Generic business stakeholder analysis for a medium-large company; by no means all-inclusive. Stakeholder Name Customer Notes Stakeholder Goal Notes Obtain capability information Post-condition is RFQ submission Suggested company entities collaborating to meet the business goal for the stakeholder Marketing Sales Suggested activities Negotiate order Post-condition is signed contract Contribute input during order lifecycle Post-conditions: order complete; ie receipt note received / monies collected Receive order support Post-condition is end of support contract Analyse market Mailshot/coldcall potential customers Respond to queries Maintain/distribute capability catalogue Maintain/distribute ad-hoc material Sales Commercial Engineering Senior Management Finance Product Management Engineering Production Project Management Dispatch Finance Product Management Receive RFQ Design solution Obtain/respond with costs Negotiate contract Plan order Report progress Manage suppliers Manage stock Construct prototype Manage order Execute order Deliver Order Issue Invoice Receive Payment etc Support Engineering Receive problem report Manage engineer Perform follow-up call Stakeholder Name Notes Stakeholder Goal Notes Request order / support amendment Post-condition is amended contract Suggested company entities collaborating to meet the business goal for the stakeholder Sales Commercial Engineering Production Project Management Suggested activities Negotiate and amend contract Re-plan Collate information Review figures Produce report Corporate Parent Maybe hierarchical, ie include one or more of: Corporate Divisional other BUs Request financial reports Finance Senior Management Cost Centres Supplier May include: Outsource Sub-contractor Receive RFQ Procurement Commercial Consider Bank, Accountant, Lawyer in this group. Receive Order Request Procurement Commercial Finance Procurement Stores Check supplier credentials Send RFQ Receive quote etc Raise PO Negotiate contract Commercial Negotiate Agreement Commercial Senior Management Impose statue varies Give Grant Partner <may overlap Supplier> Legislator <probably devolved to Regulator> Examples: supra-national national local Deliver goods/services post-condition is that supplier receives payment Senior Management Marketing Receive goods/services Receive receipt note Send Payment Respond to invitation Draft agreement etc Lobby for grant Stakeholder Name Notes Stakeholder Goal Regulator Examples: import/export accounts tax security health and safety other accreditations (BS or equivalent) Request audit Conduct audit Request statuary reports Notes Suggested company entities collaborating to meet the business goal for the stakeholder varies according to type of request varies according to type of request varies according to type of request Suggested activities Media Request Information Receive Briefing Marketing Marketing Respond to information request Produce material Shareholder Receive company report Collate information Review information Produce report Receive dividend Finance Legal Commercial Marketing Senior Management Finance Attend AGM Marketing Maintain shareholder list Arrange payment Book venue Attend open day Marketing Public