P R A I R I E ME A D OWS E V E N T S C E N T E R | D E C EMB E R 9 - 11
10:00 a.m. Welcome Address
Matt Deppe, Iowa Cattlemen’s Association CEO
Session 1
10:30 a.m.
Safe, Low-stress Animal Handling Facility Considerations
Ron Lemenager, Purdue University Professor of Animal Science
Good facilities make animal handling easier, but require an appropriate design, knowledge of animal behavior and cow psychology, and proper handling techniques.
10:30 a.m. Impending FDA Regulaitons
Blaine Corners, Zoetis Cattle Nutritionist
Corn co-product based diets and protein nutrition in feedlot and backgrounder yards.
10:30 a.m.
CME Hedging 101
Tom Clark, CME Group, Director of Commodity Products
11:30 a.m. Lunch
Keynote: Cattle and Corn Market Outlook & Strategies
Lance Zimmerman, CattleFax Market Analyst

Session 2
1:30 p.m. Impending FDA Regulations
Blaine Corners, Zoetis Cattle Nutritionist
Corn co-product based diets and protein nutrition in feedlot and backgrounder yards.
1:30 p.m. Heifer Development Strategies
Rick Rasby, University of Nebraska Beef Specialist
Heifer development costs can be substantial and impact annual cow costs because the cow enterprise is straddled with those costs. Recommendations have been to develop heifers to 2/3 of their mature weight prior to first breeding. What is the economic benefit of developing heifers to a specific target weight?
1:30 p.m.
What Defines a Satisfactory Fence?
Ron Lemenager, Purdue University Professor of Animal Science, and Erin Herbold-Swalwell, Beving,
Swanson, and Forrest, P.C., Attorney-at-law.
One that cows and calves won’t go through, over, or under might be a good working definition. The legal definition might be different, but one needs to think about minimizing risk and liability by using due diligence in fencing decisions.
Session 3
2:45 p.m. CME Hedging 102
Tom Clark, CME Group, Director of Commodity Products
2:45 p.m. Tyson Foods’ FarmCheck Program
Lora Wright, Tyson’s Beef Supply Chain Manager
Tyson’s is implementing an audit program to help ensure responsible on-farm treatment of animals. Why and how did the FarmCheck Program come about, and what is entailed in the Beef On-Farm Site
Assessments?
2:45 p.m. Preventing and Controlling Trichomoniasis in Iowa Beef Herds
Grant Dewell, Iowa State University Beef Extension Veterinarian
Incidents of Trich are increasing in Iowa. How is Trich transmitted in beef herds and what is the impact this disease can have on reproductive performance of beef cows? Prevention and control mechanisms for individual herds and for the state will be highlighted.
2:45 p.m. High Density Profile DNA/Genetic Defects
Wes Tieman, American Angus Association Regional Manager
4:00 p.m. Legislative Reception
Governor Terry Branstad and Lt. Gov. Kim Reynolds
A discussion of key topics in the 2014 Iowa legislative session.
6:00 p.m. Welcome
Ed Greiman, ICA President
6:15 p.m.
6:30 p.m.
ICA President’s Reception
Awards
Recognition of the Young Cattlemen’s Leadership Program class; County Membership Recognition
7:00 p.m.
7:45 p.m.
Jason Brown Band
PAC Auction
Supporting those who support us! ICA has renewed efforts in the past year to build a PAC that will provide financial resources to state legislators who value beef cattle production in Iowa
8:15 p.m. Jason Brown Band

