Appointment of Website & Social Media Assistant
The Aims of the School
Hutchesons' Grammar School aims to provide boys and girls with a broad Scottish education,
with the emphasis on academic excellence.
Founded in 1641, Hutchesons’ is a famous school which has always been at the forefront of
teaching and learning in Scotland. Nowadays, it is a large and dynamic school of great
vitality and diversity, where nearly 1400 pupils from primary one right through to sixth year
follow a broad curriculum, blending the traditional and the modern. Experienced teachers
are one of Hutchesons’ greatest strengths, along with the resources they need to do their
job to the highest possible standards.
Hutchesons’ pupils excel in a wide variety of sports both nationally and internationally, and
the quality of performance in music, drama and the arts is equally high. All pupils can follow
a structured programme in and out of the classroom which broadens their outlook and helps
them develop their interests and enthusiasms. There are many opportunities for
involvement in clubs and societies, community work and charity fund-raising, visits and tours
both within the UK and abroad, and for the Duke of Edinburgh award scheme.
As individuals, Hutchesons’ pupils are encouraged to develop confidence, self-discipline,
integrity, courtesy and consideration for others. They are part of a large community of
learners, where every individual is important. They learn to be thoughtful, articulate and
well-read and to have a clear idea about how they want to live their lives beyond school and
university.
Scots have always valued education very highly, and for over three centuries Hutchesons’
has sent young men and women out into the world secure in the knowledge that they are
part of that tradition.
Development & Marketing Office
Website & Social Media Assistant
Job Profile
Key tasks:
Website Launch
 Assist the Communications & Marketing Manager in the content development and set
up for the forthcoming new website, to launch Spring 2015
Web Editor
 Responsible for the daily upkeep and general management of the School’s website
 Source, edit and post news stories and pictures from all Primary and Secondary
departments and associated groups. Aim for at least three new stories a week during
term time
 Assess the importance of news items and manage a fast workflow
 Assist Department heads and Depute Rectors in keeping core areas of the website
accurate and accessible and create links to all other school blogs and related sites as
required
 Maintain a consistent ‘voice’ for the school, in keeping with all current
communications
 Report significant website updates and School successes to the Communications &
Marketing Manager
 Post urgent website alerts as directed by senior staff
Social media
 Responsible for the daily upkeep and general management of the School’s current and
future social media including Facebook, Flicker and Twitter
 Provide informal and engaging daily updates, in keeping with the School’s identity and
ethos
 Monitor and respond to comments and questions on social media, report significant
activity to the Communications & Marketing Manager and Senior Depute Rector
 Upload, organise and maintain the School’s online galleries on Flickr and Facebook
 Enable key staff to use Hutchesons’ social media to promote the best of the School
Analytics
 In conjunction with Communications & Marketing Manager produce a termly report
on the performance of the School’s website and Social Media
 Use Hutchesons’ ongoing online performance success rate to improve future digital
content
 Be aware of current social media trends in education and marketing and report on any
possible benefit to Hutchesons’
 Maintain all current accessibility and data protection requirements
Marketing Support
 Provide marketing support at regular events such as Open Mornings, Sports and
performances
 Provide telephone cover to redirect Advertising, Marketing and PR enquires to the
Marketing Manager, Senior Depute Rector and Rector’s secretary as required
 Attend School activities as a roving reporter and photographer
Person Profile
The successful candidate will:
 be excited by the growth of online communication and its impact on education
 be a creative and enthusiastic team player, who is also capable of working
independently
 have excellent communication skills, both interpersonally and in written form
 be comfortable with dealing with staff requests and gathering workflow from multiple
sources under pressure
 show significant ability or experience in web publication and social media
 be a confident, knowledgeable user of Content Management Systems (CMS), Twitter
and Facebook and Flickr or comparative platforms.
 adapt well to learning new software and the technical aspects of modern media,
mobiles, tablets etc.
 be able to express an understanding of the benefits of the independent education and
the challenges facing the sector
It would also be beneficial to have:
 experience in photography and film
 basic skills in Photoshop or similar photo editing software
 knowledge of Indesign or similar publishing software
 the ability to evaluate and direct PR and Media sales enquires
 event support experience
Employment Package
 Salary will be circa £18k dependent on experience
 This post is offered as a 1 year fixed term contract
 Membership of the Trust Pension Scheme (non-contributory, employer’s contribution
is 10% of annual salary)
 School fees remission of 50% for own child(ren) attending the School
 Starting Date – by agreement
Application Procedure
Candidates should send a letter of application and curriculum vitae together with the
completed application form to:
recruitment@hutchesons.org
Or by post to:
Jill Galloway
HR Manager
Hutchesons’ Educational Trust
21 Beaton Road
Glasgow
G41 4NW
Closing date:
Wednesday 28th January 2015 at 5pm.