:
Rutherford Controls Int’l Corp, Cambridge, ON
Feb 2012 – July 2012
Marketing Manager
(Responsible for all global marketing activities for an $18M business, supported sales, engineering and
supply through execution of the product development process)
 Responsible for managing a team of 6 direct reports, and 4 indirect reports, developed the
marketing strategies, set the monthly, quarterly, and yearly departmental budget.
 Worked in cooperation with engineering, supply chain, and sales to implement new product
development initiatives to support successful product launches through all facets of the
organization.
Jinding Group North America, Pickering, ON
May 2011 – Jan 2012
Director Sales and Marketing
(Responsible for a $25M category of power tools with Canadian Tire Corp, Responsible for all Marketing
activity within the North American Market)
 Responsible for managing Canadian Tire Corp account, including all line review, account
management activities, A/R A/P issues, customer technical support, and account growth.
 Managed all new private label product development for Canadian Tire account, and developed
North American power tool programs when required.
National Cash Register (NCR), Waterloo, ON
Nov 2009 – Dec 2010
Solutions Product Manager
(Responsible for a $40M category of cheque processing equipment. Concluded my employment with
NCR to pursue a position within the consumer packaged goods industry.)
 Responsible for all aspects of product life cycle management related to check processing
machinery and financial institutions back-counter software.
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Ensured company margin and profit targets for specific products and categories were consistently
achieved.
Maxtech Consumer Products Ltd., Waterloo, ON
Dec 2008 – Nov 2009
Director of Product Development
(Responsible for the management of the Engineering/Industrial Design departments to develop and
launch private brand tool lines and to ensure all products were quality compliant to specific safety and
customer requirements. Concluded my employment due to personal ethical issues encountered.)
 Responsible for all product management, new product development and refinement of existing
products
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Managed all aspects of quality control, from initial product quality specification development to
pre-shipment inspection to after sales end-user feedback.
Global Sourcing Canada Ltd. (Formally WMH Tool Group), Toronto, ON
Sept 2005 – Dec 2008
Director of Product Development (North & South America)
(Responsible for the development and life cycle management of private label power tools for major
retailers in North America. Due to the closure of Global Sourcing Ltd. needed to seek new employment)
 Responsible for all product development and processes, from product inception to mass
production, for North & South America
 Managed family of products and made key recommendations to ensure the product lines stayed
fresh and active
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Interacted directly with the Asian engineering group on product development for the North and
South American markets.
Black and Decker – Richmond Hill, ON – Industrial Product Mgr
Aug 2004 – Sept 2005
Canadian Innovation Centre – Waterloo, Ontario - Client Services Manager
Aug 2002 – Aug 2004
Education and Professional Involvement
 Graduated Conestoga College Business Marketing Program, Fall 2001
 Six Sigma Green Belt Training, Fall 2010