GREATER MANCHESTER POLICE
JOB DESCRIPTION
POST TITLE:
Web Manager
DEPARTMENT/DIVISION/BRANCH:
Corporate Services, Corporate Communications
SECTION/UNIT:
Web Unit
GRADE:
J
RESPONSIBLE TO:
Deputy Director, Corporate Communications
RESPONSIBLE FOR:
A team of Web Developers and a Web Editor and
project management responsibility for a network of
portfolio updaters and publishers
AIM OF JOB:
To develop, maintain and review Greater Manchester
Police’s Internet and Intranet activity and related sites
to maximise the benefits to the Force of the relevant
technology and communications opportunities
To develop and provide web based systems and
services via the external website
To take the lead in maximising the business potential
of electronic communication, and other media, while
complying with relevant legislation and policies
MAIN DUTIES AND RESPONSIBILITIES

To lead and manage the Web Unit, identifying appropriate staffing levels, supervision and
deployments.

To appoint and manage external contractors for the provision of web services.

To manage the development of web based in-house systems and services for use on the Internet
and Intranet systems, liasing with other key business areas of the Force.

To represent the Force at national level at The National Police Web Managers' Group and
network with other staff in similar roles.

To be responsible for the ongoing development, implementation and monitoring of the
Internet/Intranet Communication Strategy for the Force.

Manage, co-ordinate and develop the Greater Manchester Police Intranet and Internet sites, and
associated sites including development of associated policy and guidance, to maximise the
effectiveness of external and internal communications.

Identify and manage the development of facilities for easy site maintenance and further updates
that will future proof the Internet and Intranet systems.
Web Manager, Corporate Communications
August 2009

To further develop the Internet and Intranet and associated new media sites as a major part of the
Force's Corporate Communications Strategy.

To manage and develop a range of e-services which will assist GMP in providing a better service
to the Internet community.

To strategically manage the Force Internet and Intranet ensuring its strategic direction meets
National e-Government directives, ACPO requirements and NPIA standards.

To ensure that GMP websites comply with RNIB guidelines and adheres to the Disability
Discrimination Act 1995.

Take editorial responsibility for website content, developing and maintaining quality control
systems, to ensure data integrity/accuracy, consistency, appropriateness and timeliness of
information, compliant with Force police and relevant legislation e.g. Data Protection, Human
Rights.

Lead a Force-wide problem-solving Intranet/Internet user group to ensure website development is
co-ordinated, meets the needs of the Force and complies with the IT policy and operational
strategies.

Provide a full consultancy service to identify customer needs and advise on all aspects of website
development, or application of other new media solutions, to meet force vision and
communication objectives.

Market and promote the Intranet and Internet, monitoring access to the Force website, in order to
evaluate the effectiveness of the service provided and ensure target audiences are being
reached.

To evaluate - quantitatively and qualitatively - the use and success of the Internet and Intranet by
carrying out regular web based surveys and devising relevant action plans.

To proactively measure performance and carry out benchmarking with other organisations/
Forces.

Keep up to date with developments in electronic communication and other new media, in order to
ensure that the Force adopts the most effective means of communication available.

Liaise closely with the IT Department, who have technical responsibility for the service, in order to
represent the interests of users; and with members of the Corporate Communications to ensure
electronic communication is integrated with other corporate communications channels.

To manage a network of Intranet and Internet publishers, including ensuring the provision of
training for staff.

To participate and represent the branch at key Force meetings – ISSG, ISFG, GMPA meetings
and other relevant meetings.

To ensure that Internet and Intranet activity contributes to corporate objectives, in particular
marketing communications objectives, but also operational and crime reduction activities.

To manage and administer the Web Unit budget to ensure value for money.

To work as part of the Corporate Communications Branch team.

To ensure staff adhere to relevant Force procedures in relation to Information management by
ensuring appropriate processes are in place to monitor compliance in relating to the collection,
recording, evaluation and sharing of information and providing the appropriate feedback to
maintain and improve information quality in compliance with the Code of Practice on Management
of Police Information 2005, Data Protection Act 1998, and the Freedom of Information Act 2005
as appropriate
Web Manager, Corporate Communications
August 2009

To comply with the requirements of GMP's policies on Drug and Alcohol testing –
requirements in respect of specific posts/ roles are described in the policies which
are available on the Force Intranet

To manage staff performance using the Performance Appraisal system, ensuring that annual and
interim meetings take place and objectives are agreed and actioned.

