In what ways does your media product use, develop or challenge forms and conventions of
real media products
Television Advertisement
I believe my television advertisements uses and develops the conventions of real television
advertisements. Both advertisements are within the conventional time limit of 30 seconds and I
have displayed my adverts as mini-dramas which is the most common display of television
advertisements. The narrative of my advertisements are very similar to each other however the
locations and setting has been changed to show the target audience another area of application of
which my product can be consumed within. My advertisements also follow Toderov's narrative
theory and develop it by reconstructing it to remove the initial state of equilibrium. This places the
target audience straight into the advertisement unaware of how events were structured previously.
As it is conventional to place the product or brand at the beginning or end of the advertisement, I
placed by product brand at the end of the advertisement to ensure my
target audience knew what was being advertised. I developed this
convention by using product placement within the advertisement.
Both advertisements had the product in the production at least twice
as the adverts aim was to show the potential gained from consuming
my product. This is a method that is effect as it adds to the
verisimilitude of the advertisement. As the target audience is
represented by my actors, consuming the drink within the advert will
encourage my target audience to purchase the drink.
My Product (brand at end of advert)
Monster energy drink (brand at end)
Most television
advertisements
uses
celebrities or real performers and athletes in their
advertisements to attract the target audience. Despite not featuring any celebrities in my
advertisement, I followed this convention by using trained sportsmen and musicians as they portray
their roles well. I also used camera work to show a representation of one of the actors as Tinie
Tempah, a famous musician.
In my music advertisement, I had an actor mimic the movements and actions of this musician in
order to draw the attention of the target audience as they might aspire
to be like the musician. Using text to introduce the actor with a
similar name (Tinie Tepmah spelt correctly – Tiny Temper) also
allows the audience to know that the actor is also a
representation of themselves.
Normally, the music in television adverts are popular and
well known however I chose not to stick to this convention as I believed having music which is
authentic and unheard will attract the audience just as well as a popular track. The feedback from
my target audience states it as a successful element within my television advertisements.
Sponsorship Sequence
For my sponsorship sequence the conventions followed were identical to real sequences.
The length of my sponsorship sequence was between the time limit of 30 seconds. This is
conventional as sponsorship sequences range 0-30 seconds long. The narrative within my
sponsorship sequence is not mentally demanding and therefore is also within the conventions of
typical sponsorship sequences. In my sponsorship sequence there are only two actions taking place.
Dancing and Drink consumption thus making the narrative of the sequence very simple.
It is
conventional to
use the similar
actors to feature
the same product in and television advertisement and a sponsorship sequence. I used the same
product by not the same character nor location as I wanted to ensure that the each character
performs at good level within their comfortable environment and as well as to show a distinction
from the television advert and a sponsorship sequence. The cause of this places equal attention to
the program about to begin and the product being indirectly promoted.
Radio Advertisement
My radio advertisement follows most conventions of a real radio advert but also challenges a few. It
is conventional for radio adverts to persuade the target audience into purchasing a product however,
my advertisement is to inform the target audience on the details of a competition. This is an indirect
method of persuading the audience. Typical radio advertisements talk about the product and its
benefits where as my advertisement is focused on informing the listeners rather than selling the
product through a plot or direct persuasion.
My radio advert fits within the average length of 40 seconds and also has background music
present, similar to most radio advertisements.
Using a similar voice over featured in other advertisements is also conventional in radio
advertisements. For example, Blue Storm energy drink have the same voice over in their radio
adverts. I use this method to attract the target audience as the voice over for the slogans is the same
character used in my radio advert.
I have no rhetorical questions in my radio advertisement and this is is unconventional however I
believe it isn't a necessary requirement due to the type of radio avert I have created despite being an
effective persuasive technique.