7:00 a.m.
7:00 a.m.
Registration and Tradeshow Open
Welcome Breakfast
7:30 a.m. Awards
Outstanding Commercial Producer, Outstanding Seedstock Producer
8:30 a.m.
Keynote: Understanding Today's Consumer from a Retailer's Perspective
Bob Fields, Sam’s Club Senior Director, Meat and Gourmet Foods
Sam's Club prides itself on a "huge selection of quality meats" with high standards for safety, nutrition, and beef quality. Learn about the demographics of today's Sam's Club consumer and how the Club is meeting consumer demands through a niche retail market. Also hear how Iowa cattle producers provide high expectations for quality beef.
Session 1
10:30 a.m. Policy: Beef Products Committee
Chaired by Mike Cline, Elgin
Discussion of Beef Safety; Global Consumer Marketing; and Nutrition, Health, and Information topics
10:30 a.m. Midwest Feedyard Benchmark Trends & Key Profitability Factors
Dr. Nathan Pyatt, and Michael Genho, M.S., MBA, both are Elanco Technical Consultants
--This session only: 90 minutes--
Iowa and Midwest cattle-feeding enterprises are positioned to increase share of the U.S. fed-cattle. This feedyard session will report and compare feedyard business trends for production costs, cattle efficiency, and economic results in U.S. feedyards, by key feeding regions. Analysts will discuss the relevant advantages and challenges of the Midwest Region, as identified in the Elanco Benchmark Database.
10:30 a.m. Heifer Selection Strategies, What’s Important?
Rick Rasby, University of Nebraska Beef Specialist
Keeping replacement rates low in a commercial cow/calf operation is important to increase total herd productivity. What are selection and management strategies that once selected will result in females staying in the herd for a long period of time?
12:00 p.m. LUNCH
12:30 p.m. ESAP Recognition, Best Burger Recognition, BQA Award, and Brand Wall Ceremony
Session 2
1:30 p.m. Policy: Cattle Production Committee
Chaired by Tom Bonnichsen, Letts
Discussion of Cattle Health and Well-Being; Live Cattle Marketing; Science and Technology topics
1:30 p.m. Manage Forward Profit Margins More Effectively
Donald Moy, CIH Business Development Managers
Learn how to make better margin management decisions by identifying, evaluating and securing forward margin opportunities - whether using cash or with exchange-traded contracts – and then manage those positions through to delivery to maximize profit margins as the markets change.
1:30 p.m. “SafeBeef© for County Grillers”
Catherine Strohbehn, ISU Extension and Outreach Food Safety Specialist
Catherine Strohbehn will join Nancy Degner, Executive Director of the Iowa Beef Industry Council, to present the fundamentals of safe handling of beef for county events. Attendees who successfully complete a short quiz after this fun, interactive presentation will receive a SafeBeef© wallet card certificate of their knowledge and commitment to serving a safe beef product.

Session 3
3:00 p.m. Policy: Business Issues Committee
Chaired by Bill Couser, Nevada
Discussion of Agriculture Policy; Public/Private Land and Environmental Management; and Tax and
Finance issues
3:00 p.m. Pasture Management Panel
Joe Sellers, Moderator; Jim Werner, Diagonal; Justin Rowe, Dallas Center; and Dave Petty, Eldora
3:00 p.m. Price Discovery in Today’s Beef Cattle Business
Dr. Stephen Koontz, Colorado State University
How do alternative marketing methods impact cash markets?
4:15 p.m.
6:00 p.m.
Tradeshow Social
Dinner
6:30 p.m.
7:00 p.m.
Foundation Heifer Award, ICA Hall of Fame Award
The Reality of Change
Mike Schlappi, Husband and Father of 5, Hall of Fame Gold Medalist, Author of SHOT HAPPENS
It’s a story that began with a tragic accident, but now has evolved into a lifetime of lessons and victories. Mike Schlappi, will inspire you with some workable strategies, tools, and mindsets that can be used to enrich your life.
8:00 p.m. Foundation Auction
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7:00 a.m. Tradeshow Breakfast
8:30 a.m.
The Health Insurance Marketplace
Angel Robinson, Consumer Advocate – Iowa Insurance Division
A review of the new health insurance marketplaces and some of the changes in federal rights and responsibilities for individuals and businesses.
9:45 a.m. Iowa Beef Cattle Producers Association (IBIC) Annual Meeting
Annual report and elections.
10:30 a.m. ICA Annual Meeting
Adopt ICA policy for 2014. Recognize retiring directors.
12:00 p.m. Conclude