LINDA ROSE BERNSTEIN, PHARM.D.
461 GOLD MINE DRIVE, SAN FRANCISCO, CA 94131
PHONES: HOME: 415-285-8982; WORK: 415-641-5305; CELL: 415-730-0661
FAX: 415-641-0436 E-mail: vitamed461@gmail.com
WEBSITE : www.vitamediacorp.com
Current Titles:
Founder/CEO, Vita Media Corporation, San Francisco, CA
Vice President, Business Development
Telerx, HealthCare ConneXions Division
Horsham, PA
Academic Positions
19961994-96
1987-94
1979-87
Clinical Professor, Volunteer Faculty
Clinical Professor WOS
Associate Clinical Professor WOS
Assistant Clinical Professor WOS
School of Pharmacy, Division of Clinical Pharmacy
University of California, San Francisco
Conducted evaluative research studying the impact of clinical pharmacy services on
physician prescribing patterns; medication misuse patterns in an elderly population
under conditions of stress; practice patterns of UCSF graduates and a host of other
projects. Studies were published in the medical and pharmacy literature, received
the 1983 ASHP Research Award and have been nationally recognized for research
quality. Produced, wrote and hosted award winning professional and consumer
pharmacy educational programs using the mass media. Precepted pharmacy
residents. Directed special projects such as the Pharmacy Council on Cholesterol.
Raised hundreds of thousands of dollars in project funding.
Main Professional Positions
2013-
Vice President Business Development, Telerx, HealthCare ConneXions Div.
Provide a variety of business development services to attract new clients and
expand business with current clients. Offer technological and clinical solutions
to solve client drug safety issues.
2011-2013
Director, Commercial Solutions, Western Region. Sentrx Safety Solutions
Provide a variety of business development services to attract new clients and
expand business with current clients. Offer technological and clinical solutions
to solve client drug safety issues.
2009-2011
Pharmacist
Jewish Home
San Francisco, CA
Perform traditional and clinical pharmacy services for this 400-bed long term care
and short term rehabilitation facility. Serve as pharmacist in pharmacy satellite in
rehab section. Do quality assurance reviews, maintain emergency drug supplies,
perform special projects.
2008-2009
Staff Pharmacist
UCSF Medical Center
San Francisco, CA
2007-2008
Associate Scientific Director
Gardiner Caldwell Pacific
Medical writing and publication planning for biotechnology company client.
2003-2006
Clinical Pharmacist
Bioterrorism Preparedness
Department of Public Health
1
San Francisco, CA
In charge of emergency planning for natural and man-made disasters that require a
pharmaceutical response for the City and County of San Francisco. Coordinator of
multiple city agency activities for receipt, storage and staging of the Strategic
National Stockpile.
1996-2003
Manager of Marketing and Promotions and Media Spokesperson
Corporate Pharmacy Operations, Safeway, Inc., Pleasanton, California
Behind the scenes planner of pharmacy marketing activities as well as in front of
the camera/microphone spokesperson to the public. Raised millions of dollars in
sponsorship funding for corporate pharmacy marketing programs. Coordinated
marketing activities of 9 divisions and 1000+ pharmacies nationwide. Developed,
executed and was featured talent in a multi-media kids club with 45,000 members.
1998-
President & CEO
Vita Media Corporation, San Francisco, California
Head of medical communications company that specializes in providing freelance
support services for medical education, communication and public relations
companies. Services include medical writing for professional and patient audiences
and on-air talent services for video, audio and live programs. Major clients include
medical communications and education agencies.
1989-96
1979-89
Senior Pharmacist
Staff Pharmacist I
Department of Pharmaceutical Services, University of California, San Francisco
1979-1989
Clinical Pharmacy Services Research Associate, School of Pharmacy, UCSF
1977-79
Clinical Pharmacy Resident I, II, School of Pharmacy, UCSF
1974-76
Intern, Mt. Zion Hospital Pharmacy; Sutter Professional Pharmacy, SF
Other Professional Positions
2013-
Producer, Writer and Host, The Pharmacy Report on ReachMD.com
2012-
Medical Reviewer/Author, WebMD.com
2012 -
Writer, Walgreens Pharmacy pamphlet series
2007-
Editorial Board. Diabetes & You. Walgreen's Magazine. For H. Crimson.
2005-2006
Medical Writer, Spectrum Healthcare Communications, Impact Group
Took notes at advisory board meetings and prepared executive summaries.
2002
Advisor and National Spokesperson Be MedWise Campaign
National Council on Patient Information and Education, Bethesda, Maryland
Served as advisor and on air talent for a 5-city national television and radio tour
promoting the Be MedWise Campaign.
2000-2001
Clinical Editor and Writer: Pharmacogenomics and In Focus Columns
Medscape, Inc., New York, NY
Served as clinical editor of a column on pharmacogenomics written by experts in
the field.
2
Conducted “electronic” interviews of famous pharmacy figures for “In Focus”.
2000
Writer: Ask the Pharmacist Expert, Medscape, Inc., New York, NY
Answered on-line questions by
consumers on a variety of pharmacy topics.
1997-2000
Director, Fund Raiser, Creator, Writer, On Air Talent
To Do Kids Crew, Safeway Kids Club
Served as creative director, fund raiser, producer, writer and on-air talent for a
million dollar, multi-media, national kids club involving internet, television and
print.
1995-1996
Contributing Editor
Hippocrates Magazine, San Francisco, California
Writer: “One on One” Interviews with health and medical newsmakers
1995-96
“Health, Food & Fitness”, “Go In Good Health”
United Airlines Entertainment Network
Producer, writer and host of a series of short format
educational video vignettes for the airline traveler.
