HUMAN RIGHTS PUBLIC SERVICE ANNOUNCEMENT RUBRIC
Criteria
Content –Illustration/
Explanation of the
Human Right
Content – How is the
Right Violated in
Africa?
Above Standard
(90%-100%)
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Use of persuasive
appeals
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Organization/
Preparation
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Language Use/
Conventions
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Performance
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Bibliography
Illustrates/explains vividly the
human right and consequences of
its violation
Emphasizes the importance of the
right and its relevance to our lives
13.5-15 points
Shows or explains how the right
is violated in Africa including
facts, illustrations, and/or
statistics
Reflects on the significance of
this violation or presents a call to
action
13.5-15 points
Uses logical, emotional and
ethical appeals to enhance
effectiveness of argument (logos,
ethos, pathos)
13.5-15 points
Creates an organized script,
outline, or storyboard that
includes all details of the
presentation
13.5-15 points
Word choice is vivid, specific,
economical, and connotative
Uses appropriate grammar,
spelling, punctuation with
minimal errors
9-10 points
Exhibits confidence and energy in
the presentation
Eye contact, volume, and
pronunciation are appropriate and
enhance the speaker’s credibility
Uses visuals or props to enhance
presentations
9-10 points
Includes a thorough bibliography
for all sources and images in
MLA format with minimal errors
9-10 points
Standard
(80%-89%)
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Illustrates/explains the human
right and consequences of its
violation
Explains the importance of the
right
12-13.4 points
Shows or explains how the right
is violated in Africa including
facts, illustrations, and/or
statistics (depending on the
format of your PSA)
12-13.4 points
Uses some appeals to make
argument more persuasive, but
may not include a mix of logical,
emotional and ethical appeals
(logos, ethos, pathos)
12-13.4 points
Creates an organized script,
outline, or storyboard that the
presentation follows
12-13.4 points
Uses appropriate, specific word
choice
Uses appropriate grammar,
spelling, punctuation – errors do
not interfere with meaning
8-8.9 points
Appears nervous, yet somewhat
confident, before the class
Uses appropriate eye contact,
adequate volume, and clear
pronunciation in delivery
Uses visuals or props effectively
8-8.9 points
Includes a bibliography for
multiple (at least 3) sources in
MLA format with minor errors
8-8.9 points
Approaches Standard
(70%-79%)
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Shares some details about the
human right and an example of its
violation
Mentions the importance of the
right
10.5-11.9 points
Mentions how the right is violated
in Africa using a fact, an
illustration, or a statistic
10.5-11.9 points
Makes minimal use of persuasive
appeals (logos, ethos, pathos)
10.5-11.9 points
Creates a basic script, outline, or
storyboard that the presentation
follows
10.5-11.9 points
Uses some specific word choice,
but may include some vague or
simplistic words
Uses appropriate grammar,
spelling, punctuation – some
errors interfere with meaning
7-7.9 points
Lacks confidence
Uses generally appropriate eye
contact, adequate volume, and
clear pronunciation – but may be
inconsistent
Use of visuals or props distracts
from quality of performance
7-7.9 points
Includes a bibliography in MLA
format with errors
7-7.9 points
Below Standard
(40%-69%)
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Shares the human right and an
example of its violation
Does not reflect on the
importance of the right or share
detail about the right
6-10.4 points
Shows the right being violated in
Africa but lacks specifics
6-10.4 points
Does not use persuasive rhetoric
(logos, ethos, pathos)
6-10.4 points
Creates a minimal script, outline,
or storyboard – presentation may
stray from the plan
6-10.4 points
Uses basic vocabulary – word
choice may be inadequate,
imprecise, or repetitive
Contains frequent errors in
grammar, spelling, punctuation
that interfere with meaning
4-6.9 points
Demonstrates little or no
preparation
Uses minimal eye contact,
inadequate volume, and/or
unclear pronunciation
Does not use visuals or props
4-6.9 points
Includes a bibliography of
minimal sources with many errors
in MLA format
4-6.9 points
Total___________/90