To promote and comply with GMP's policies on equal opportunities and health and safety both in
the delivery of services and the treatment of others.

To be responsible for improving your performance by participating in the Performance Appraisal
process with your manager.

To carry out such other duties which are consistent with the nature, responsibilities and grading of
the post.
NOTES
This job description records the principal responsibilities of the job at the date shown. The job
description will be updated from time to time in conjunction with the post holders to reflect changes.
Web Manager, Corporate Communications
August 2009
POST TITLE:
Web Manager
LOCATION:
Corporate Services, Corporate
Communications Branch, Web Unit
BEHAVIOURAL COMPETENCIES TO UNDERTAKE THE ROLE
Strategic perspective (B)
Concentrates on issues that support the broad organisational strategy. Maintains a broad
view, and understands and considers the interests and aims of other units or outside
organisations.
Openness to change (B)
Supports, promotes and puts into practice change. Introduces new ways of doing things
and encourages others to accept them. Overcomes barriers to change.
Maximising potential (B)
Encourages others to learn and develop, giving them clear and direct guidance and
feedback on their performance. Encourages and supports staff, making sure they are
motivated to achieve results.
Respect for race and diversity (A)
Understands other people’s views and takes them into account. Is tactful and diplomatic
when dealing with people, treating them with dignity and respect at all times. Understands
and is sensitive to social, cultural and racial differences
Effective communication (B)
Communicates all needs, instructions and decisions clearly. Adapts the style of
communication to meet the needs of the audience. Asks probing questions to check
understanding.
Problem solving (B)
Gathers information from a range of sources to understand situations, making sure it is
reliable and accurate. Analyses information to identify important issues and problems.
Identifies risks and considers alternative courses of action to make good decisions.
Personal responsibility (A)
Readily accepts responsibility for self and others. Takes responsibility for managing
situations and problems. Leads by example, showing a commitment and a determination
to succeed. Continues to learn and develop.
Explanation of competency levels:
(A), (B), (C) indicates the level of competency taken from the National Competency
Framework.
All behavioural competencies will be discussed in the Performance Appraisal.
Web Manager, Corporate Communications
August 2009
SPECIALIST KNOWLEDGE/ SKILLS AND ABILITIES
Essential
Desirable
Knowledge of publishing techniques for
Intranets and the Internet.
Knowledge of a variety of internal and external
communications techniques.
Ability to manage and train Intranet publishers.
Ability to produce material in suitable styles for
Intranet and Internet use i.e. in plain language
and using appropriate visual images and style.
A creative and innovative approach to use of
Intranets and the Internet.
Awareness of how an Intranet, Extranet and the
Internet can be used to achieve policing
objectives.
Awareness of the need for appropriate
professional standards for Intranet and Internet
use, including corporacy issues, and
knowledge of how to develop and monitor
those standards.
TRAINING/EXPERIENCE REQUIRED
Essential
Desirable
Significant management of an Intranet/Internet
or a significant input into an Intranet site.
Experience of publishing onto an internal
Intranet for a large organisation.
Experience of successfully delivering training to
staff, enabling them to use Intranet and/or
Internet technology.
A minimum of two years’ experience of
publishing onto Intranet sites or the Intranet.
Experience of publishing onto Intranet sites or
the Internet.
Experience of producing material and designing
Intranet or Internet sites using Lotus Domino.
Proven experience of legal knowledge,
accessibility issues and current legislation in
providing web services.
Experience of delivering strategic web services.
Experience of developing, implementing and
evaluating strategies in respect of
Internet/Intranet issues.
Experience of managing staff.
Educated to A level standard or equivalent.
Web Manager, Corporate Communications
August 2009
Experience of the management of an internal
Intranet for a large organisation.
Experience of the evaluation of new technology
in delivering communications messages.
Experience of the use of an Intranet and/or
Internet for policing purposes.
DMS or equivalent management qualification.
OTHER REQUIREMENTS
Essential
Desirable
Has achieved a good attendance record.
Full UK driving licence and access to a vehicle
for business purposes.
All essential criteria above will also be discussed in the Performance Appraisal.
The desirable criteria marked with an asterisk will be desirable at selection stage but will become
essential once in post and will be discussed in the Performance Appraisal.
Please note that we will consider making reasonable adjustments to the above, in line with the
Disability Discrimination Act.
Web Manager, Corporate Communications
August 2009