1993-4
Health Beat Team Pharmacist, KRON, Ch. 4 Television News, San Francisco
Writer and on-air talent for news reports on pharmacy issues.
1991-96
"Your Consumer Pharmacist"
KTVU, Fox Television ; KFRC, 610 AM Dial, KPIX AM/FM radio
Producer, writer and host of a series of television and radio pharmacy educational
vignettes for San Francisco local stations.
1989-90
Director, Pharmacy Council on Cholesterol
Coordinated national effort to educate the pharmacy profession about the
management of high blood cholesterol. Produced, edited and hosted written
materials and a nationally broadcast 2-part television program for Lifetime
Medical Television. 12 major pharmacy organizations were the members of the
Council. Supported by a $450,000 educational grant from Merck.
1987-1993
Pharmacy Education on the Air
Issues in Pharmacy. Practice
Pharmacy Rounds
Producer/Host, UCSF School of Pharmacy Television Programs/Series broadcast
nationally on Lifetime Medical Television
1986-96
"In The Medicine Cabinet"
KFRC, 610 AM 1986-93; KSFO, 560 AM 1994, KABL 960 AM 1995-6
Producer/Writer/Host, Weekly 30 min. interview program broadcast on local AM
radio stations over a period of ten year.
Education
1978-79
1977-78
1977
1971-73
Resident, Hospital and Clinical Pharmacy - Clinical Pharmacy Research Residency
Resident, Hospital and Clinical Pharmacy – General Residency
Doctor of Pharmacy (Pharm.D.)
School of Pharmacy, Division of Clinical Pharmacy
University of California, San Francisco
Pre-pharmacy courses. University of California, Berkeley
License
3
1977-
Licentiate in Pharmacy, California
Specialities
Clinical and traditional pharmacy practice
City pharmaceutical emergency preparedness; Strategic National Stockpile
Professional continuing medical education
Consumer health education using mass media
Pharmacy marketing and promotion
Clinical pharmacy services research
Fund-raising from private industry
Honors and Awards
2000
Winner, Individual Category, Year 2000 Paul G. Rogers/NCPIE
Medication Communicator Award
National Council on Patient Information and Education
1995
Finalist. Therapeutics Category. International Health and Medical Film
Festival. Pharmaceutical Considerations in the Use of Biotechnology Agents.
1994
C. Everett Koop, M.D. Award. Best film: Health Professionals Categories.
First Place. Therapeutics Category
Alzheimer's Disease. Current Concepts in Management, I,II.
Finalist. Public Service Announcement Category: Your Consumer Pharmacist.
International Health and Medical Film Festival.
1992
First Place. Therapeutics Category. International Health and Medical Film
Festival. G-CSF and Other Colony Stimulating Factors.
California Journal of Hospital Pharmacy. Women in Pharmacy. September.
1991
1990
Finalist. John Muir Medical Film Festival, Clinical Sciences Category.
"Issues in Pharmacy Practice".
1990, 1993
C. Everett Koop Media Award. Outstanding in Radio Category. American
Heart Association, California Affiliate. "In The Medicine Cabinet".
1988
Special Merit Award. Radio Category, Large Audiences. American Heart
Association, California Affiliate. "In The Medicine Cabinet".
1988
Silver Award for Public Relations Short Programs. John Muir Medical Film
Festival. "Video Health Messages for Young Children".
1987-94
Media Award, Radio and News. American Heart Association, San Francisco
Chapter. For "In The Medicine Cabinet" radio program.
1985
Certificate of Appreciation. S.F. Chapter, American Heart Association, by
California Affiliate for Lub Dub Club Heart Health Education Curriculum.
1983
Research Award, American Society of Hospital Pharmacists
Herfindal ET, Bernstein LR, Kishi DT. Effect of clinical pharmacy services on
prescribing on an orthopedic unit. Am J Hosp Pharm. 1983;40:1945-51.
1971
Life Membership, California Scholarship Federation
California State Scholarship, State of California
CONSULTANTSHIPS
Medical writer and editor of peer review journal articles, slide and poster presentations, executive summaries
of advisory board proceedings, television scripts, and patient information materials for print and multi-media
4
formats. Spokesperson for media tours, reporter at medical convention, on-air talent for professional and
consumer video and audio programs.
2011
2010
2010
20082007
2005-6
2005
2005
2004
2003
2003
2003
2002
2002
2002
2001
2001
2001
2001
2000
2000
2000
2000
2000
2000
1999
1999
1999
1999
1999
1999
1999
1999
1999
1999
1998
1998
1998
1995
1994
1993
1990
1990
1990
1990
1989
1989
1985-87
Writer, Squidoo.com
San Francisco Pharmaceutical Examiner for Examiner.com
Writer, ViMax Publishing
Consultant and Writer, H. Crimson, Diabetes Magazine
Writer, HealthDay
Medical Editor, Impact Group
Writer, Spectrum Healthcare Communications
Writer, Logic Healthworks, Inc.
Writer, Current Therapeutics, Inc.
Editor, H. Crimson
Writer, Med Learning, Inc.
Consultant, Versaggi Biocommunications
Advisor/spokesperson NCPIE Be MedWise Campaign
Consultant, FCB HealthCare
Writer, PowerPak Communications
Writer, Adis International
Moderator, Scienta
Convention Reporter, Global Newsline
Writer, SCP Communications, Inc.
Writer, US Pharmacist
Writer, Churchill Communications
Writer, Behavioral Health Innovations
Proposal Writer, Versaggi Biocommunications
Writer, Sickbay.com
On Air Host, The Annenberg Center for Health Sciences
Writer, Carnes Communications Inc.
