STUDENT COMPETITION
2014/15
SPONSORSHIP OPPORTUNITY
HIGHLIGHTS:
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Get in front of the marketers of tomorrow.
Raise brand awareness across the 130 universities in the UK and Ireland.
Exclusive access to the CIM Marketing Excellence Awards.
Tap into the youth market in a unique way.
Access fresh ideas at a fraction of agency costs.
WHAT IS THE PITCH?
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The Pitch is CIM’s national student competition designed to give marketing students a real life
marketing pitch experience.
The competition is aimed at students in higher education universities and further education colleges.
Predominantly aimed at university students, any higher/further education student in full-time
education can enter.
Thousands of students from 130 UK universities across the British Isles and Republic of Ireland will
be targeted.
Students submit online applications with video footage of their pitch, before the panel of judges
shortlist up to five finalist teams for the live event.
Students enter in teams of three. Approximately 60 teams are expected to enter.
The live event will take place between February and March of 2015.
On top of being crowned the winners of The Pitch 2015, the winning team will be recognised at
CIM’s Marketing Excellence Awards as ‘Marketers of the Future’.
Last year’s sponsor was Mars Petcare.
WHY SHOULD YOU SPONSOR?
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Increase brand awareness
Alignment with the world’s largest professional body for marketers.
Positive brand connotations in aligning with a prestigious and long established event that actively
pushes and develops the next generation of marketers.
Opportunity to engage with, influence and attract new marketing professionals to your organisation.
WHAT IS THE TIMESCALE?
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June 2014 – Competition promotion starts.
September 2014 – Teams apply to enter.
December 2014 – Closing date for entries.
January 2015 – Judging occurs and shortlist announced.
February – March 2015 – Live event and winners announced.
March 2015 – Winning team recognised at The Marketing Excellence Awards TBC
The Pitch Student Competition 2014/15 Sponsor Opportunity
WHAT ARE SPONSORS OBLIGATIONS?
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The brief – Based on sponsor’s product range, this can be a fixed product or an option of 2 to 3.
Venue – Sponsors usually host the event at their offices to help create a real life pitch environment.
Live event date – (Dependent on venue availability but must be within a 6 week timeframe before
The Marketing Excellence Awards).
Two judges – Two judges are required for the shortlisting in January and the live event.
Prize(s) – At the sponsors discretion and not compulsory, this could range from product giveaways
to work experience or employment opportunities. (CIM will also be contributing to the prize).
WHAT IS THE SPONSORSHIP PACKAGE?
Pre-Event:
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Promotion as The Pitch 2015 sponsor.
Opportunity to provide the 2015 brief.
Opportunity to judge the competition entries.
Premium logo positioning on all competition promotion materials.
Premium logo positioning, content and web link on CIM’s The Pitch website.
Premium logo positioning on all event communications.
Sponsor mentions on all CIM coverage and releases relating to the competition and event.
Unlimited use of The Pitch’s sponsor logo suite.
Email communication to competition finalists.
At the Event:
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Prestigious CIM event held at your offices/chosen venue.
Sponsor introduction and acknowledgement by event host/CIM representative.
Welcome address to the event audience.
Premium logo positioning on all event signage and materials.
Two spaces on the live event judging panel.
VIP attendee places available to sponsor’s guests.
Opportunity to present a corporate offering to the competition winners.
Opportunity for on-going contact with winners and shortlisted entrants, (subject to DPA).
Access and ownership to the IP of entrant’s presentations.
Post-Event:
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Congratulatory email to the competition winners.
Premium logo positioning, content and web link on CIM’s The Pitch website until 2016 event cycle.
Premium logo positioning on all event communications.
Sponsor mentions on all CIM coverage and releases relating to the competition and event, including
mentions at the CIM Marketing Excellence Awards.
Unlimited use of The Pitch’s sponsor logo suite.
Unlimited use of The Pitch’s photographic and video coverage.
Exclusive first refusal opportunity to rebook sponsorship for the 2016 competition.
WHAT IS THE COST?
TOTAL PRICE EXCLUDING VENUE COSTS IS £10,000+VAT
The Chartered Institute of Marketing
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The Pitch Student Competition 2014/15 Sponsor Opportunity
Contact details or for more information:
Diane Earles
Network Manager
dianeearles@cim.co.uk
07813 669305
www.cim.co.uk/thepitch
The Chartered Institute of Marketing
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