PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
Genelec Focuses on Green Initiative in 2013 and Beyond
— With the new M Series of high-performance, environmentally sustainable active monitors
and more energy efficient versions of the company’s existing product line in the coming
months, Genelec pioneers new ground in the professional audio market sector —
NAB SHOW, LAS VEGAS, NV, April 8, 2013 — Since its founding 35 years ago, Genelec
(booth C1633), the world’s longstanding pioneer in active monitoring, has consistently shown
itself to be an environmentally conscious company. In 2013 and beyond, the company is
reaffirming that philosophy by dedicating itself to a renewed long-term green initiative, which
will see the introduction of new products and revised, more energy-efficient versions of the
existing product line, in addition to other company policies. Genelec management has always
strived to adhere to efficient manufacturing and shipping methods, and in fact the very concept
of active monitors is at its core more energy-efficient than passive monitor/amplifier
combination setups. Environmental consciousness is also a large part of the culture of
Genelec’s homeland Finland, with the country commonly ranking among the world’s greenest.
Will Eggleston, Genelec Inc. Marketing Director, stated, “We believe people do care about the
future of the planet, and Genelec has given serious thought about how we can more
substantially participate in this philosophy and apply our acoustics and design R&D talents
towards the next generation of loudspeaker products. For our new products and updated
•1•
versions of existing models, as a starting point, we are focusing on ‘voltage-friendliness,’ with
regards to latent power consumption as mandated by the European Union. While the scope of
the mandates appears mostly consumer-driven rather than pro, Genelec made a conscious
decision to apply these standards to our professional products, because in the end it is just
better for the environment and the end user.”
A main component of the green initiative is the debut of the new M Series Bi-amplified Active
Monitors. The highly energy-efficient M Series takes a new approach to monitor design. The
primary focus in developing the new M Series was to proceed with a green mindset without
sacrificing the accuracy and reliability for which Genelec has been known for the past 35
years, while offering something new and innovative for project studio customers. The first two
models being introduced are the M030 and the M040 Bi-amplified Active Monitors, which
employ a Natural Composite Enclosure™ (NCE™) manufactured for Genelec in Finland with
wood fiber and recycled material. Another first is that the M Series models feature new class D
amplifiers developed in house by Genelec’s R&D/engineering team. The class D amplifiers are
highly efficient, low distortion amplifiers that operate cooler and lighter than class A/B amps.
They also feature Intelligent Signal Sensing (ISS) with auto power-off after being idle for 30
minutes and auto power-on when a signal is detected. Automatic voltage selection allows the
monitors to operate throughout the world.
In the near future, Genelec will be updating its entire existing product line with more efficient
power management. Eggleston continued, “Genelec is known for sound quality, and we are in
a unique position to set new standards in the audio industry in regards to power consumption.
We’ve always been an environmentally conscious company, and as we roll out our updated
product line, we have reinforced that commitment for a new era.”
For more information, please visit www.genelecusa.com/.
...ends 506 words
Photo File: Genelec_HQ.JPG
Photo Caption: Genelec’s headquarters in Finland.
•2•
Genelec, the pioneer in Active Monitoring technology, is celebrating its 35th anniversary of
designing and manufacturing active loudspeakers for true and accurate sound reproduction.
Genelec is credited with promoting the concept of active transducer technology, which many
manufacturers are just now incorporating into their products. Since its inception in 1978,
Genelec has concentrated its efforts and resources into creating active monitors with
unparalleled sonic integrity. The result is an active speaker system that has earned global
acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true
high-fidelity with low distortion, and deep, rich bass.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact:
Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.
Genelec is exhibiting at booth C1633 at the 2013 NAB Show in Las Vegas, NV.
•3•