Writer, Pharmacy Expert, Medscape/CBS HealthWatch.com
Host and Producer, FlightTime Broadcasting, Audio, United Airlines
Writer, Hasco International
Script Writer, Health Science Media Inc.
Writer, MPE Communications
Host, Producer, Writer, Network for Continuing Medical Education
Writer, Physicians 2 Physicians
Proposal Writer, Marketing Resources & Solutions
Writer, Global Educational Marketing
Writer, Power-Pak Communications
Writer, The StayWell Company
Consultant, BION Medical Education, Inc.
Media/Pharmacy/Health Consultant, California State Automobile Association
Writer. McKesson Drug Company.
Writer. Thrifty Drug Stores.
Script writer, consultant. American Medical Video, Houston, Texas.
Consultant. Stanford Research Institute.
Producer/writer., Advanced Therapeutics Communications, New Jersey.
Writer/talent. Video News Release, Miles Laboratories. Elkhart, Indiana
Technical writer. Syntex Laboratories.
Consultant, writer, TV host. , Contact Interact Health Interactive System.
Technical writer of drug interaction monographs and patient drug
information leaflets for computer data base., First Data Bank
MEDIA
Television Broadcasts
--Professional/Continuing Education Programs
2001
2000
Field Reporter
Global Newsline Television
American Osteopathic Association Convention, San Diego
“Epilepsy Today and Tomorrow”
Host
Annenberg Center for Health Sciences
5
2000
“Avoiding the Pitfalls of Polypharmacy”
Producer, writer and host.
Network for Continuing Medical Education
1990-93
"Pharmacy Rounds" Television Series.
--Biotechnology: Applications for Human Disease, I-IV
--Gastroesophageal Reflux Disease, I & II
--Quality in an Era of Cost Containment, I & II
--Principles of Diabetes Management, I & II
--Fungal Infection in the Immunocompromised Host, I-III
--G-CSF and Other Colony Stimulating Factors, I-IV
--Alzheimer's Disease, I,II
--Pharmaceutical Considerations in the Use of Biotechnology Agents I,II
Producer, co-writer and host
Lifetime Medical Television and Health and Sciences Network.
Shown at: American Society of Hospital Pharmacists Annual and Midyear
meetings, California Society of Hospital Pharmacists Annual Meeting, and
the American Pharmaceutical Association Annual Meeting.
1989
"Issues in Pharmacy Practice" Television Series.
--Thrombolytic Therapy Decisions
--Strategies to Improve Patient Compliance
--Ten Cholesterol Battle Strategies for the Pharmacist, I & II
Producer, co-writer and host
Lifetime Medical Television and American Medical Television.
1987
"Pharmacy Education on the Air". Special broadcast of ASHP videos.
--Aseptic Preparation of Parenteral Products
--Safe Handling of Cytotoxic Drugs
Producer and host
Lifetime Medical Television
--Consumer Television
2002
Be MedWise National Media Tour and Campaign:
Los Angeles
KABC-TV: On location segment at Vons Pharmacy store with medical/health
reporter.
San Francisco
KBWB-TV (NBC) “Your Second Life”: Nationally syndicated health program
aimed at the Baby Boomer generation interviewed Dr. Bernstein in a Safeway
Pharmacy.
Boston
WLVI-TV (WB): The producer of “Healthwatch,” a segment that runs on the 10 PM
weekday news, interviewed Dr. Bernstein in an independently owned pharmacy.
Philadelphia
WCAU-TV (NBC): Interviewed Dr. Bernstein live in-studio for the program “10!,”
a lifestyle show that airs from 10-11 AM on weekdays and is aimed at women. The
show’s website posted a link to www.bemedwise .org as well.
WTXF-TV (FOX): An on-location interview at Genuardi's Pharmacy was taped and
aired on the morning news, “Good Day Philadelphia.”
Washington DC with Baltimore
6
WTTG-TV (Fox): A live in-studio segment, which included graphics, aired on Fox
Morning News. A link to www.bemedwise.org was posted on the Fox 5 website.
1999-2000
“Big To Do” on PBS Television Stations
Producer, writer and host
Children’s Public Service
Announcements
Safeway Inc.. To Do Kids Crew
2000
Guest Expert: Food/drug interactions
Dr. Dean Edell Interview
Nationally syndicated segment
1998
“Health Network 2000”
KRON TV, 2 half hour programs
Executive Producer, co-writer, host
1998
“Ask Your Safeway Pharmacist” vignettes, KRON TV
Producer, writer and host
1993-6
“Health, Food & Fitness!” Video program.
Producer, writer and host
United Airlines Inflight Video Network
1993-6
“Go In Good Health!” A series of travel health tips.
Producer, writer and host
United Airlines Inflight Video Network
1993, 1996
“Our Home Show” – Lifetime
Guest expert
-Basic Non-Prescription Products to Pack
-OTC Products: Analgesics, Cold/Allergy, Stomach
-Children and Medicine
1995
“Good Morning America Sunday”
Guest expert
-Vacation child safety
KPIX Noon News, KRON News
Guest expert
-Family vacation health and safety
1993
KRON, Channel 4
Health Beat Team Pharmacist
-National Pharmacy Week
-Drug information resources for consumers
-Easy access of OTC products
-Generic vs. brand and recall procedures
1991-92
KTVU Channel 2. Producer/ Writer/Host of “Your Consumer Pharmacist”
"Mornings on 2", "2 at Noon" and "Saturday and Sunday 5:00 News",
Ran 3-6 times weekly. 52 one minute segments.
