EXTREME Drinks Raise the Bar
21st October 2014, London: EXTREME, the lifestyle brand with serious attitude, today
announces impressive sales and outstanding consumer feedback for their own-branded
drink, EXTREME Energy, since it became available in over 3,000 bars and clubs throughout
the summer.
EXTREME Energy became available on bar pump dispensers across several major UK cities;
Sheffield, Manchester, Leeds and Newcastle, to take advantage of their huge student
populations and legendary night life. EXTREME is now stocked in well-known nightclubs
including Tiger Tiger, Bierkeller and Roxy establishments in Leeds, as well as many
independent bars, clubs and student unions. Bar staff were given branded t-shirts and
promotional materials to raise awareness of EXTREME Energy within the venues in which it is
now being sold.
EXTREME ENERGY a fully loaded carbonated energy drink, is also available in Tesco in a
unique black 500ml RTD bottle, containing caffeine, taurine, glucosamine and vitamins to
deliver that much-needed energy – perfect for keeping you going on a night out and also a
great hangover cure! The drink is becoming a household name as a soft drink and when
mixed with your favourite spirits becomes the Ex-Bomb!
Al Gosling, Founder and CEO of EXTREME, says, ‘Consistently topping the table in terms of
taste profile, EXTREME Energy is well on its way to become all party-goers drink of choice.
Sales have been awesome so far and we see this continuing as another 1,000 bars are set to
be on tap by the end of the year. We are proud to introduce EXTREME to the mainstream
market whilst continuing to stay true to our brand values of living and partying hard!’
For more information or if you are interested in stocking EXTREME Energy, please visit
Nicholls Dispense: http://www.nicholsdispense.co.uk/
Ends
Notes to editors:
For more information about EXTREME visit www.extremesportscompany.com or contact Sara
Wingrove or Mary Lewis at miPR: +44 1494 775250 or firstname.lastname@mi-pr.co.uk
About EXTREME
The EXTREME brand is rooted in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock
and resulted in the launch of The Extreme Sports TV Channel across the world in 1999. With support
from its fans, 60 brand Ambassadors plus its Events and filming projects at its core, EXTREME has
grown rapidly and today operates as a licensing and franchising company developing the EXTREME
brand beyond its roots in TV.
EXTREME’s raison d’etre is to inspire its ambassadors and fans; create awesome events and filming
projects plus deliver great social media, TV content, consumer insights, trend led creative assets to
ultimately drive demand for the brand and support its licensees. Via licensing partners EXTREME
deliver distinctive products and experiences across hotels, resorts, drinks, fashion, men's grooming,
electronics, apps & gaming.
It is opening a 209 bedroom EXTREME Hotel and Resort in Sochi in 2014 in partnership with Interros,
one of Russia's largest property companies. Plus it has bought the brand to the retail environment
with Vimto, a leading drinks company, with its EXTREME Energy and EXTREME Sport drinks range.