Abstract: The text attempts to capture, on the basis of available dictionary definitions, the
meaning of the Czech words franchising and franchisa, as well as to comment on them from
the etymological perspective. It further examines the various written forms of these
expressions and their occurrences in the Czech National Corpus and other internet sources in
Czech. The core of the text, however, consists of research on the pronunciation of these
expressions, in which sound bites from the Czech Radio were analyzed. It is revealed that
even though the expression franšíza (which is adapted to Czech orthography and is thus
unproblematic as concerns pronunciation) has been listed for example in Czech economics
terminology dictionaries for years, the pronunciation of the expressions examined in the
present research is significantly impacted by English, causing a highly unclear situation
regarding both the written form and pronunciation of both expressions.