1991-92
"CBS This Morning"
-Getting to know your pharmacist
-Good health kit for family vacations
Guest expert
1991
KTVU Channel 2: "Mornings on 2" Program
-Urocanic Acid and Sunscreens
-Colony Stimulating Factors -Weightlessness in Space and Osteoporosis
-Earthquake Preparedness/First Aid Kit; -C-Section Reduction with Dumas
-Hyperthyroidism and President Bush
-Cholesterol and Kids -Food Labels and Fat Content
Guest expert
1990
KPIX Evening News, San Francisco
7
-Diet Pill Safety
-Over the Counter Cold Remedies
Guest expert
1988
Musical Video Health Messages for Young Children
Broadcast: KRON, KQED
Co-Producer, song writer and voice over talent
1984
LUB DUB CLUB
Broadcast: KQED, KTVU
Featured: KPIX, The Home Show, SF Examiner
Project director, creator, song writer
Radio Broadcasts
--Consumer Radio
2002
Be MedWise National Media Tour and Campaign:
Los Angeles
KCBS-FM: In-studio interview for show “Mind, Body, and Soul”
San Francisco
KPFA-FM: Pacifica Radio affiliate that reaches San Francisco / Berkeley/ Oakland
interviewed Dr. Bernstein with call-ins for the "Michael Lenore Show."
KKIQ-FM: Top adult contemporary station interviewed Dr. Bernstein for their
morning show.
Boston
WBZ-AM: #1 News/ #1 overall radio station in Boston interviewed Dr. Bernstein
for their morning show.
WCAP-AM: News/talk station interviewed Dr. Bernstein for their morning program
“The WCAP Information Team.”
WTAG-AM: News/talk station interviewed Dr. Bernstein. This station has the
largest listenership in the Worcester area.
WNTN-AM: An interview was taped and played on the variety talk show “1550
Today.”
Philadelphia
KYW-AM: #1 News/talk and #1 Overall station in Philadelphia interviewed Dr.
Bernstein in-studio for their newscast the following day.
Washington DC with Baltimore
CBS Radio (National): Reporter Dan Raviv taped an interview with Dr. Bernstein
and it will air on CBS Weekend News Roundup the weekend of August 31st.
Powernomics Radio Network: A 30-minute live interview with listener call-ins was
booked on this news/talk radio network that reaches top stations around the country.
WNAV-AM: Interviewed Dr. Bernstein for their news broadcast that reaches the
Baltimore and Annapolis markets.
WLIF-FM: This #1 AC in Baltimore was not able to interview Dr. Bernstein, but
they included the OTC drug safety tips on their public affairs show.
1999
United Airlines Entertainment Network, FlightTime Broadcasting Network
Segment Host, Audio Interview with USP, Walking Magazine, Acusplit, New
Balance Shoes
8
1998-2001
1993
1995-96
Nationally syndicated segment, Producer, writer and host, Safeway Pharmacy
KCBS Radio, Guest expert, -Family vacation health and safety
KABL AM Radio, “In The Medicine Cabinet”
Half-hour weekly interview program, Producer, writer and host
1994-96
KPIX AM/FM Radio, "Your Consumer Pharmacist" 60 second segments
Producer, writer and host
1992
KFRC AM Radio, "Your Consumer Pharmacist" 30 second segments
Producer, writer and host
1986-1994
KFRC AM Radio until 1993. KSFO Talk Radio 560 until 1994.
"In The Medicine Cabinet", Half-hour weekly interview program
Producer, writer and host
--Professional Audiocassettes and Teleconference
1993
TeleMarq/UCSF Joint Project for Walgreens. Non-prescription analgesics.
MAJOR PROJECTS
2003-2006
Pharmaceutical Emergency Plan for City & County of San Francisco
1997-2000
To Do Kids Crew, Safeway Kids Club
$1,000,000. Sponsored by:
General Mills
Pepperidge Farm
Ore Ida
CPC Baking
Schering Labs Tom’s of Maine
Dannon
Ocean Spray Cranberries
Bayer Consumer Bayer Diagnostic
1996-2003
Safeway Pharmacy Marketing/Media Program Sponsorships
Advertising, media, calendar program, in store give-aways and incentives
1995-6
United Airlines health video programs
Sponsored by:
Ak Pharma, Inc. -- 2 segments
Bayer Corporation
Bristol-Myers Squibb Company -- 3 segments
CNS Inc.
Dermik Laboratories
Kelloggs -- 2 segments
Magnivision
Bernstein LR: producer and host
MedicAlert -- 2 segments
Pearle Vision
Schering Plough Health Care
United States Pharmacopoeia
Warner Lambert
Wm. Wrigley Jr. Company
National Institute to Prevent Child Abuse
American Kidney Fund
1990-4
Sponsorship of "Pharmacy Rounds".
Broadcast on Lifetime Medical Television and Health and Sciences Network.
Sponsors: Glaxo, Amgen, Lederle, Hoechst-Roussel, Lifescan, Roerig.
Presented by UCSF School of Pharmacy.
Produced by American Medical Video of Houston.
Herfindal ET and Friedewald V: co-executive producers
Bernstein LR: producer and host
1991-6
Sponsorship of "Your Consumer Pharmacist"
Broadcast on KTVU Channel 2 television and KFRC AM radio
Sponsors: Longs Drug Stores, Marion Merrell Dow, Pharmavite, P. Leiner,
Burroughs Wellcome, Miles Diagnostics
Bernstein LR: producer, writer, host
1989
Sponsorship of "Issues in Pharmacy Practice" Television Series.
9
Broadcast on Lifetime Medical Television and American Medical Television.
Sponsors: Merck Sharp and Dohme, Genentech and Lederle Laboratories.
Presented by UCSF School of Pharmacy. Cholesterol programs presented by
The Pharmacy Council on Cholesterol. Produced by David Watts Productions.
