Background Reading for Meeting
3 May 2013
1. PUGPIG and FUTURE
 From David Hicks
Digital Art Director, Adobe DPS, iPad, Android Tablet & Mobile Projects - Future
Many thanks for your email. I hope you are well.
Adobe DPS is a great tool for a print magazine team who want to move onto iPad. It
utilises InDesign, with plugins and it really is a seamless experience for the team.
Personally for me, its the way forward for most publishers. I love the ease of use, end
result, add-ons, analytics are second to none, the roadmap for Adobe, etc
However, if you are on a smaller budget and want to innovate yourself - I would advise
speaking to Jonny Kaldor at Pugpig, (Grazia, The Week, Campaign).
Paul Hudson at Future will also be able to advise you in more detail - he created Future
Folio and I am sure he can help. He's on Linkedin, (so you can see his profile, job etc) and
his email is paul.hudson@futurenet.com
Paul may well be able to provide you with a potential trial period for our software - and
I definitely think it would work for your clients / bloggers. Works with feeds etc. Have a
look at the Football Week iPad app. Its so innovative!
I hope that helps? Feel free to get in touch if you need to know more.
Kind regards
David
2. TALKING NEW MEDIA
Douglas Hebbard Publisher / Editor of Talking New Media
http://talkingnewmedia.blogspot.com.au/
I'm not really a tech guy, or even a designer. The people I talk to about platforms are my
readers.
The only thing that if vitally importantly to be is that the platform allow for native
publishing – that is, publishing designed for that specific platform. PDF systems allow
you to view the printed publication on a mobile or tablet device but are not native to
that platform. If you are building a new platform you will want to talk to publishers, of course. The only real advice I can give you is that publishers are very price conscious which is
why so many are making very bad decisions.
I think that rather than a revenue-share solution or a fee solution, a subscription
solution could be something that works. This is the direction both Adobe and
Microsoft is going in, and it mirrors the way web hosting works, as well as the DIY
app building systems work.
3. MAGCAST
 Meron Bareket, Inspiring Innovation Magazine
In what program do you write Innovation?
Written in Google Drive and layout is handled in Adobe InDesign
What platform do you use?
MagCast
What do you like about it, what dont you like?
Like: Very simple to use, amazing training materials, strong community.
Don't like: No Android version, no support of landscape mode. UX can be improved.
Which devices are you producing for, and are all versions the same, except for
formatting? How interactive is your digital mag?
iPhone coming soon
iPad (all)
Same binary on all. Mag is static pages with embedded video/audio/links. Platform
supports any HTML5 code
Is it available in print, and if so through which company?
No.
 Morningstar® Document Research SM FORM 8-K 30DC, INC. - TDCH
Filed: February 01, 2013 (period: January 31, 2013) Report of unscheduled
material events or corporate changes.
SECTION 8 OTHER EVENTS
On January 31, 2013, Mr. Edward Wells Dale, the Board Chairman, President and Chief
Executive Officer of 30DC, Inc. ("the Company") was adjudicated in personal bankruptcy
in Australia resulting from claims of personal creditors, which is the equivalent of
involuntary bankruptcy in the United States. This action was due to personal creditors
unrelated to the Company and 30DC, Inc. is not a party to the matter.
Mr. Dale has resigned as Chairman of the Board of Directors of the Company and
the Board has elected Henry Pinskier, who has been a director of the Company, to the
role of Chairman. Mr. Dale who has been instrumental in the Company's development of
its product offerings and overall strategic direction will continue in his role as President
and Chief Executive with the support of the Board.
4. BAKERFRAMEWORK - OPENSOURCE
 From Chris English:
Yes, I'm using the in5 Indesign to Html5 plugin from Ajarproductions
( http://www.ajaproductions.com ) - to export to the bakerframework.
 Tom at Overnight Buses Travel Mag
We use HTML, not PDF's. So we skip InDesign completely for Photoshop and
Dreamweaver. The text is HTML based, and the images are just JPEGs, artfully blended
in with the html background. In fact, we used the Baker example book as our base and
just inserted larger images and changed the font/margins.
No paper version, just the iPad version. The magazine is completely static, because there
is just two of us, myself and the designer. Our second issue had a full-size video cover
that someone made for us, but other than that, there is no interactivity as it would be too
much work (we both have day jobs).
Editor,
Overnight Buses Travel Magazine
www.overnightbuses.com
30DC Inc
. BAKERFRAMEWORK
Fi
. ipad and iphone
. blackberry??? Why not
. would that be of interest….if no modification to current practices?
. Choice/automated
. feature list like and hate
. Find new word for mag
. video, imagery, images immersed
model…
 Jorge Antonio, Tello Aliaga, Presidente / President
Hi Rosemary,
Here are my answers:
Would you use Baker Framework again?
Yes and No.
If I created a new eBook in the ePub format (HTML/CSS) I would definitely use Baker
to convert it into an App, as it is the easiest way to create an App from HTML/CSS.
But I have recently learned how to create iOS Apps using the Corona SDK, so if I
were to start from scratch (not from an eBook) I would create my Book App in
Corona. Please keep in mind that Corona is a full programming environment, so
you need to be a strong programmer to be able to create a Book App with Corona.
Baker is perfect for web designers/developers that only know HTML/CSS
The only reason I would not consider Baker is because HTML/Javascript is not
native code and it runs slower.
My children's books are mostly graphics so I run into memory and speed issues.
But most books are text, and those would run fine.
What functions do you like about it?
I like the global menu and page sliding features.
What would you like to see improved?
Speed is a big drawback. But I don't think this can be improved in Baker. This is an
issue with Apple's implementation of WebKit
My books are heavy in graphics and javacript, so there is sometimes a white flash
when turning pages (this seems to be an Apple/WebKit issue, not Baker)
A javascript to Objective-C bridge would be nice (to be able to access some more
powerful features of iOS).
Global way to control background music (for a children's book, for example)
would be good. I was able to accomplish this with many Javascript tricks, but it
should be easier to do.
Why did you choose to use it?
I checked out many options, and Baker was the best. It worked easier/better.
I hope this helps and good luck with your project.