Marketing Strategies

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Chin-Lung Hsu, Hsi-Peng Lu, Huei-Hsia Hsu. (2007). Adoption of the mobile Internet: An empirical study of
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Michael A Stanko, Joseph M Bonner, Roger J Calantone. (2007). Building commitment in buyer-seller
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Patrick De Pelsmacker, Wim Janssens. (2007). A Model for Fair Trade Buying Behaviour: The Role of
Perceived Quantity and Quality of Information and of Product-specific Attitudes. Journal of Business
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Carmen Camarero Izquierdo, María José Garrido Samaniego. (2007). How alternative marketing strategies
impact the performance of Spanish museums. The Journal of Management Development, 26(9), 809831.
Jérôme Baray, Gérard Cliquet. (2007). Delineating store trade areas through morphological
analysis. European Journal of Operational Research, 182(2), 886.
Peggy Simcic Brønn (2007). Relationship outcomes as determinants of reputation. Corporate
Communications, 12(4), 376-393.
Simon Knox, Colin Gruar. (2007). The Application of Stakeholder Theory to Relationship Marketing Strategy
Development in a Non-profit Organization. Journal of Business Ethics, 75(2), 115.
Drew Boyd (2007). A Structured, Facilitated Team Approach to Innovation. Organization Development
Journal, 25(3), P119-P122.
Ali Ahamd Awad Rawabdeh (2007). An e-health trend plan for the Jordanian health care system: a
review. International Journal of Health Care Quality Assurance, 20(6), 516-531.
Keith Walley, Paul Custance, Sam Taylor, Adam Lindgreen, Martin Hingley. (2007). The importance of brand
in the industrial purchase decision: a case study of the UK tractor market. The Journal of Business &
Industrial Marketing, 22(6), 383-393.
Dennis A Kopf (2007). Endogenous growth theory applied: Strategies for university R&D. Journal of Business
Research, 60(9), 975.
Kineta H Hung, Flora Fang Gu, Chi Kin (Bennett) Yim. (2007). A social institutional approach to identifying
generation cohorts in China with a comparison with American consumers. Journal of International
Business Studies, 38(5), 836.
Amanda J Broderick, Gordon E Greenley, Rene Dentiste Mueller. (2007). The Behavioural Homogeneity
Evaluation Framework: multi-level evaluations of consumer involvement in international
segmentation. Journal of International Business Studies, 38(5), 746.
Jonas Matthias Eiriksson, Jose Manuel Retsloff, Marie Ulletved Jørgensen. (2007). BOBCATSSS 2007. New
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Lewis T Cunningham III, B Wade Brorsen, Kim B Anderson. (2007). Cash Marketing Styles and Performance
Persistence. American Journal of Agricultural Economics, 89(3), 624-636.
Sandra C Jones, Melissa Lynch. (2007). A pilot study investigating of the nature of point-of-sale alcohol
promotions in bottle shops in a large Australian regional city. Australian and New Zealand Journal of
Public Health, 31(4), 318-321.
Christopher P Blocker, Daniel J Flint. (2007). Customer segments as moving targets: Integrating customer
value dynamism into segment instability logic. Industrial Marketing Management, 36(6), 810.
Stern Neill, Daryl McKee, Gregory M Rose. (2007). Developing the organization's sensemaking capability:
Precursor to an adaptive strategic marketing response. Industrial Marketing Management, 36(6), 731.
Eva Hofmann, Katja Meier-Pesti, Erich Kirchler. (2007). The decision process for ethical investment. Journal
of Financial Services Marketing, 12(1), 4.
Enrique Bigné, Carla Ruiz, Silvia Sanz. (2007). Key Drivers of Mobile Commerce Adoption. An Exploratory
Study of Spanish Mobile Users. Journal of Theoretical and Applied Electronic Commerce
Research, 2(2), 48-60.
John Burnett, R. Bruce Hutton. (2007). New consumers need new brands. The Journal of Product and Brand
Management, 16(5), 342-347.
Ibrahim Elbeltagi (2007). E-commerce and globalization: an exploratory study of Egypt. Cross Cultural
Management, 14(3), 196.