Bernstein LR: executive producer, host, co-writer.
1989-96
Federal Pharmacy Conference.
$50,000 per year from Smith Kline Beecham.
Herfindal ET, Bernstein LR and Lem K: project coordinators
1988
Pharmacy Council on Cholesterol.
$400,000 from Merck Sharp and Dohme.
Bernstein LR: director.
Participating organizations:
-American Society of Hospital Pharmacists
-American Association of Colleges of Pharmacy
-American College of Clinical Pharmacy
-National Association of Chain Drug Stores
-National Association of Retail Druggists
-American College of Apothecaries
-American Pharmaceutical Association
-National Pharmaceutical Association
-National Wholesale Druggists Association
-Pharmacists Planning Service, Inc.
-Citizens for Public Action on Cholesterol.
1987
American Association of Colleges of Pharmacy, Curricular Resources
Consortium, $27,000.
Curricular Resources for a Drug Literature Resources and Evaluation Course.
Hart L: course coordinator, lecturer
Bernstein LR: executive producer, lecturer.
1987
UCSF Pacific Rim Research Program. Sidney, Australia
Pilot Project: Development of Methodology to Study the Impact of a UCSFHerfindal ET and Bernstein LR: co-investigators.
1987
"Pharmacy Education On The Air". Broadcast on Lifetime Medical
Television. Sponsor: Merck Sharp and Dohme. $81,144.
Bernstein LR: executive producer and host.
1986
Smith Kline Beckman Corporation Grant Awards to Pharmacy Schools
(GAPS) (American Association of Colleges of Pharmacy), $12,232.
"Validation and Implementation of a Placement/Evaluation Instrument for
Postgraduate Pharmacists in External Degree or Certificate Programs."
Bernstein LR (PI), Herfindal ET, Koda-Kimble M et al (co-investigators.)
Travenol Laboratories, Inc. $17,745.
"Survey of Home Nutritional Support Patients Serviced by Travenol."
Herfindal ET (PI), Bernstein LR (project director), Kudzia K, Wong A (coinvestigators.)
1986-95
Sponsorship of "In The Medicine Cabinet" radio program.
Merrills Drug Centers, $7,000 (10.86-1.87)
Longs Drug Stores, Miles Laboratories and Miles Diagnostics Co-sponsors:
1987-88: $31,200
1991-92: $53,040
1988-89: $37,440
1992-93: $66,040
1989-90: $41,340
1993-94: $33,020
1990-91: $45,240
1994-95: $66,040
Bernstein, LR: producer, writer and host.
10
1986-89
National Center for Health Services Research, $310,921.
"Service Use and Costs Associated with Kidney Transplant."
Showstack J:(PI), Katz P, Amend W, Bernstein LR, Lipton HL,
Gambertoglio J, (co-investigators).
1985
Demonstration Project Grant, Research and Education Foundation,
American Society of Hospital Pharmacists, $5,000.
"Charac. of Home Parenteral Nutrition Related Morbidity Over Time".
Herfindal ET (PI), Bernstein LR, et al, (co-investigators).
1985
Henry J. Kaiser Family Foundation, $25,000.
Pacific Telesis Foundation, $20,000. Kaiser Foundation Health Plan, $8,000.
Syntex Laboratories, $5,000., Mead Johnson Company, $4,000.
Friedman Family Foundation, $2,000.
"Video Health Messages for Young Children".
Watts HD, executive producer, Bernstein LR, writer, project director,
Gilford S, co-producer.
1984
Research Award, American Society of Hospital Pharmacists
Research and Education Foundation, $1,500."Effect of Clinical
Pharmacy Services on Prescribing on an Orthopedic Unit.
Herfindal ET (PI), Bernstein LR, Kishi DT (co-investigators).
1983
UCSF Academic Committee Research Grant, $6,000.
Research and Education Foundation Grant,
American Society of Hospital Pharmacists, $5,000.
Research grant, Dista Pharmaceuticals, $7,600.
"Impact of Decentralized Pharmacokinetic Consult Services".
Winter M (PI), Herfindal ET, Bernstein LR, Kishi DT (co-investigators).
1983
Special Youth Grant. American Heart Association, SF, Chapter, $42,000.
Wallace Alexander Gerbode Foundation Grant, $5,000.
UCSF School of Pharmacy, $500. UCSF Office of the Chancellor, $1,500.
UCSF Office of Community Service Programs, $500.
Ross Laboratories, $1,000. Syntex Laboratories, $500.
Upjohn Company, $500. Private Donors, $520.
"Heart Health Curriculum for Preschoolers, Parents and Teachers".
LUB DUB CLUB: Multilingual video production and Teacher Guide.
Bernstein LR: project director, creator, co-writer.
1979
BW Fund Grant, $1,500, Roche Hospital Pharmacy Research Grant, $1,500.
UCSF Academic Senate Committee Research Grant, $8,000.
"Effect of Clinical Pharmacy Services on Prescribing on an
Orthopedic and Cardiothoracic/Vascular Surgical Unit".
Herfindal ET (PI), Bernstein LR, Kishi DT (co-investigators).
1977
Applied Therapeutics Award for Research in Clinical Pharmacy.
Applied Therapeutics, Inc. $500. "Survey of Physicians' Attitudes
Toward the Use of Clinical Pharmacy Services in Private Medical Practice".
Bernstein (PI), Jacoby K, Klett E (co-investigators).
PUBLICATIONS
Professional Publications
1.
Bernstein LR, Klett EA and Jacoby KE. Physician’s attitudes toward the use of clinical
pharmaceutical services in private medical practice. Am J Hosp Pharm. 1978;35:715-17.
2.
