ROLE PROFILE
Title: Head of Corporate Communications
Directorate: Communications
Level: 5
ROLE PURPOSE:

A senior adviser promoting the strategic objectives of the Commission (EHRC) through the use
publications, digital, events and internal communication channels

Leading, managing and developing employees within the Corporate Communications team,
enabling the successful delivery of the Commission’s strategic objectives.
ROLE CONTEXT AND SCOPE:
Reporting to the Director of Communications and leading the team that produces information and
promotional publications for the organisation (in print and online forms), the post-holder will be
accountable for ensuring the quality and professionalism of their team’s service delivery and will
direct and deploy resource, as appropriate, to deliver business requirements. They will take
accountability for the delivery of the website, Intranet, events programme and all internal
communication channels. A key member of the Communications Management Team they will
support the Director of Communications in leading the communication function for EHRC. This role
plays a vital part in managing the external reputation of the Commission and the internal
reputation of the Communications team. They will contribute to longer-term planning processes for
their area of responsibility and the wider Communications Directorate and will use judgement to
make decisions where solutions are not obvious.
TYPICAL ACCOUNTABILITIES:
 Successfully develop a digital, publications and internal communications strategy and function
to support EHRC’s strategic objectives [35%]
 Effectively lead the work of the Corporate Communications team, managing all aspects of their
performance and development, setting service goals, delivering high quality outputs within
agreed timescales and managing the deployment of wider resources [20%]
 Develop the corporate brand and promote its use throughout EHRC [10%]
 Support the Communications strategy through appropriate channels e.g. published materials,
web-based media, events, internal communications, ensuring that the Directorate is able to
meet its goals and objectives [10%]
 Effective and efficient management of publishing and digital budgets, including delegated
budgets ensuring “best value” from spending and that financial procedures are observed [10%]
 Ensuring that the targeting, impact and effectiveness of publications, digital and internal
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Created: Feb 2014
communications activity is systematically evaluated and underpinned by research ensuring that
the Commission is able to make best use of its communication channels [5%]
 Influencing the external reputation of the Commission by mapping external events and advising
the Director of Communications on the effective use of Commissioners and senior staff in
external communications [5%]
 Adopting/promoting a flexible approach to work undertaking other areas of responsibility, as
required; ensuring the overall business priorities of the Communications Directorate and the
wider Commission are delivered. [5%].
TYPICAL PERFORMANCE MEASURES:

Web usage data show improvements in numbers of visitors and visits to the website

Quality of publications is seen to improve; measured via feedback received as appropriate

Positive feedback from colleagues within EHRC and external stakeholders about the clarity
and quality of information we provide

EHRC staff surveys showing improvement in staff feeling informed

Effective management and motivation of resources to ensure effective performance and
deliver objectives, including completing the mid year and annual appraisal processes and
procedures to a high standard;
INDICATIVE DIMENSIONS:
 Currently leads and manages a team of 4/5, with other indirect reports.
 Has direct influence upon the development of own area of activity
 Oversees the development and maintenance of the EHRC website - its main channel for
communication with the outside world and therefore the work of the post-holder will have an
impact on the reputation of the Commission externally in the short to medium term
 Budget Responsibility of circa £60K -£70K
 One of three Communications Management Team members reporting the Director
CORPORATE RESPONSIBILTIES:
 To subscribe to the ethos, vision and mission of the organisation, taking individual and
collective professional responsibility for championing the Commission’s diversity and human
rights agenda and proactively implementing initiatives which secure equality of access and
outcomes;
 To commit to continually developing personal understanding of diversity and human rights;
 To work at all times with integrity and to the highest professional standards.
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Created: Feb 2014
KNOWLEDGE, SKILLS AND EXPERIENCE:
 Extensive knowledge and experience of digital communications, gained from working in a series
of more progressive and relevant roles
 Senior Communications professional background with experience of having operated at an
equivalent level
 Developed understanding of internal communication processes and methodologies
 Extensive experience of managing successful partnership projects and operating in an
environment of competing views and priorities
 Experience of successfully leading, managing and developing team/s and of managing budgets
 Extensive knowledge of brand management and utilising effective branding architecture
 Good political awareness and sound judgement
 Some knowledge or awareness of inclusivity and accessibility issues
COMPETENCIES:

People management – Band D

Communication – Band D

Strategic thinking – Band D

Programme and project management – Band D
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Created: Feb 2014