David Brinberg, Matthew Bumgardner, Kim Daniloski. (2007). Understanding perception of wood household
furniture: application of a policy capturing approach. Forest Products Journal, 57(7/8), 21-26.
Tillmann Wagner (2007). Shopping motivation revised: a means-end chain analytical perspective. International
Journal of Retail & Distribution Management, 35(7), 569.
Florian v Wangenheim, Heiner Evanschitzky, Maren Wunderlich. (2007). Does the employee-customer
satisfaction link hold for all employee groups? Journal of Business Research, 60(7), 690.
Gordon A Wyner (2007). The World Isn't Flat Yet. Marketing Research, 19(2), 6-7.
Elzbieta Lepkowska-White, Kristina Powell. (2007). Marketing To Multiple Audiences: A Case of the Tang
Teaching Museum at Skidmore College, NY. The Business Review, Cambridge, 8(1), 184-190.
Roger Hanagriff, Michael Lau, Stanley Kelley. (2007). Reporting of Beef Purchaser Demographics: A
Descriptive Analysis of Major Southern U.S. Markets. The Business Review, Cambridge, 7(1), 171175.
Muhannad Radi Khanfar (2007). The Growing Popularity of Internet Banking Among UAE Consumers. The
Business Review, Cambridge, 7(1), 218-223.
Ali Türkyilmaz, Coskun Özkan. (2007). Development of a customer satisfaction index model :An application to
the Turkish mobile phone sector. Industrial Management + Data Systems, 107(5), 672-687.
Carmen VALOR, Ricardo PALOMO, Javier ITURRIOZ, José Luis MATEU. (2007). SOCIALLY
RESPONSIBLE INVESTMENTS AMONG SAVINGS BANKS AND CREDIT UNIONS: EMPIRICAL
FINDINGS IN THE SPANISH CONTEXT. Annals of Public and Cooperative Economics, 78(2), 301326.
Aurelie Lemmens, Christophe Croux, Marnik G Dekimpe. (2007). Consumer confidence in Europe: United in
diversity? International Journal of Research in Marketing, 24(2), 113-127.
Terrence H Witkowski (2007). Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and
Public Policy. Journal of Macromarketing, 27(2), 126-137.
Hongwei He, Avinandan Mukherjee. (2007). I am, ergo I shop: does store image congruity explain shoppinq
behaviour of Chinese consumers? Journal of Marketing Management, 23(5/6), 443.
Graham Leask (2007). Marketing Strategy; Making sense of industry dynamics: Is there still value in strategic
group research? Journal of Medical Marketing, 7(3), 189-202.
George S Spais, Pantelis D Konstantinakos. (2007). An investigation of perceived body aesthetics and its
contribution to the empowerment of marketing strategies for sporting goods. Journal of Targeting,
Measurement and Analysis for Marketing: Special Issue: Mobile Marketing, 15(3), 158-169.
Carmen Berne, Ma Esperanza García-Uceda. (2007). Targeting efficiencies among trade show
nonattendees. Journal of Targeting, Measurement and Analysis for Marketing: Special Issue: Mobile
Marketing, 15(3), 146-157.
Nada Kulendran, Sarah Divisekera. (2007). Measuring the economic impact of Australian tourism marketing
expenditure. Tourism Economics, 13(2), 261.
Salaheldin Ismail Salaheldin (2007). The impact of organizational characteristics on AMT adoption :A study of
Egyptian manufacturers. Journal of Manufacturing Technology Management, 18(4), 443-460.
Retrieved October 4, 2007, from ABI/INFORM Global database.
Jui-Lin Wang, Chien-Ta Ho, Chin-Shien Lin, Shihyu Chou. (2007). A strategic selection of channel
satisfaction model by using neuro-fuzzy :Taiwan perspective. Benchmarking, 14(3), 407-421.
A Labbi, C Berrospi. (2007). Optimizing marketing planning and budgeting using Markov decision processes:
An airline case study. IBM Journal of Research and Development, 51(3/4), 421-431.
Snke Albers, Michel Clement. (2007). Analyzing the Success Drivers of e-Business Companies. IEEE
Transactions on Engineering Management, 54(2), 301.