Bernstein LR and Tong TG. Compare and standardize patient interview questions. Calif
Pharm. 1978;26:20-21.
3.
Bernstein LR, et al. A survey of medication errors in a university hospital intensive care unit.
Voice. 1979.
4.
Bernstein LR and Tong TG. Alcoholism, accredited continuing education course. Calif
Pharm. 1979;26:26-36.
11
5.
Bernstein LR and Davis L. Dantrolene in malignant hyperthermia. Drug Intell Clin Pharm.
1979;13:40.
6.
Bernstein LR. New Drug Briefs: Desmopressin Acetate: Vasopressin Analogue. Pharm
Ther Forum, UCSF Bull Hosp Pharm. DIAS. 1979;26:3.
7.
Bernstein LR, Barriere SL, Conte, Jr. JE. Utilization of antibiotics in an emergency
department: Analysis of appropriateness of use. Ann Emerg Med. 1982;11:400-3.
8.
Herfindal ET, Bernstein LR, Kishi DT. Effect of clinical pharmacy services on prescribing on
an orthopedic unit. Am J Hosp Pharm. 1983;40:1945-51.
9.
Bernstein LR, Reale E. Pediatric dosing sheet for use in the critical care setting. Hosp Pharm.
1984;19:740-3.
10.
Herfindal ET, Bernstein LR, Kishi DT. Impact of clinical pharmacy services on prescribing on
a cardiothoracic/vascular surgical unit. Drug Intell Clin Pharm. 1984;19:440-4.
11.
Koda-Kimble MA, Herfindal ET, Shimomura S, Adler D, Bernstein LR. Entry-level Pharm.D.
graduate survey: Practice patterns, attitudes and activities. Am J Hosp Pharm. 1985;42:2463-71.
12.
Bernstein LR, Bellorado D, Bruvold W. Evaluation of a heart health education curriculum for
preschoolers, parents and teachers. Health Educ. 1986;17:14-17.
13.
Winter ME, Herfindal ET, Bernstein LR. Impact of decentralized pharmacokinetics
consultation service. Am J Hosp Pharm. 1986;43:2178-84.
14.
Herfindal ET, Koda-Kimble MA, Bernstein LR, et al. Effect of postgraduate training on the
careers of University of California Pharm. D. graduates. Am J Hosp Pharm. 1987;44:536-43.
15.
Folkman S, Bernstein LR, Lazarus RS. Stress processes and the misuse of drugs in older
adults. Psychology and Aging. 1987;2:366-374.
16.
Bernstein LR, Folkman S, Lazarus RS. Characterization of the use and misuse of medications
by an elderly, ambulatory population. Medical Care. 1989;27:654-663.
17.
Mellinger GD, Balter MB, Abramowitz S, Schaffer CB and Bernstein LR. Survey method for
post-marketing drug surveillance: A demonstration. J Clin Psychopharmacology. 1987.
18.
Koda-Kimble MA, Bernstein LR, Herfindal ET, Nguyen L. Practice patterns, attitudes and activities
of caucasian vs. asian University of California-San Francisco Pharm.D. graduates. AJPE. Fall 1989.
19.
Herfindal ET, Bernstein LR, Kudzia K and Wong A. Survey of Home Nutritional Support
Patients. JPEN. 1989;13:255-61.
20.
Showstack J, Katz P, Amend W, Bernstein L, et. al. The Effect of Cyclosporine on the Use of
Hospital Resources for Kidney Transplantation. New Engl J Med. 1989;321:1086-92.
21.
Herfindal ET, Bernstein LR, Wong AF, et al. Complications of Home Parenteral Nutrition.
Clinical Pharmacy, May. 1992.
22.
Bernstein LR. One on One: Interview with Dr. David Kessler. Hippocrates Magazine,
July/August, 1995.
23.
Bernstein LR. One on One: Interview with Dr. Joycelyn Elders. Hippocrates Magazine.
October, 1995.
12
24.
25.
Bernstein LR. One on One: Interview with Dr. Stanton Glantz. Hippocrates Magazine, 1996.
Bernstein LR. One on One: Interview with Dr. Stephen Deeks, Hippocrates Magazine. 1996.
26.
Bernstein LR. Strategies to Improve Patient Compliance. 1.5 CEUs. www.powerpak.com. 1999.
27.
Bernstein LR. Informational Databases: Raising the Standard of Care. U.S. Pharmacist
2000;25:130-5.
28.
Bernstein LR. The Pharmacist’s Guide to Patient Monitoring. www.powerpak.com. 2002.
29.
Bernstein LR. Enhancing the Pharmacist's Role in OTC Product Selection and Patient Counseling.
www.powerpak.com. 2003.
30.
Bernstein LR. Smoking Cessation Therapy. Clinical Decisions to Optimize Treatment Success.
PowerPak Communications. www.powerpak.com. 2005.
31.
Bernstein LR. Column on Bioterrorism Preparedness. Pharmacy Practice News. 2006-7.
32.
Bernstein LR. Reports from Society of Critical Care Medicine Conference. Pharmacy Practice News.
2006.
Consumer Publications
1.
Bernstein LR. Thou shalt heed "10 commandments" of taking medication. The Tribune.
Oakland, California. Sunday, September 27, 1987, Health and Fitness section.
2.
Bernstein LR. Medication Use in Pregnancy. Parenting Magazine. April, 1992.
3.
Bernstein LR. What Your Pharmacist Can Do For You; What You Can Do For Your
Pharmacist! Magic 61 STAR Magazine. Summer, 1992.
4.
Bernstein LR. Your Consumer Pharmacist. 20 pamphlets. Thrifty Drug Stores. 1993.
