MYBx7 – Forecasting Demand and Expenses

Discussion 9 – How Can I “Grow” My Wholesale Business?
Name _____________________________
Section ____________________________
Question: I have a successful marketing brand called Razz-a-ma-Tazz of berry ice cream
toppings which I bottle in my own industrial facility and wholesale to grocery chains in
California, Arizona and Nevada. The ingredients I use are all organically grown locally in
the Monterey Bay agricultural basin. Rather than continuing to expand into states like
washing or New México I think it would be better to look at the dense population states
and cities on the east coast. How can I do this and successfully market my brand?