N.F. Matsatsinis, E. Grigoroudis, A.P. Samaras. (2007). Comparing distributors' judgements to buyers'
preferences :A consumer value analysis in the Greek olive oil market. International Journal of Retail &
Distribution Management, 35(5), 342-362.
George Baltas, Paraskevas C. Argouslidis. (2007). Consumer characteristics and demand for store
brands. International Journal of Retail & Distribution Management, 35(5), 328-341.
Melanie Andrews, Daekwan Kim. (2007). Revitalising suffering multinational brands: an empirical
study. International Marketing Review, 24(3), 350-372.
Christophe Van den Bulte, Yogesh V Joshi. (2007). New Product Diffusion with Influentials and
Imitators. Marketing Science, 26(3), 400-421,448,447.
Koen Pauwels, Dominique M Hanssens. (2007). Performance Regimes and Marketing Policy Shifts. Marketing
Science, 26(3), 293-311,448,446.
Cristian Huse, Fabio Evangelho. (2007). Investigating business traveller heterogeneity: Low-cost vs full-service
airline users? Transportation Research. Part E, Logistics & Transportation Review, 43(3), 259.
Deon Olivier (2007). South Africa poised to become a loyalty marketing gem. The Journal of Consumer
Marketing, 24(3), 180-181.
Robin L Snipes, Rhea Ingram. (2007). MOTIVATORS OF COLLEGIATE SPORT ATTENDANCE: A
COMPARISON ACROSS DEMOGRAPHIC GROUPS. Innovative Marketing, 3(2), 61-71,98.
James E Coleman, Donna T Mayo. (2007). RELATIONSHIP MARKETING STRATEGIES FOR DOMINANT
BRANDS. Innovative Marketing, 3(2), 21-30,98.
Hikaru Hanawa Peterson, William G Tomek. (2007). Grain Marketing Strategies Within and Across
Lifetimes. Journal of Agricultural and Resource Economics, 32(1), 181-200.
Bruce E Perrott (2007). Industry dynamics in practice: Insights from an industry study. Journal of Database
Marketing & Customer Strategy Management, 14(3), 236.
Dee K. Knight, Eun Young Kim. (2007). Japanese consumers' need for uniqueness :Effects on brand
perceptions and purchase intention. Journal of Fashion Marketing and Management, 11(2), 270-280.
Gaetano Nino Miceli, Francesco Ricotta, Michele Costabile. (2007). Customizing customization: A conceptual
framework for interactive personalization. Journal of Interactive Marketing, 21(2), 6.
Penny M Simpson, Jane W Licata. (2007). Consumer attitudes toward marketing strategies over the adult life
span. Journal of Marketing Management, 23(3/4), 305.
Tanuja Singh, Geoffrey Gordon, Sharon Purchase. (2007). B2B E-Marketing Strategies of Multinational
Corporations: Empirical Evidence from the United States and Australia. Mid - American Journal of
Business, 22(1), 31-44.
Kathryn Waite, Tina Harrison. (2007). Internet archaeology: uncovering pension sector web site
evolution. Internet Research, 17(2), 180.
Ulrich Lichtenthaler (2007). Hierarchical strategies and strategic fit in the keep-or-sell decision. Management
Decision, 45(3), 340.
Ursa Golob, University of Strathclyde and Birmingham Business School, Klement Podnar, University of
Strathclyde and Birmingham Business School. (2007). Competitive advantage in the marketing of
products within the enlarged European Union. European Journal of Marketing, 41(3/4), 245-256.
Stan Paliwoda, University of Strathclyde and University of Birmingham, Svetla Marinova, University of
Strathclyde and University of Birmingham. (2007). The marketing challenges within the enlarged
Single European Market. European Journal of Marketing, 41(3/4), 233-244.
Yao-kuei Lee (2007). Understanding E-learning Consumers: The Moderating Effects of Gender and Learner
Diversity. Journal of American Academy of Business, Cambridge, 11(1), 223-230.
Bill Merrilees, Brent McKenzie, Dale Miller. (2007). Culture and marketing strategy in discount
retailing. Journal of Business Research, 60(3), 215.
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