Asthma, Allergy, Diabetes, Ear Care, Family Planning, Sunburns and Sunscreens,
Drugs and the Elderly, Medication Use in Pregnancy and Nursing, Medication Use in Children,
Poison Prevention and What To Do If a Poisoning Occurs, Reducing Medication Costs, Lice,
Hypertension, Vaccinations, Medication Storage, Vitamins, Eye Care, Pain, Acne, Foot Care.
5.
Bernstein LR. Column for Valu-Rite advertising circular. 1994.
6.
Bernstein LR. How to Avoid Medication Collisions. Watch Out For the Other Drug!
Newsweek. Special Advertising Section. Pg. A4-7, June 6, 1994.
7.
Bernstein LR. Medicines and the Sun May Not Mix. Newsweek. Special Advertising Section.
Pg. A18, June 19, 1995.
8.
Bernstein LR. What Have You Done for Your Heart Lately? Fresh Ideas Magazine.
February/March, 1997.
9.
Bernstein LR. Weekly Column. Safeway Newspaper Insert. Pharmacy Section. 1997-2003.
10.
Bernstein LR. Scratch & Sniff - Remedies for Allergic Rhinitis. Fresh Ideas Magazine.
April/May, 1997.
11.
Bernstein LR. The Littlest Patients. How to give children the best medicines. Healthy Living
Section. Safeway Select Magazine. pg. 32. January/February 1998.
12.
Bernstein LR. Healthy Snacks for Kids. Safeway Select Magazine, June, 1998.
13.
Bernstein LR. The Winter Bug. Tips to help you get ready for cold and flu season. Safeway
Magazine. September/October, 1999.
14.
Bernstein LR for Safeway Inc. To Do Kids! Magazine. December, 1999, December 2000.
15.
Bernstein LR for Safeway Inc. www.todocrew.com. To Do Kids Crew website. December, 1999.
13
Select
16.
Bernstein LR. Wellness for Two. Growingfamily.com for Hasco International, 1999.
17.
Bernstein LR. Medicines and the Sun. Woman’s Day, June 2006.
18.
Bernstein LR. Ready, get set, Go! Diabetes & You. Walgreen's Magazine, Summer 2008.
19.
Bernstein LR. Your Pharmacist. A Helpful Diabetes Expert. Diabetes & You. Walgreen’s Magazine,
Holiday 2008.
Articles and Chapters in Books
1.
Tong TG, Bernstein LR. Alcoholism. Chapters in: Herfindal ET, Hirschman J, eds. Clinical
Pharmacy and Therapeutics. eds. 2, 3, and 4. Baltimore: Waverly Press, 1979: 74-95,1984:126-164
and 1988: 678-707.
Books and Booklets
1.
Bernstein LR, Drake J, Glass M. Teachers Guide and Worksheets for Lub Dub Club Heart
Health Education Curriculum for Preschoolers. 95 pages. Portions in English,
Spanish and Chinese. San Francisco Chapter, American Heart Association, 1984.
2.
McKenney J and Bernstein LR (editor). Ten Battle Strategies. Pharmacist's Handbook on
Cholesterol. Published by the Pharmacy Council on Cholesterol. 147 pgs. 1990.
3.
Bernstein LR, McKenney JM and Bradberry JC. Ten Battle Strategies. Pharmacist's Syllabus
on Cholesterol. Published by the Pharmacy Council on Cholesterol. 37 pgs. 1991.
4.
Dong D (writer) and Bernstein LR (editor). Pharmaceutical Considerations in the Use of
Biotechnology Agents. Monograph: 52 pgs. 1993.
5.
Bernstein LR. The Family Vacation Health and Safety Guide.Berkley Publishing Group,
Division of Putnam. 358 pgs. 1995.
6.
Bernstein, LR. Car Pool School. Grown Up Handbook, Audiocassette and Children’s Illustrated
Book. 1996. California State Automobile Association.
7.
Bernstein LR. COPD Safe Exercise and Activity. Stay Well Communications. 1998.
8.
Bernstein LR. Pay Less For Your Prescriptions. Publications International. 2005.
Online Publications
New Years Medication Resolutions
http://www.squidoo.com/new-years-medication-resolutions
December, 2010
UCSF Study: Decreased use of hormones linked to drop in breast cancer risk
http://www.examiner.com/pharmaceuticals-in-san-francisco/ucsf-study-decreased-use-of-hormones-linked-todrop-breast-cancer-risk
November, 2010
Is it too late for a flu shot?
14
http://www.examiner.com/pharmaceuticals-in-san-francisco/is-it-too-late-for-a-flu-shot
December, 2010
AAA. Driving Under The Influence Of Legal Drugs
http://www.viamagazine.com/top_stories/auto/drugs95.asp, January, 1995 (contributed to article)
Medicines and Driving. http://www.candor.org.nz/T7.htm (contributed to article)
Medscape.com: In Focus Column - one on one interviews with famous pharmacy professionals
Sep 11 00 In Focus - Head, Heart, and Hands: An Interview With Bob Gibson, Pharmacist, President of the American
Pharmaceutical Association (APhA).
http://www.medscape.com/medscape/pharmacists/journal/2000/v01.n05/mph0911.bern/mph0911.bern.html
Nov 13 00 In Focus - An Interview With Mick Hunt. Mick Hunt, ASHP President, in an interview, addresses key
professional issues.From Medscape Pharmacists. [Medscape Pharmacists, 2000. © 2000 Medscape, Inc.]
http://www.medscape.com/medscape/pharmacists/journal/2000/v01.n06/mph7480.bern/mph7480.bern.html
Dec 04 00 In Focus - A Vision for Chain Pharmacy. An interview with Craig Fuller, President and CEO of NACDS.
http://www.medscape.com/medscape/pharmacists/journal/2000/v01.n06/mph7477.bern/mph7477.bern.html
Jan 29 01 In Focus - Is There a Database in the House? An interview with Joseph L. Hirschmann, PharmD, President,
First Data Bank, Inc., The Hearst Corporation.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n01/mph7523.bern/mph7523.bern.html
Feb 26 01 In Focus - Pharmaceutical Education An interview with Richard P. Penna, PharmD, Executive Vice President
of the American Association of Colleges of Pharmacy.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n01/mph7561.bern/mph7561.bern.html
Mar 26 01 In Focus - A True Pharmacist Among Pharmacists. An interview with Jerome A. Halperin, recipient of the
American Pharmaceutical Association (APhA) Remington Honor Medal for 2001.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n02/mph7566.bern/mph7566.bern.html
Apr 18 01 In Focus - USP: Setting the Standards for Pharmaceutical Quality. An Interview with Roger L. Williams, MD,
Executive Vice President and CEO, United States Pharmacopeia.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n02/mph7634.bern/mph7634.bern.html
Jun 14 01 In Focus - NCPIE Spurs Medication Communications. Ray Bullman is the Executive Vice President of the
National Council on Patient Information and Education.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n03/mph7673.bern/mph7673.bern.html
Jun 28 01 In Focus - The Cost of Drug-Related Problems Revisited. An interview with Frank R. Ernst, PharmD.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n03/mph7709.bern/mph7709.bern.html
Aug 24 01 In Focus - ACCP Providing Leadership in Clinical Pharmacy. An interview with C. Edwin Webb, PharmD,
MPH.
http://www.medscape.com/medscape/pharmacists/journal/2001/v02.n04/mph7808.bern/mph7808.bern-01.html
Back-to-School is Also Time to Think About Giving Children OTC Medicines Correctly; Health Group Urges
Parents to Remember the Three Rs. http://goliath.ecnext.com/coms2/gi_0199-1983216/Back-to-School-isAlso.html#abstract (Contributed to article) Publication: PR Newswire
Publication Date: 12-AUG-02
Little people, smaller doses. When it comes to medications, kids aren't simply mini adults.
http://www.lhj.com/lhj/story.jhtml?storyid=/templatedata/lhj/story/data/healthkids_09182001.xml (Ladies
Home Journal on line; Contributed to article.
Dr. Bernstein's work has been featured in these and other publications:
--American Association of Colleges of Pharmacy News
--American College of Clinical Pharmacy Report
--Lifetime Medical Television Program Guide
--American Druggist
--Motorland Magazine
--American Heart Association, SF Chapter publications
--NACDS Executive Newsletter
--American Journal of Hospital Pharmacy
--Pharmacist's Letter
--AJHP Newsletter
--Pharmacists Planning Service Newsletter
--American Society of Consultant Pharmacists Update
--Pharmacy Times
--Business Wire
--Pharmacy Today (APhA Newsletter)
--Pharmacy West
--Progressive Grocer
--San Francisco Examiner
15
--Southern Pharmacy Journal
--Supermarket News
--UCSF Publications
--Weekly Pharmacy Reports: The Green Sheet
--California Society of Hospital Pharmacists Journal
--Contemporary Senior Health
--Drug Topics
--Hemispheres Magazine, United Airlines
--HPI Health Care Services, Inc. Perspective
--Journal of Pharmacy Technology
--Newsletter of The Calif. Soc. of Hospital Pharmacists
REFERENCES
W. Ray Bullman, M.A.M.
Executive Vice President
National Council on Patient Information and Education
301-656-8565, x14
bullman@ncpie.info
Rich Cancilla, Former Vice President**
Corporate Pharmacy Operations, Safeway Inc.
13375 Tierra Heights Rd, Redding, CA 96003
Phone: 530-276-9874
Eric T. Herfindal, Pharm.D., Professor Emeritus**
Dept. of Clinical Pharmacy, Box 0622,C152
University of California, San Francisco
827 B Street, Petaluma, CA 94952
H: (707) 658-0133, Fax: (707) 658-0135
Cell: (415) 279-5152, therfindal@comcast.net
William Zellmer
Deputy Executive Vice President
Executive Office
American Society of Health System Pharmacists
301-657-3000 x1283
msanchez@ashp.org
Web Golinkin**
Chief Executive Officer
Direct: 713-335-1723
Mobile: 713-539-9884
RediClinic
9 E. Greenway Plaza
Suite 2950
Houston, TX 77046
Robert H. Levin, Pharm.D., Professor Emeritus
Department of Clinical Pharmacy
Box 0622, C152, University of California, SF
Work Phone: 415-476-1339
50 Broadmoor Court, Novato, CA 94949
Home Phone: 415-883-4532
rhl@itsa.ucsf.edu
Tom Bookwalter, Pharm.D.
(Pharmacy Director, Jewish Home, SF)
263 Cayuga Avenue
San Francisco, CA 94112
415-585-9005
furmagose@gmail.com
Gary Smith**
President/CEO
Managing Partner
Encore Associates, Inc.
2333 San Ramon Valley Blvd.
Suite 160
San Ramon, CA 94583
Ph: 925-837-6933
Fax: 925-837-6948
gsmith@encoreassociates.com
**References for Business Development
Tanya Smith-Montano
VP, Group Account Supervisor
Impact Communications
805-453-6916
tsm@impactmeded.com
Sharon Kotabe, Pharm.D.
Associate Administrator for Pharmacy Services
Community Health Network
San Francisco Department of Public Health
16
2789 25th Street, Room 2008
San Francisco, CA 94110 Phone: 415-206-2325
Sharon.kotabe@sfdph.org
17